Microsoft Patents Wand-Like Augmented Reality Controller

Road to VR

After all, we already got an eye-full last year during a Microsoft promo for their Mixed Reality platform. The post Microsoft Patents Wand-Like Augmented Reality Controller appeared first on Road to VR.

The 3 Biggest Challenges Facing Augmented Reality Today

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The reality is that even today’s best portable AR headset dev kits still have very limited fields of view (far from the field of view of today’s VR headsets, which some still feel is lacking!).

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Amazon Brings Augmented Reality Product Previews to iOS App

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The post Amazon Brings Augmented Reality Product Previews to iOS App appeared first on Road to VR. AR Industry ARKit News Amazon amazon ar shopping amazon ar view apple apple arkit augmented reality shopping‘Try it before you buy it’, the old adage goes.

Five Tech Titans Bullish on Augmented Reality

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Augmented reality (AR) became more widely known after the success of Pokémon Go in 2016. In typical Microsoft style, their flagship mixed reality product HoloLens tends to cater to the enterprise market. News Apple AR Augmented Reality Disney Facebook Microsoft Snap

Augmented Reality Revives 300-Year-Old Boston Bookstore

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A bookstore in Boston celebrated its 300th birthday with an augmented reality makeover. The post Augmented Reality Revives 300-Year-Old Boston Bookstore appeared first on VRScout. News AR Augmented Reality Boston Historic Boston Incorporated Old Corner Bookstore Vuforia

Google ARCore Brings Augmented Reality to Android

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Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. ARCore: Augmented reality at Android scale. AR is happening.

Apple’s ARKit is Bringing Augmented Reality to “hundreds of millions of iPhones and iPads”

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Apple is working with third-parties such as IKEA, Lego, and Niantic to use ARKit, with Apple showing an improved Pokémon Go on stage that looks to actually utilize augmented reality to bring the game to life.

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ELLE Brings Augmented Reality To Magazine Cover

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The video interviews were produced by Elle, with the augmented reality activation being powered by HuffPost RYOT and Verizon’s proprietary platform Envrmnt. The post ELLE Brings Augmented Reality To Magazine Cover appeared first on VRScout.

Oculus Chief Scientist: How and When Augmented Reality Will Transform Our Lives

Road to VR

Michael Abrash, Chief Scientist at Oculus, as-ever delivered an inspiring presentation at today’s F8 conference, this time on the topic of Augmented Reality. The post Oculus Chief Scientist: How and When Augmented Reality Will Transform Our Lives appeared first on Road to VR.

The Gigantic List of Augmented Reality Use Cases

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Everyone says that augmented reality (AR) will be bigger than virtual reality (VR): analysts , investors , technologists , and futurists alike. AR augmented reality future

Amazing MIT Research Project Lets You Reach Into Augmented Reality

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AR Abe Davis Dynamic Augmented Reality Interactive Dynamic Video pokemon go

AR.js: Efficient Augmented Reality for the Web

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This guest post is contributed by the creators behind a new augmented reality toolkit that brings AR to the Web on mobile phones. The possibilities of augmented reality are countless and we haven’t even scratched the surface yet. We would like AR to be useful for the world, to stop being a promise and become a reality. is a solution for efficiently doing augmented reality on the web, available on github.

Coachella Brings Augmented Reality To Festival-Goers

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In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app.

Apple Unveils ARKit For Augmented Reality

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A new generation of iOS augmented reality apps are coming. Apple is jumping firmly into the world of augmented reality. In many ways, Apple is trying to keep up with competitors like Google, who already have their Tango augmented and mixed reality platform.

Apple iOS 11 Rolls Out Today, Augmented Reality Apps Now Showing Up on App Store

Road to VR

If your device is able to update ( check here ), that means you may be getting a number of features like an optimized App Store and a sleeker user interface, but it also means you can start to delve into the world of augmented reality too.

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Baidu Opens Augmented Reality Lab in Beijing

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As part of a $200 million effort to revamp the company’s shrinking profits with new technology, the Chinese search giant launched an augmented reality (AR) lab Monday in Beijing. The platform uses sophisticated computer vision and deep learning to understand and then augment a scene.

How Philips Is Using Augmented Reality to Improve Spinal Surgery

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Philips is now developing real-time augmented reality technology to guide spinal surgery and make it less invasive, the Dutch company announced last week. AR and virtual reality are seeing continued applications in surgery. News Augmented Reality Philips Spinal Surgery Surgery

AR Specialist Zappar Nets $3.75m in Funding, Aims to “Democratize Augmented Reality”

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Zappar, a London-based developer in the Augmented Reality space, is announcing the closing of its Series A funding round. They have also successfully crowdfunded a Google Cardboard-inspired $30 Mixed Reality solution called ZapBox.

Shazam Launches Augmented Reality Brand Platform

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The music recognition app is stepping beyond just identifying songs and TV to now include branded augmented reality experiences. The post Shazam Launches Augmented Reality Brand Platform appeared first on VRScout. News Advertising Augmented Reality Shazam

Disney Files Patent Application For Projector-Based Augmented Reality System

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Recently, we reported that Disney’s CEO Bob Iger has stated that he would rather focus on augmented reality over virtual reality for his company’s fleet of worldwide amusement parks. The patent was filed by the Mouse House today and is titled: Augmented Reality Controls for User Interactions with a Virtual World. According to the flow chart, the entire system begins with this augmented reality projector. AR augmented reality disney

The Tantalizing Promise Of Augmented Reality Games

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CES 2017, the big tech trade show in Las Vegas last week, was loaded with augmented reality smartglasses, which layer digital animations and information on top of the real world. Three times the size of virtual reality, goes their prediction.

