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AR Technology Invades The Legendary Cannes Film Festival

VRScout

Locate one of Niantic’s AR viewfinders to unlock fun experiences using the company’s Lightship VPS technology. As a partner, Niantic will lean on 8th Wall technology, which was acquired by Niantic back in March to deliver captivating WebAR experiences you can access on your smartphone without having to download a third-party app.

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VR Film Festivals Look To Inspire Fresh New Talent For Hollywood

VRScout

Japan’s very first VR-focused international film festival, Beyond the Frame Festival , is currently underway thanks to a partnership with HTC Vive. The festival, which runs from February 12 through February 21 , will showcase VR films from artists all around the world. Beat // Image Credit: Keisuke Itoh.

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SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology

ARPost

SXSW 2023 also offered a range of compelling conference sessions across 15 tracks, including interactive tracks exploring science, technology, culture, government, and more; film tracks covering both the creative and business elements of film and TV production; and music tracks featuring content on the making, marketing, impact, and future of music.

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XR Poised For Mass-Market Appeal At Cannes Marché Du Film

VRScout

The Marché du Film is the business counterpart of the Cannes Film Festival and one of the largest film markets in the world. Like many festivals this year, the Cannes Marché du Film struggled to attract the usual number of attendees from all over the world to its onsite location.

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Metaverse – Expectations vs Reality, Part 1: Technological Possibilities

ARPost

So when I say metaverse, what I mean is immersive technologies + blockchain-related digital assets ( NTFs and crypto). The unrealistic expectations of the public are such because of two large series of problems: The actual technological possibilities, and. Movement in virtual worlds is not yet achievable as seen in the film.

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Stop What You’re Doing And Watch These 5 VR Films

VRScout

With all this attention on gaming, it’s easy to forget that VR can be a powerful narrative tool in the hands of an experienced filmmaker. The technology offers storytellers the unique opportunity to immerse audiences in ways that would be impossible or considerably more expensive to replicate using conventional film techniques.

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NRG Releases Report on VR Technology Consumer Attitudes

ARPost

These kinds of figures can be important to understanding the VR technology market, but they only tell us so much. Is VR Technology Having a Renaissance? The survey doesn’t promise the VR technology renaissance, but it does list two big reasons why the tech might be here to stay. From the start, the survey doesn’t pull punches.