INDUSTRY INSIGHTS YOUR PEERS ARE READING
Last year Bose unveiled its Augmented Reality glasses frames – still at prototype stage – at their pop-up experiential activation on Rainy Street. Bose calls this the world’s first audio augmented reality platform Click To Tweet. MORE
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup." MORE
Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time. MORE
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. MORE
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres. MORE
Kennedy Library Foundation has launched an app that allows users to recreate the historic flight and landing via augmented reality. MORE
That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens. MORE
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. MORE
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness. MORE
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. MORE
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update. On Tuesday, the company rolled out a floor tile AR feature to its iOS and Android apps. MORE
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products. MORE
Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content into mobile search results, which can be viewed in AR on ARCore compatible devices. MORE
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. MORE
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives. MORE
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible. MORE
The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!). MORE
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday. MORE
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. MORE
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium. MORE
For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality. The post Escaping from Augmented Reality appeared first on Tech Trends. MORE
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game. MORE
Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content into mobile search results, which can be viewed in AR on ARCore compatible devices. MORE
Augmented reality , which enhances the real world through computer-generated images, is changing film, gaming, as well as social media. During the 2018 World Economic Forum, the UN first announced its intent to delve into augmented reality. MORE
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits. MORE
Burgeoning technologies like augmented reality are some of the prime drivers of innovation. Augmented Reality in Healthcare. See Also: How Virtual Reality Is Transforming the Future of Surgical Training. Augmented Reality in Retail Training. MORE
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. MORE
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap. MORE
As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. Snapchat is using visualization to temporarily reveal something that is currently unavailable in reality: Big Ben. MORE
But usually, I have discussed Virtual Reality adult entertainment … but what about Augmented Reality instead? Many readers on this site will likely have a good idea of what augmented reality is. augmented reality AR MORE
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. MORE
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. MORE
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students. MORE
Augmented Reality in 2018. This has been an enormous endorsement for augmented reality. Predictions for Augmented Reality in 2019. Next-gen HoloLens will become a reality. augmented reality 2019 AR hololens magic leap predictions MORE
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available. MORE
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday. MORE
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. MORE
The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link]. MORE
Augmented Reality Related Topics Tech Trends VR
JANUARY 14, 2019
For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality. The post Escaping from Augmented Reality appeared first on Tech Trends.
Tech Trends VR
MARCH 21, 2019
Last year Bose unveiled its Augmented Reality glasses frames – still at prototype stage – at their pop-up experiential activation on Rainy Street. Bose calls this the world’s first audio augmented reality platform Click To Tweet.
Next Reality AR
JUNE 10, 2019
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month.
The Ghost Howls
JANUARY 2, 2019
Augmented Reality in 2018. This has been an enormous endorsement for augmented reality. Predictions for Augmented Reality in 2019. Next-gen HoloLens will become a reality. augmented reality 2019 AR hololens magic leap predictions
Next Reality AR
MAY 29, 2019
Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content into mobile search results, which can be viewed in AR on ARCore compatible devices.
Next Reality AR
MAY 29, 2019
Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content into mobile search results, which can be viewed in AR on ARCore compatible devices.
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Next Reality AR
JANUARY 7, 2019
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Next Reality AR
MAY 16, 2019
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
ARPost
JUNE 13, 2019
Burgeoning technologies like augmented reality are some of the prime drivers of innovation. Augmented Reality in Healthcare. See Also: How Virtual Reality Is Transforming the Future of Surgical Training. Augmented Reality in Retail Training.
Tech Trends VR
JULY 15, 2018
The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link].
Next Reality AR
APRIL 8, 2019
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
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Next Reality AR
JUNE 5, 2019
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
The Ghost Howls
APRIL 12, 2019
But usually, I have discussed Virtual Reality adult entertainment … but what about Augmented Reality instead? Many readers on this site will likely have a good idea of what augmented reality is. augmented reality AR
Next Reality AR
JUNE 5, 2019
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup."
Road to VR
SEPTEMBER 29, 2017
The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!).
Next Reality AR
MAY 14, 2019
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.
ARPost
JUNE 19, 2019
Augmented reality , which enhances the real world through computer-generated images, is changing film, gaming, as well as social media. During the 2018 World Economic Forum, the UN first announced its intent to delve into augmented reality.
Next Reality AR
MAY 9, 2019
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
Next Reality AR
MAY 7, 2019
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Next Reality AR
JULY 26, 2018
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
Next Reality AR
APRIL 2, 2019
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
Next Reality AR
JULY 10, 2018
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Next Reality AR
MARCH 29, 2019
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
Next Reality AR
APRIL 23, 2019
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update. On Tuesday, the company rolled out a floor tile AR feature to its iOS and Android apps.
Next Reality AR
APRIL 22, 2019
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
Road to VR
MARCH 27, 2018
Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time.
Next Reality AR
AUGUST 24, 2018
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
Next Reality AR
MARCH 29, 2019
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
Next Reality AR
JUNE 4, 2019
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
Next Reality AR
MARCH 22, 2019
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Next Reality AR
APRIL 15, 2019
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Next Reality AR
APRIL 17, 2019
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
Next Reality AR
APRIL 25, 2019
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
Next Reality AR
NOVEMBER 20, 2018
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.
Next Reality AR
APRIL 9, 2019
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
Next Reality AR
FEBRUARY 6, 2019
That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens.
Next Reality AR
JUNE 17, 2019
Kennedy Library Foundation has launched an app that allows users to recreate the historic flight and landing via augmented reality.
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