Lego Harnesses Apple's Latest Augmented Reality Abilities in Playgrounds App

Next Reality AR

The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experiences features by scanning Lego playsets with the toolkit's object recognition skill.

David Bowie's Legacy Lives On in Forthcoming Augmented Reality App

Next Reality AR

Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.

Insomniac Games Releases Seedling, the First Paid Augmented Reality Game for Magic Leap One

Next Reality AR

One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.

New Startup Artie Wants to Bring AI-driven Avatars to Augmented Reality

Road to VR

Former Felix & Paul chief content officer Ryan Horrigan and former Milk VR and VRSE.works producer Armando Kirwi have banded together to found Artie , a new startup with the mission of bringing AI avatars to augmented reality.

Experiencing Art With Augmented Reality

Tech Trends VR

The key, he believes, is to use immersive technologies such as Augmented Reality to seamlessly add digital elements to those existing and well-loved experiences, making them richer and more accessible in the process. Augmented Reality Will Reinvent How We Experience Art [link].

Augmented Reality Puts the Magic in 'Magic: The Gathering' Cards

Next Reality AR

While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.

'Atlanta' Actor Lakeith Stanfield Walks an Augmented Reality Tightrope for New York Times Magazine

Next Reality AR

The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too. Scott and Wesley Morris, a new augmented reality experience is now available through the NY Times app for iPhones and iPads.

Facebook Brings Augmented Reality Ads to Its News Feed

Next Reality AR

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.

New Jersey Utility Uses Augmented Reality to Visualise Underground Infrastructure

Road to VR

Piloted by Toms River Municipal Utilities Authority in New Jersey, the technology is a practical application of augmented reality, allowing the user to ‘see’ utility lines under the street in real-time.

The 3 Biggest Challenges Facing Augmented Reality Today

Road to VR

The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!).

Holocaust Museum Preserves Memory of Victims & Survivors via Augmented Reality

Next Reality AR

They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.

ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature

Next Reality AR

On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.

ARKit 101: How to Place a Virtual Television & Play a Video on It in Augmented Reality

Next Reality AR

In this tutorial, you'll learn how to make your augmented reality app for iPads and iPhones by using ARKit. In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5.

Snapchat Adds Speech-Activated Lenses to Its Augmented Reality Capabilities

Next Reality AR

Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well.

Walmart Turns Its iPhone App's Barcode Scanner into an Augmented Reality Price Comparison Tool

Next Reality AR

While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.

Nokia's Snake Game Slithers into Augmented Reality via Facebook AR

Next Reality AR

Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera. HMD Global, the company behind the current iteration of Nokia phones, has developed two augmented reality experiences for Facebook's platform.

Augmented Reality Revives 300-Year-Old Boston Bookstore

VRScout

A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. The post Augmented Reality Revives 300-Year-Old Boston Bookstore appeared first on VRScout. News AR Augmented Reality Boston Historic Boston Incorporated Old Corner Bookstore Vuforia

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Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film

Next Reality AR

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans

Next Reality AR

One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.

First App for Meta 2 Headset Lets You View 3D CAD Models in Augmented Reality

Next Reality AR

Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.

New York Times Lets You Visit Statue of Liberty's Torch Without Trip to NYC via Augmented Reality

Next Reality AR

While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.

I Met Magic Leap's AI Assistant Mica & Saw the Future of Augmented Reality

Next Reality AR

Unlike VR, when it comes to augmented reality, describing what an experience is like can be incredibly difficult, primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real world settings.

Magic Leap Books Augmented Reality Experience with Air New Zealand

Next Reality AR

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.

Microsoft Patents Wand-Like Augmented Reality Controller

Road to VR

After all, we already got an eye-full last year during a Microsoft promo for their Mixed Reality platform. The post Microsoft Patents Wand-Like Augmented Reality Controller appeared first on Road to VR.

Target Taps YouCam for Augmented Reality Cosmetics Web App

Next Reality AR

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick. For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp.

Google Wants Everyone to Try Scribble Art in Augmented Reality

Next Reality AR

Available now in the Play Store, the dead-simple augmented reality drawing app makes the old Microsoft Paint app look like Adobe Illustrator. As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.

Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality

Next Reality AR

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.

Amazon Brings Augmented Reality Product Previews to iOS App

Road to VR

The post Amazon Brings Augmented Reality Product Previews to iOS App appeared first on Road to VR. AR Industry ARKit News Amazon amazon ar shopping amazon ar view apple apple arkit augmented reality shopping‘Try it before you buy it’, the old adage goes.

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ELLE Brings Augmented Reality To Magazine Cover

VRScout

The video interviews were produced by Elle, with the augmented reality activation being powered by HuffPost RYOT and Verizon’s proprietary platform Envrmnt. The post ELLE Brings Augmented Reality To Magazine Cover appeared first on VRScout.

Google ARCore Brings Augmented Reality to Android

VRScout

Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. ARCore: Augmented reality at Android scale. AR is happening.

Augmented Reality & Dragons Could Be The Future Of D&D

VRScout

That’s precisely why Elder Games, a team of dedicated D&D enthusiasts, are looking to evolve the RPG with augmented reality, bringing your next campaign to life in an entirely new way.

Coachella & Eminem Hit High Notes with Augmented Reality Mobile Apps

Next Reality AR

The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.

Apple Unveils ARKit For Augmented Reality

VRScout

A new generation of iOS augmented reality apps are coming. Apple is jumping firmly into the world of augmented reality. In many ways, Apple is trying to keep up with competitors like Google, who already have their Tango augmented and mixed reality platform.

Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App

Next Reality AR

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.

Five Tech Titans Bullish on Augmented Reality

VRScout

Augmented reality (AR) became more widely known after the success of Pokémon Go in 2016. In typical Microsoft style, their flagship mixed reality product HoloLens tends to cater to the enterprise market. News Apple AR Augmented Reality Disney Facebook Microsoft Snap

Coachella Brings Augmented Reality To Festival-Goers

VRScout

In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app.

Snapchat Adds Sound Recognition to Its Augmented Reality Arsenal

Next Reality AR

As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.

Vermeer Beta iPhone App Lets You Use Augmented Reality to Map Out Your Drone Flight

Next Reality AR

Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.

This Children's Hospital Uses HoloLens & Augmented Reality to Calm Young Patients During Medical Procedures

Next Reality AR

While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.

Experiencing the #RoyalWedding in Augmented Reality

Tech Trends VR

Ahead of this highly anticipated event, Zappar has launched its own Royal Wedding offering with a tech twist; an Augmented Reality (AR) t-shirt by British designer Philip Normal. The post Experiencing the #RoyalWedding in Augmented Reality appeared first on Tech Trends.

Wonderscope iPhone App Turns Bedrooms into Stages for Children's Stories in Augmented Reality

Next Reality AR

Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?

New York Times Halloween Edition Uses Augmented Reality Bugs to Scare & Educate

Next Reality AR

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.

Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks

Next Reality AR

On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.