INDUSTRY INSIGHTS YOUR PEERS ARE READING
Last year Bose unveiled its Augmented Reality glasses frames – still at prototype stage – at their pop-up experiential activation on Rainy Street. Bose calls this the world’s first audio augmented reality platform Click To Tweet. MORE
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature. MORE
Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time. MORE
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. MORE
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. MORE
That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens. MORE
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. MORE
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness. MORE
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. MORE
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products. MORE
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users. MORE
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. MORE
In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app. MORE
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick. MORE
That’s precisely why Elder Games, a team of dedicated D&D enthusiasts, are looking to evolve the RPG with augmented reality, bringing your next campaign to life in an entirely new way. MORE
The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!). MORE
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium. MORE
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. MORE
For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality. The post Escaping from Augmented Reality appeared first on Tech Trends. MORE
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game. MORE
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits. MORE
The video interviews were produced by Elle, with the augmented reality activation being powered by HuffPost RYOT and Verizon’s proprietary platform Envrmnt. The post ELLE Brings Augmented Reality To Magazine Cover appeared first on VRScout. MORE
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast. MORE
The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experiences features by scanning Lego playsets with the toolkit's object recognition skill. MORE
Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. ARCore: Augmented reality at Android scale. AR is happening. MORE
AR augmented reality creatures pantomime MORE
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion. MORE
After all, we already got an eye-full last year during a Microsoft promo for their Mixed Reality platform. The post Microsoft Patents Wand-Like Augmented Reality Controller appeared first on Road to VR. MORE
As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. Snapchat is using visualization to temporarily reveal something that is currently unavailable in reality: Big Ben. MORE
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. MORE
But usually, I have discussed Virtual Reality adult entertainment … but what about Augmented Reality instead? Many readers on this site will likely have a good idea of what augmented reality is. augmented reality AR MORE
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell") Origin AR as a limited release on Thursday. MORE
Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app, displaying the famous structure as it appeared before the conflagration. MORE
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. MORE
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. MORE
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students. MORE
The post Amazon Brings Augmented Reality Product Previews to iOS App appeared first on Road to VR. AR Industry ARKit News Amazon amazon ar shopping amazon ar view apple apple arkit augmented reality shopping‘Try it before you buy it’, the old adage goes. MORE
Augmented Reality in 2018. This has been an enormous endorsement for augmented reality. Predictions for Augmented Reality in 2019. Next-gen HoloLens will become a reality. augmented reality 2019 AR hololens magic leap predictions MORE
Although beer isn't an official component of the day, many often raise a glass of brew to commemorate the occasion, and this year that activity was given a bit of a boost through augmented reality. MORE
A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. The post Augmented Reality Revives 300-Year-Old Boston Bookstore appeared first on VRScout. News AR Augmented Reality Boston Historic Boston Incorporated Old Corner Bookstore Vuforia MORE
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. MORE
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday. MORE
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. MORE
The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link]. MORE
Augmented Reality Related Topics Tech Trends VR
JANUARY 14, 2019
For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality. The post Escaping from Augmented Reality appeared first on Tech Trends.
VRScout
DECEMBER 21, 2018
As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. Snapchat is using visualization to temporarily reveal something that is currently unavailable in reality: Big Ben.
Next Reality AR
JANUARY 7, 2019
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Tech Trends VR
MARCH 21, 2019
Last year Bose unveiled its Augmented Reality glasses frames – still at prototype stage – at their pop-up experiential activation on Rainy Street. Bose calls this the world’s first audio augmented reality platform Click To Tweet.
Next Reality AR
APRIL 8, 2019
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
The Ghost Howls
JANUARY 2, 2019
Augmented Reality in 2018. This has been an enormous endorsement for augmented reality. Predictions for Augmented Reality in 2019. Next-gen HoloLens will become a reality. augmented reality 2019 AR hololens magic leap predictions
Next Reality AR
APRIL 15, 2019
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Next Reality AR
APRIL 9, 2019
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
Next Reality AR
APRIL 22, 2019
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
Next Reality AR
APRIL 2, 2019
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
Tech Trends VR
JULY 15, 2018
The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link].
Road to VR
SEPTEMBER 29, 2017
The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!).
Next Reality AR
APRIL 18, 2019
Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app, displaying the famous structure as it appeared before the conflagration.
Next Reality AR
MARCH 29, 2019
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
Next Reality AR
MARCH 18, 2019
Although beer isn't an official component of the day, many often raise a glass of brew to commemorate the occasion, and this year that activity was given a bit of a boost through augmented reality.
Road to VR
MARCH 27, 2018
Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time.
Next Reality AR
APRIL 17, 2019
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
The Ghost Howls
APRIL 12, 2019
But usually, I have discussed Virtual Reality adult entertainment … but what about Augmented Reality instead? Many readers on this site will likely have a good idea of what augmented reality is. augmented reality AR
Next Reality AR
JULY 26, 2018
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
Next Reality AR
FEBRUARY 6, 2019
That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens.
Next Reality AR
MARCH 22, 2019
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Next Reality AR
JULY 10, 2018
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Next Reality AR
MARCH 14, 2019
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
Next Reality AR
APRIL 4, 2019
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell") Origin AR as a limited release on Thursday.
Next Reality AR
AUGUST 24, 2018
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
Next Reality AR
MARCH 22, 2019
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Next Reality AR
MARCH 26, 2019
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
Next Reality AR
NOVEMBER 20, 2018
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.
VRScout
OCTOBER 10, 2016
The video interviews were produced by Elle, with the augmented reality activation being powered by HuffPost RYOT and Verizon’s proprietary platform Envrmnt. The post ELLE Brings Augmented Reality To Magazine Cover appeared first on VRScout.
VRScout
NOVEMBER 11, 2017
A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. The post Augmented Reality Revives 300-Year-Old Boston Bookstore appeared first on VRScout. News AR Augmented Reality Boston Historic Boston Incorporated Old Corner Bookstore Vuforia
Next Reality AR
FEBRUARY 1, 2019
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.
Next Reality AR
MARCH 12, 2019
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature.
Road to VR
AUGUST 27, 2017
After all, we already got an eye-full last year during a Microsoft promo for their Mixed Reality platform. The post Microsoft Patents Wand-Like Augmented Reality Controller appeared first on Road to VR.
UploadVR
OCTOBER 1, 2016
AR augmented reality creatures pantomime
VRScout
APRIL 24, 2018
That’s precisely why Elder Games, a team of dedicated D&D enthusiasts, are looking to evolve the RPG with augmented reality, bringing your next campaign to life in an entirely new way.
Next Reality AR
MARCH 11, 2019
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Road to VR
NOVEMBER 3, 2017
The post Amazon Brings Augmented Reality Product Previews to iOS App appeared first on Road to VR. AR Industry ARKit News Amazon amazon ar shopping amazon ar view apple apple arkit augmented reality shopping‘Try it before you buy it’, the old adage goes.
VRScout
MARCH 17, 2017
In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app.
Next Reality AR
FEBRUARY 7, 2019
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Next Reality AR
FEBRUARY 4, 2019
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Next Reality AR
DECEMBER 7, 2018
The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experiences features by scanning Lego playsets with the toolkit's object recognition skill.
Next Reality AR
JUNE 14, 2018
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
VRScout
AUGUST 29, 2017
Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. ARCore: Augmented reality at Android scale. AR is happening.
278 
Let's personalize your content