INDUSTRY INSIGHTS YOUR PEERS ARE READING
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One. MORE
Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time. MORE
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team. MORE
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality. MORE
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order. MORE
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children? MORE
Ahead of this highly anticipated event, Zappar has launched its own Royal Wedding offering with a tech twist; an Augmented Reality (AR) t-shirt by British designer Philip Normal. The post Experiencing the #RoyalWedding in Augmented Reality appeared first on Tech Trends. MORE
Augmented reality (AR) became more widely known after the success of Pokémon Go in 2016. In typical Microsoft style, their flagship mixed reality product HoloLens tends to cater to the enterprise market. News Apple AR Augmented Reality Disney Facebook Microsoft Snap MORE
In this tutorial, you'll learn how to make your augmented reality app for iPads and iPhones by using ARKit. In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5. MORE
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. MORE
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy. MORE
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app. MORE
In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app. MORE
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick. MORE
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen. MORE
That’s precisely why Elder Games, a team of dedicated D&D enthusiasts, are looking to evolve the RPG with augmented reality, bringing your next campaign to life in an entirely new way. MORE
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. MORE
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. MORE
Unlike VR, when it comes to augmented reality, describing what an experience is like can be incredibly difficult, primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real world settings. MORE
The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!). MORE
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday. MORE
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. MORE
Available now in the Play Store, the dead-simple augmented reality drawing app makes the old Microsoft Paint app look like Adobe Illustrator. As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app. MORE
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game. MORE
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick. For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp. MORE
On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time. MORE
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience. MORE
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits. MORE
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too. Scott and Wesley Morris, a new augmented reality experience is now available through the NY Times app for iPhones and iPads. MORE
The video interviews were produced by Elle, with the augmented reality activation being powered by HuffPost RYOT and Verizon’s proprietary platform Envrmnt. The post ELLE Brings Augmented Reality To Magazine Cover appeared first on VRScout. MORE
A new generation of iOS augmented reality apps are coming. Apple is jumping firmly into the world of augmented reality. In many ways, Apple is trying to keep up with competitors like Google, who already have their Tango augmented and mixed reality platform. MORE
The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experiences features by scanning Lego playsets with the toolkit's object recognition skill. MORE
Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. ARCore: Augmented reality at Android scale. AR is happening. MORE
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool. MORE
After all, we already got an eye-full last year during a Microsoft promo for their Mixed Reality platform. The post Microsoft Patents Wand-Like Augmented Reality Controller appeared first on Road to VR. MORE
Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well. MORE
Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera. HMD Global, the company behind the current iteration of Nokia phones, has developed two augmented reality experiences for Facebook's platform. MORE
The post Amazon Brings Augmented Reality Product Previews to iOS App appeared first on Road to VR. AR Industry ARKit News Amazon amazon ar shopping amazon ar view apple apple arkit augmented reality shopping‘Try it before you buy it’, the old adage goes. MORE
Former Felix & Paul chief content officer Ryan Horrigan and former Milk VR and VRSE.works producer Armando Kirwi have banded together to found Artie , a new startup with the mission of bringing AI avatars to augmented reality. MORE
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation. MORE
A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. The post Augmented Reality Revives 300-Year-Old Boston Bookstore appeared first on VRScout. News AR Augmented Reality Boston Historic Boston Incorporated Old Corner Bookstore Vuforia MORE
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities. MORE
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday. MORE
The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link]. MORE
Augmented Reality Related Topics Next Reality AR
DECEMBER 7, 2018
The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experiences features by scanning Lego playsets with the toolkit's object recognition skill.
Next Reality AR
NOVEMBER 20, 2018
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.
Next Reality AR
DECEMBER 5, 2018
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
Road to VR
DECEMBER 7, 2018
Former Felix & Paul chief content officer Ryan Horrigan and former Milk VR and VRSE.works producer Armando Kirwi have banded together to found Artie , a new startup with the mission of bringing AI avatars to augmented reality.
Tech Trends VR
JULY 15, 2018
The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link].
Next Reality AR
JULY 26, 2018
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
Next Reality AR
DECEMBER 6, 2018
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too. Scott and Wesley Morris, a new augmented reality experience is now available through the NY Times app for iPhones and iPads.
