Escaping from Augmented Reality

Tech Trends VR

For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality. The post Escaping from Augmented Reality appeared first on Tech Trends.

Augmented Reality Top 8 of 2018

VRScout

As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. Snapchat is using visualization to temporarily reveal something that is currently unavailable in reality: Big Ben.

Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

Next Reality AR

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

#SXSW2019 – What does Augmented Reality Sound Like?

Tech Trends VR

Last year Bose unveiled its Augmented Reality glasses frames – still at prototype stage – at their pop-up experiential activation on Rainy Street. Bose calls this the world’s first audio augmented reality platform Click To Tweet.

US Military Shows Off Modified HoloLens 2 Augmented Reality System

Next Reality AR

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.

My predictions for augmented reality in 2019

The Ghost Howls

Augmented Reality in 2018. This has been an enormous endorsement for augmented reality. Predictions for Augmented Reality in 2019. Next-gen HoloLens will become a reality. augmented reality 2019 AR hololens magic leap predictions

Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

Next Reality AR

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers

Next Reality AR

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.

Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

Next Reality AR

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for 'Avengers: Endgame'

Next Reality AR

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.

Experiencing Art With Augmented Reality

Tech Trends VR

The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link].

The 3 Biggest Challenges Facing Augmented Reality Today

Road to VR

The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!).

USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

Next Reality AR

Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app, displaying the famous structure as it appeared before the conflagration.

Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality

Next Reality AR

Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.

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Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration

Next Reality AR

Although beer isn't an official component of the day, many often raise a glass of brew to commemorate the occasion, and this year that activity was given a bit of a boost through augmented reality.

New Jersey Utility Uses Augmented Reality to Visualise Underground Infrastructure

Road to VR

Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time.

8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

Next Reality AR

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

The current status of Augmented Reality adult entertainment

The Ghost Howls

But usually, I have discussed Virtual Reality adult entertainment … but what about Augmented Reality instead? Many readers on this site will likely have a good idea of what augmented reality is. augmented reality AR

Augmented Reality Puts the Magic in 'Magic: The Gathering' Cards

Next Reality AR

While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.

US Navy Taps Microsoft's HoloLens for Augmented Reality War Games System

Next Reality AR

That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens.

7-Eleven Delivers an Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament

Next Reality AR

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.

Facebook Brings Augmented Reality Ads to Its News Feed

Next Reality AR

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.

Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One

Next Reality AR

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.

Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results

Next Reality AR

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell") Origin AR as a limited release on Thursday.

Holocaust Museum Preserves Memory of Victims & Survivors via Augmented Reality

Next Reality AR

They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.

Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens

Next Reality AR

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.

8th Wall Spins Up New 'Spider-Man: Into the Spider-Verse' Augmented Reality Experience for Blu-Ray, DVD Release

Next Reality AR

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.

David Bowie's Legacy Lives On in Forthcoming Augmented Reality App

Next Reality AR

Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.

ELLE Brings Augmented Reality To Magazine Cover

VRScout

The video interviews were produced by Elle, with the augmented reality activation being powered by HuffPost RYOT and Verizon’s proprietary platform Envrmnt. The post ELLE Brings Augmented Reality To Magazine Cover appeared first on VRScout.

Augmented Reality Revives 300-Year-Old Boston Bookstore

VRScout

A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. The post Augmented Reality Revives 300-Year-Old Boston Bookstore appeared first on VRScout. News AR Augmented Reality Boston Historic Boston Incorporated Old Corner Bookstore Vuforia

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Augmented Reality App Maker Houzz Reveals Major Data Breach

Next Reality AR

In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.

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Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram

Next Reality AR

Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature.

Microsoft Patents Wand-Like Augmented Reality Controller

Road to VR

After all, we already got an eye-full last year during a Microsoft promo for their Mixed Reality platform. The post Microsoft Patents Wand-Like Augmented Reality Controller appeared first on Road to VR.

Pantomime Launches Creatures AR App With Shared Augmented Reality

UploadVR

AR augmented reality creatures pantomime

Augmented Reality & Dragons Could Be The Future Of D&D

VRScout

That’s precisely why Elder Games, a team of dedicated D&D enthusiasts, are looking to evolve the RPG with augmented reality, bringing your next campaign to life in an entirely new way.

HBO Crowns Snapchat as King of Its 'Game of Thrones' Augmented Reality Promotion at SXSW

Next Reality AR

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.

Amazon Brings Augmented Reality Product Previews to iOS App

Road to VR

The post Amazon Brings Augmented Reality Product Previews to iOS App appeared first on Road to VR. AR Industry ARKit News Amazon amazon ar shopping amazon ar view apple apple arkit augmented reality shopping‘Try it before you buy it’, the old adage goes.

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Coachella Brings Augmented Reality To Festival-Goers

VRScout

In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app.

Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James

Next Reality AR

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.

Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky

Next Reality AR

Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.

Lego Harnesses Apple's Latest Augmented Reality Abilities in Playgrounds App

Next Reality AR

The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experiences features by scanning Lego playsets with the toolkit's object recognition skill.

Magic Leap Books Augmented Reality Experience with Air New Zealand

Next Reality AR

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.

Google ARCore Brings Augmented Reality to Android

VRScout

Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. ARCore: Augmented reality at Android scale. AR is happening.