Hundreds of people lined up anxiously waiting to snag a few – bringing them unknowingly face to face with Snapchat’s augmented reality platform. At a fundamental level, augmented reality is based on pattern detection. MORE

That must have been the thought going through Victor Skobov’s head as he began converting the output of an ultrasound machine found in a dumpster into a real-time augmented reality overlay. News Agumented Reality AR DIY Medical Ultrasound Vuforia AR MORE

Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time. MORE

Philips is now developing real-time augmented reality technology to guide spinal surgery and make it less invasive, the Dutch company announced last week. AR and virtual reality are seeing continued applications in surgery. News Augmented Reality Philips Spinal Surgery Surgery MORE

The online retailer considers using augmented reality to help you settle on that new couch. Recent Amazon Studios job postings show that the retailer is currently building out a mixed reality team, “focused on defining next generation platforms and content.” MORE

Combining traditional body art with augmented reality, Skin Motion has developed an AR app that converts audio into a readable soundwave. He then filed a patent for augmented reality tattoos and Skin Motion was officially born. MORE

Augmented reality (AR) became more widely known after the success of Pokémon Go in 2016. In typical Microsoft style, their flagship mixed reality product HoloLens tends to cater to the enterprise market. News Apple AR Augmented Reality Disney Facebook Microsoft Snap MORE

Apple is working with third-parties such as IKEA, Lego, and Niantic to use ARKit, with Apple showing an improved Pokémon Go on stage that looks to actually utilize augmented reality to bring the game to life. MORE

It seems the DPRK is stepping into augmented reality ed tech—but is their latest contraption a copy? North Korea also showed an interest in virtual reality last year when they announced a new “ Virtual Reality Science Lab.” MORE

“We’re making the camera the first augmented reality platform.” ” Facebook’s annual F8 developer conference kicked off today with Mark Zuckerberg taking the stage and announcing the company’s latest efforts in augmented reality. MORE

In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app. MORE

Michael Abrash, Chief Scientist at Oculus, as-ever delivered an inspiring presentation at today’s F8 conference, this time on the topic of Augmented Reality. The post Oculus Chief Scientist: How and When Augmented Reality Will Transform Our Lives appeared first on Road to VR. MORE

Google reveals new prototype that lets you share interactive augmented reality assets online. Reza Ali and Josh Carpenter work on Google’s Daydream WebXR team—a group working to integrate more virtual and augmented reality elements into everyday web browsing. MORE

Finished or not, AssembleAR is an interesting idea and proves that the future self-assembly manual for IKEA – as well as other step-by-step manuals – could have a life in augmented reality, and end up saving us all a lot of time and frustration. MORE

With a deep background in creative design and mobile games, he co-founded the Venture Reality Fund with Marco DeMiroz in the beginning of 2016 – after becoming convinced of the power of virtual reality when he accidentally cured himself of a fear of heights while developing a VR experience. MORE

The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!). MORE

Truth is oftentimes stranger than fiction, but because wide-spread, photorealistic augmented reality is still in the realm of science fiction rather than science fact, we usually defer to the storytellers and visual effects gurus to explore the possibilities. Augmented Reality News MORE

Zuckerberg maintains that the smartphone will be Facebook’s first big leap into building the future of AR, triumphantly announcing that the camera will be “the first augmented reality platform.” MORE

As part of a $200 million effort to revamp the company’s shrinking profits with new technology, the Chinese search giant launched an augmented reality (AR) lab Monday in Beijing. The platform uses sophisticated computer vision and deep learning to understand and then augment a scene. MORE

The video interviews were produced by Elle, with the augmented reality activation being powered by HuffPost RYOT and Verizon’s proprietary platform Envrmnt. The post ELLE Brings Augmented Reality To Magazine Cover appeared first on VRScout. MORE

A new generation of iOS augmented reality apps are coming. Apple is jumping firmly into the world of augmented reality. In many ways, Apple is trying to keep up with competitors like Google, who already have their Tango augmented and mixed reality platform. MORE

We are already living in mixed reality, and what our human eyes see is now amplified by what technology can show us. To ultimately succeed at mixed and augmented reality, here are four things that your brand must consider: 1. News AR Augmented Reality Mixed Reality MORE

“U sing Wavy and augmented reality to offer fans something different would be incredibly helpful for musicians to stay on the radar of music fans as well as make them stand out from the crowd.” News AR Augmented Reality iOS Music Wavy MORE

Immersive Authority can design custom augmented-reality solutions for consumers to experience on their mobile/table device, or on large venue screens, where real-world objects are tracked, [.]. The post Augmented Reality appeared first on Immersive Authority. MORE

Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. ARCore: Augmented reality at Android scale. AR is happening. MORE

FX promotes its new X-Men-related show with cool augmented reality art murals. ” If you feel like owning some of the art yourself for later viewing, posters featuring the augmented reality imagery will be given away at 56 different comic shops across the U.S MORE

This means you won’t need a headset to play, as the iPhone acts as an augmented reality window. The post iPhone & iPad Users Can Now Play ‘Star Wars’ HoloChess in Augmented Reality For Free appeared first on Road to VR. MORE

Ubiquity6 , an augmented reality startup only a few months out of stealth, today announced a $10.5M The post Augmented Reality Startup Ubiquity6 Emerges from Stealth With $10.5M MORE

AR augmented reality creatures pantomime MORE

After all, we already got an eye-full last year during a Microsoft promo for their Mixed Reality platform. The post Microsoft Patents Wand-Like Augmented Reality Controller appeared first on Road to VR. MORE

If your device is able to update ( check here ), that means you may be getting a number of features like an optimized App Store and a sleeker user interface, but it also means you can start to delve into the world of augmented reality too. MORE

The post Amazon Brings Augmented Reality Product Previews to iOS App appeared first on Road to VR. AR Industry ARKit News Amazon amazon ar shopping amazon ar view apple apple arkit augmented reality shopping‘Try it before you buy it’, the old adage goes. MORE

In a galaxy not so far from Central Park, the Golden Gate Bridge, and the Eiffel Tower, Star Wars comes to life through augmented reality. Disney has been making major moves in Augmented Reality in 2017. News AR Augmented Reality Disney Movies Star Wars MORE

A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. The post Augmented Reality Revives 300-Year-Old Boston Bookstore appeared first on VRScout. News AR Augmented Reality Boston Historic Boston Incorporated Old Corner Bookstore Vuforia MORE

The music recognition app is stepping beyond just identifying songs and TV to now include branded augmented reality experiences. The post Shazam Launches Augmented Reality Brand Platform appeared first on VRScout. News Advertising Augmented Reality Shazam MORE

Discovering and diagnosing cancer may have just become much easier thanks to augmented reality. Google Research this week revealed an AR microscope (ARM) capable of detecting cancerous cells in real-time with the help of machine learning. MORE