How Augmented Reality Makes Advertising Fun Again

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Augmented Reality fits perfectly into this model. What Does Augmented Reality Advertising Look Like? Today, Augmented Reality advertising is taking two main formats: The Forward Facing Camera (aka “The Selfie”). The ability for a consumer to interact with their favorite brands or products through an Augmented Reality experience has real world applications. What was the last ad that you saw? Or at least the last ad that you remember seeing?

What ‘Pokémon Go’ Could Be Like if it Was Really Augmented Reality

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But what would it look like running on a dedicated augmented reality headset? But what would Pokémon Go look like were it running on a headset build from the ground up for augmented reality applications, instead of general purpose mobile phone hardware?

How Augmented Reality Can Make Aviation Safer and Better

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Augmented Reality in General Aviation. This is where Augmented Reality (AR) steps in. AR, VR, and Mixed Reality are already proving to be invaluable here. Let’s face it, we all have daydreamed of sitting in a cockpit and roaming the wild, blue yonder.

Pokemon Go or: How I Learned To Stop Worrying About The Definition And Love Augmented Reality

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AR Editorials featured ar augmented reality google Magic Leap Meta microsoft hololens niantic pokemon go

Facebook Launches New Camera Tools as a Foundation for Advanced Augmented Reality

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Zuckerberg maintains that the smartphone will be Facebook’s first big leap into building the future of AR, triumphantly announcing that the camera will be “the first augmented reality platform.”

Apple Hires NASA Expert To Help Build Augmented Reality Glasses

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According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris was the face and voice of NASA’s mixed reality projects for some time now. He has been a mixed reality visionary for some time now.

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Vuforia’s Project Chalk Lets People Communicate in Augmented Reality

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Internet of Things and augmented reality technology provider PTC announced that it is working on an application that lets people make ink-like virtual marks on AR images they can view using AR goggles. The Project Chalk technology could be a very important applications in moving augmented reality into mainstream use, said Jay Wright, president of PTC’s Vuforia division, in an interview with GamesBeat. These are exciting times for augmented reality,” said Wright. “We

Disney Puts Augmented Reality Star Destroyers over International Landmarks

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In a galaxy not so far from Central Park, the Golden Gate Bridge, and the Eiffel Tower, Star Wars comes to life through augmented reality. Disney has been making major moves in Augmented Reality in 2017. News AR Augmented Reality Disney Movies Star Wars

Snapchat’s Augmented Reality Vending Machines are Marketing Gold

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Hundreds of people lined up anxiously waiting to snag a few – bringing them unknowingly face to face with Snapchat’s augmented reality platform. At a fundamental level, augmented reality is based on pattern detection.

‘Rose Colored’ is a Haunting Vision of Love in Augmented Reality

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Yet, as we augment our senses, just what are we subtracting? “Are we going to enter a world where we can’t even tell the difference between fiction and reality?”. The post ‘Rose Colored’ is a Haunting Vision of Love in Augmented Reality appeared first on VRScout.

Pantomime Launches Creatures AR App With Shared Augmented Reality

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What Apple’s Dual Camera iPhone Means For Augmented Reality

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Although there weren’t drastic changes made to the physical design of the iPhone (minus that old thing called a headphone jack), Apple’s unveiling of a dual-lens camera points to a world where millions of consumers could one day put a powerful augmented reality device in their pocket.

Apple Files Augmented Reality Patent for a ‘Wearable Information System’

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In these early months of 2017 just about every major tech company has some sort of virtual or augmented reality product either on store shelves or coming in the future.

DigiLens Raises $22 Million For Consumer-Focused Augmented Reality Products

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Data on glass is a critical capability for augmented and mixed reality applications such as gaming, navigation, telepresence, education, industrial, medical and military,” Louie said.

‘Pokemon GO’ Proves Investors Should Start Paying Attention to Augmented Reality

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AR gaming Investments ar augmented reality HMD industry investment pokemon go VR

Listen To Your Body Art With Augmented Reality Soundwave Tattoos

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Combining traditional body art with augmented reality, Skin Motion has developed an AR app that converts audio into a readable soundwave. He then filed a patent for augmented reality tattoos and Skin Motion was officially born.

Aryzon Pitched As The ‘Cardboard of Augmented Reality’

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While Google Cardboard, Daydream, and the Samsung Gear VR lead the charge for accessible virtual reality headsets and experiences, augmented reality hasn’t had its full day in the sunshine. Calling it the “Cardboard of AR”, the 5-person team behind this cardboard AR viewer is opening the door for consumers to finally see what it’s like to have their worlds augmented.

The Living Page: How Augmented Reality is Bringing Comic Books To Life

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He believes our reality is a projection from another plane in the universe and his mission is to find the projectionist,” says Stuart Campbell, also known as Sutu , the book’s creator. Tagged with: art , augmented reality , comics , modern polaxis , sutu.

Hacker Adds Augmented Reality To Ultrasound Machine Found In Dumpster

VRScout

That must have been the thought going through Victor Skobov’s head as he began converting the output of an ultrasound machine found in a dumpster into a real-time augmented reality overlay. News Agumented Reality AR DIY Medical Ultrasound Vuforia AR