XR Today - Virtual Reality

JANUARY 21, 2025

r/augmentedreality – Some of the Best and Brightest One of the biggest and brightest groups of XR enthusiasts, r/augmentedreality hosts various users sharing the latest news on augmented reality technology, namely smartphone and smart glasses solutions.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Will they have augmented reality features or rely entirely on AI? So, will these glasses be true augmented reality wearables? However, that doesn’t necessarily mean that Samsung won’t include augmented reality in its specs. The patent leak from October directly references augmented reality technology.

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XR Today - Virtual Reality

JANUARY 17, 2025

Samsung’s Galaxy smartphones already incorporate powerful AR hardware and software, and most users experience augmented reality more frequently on their mobile devices than on head-mounted displays. This presents a significant opportunity for Samsung.

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VRScout

JUNE 22, 2023

According to a recent report by SourceJournal , Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. The virtual fitting room market has the potential to explode over the next few years.

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Road to VR

FEBRUARY 27, 2025

The company revealed its first iteration of Project Aria back in 2020, showing off a sensor-rich pair of glasses which the company used internally to train its machine perception systems, ultimately tackling some of the most complex issues in creating practical, all-day augmented reality glasses of the future.

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VRScout

FEBRUARY 27, 2023

Researchers based out of the famous Massachusetts Institute of Technology (MIT) are working on an augmented reality (AR) headset that uses holograms to guide users toward hidden objects. Follow virtual footprints toward lost items with the X-AR.

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The Ghost Howls

JANUARY 9, 2025

He said that is rather “easy” to build metalenses for VR , while AR, considering the different nature of the visual engines needed by augmented reality, would be much more tricky. He also said anyway that building VR lenses with metasurfaces would be not cost-effective today.

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VRScout

MAY 25, 2023

Build your very own 3D hologram and view it anywhere using augmented reality technology. Credit: Volograms You can then use a smartphone device to view your creation in augmented reality (AR) by implementing it into a WebAR template; no app download is required.

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VRScout

JANUARY 31, 2023

Not only that, but the futuristic crossover features support for augmented reality (AR) technology. The most important technical innovation in the Audi activesphere is our adaptation of augmented reality for mobility. Audi dimensions creates the perfect synthesis between the surroundings and digital reality.”

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VRScout

MAY 22, 2023

Instead of a conventional computer monitor, you view content using tethered augmented reality (AR) glasses. “Meanwhile, augmented reality (AR) is full of potential and promise, but is yet to find its daily use case.

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VRScout

SEPTEMBER 27, 2022

Niantic is making the web an even more powerful place for augmented reality with the launch of Lightship VPS for Web. Today marks a major milestone for the web and augmented reality,” said Tom Emrich, Director of Product Management, 8th Wall at Niantic. Credit: Niantic.

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VRScout

OCTOBER 5, 2022

We’ve seen a lot of cool ways augmented reality (AR) technology has been used to bring the world around us to life with digital content. Firstly I was a big fan of Sutu’s work and secondly the whole concept of augmented reality just ignited my imagination, so I jumped at the chance. Credit: Pixelpuncha.

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VRScout

APRIL 7, 2023

ChatGPT and augmented reality technology could save your butt during your next job interview. The technology may be coming sooner than you think. First spotted by XR Today , the unique communication assistance device uses a relatively straightforward design to deliver some pretty incredible results.

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Road to VR

NOVEMBER 18, 2024

Project Aria is a pair of sensor-packed glasses which Meta has been using internally to train its augmented reality perception systems. Announced in 2020, Aria doesn’t include AR displays of any type.

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VRScout

JANUARY 5, 2023

The Israeli-based augmented reality (AR) company Lumus will be expanding its 2D Maximus platform by unveiling its 2nd generation of Lumus’ Z-Lens waveguide architecture during CES 2023. Natural-looking glasses with augmented reality functionality will unlock the consumer market and propel the industry forward.

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VRScout

FEBRUARY 23, 2023

Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. “This project is an interesting step in creating a richer customer experience at IKEA by weaving in technologies such as augmented reality as part of the shopping experience.”

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VRScout

JANUARY 18, 2023

This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder. AR technology makes its way into the mountains.

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VRScout

MAY 9, 2023

The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition. “Get Lucky” with three new immersive experiences available in major cities across the globe.