Next Reality AR
JULY 10, 2018
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Road to VR
MARCH 27, 2018
Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time.
Road to VR
SEPTEMBER 29, 2017
The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!).
Next Reality AR
AUGUST 24, 2018
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
Next Reality AR
NOVEMBER 29, 2018
On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
Next Reality AR
NOVEMBER 13, 2018
In this tutorial, you'll learn how to make your augmented reality app for iPads and iPhones by using ARKit. In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5.
Next Reality AR
AUGUST 1, 2018
Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well.
Next Reality AR
NOVEMBER 1, 2018
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
Next Reality AR
AUGUST 2, 2018
Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera. HMD Global, the company behind the current iteration of Nokia phones, has developed two augmented reality experiences for Facebook's platform.
VRScout
NOVEMBER 11, 2017
A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. The post Augmented Reality Revives 300-Year-Old Boston Bookstore appeared first on VRScout. News AR Augmented Reality Boston Historic Boston Incorporated Old Corner Bookstore Vuforia
Next Reality AR
NOVEMBER 29, 2018
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
Next Reality AR
NOVEMBER 1, 2018
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
Next Reality AR
MAY 31, 2018
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
Next Reality AR
NOVEMBER 26, 2018
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
Next Reality AR
OCTOBER 11, 2018
Unlike VR, when it comes to augmented reality, describing what an experience is like can be incredibly difficult, primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real world settings.
Next Reality AR
JUNE 14, 2018
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
Road to VR
AUGUST 27, 2017
After all, we already got an eye-full last year during a Microsoft promo for their Mixed Reality platform. The post Microsoft Patents Wand-Like Augmented Reality Controller appeared first on Road to VR.
Next Reality AR
MAY 17, 2018
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick. For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp.
Next Reality AR
MARCH 22, 2018
Available now in the Play Store, the dead-simple augmented reality drawing app makes the old Microsoft Paint app look like Adobe Illustrator. As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
Next Reality AR
NOVEMBER 8, 2018
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
Road to VR
NOVEMBER 3, 2017
The post Amazon Brings Augmented Reality Product Previews to iOS App appeared first on Road to VR. AR Industry ARKit News Amazon amazon ar shopping amazon ar view apple apple arkit augmented reality shopping‘Try it before you buy it’, the old adage goes.
VRScout
OCTOBER 10, 2016
The video interviews were produced by Elle, with the augmented reality activation being powered by HuffPost RYOT and Verizon’s proprietary platform Envrmnt. The post ELLE Brings Augmented Reality To Magazine Cover appeared first on VRScout.
VRScout
AUGUST 29, 2017
Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. ARCore: Augmented reality at Android scale. AR is happening.
VRScout
APRIL 24, 2018
That’s precisely why Elder Games, a team of dedicated D&D enthusiasts, are looking to evolve the RPG with augmented reality, bringing your next campaign to life in an entirely new way.
Next Reality AR
APRIL 16, 2018
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
VRScout
JUNE 5, 2017
A new generation of iOS augmented reality apps are coming. Apple is jumping firmly into the world of augmented reality. In many ways, Apple is trying to keep up with competitors like Google, who already have their Tango augmented and mixed reality platform.
Next Reality AR
OCTOBER 29, 2018
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
VRScout
JUNE 18, 2017
Augmented reality (AR) became more widely known after the success of Pokémon Go in 2016. In typical Microsoft style, their flagship mixed reality product HoloLens tends to cater to the enterprise market. News Apple AR Augmented Reality Disney Facebook Microsoft Snap
VRScout
MARCH 17, 2017
In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app.
Next Reality AR
MAY 30, 2018
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
Next Reality AR
NOVEMBER 21, 2018
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
Next Reality AR
AUGUST 29, 2018
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.
Tech Trends VR
MAY 17, 2018
Ahead of this highly anticipated event, Zappar has launched its own Royal Wedding offering with a tech twist; an Augmented Reality (AR) t-shirt by British designer Philip Normal. The post Experiencing the #RoyalWedding in Augmented Reality appeared first on Tech Trends.
Next Reality AR
NOVEMBER 15, 2018
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
Next Reality AR
OCTOBER 29, 2018
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
Next Reality AR
OCTOBER 18, 2018
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
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