Escaping from Augmented Reality

Tech Trends VR

For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality. The post Escaping from Augmented Reality appeared first on Tech Trends.

#SXSW2019 – What does Augmented Reality Sound Like?

Tech Trends VR

Last year Bose unveiled its Augmented Reality glasses frames – still at prototype stage – at their pop-up experiential activation on Rainy Street. Bose calls this the world’s first audio augmented reality platform Click To Tweet.

Google Helps Tell the Story of Stonewall in Augmented Reality

Next Reality AR

Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month.

My predictions for augmented reality in 2019

The Ghost Howls

Augmented Reality in 2018. This has been an enormous endorsement for augmented reality. Predictions for Augmented Reality in 2019. Next-gen HoloLens will become a reality. augmented reality 2019 AR hololens magic leap predictions

Here's How Augmented Reality in Google Search Works

Next Reality AR

Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content into mobile search results, which can be viewed in AR on ARCore compatible devices.

Hands-On: Here's How Augmented Reality in Google Search Works

Next Reality AR

Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content into mobile search results, which can be viewed in AR on ARCore compatible devices.

Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

Next Reality AR

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys

Next Reality AR

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.

Can Augmented Reality Shorten the Learning Curve?

ARPost

Burgeoning technologies like augmented reality are some of the prime drivers of innovation. Augmented Reality in Healthcare. See Also: How Virtual Reality Is Transforming the Future of Surgical Training. Augmented Reality in Retail Training.

Experiencing Art With Augmented Reality

Tech Trends VR

The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link].

US Military Shows Off Modified HoloLens 2 Augmented Reality System

Next Reality AR

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.

Ellen Degeneres Is Leveraging the Power of Augmented Reality Gaming to Help Save an Endangered Species

Next Reality AR

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.

The current status of Augmented Reality adult entertainment

The Ghost Howls

But usually, I have discussed Virtual Reality adult entertainment … but what about Augmented Reality instead? Many readers on this site will likely have a good idea of what augmented reality is. augmented reality AR

Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie

Next Reality AR

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup."

The 3 Biggest Challenges Facing Augmented Reality Today

Road to VR

The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!).

Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art

Next Reality AR

Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.

Using Augmented Reality to Fight World Hunger

ARPost

Augmented reality , which enhances the real world through computer-generated images, is changing film, gaming, as well as social media. During the 2018 World Economic Forum, the UN first announced its intent to delve into augmented reality.

Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

Next Reality AR

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

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Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search

Next Reality AR

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.

Augmented Reality Puts the Magic in 'Magic: The Gathering' Cards

Next Reality AR

While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.

Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for 'Avengers: Endgame'

Next Reality AR

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.

Facebook Brings Augmented Reality Ads to Its News Feed

Next Reality AR

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.

Posemoji App Lets You Use Your Body to Create Augmented Reality Emoji & Designs

Next Reality AR

The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.

Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile

Next Reality AR

Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update. On Tuesday, the company rolled out a floor tile AR feature to its iOS and Android apps.

Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

Next Reality AR

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

New Jersey Utility Uses Augmented Reality to Visualise Underground Infrastructure

Road to VR

Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time.

Holocaust Museum Preserves Memory of Victims & Survivors via Augmented Reality

Next Reality AR

They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.

Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality

Next Reality AR

Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.

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Augmented Reality Startup AstroReality Expands Its Product Universe with NASA AR Series

Next Reality AR

After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.

7-Eleven Delivers an Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament

Next Reality AR

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.

Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

Next Reality AR

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

Next Reality AR

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

Shutterstock Gives Customers the Ability to Preview Photos in Augmented Reality

Next Reality AR

Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.

David Bowie's Legacy Lives On in Forthcoming Augmented Reality App

Next Reality AR

Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.

USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers

Next Reality AR

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.

US Navy Taps Microsoft's HoloLens for Augmented Reality War Games System

Next Reality AR

That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens.

This iPhone & Android App Lets You Celebrate 50th Anniv. Of Moon Landing by Taking the Trip in Augmented Reality

Next Reality AR

Kennedy Library Foundation has launched an app that allows users to recreate the historic flight and landing via augmented reality.