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VRScout

OCTOBER 13, 2022

Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. Virtual try-on technology invades brick-and-mortar stores.

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Road to VR

FEBRUARY 28, 2025

Of all the technological advances Ive witnessed at Meta, immersive technologies like virtual and augmented reality really caught my imagination because of the potential they have to transform the way we learn.

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XR Today - Augmented Reality tag

OCTOBER 11, 2024

The Meta AR Prototype Glasses Meta Orion is the name for Meta’s full augmented reality glasses, officially announced at Meta Connect 2024. But they’re not just your standard pair of augmented reality glasses. What is Meta Orion? They’re packed with tech other companies still aren’t tipping into, like EMG capabilities.

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XR Today - Augmented Reality tag

FEBRUARY 25, 2025

One of these sectors is tourism, and augmented reality firm ImagineAR recently inked a $10 million Design and Project Installation Agreement with Ontario real estate developer Mr J Grewal to deliver a 25,000-square-foot immersive experience centre in Niagara Falls, Ontario.

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VRScout

FEBRUARY 9, 2023

The augmented reality (AR) market is poised to explode over the next decade with companies such as Apple and Meta supposedly working on their own respective AR glasses for consumers. Finally, a functional AR device that’s perfect for the opera.

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EON Reality

OCTOBER 28, 2024

IRVINE, CA – October 28, 2024 – EON Reality, the world leader in AI-assisted Virtual Reality and Augmented Reality-based knowledge transfer for industry and education, is thrilled to announce its newfound partnership with Bit Dynamics N.V., a leading Suriname-based digital solutions provider.

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VRScout

JULY 7, 2023

The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release. New shared AR games have also been announced.

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VRScout

MARCH 13, 2023

Mighty Coconut’s popular mini golf metaverse, Walkabout Mini Golf , is coming to smartphones in the form of an augmented reality (AR) mobile game. The developer also announced that it has partnered with Meow Wolf on a mind-bending new course.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Walmart announced in June this year it had updated its customer shopping app with two novel augmented reality (AR) solutions aimed at improving shopper experiences.

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VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. That said, it isn’t all bad news for tabletop players.

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VRScout

APRIL 1, 2023

The company NuEyes has been a big player in the augmented reality industry with their 5G-enabled AR glasses, designed to provide users with an incredible visual representation of virtual data used for enterprise, medical, and gaming.

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The Ghost Howls

JANUARY 21, 2025

The display features 6M nits with ultra-low power consumption: this is very important to be featured on augmented reality glasses that should be worn outdoors. The fact they managed to do it with a red display is even more important, because blue and green are more efficient and brighter.

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VRScout

FEBRUARY 10, 2023

Vuzix, a company specializing in wearable augmented reality (AR) technology, recently conducted an experiment in collaboration with OPTAC-X and Kymeta Corporation during which its Vuzix Smart Swim glasses were used to perform a SATCOM-enabled AR scuba dive.

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VRScout

JUNE 7, 2023

By harnessing the power of augmented reality and Qualcomm’s cutting-edge solutions, we are turning cooking from a frustrating chore into a delightful and joyful experience.”

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The Ghost Howls

FEBRUARY 17, 2025

If the team manages to make this ring work all the time like the few times where it worked perfectly and I got super excited about it, I think this technology can for sure be part of the future of augmented reality.

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XR Today - Augmented Reality tag

JANUARY 9, 2025

The stylish specs represent a quantum leap forward in consumer-oriented augmented reality, and have a sleek, wearable design. At an event that was dominated by AI software , XREAL was a real highlight in the wearable hardware space.

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VRScout

JUNE 16, 2023

This includes any of the 40-something cities that have passed laws banning the Pride Flag at official government buildings, such as public schools, city hall, and police stations just to name a few.

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XR Today - Augmented Reality tag

NOVEMBER 22, 2024

Meta’s Ray-Ban specs don’t offer augmented reality, but they do allow users to capture content with an integrated camera, make calls, listen to music, and interact with an AI assistant on the move. XReal’s glasses don’t allow you to capture and share content, but they do offer a robust “augmented reality” experience.

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The Ghost Howls

JANUARY 29, 2025

More info A video about our future with AI agents The genius that answers to the name of Keiichi Matsuda has made a short video with Niantic about how could be our future with augmented reality and AI agents always on. Its a cute video and, as usual with Keiichis work, also very inspiring, so I suggest you have a look a it.

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