Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. The post Former Head of Qualcomm’s XR Division Joins Google to Guide XR Strategy appeared first on Road to VR.

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Road to VR

APRIL 22, 2024

The post Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy appeared first on Road to VR. Ultimately the fierce competition of that era resulted in a rapid innovation of mobile hardware and software, leading to smartphones being a daily part of nearly every person’s life.

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Road to VR

JUNE 22, 2023

That’s essentially the strategy the company has decided to take with Xbox at least, with Xbox Game Studio head Matt Booty saying in a recent Hollywood Reporter interview that VR just isn’t big enough yet.

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Road to VR

JANUARY 6, 2025

While Meta’s strategy to capture the console price-point with Quest has been a winning strategy thus far, what’s uncertain is whether the company will head back into the ‘Pro’ pricing structure anytime soon.

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Upload VR

JANUARY 24, 2025

Promising a combination of action, strategy, and storytelling, this new adventure sees the infamous Gargamel ruining the Nature Fairy Leaf's planned celebrations and capturing 20 Smurfs with a magic spell.

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VR Bites

NOVEMBER 18, 2024

Each round shifts the playing field, introducing new obstacles and challenges that force players to rethink their strategy on the fly. But what sets this VR experience apart is its dynamic terrain. No match will feel the same, keeping the action engaging and unpredictable.

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XR Today - Virtual Reality

JANUARY 15, 2025

Expansion in MR and AR Capabilities Virtual reality is an incredible tool for companies looking to transform training, collaboration, and product development strategies. Varjos Teleport technology makes it easier to create digital twins of specific environments without the need for expensive and complex development strategies.

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Upload VR

APRIL 4, 2025

The Sandbox mode allows players to practice their strategies without pressure. Announced in the Ruff Talk VR Showcase , you can see the reveal trailer below. 0:00 / 1:01 1 Vestiges: Fallen Tribes on Quest will launch with a solo campaign, where players can choose between three factions of fighters, each crew boasting unique skills in battle.

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XR Today - Virtual Reality

JANUARY 14, 2025

Thats one of the reasons countless companies, from UPS to KFC and Siemens, use VR to train new hires and enable ongoing upskilling and reskilling strategies. According to the company , the initiative had an amazing impact on its team-building strategies.

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XR Today - Virtual Reality

JANUARY 15, 2025

Worldwide, companies are using virtual reality to turbocharge training and development strategies , improve collaboration, and streamline product development. Virtual reality might be great for gaming and entertainment but its also an incredible resource for businesses and their teams.

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Upload VR

APRIL 10, 2025

The real-time strategy genre has long been underserved in VR, despite standout titles like Brass Tactics proving its potential nearly a decade ago. Crystal Commanders, a new mixed reality RTS game launching today on the Quest platform by DB Creations, aims to change that with a new approach to immersive strategy.

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Road to VR

JANUARY 13, 2025

“This is mainly due to the company’s continuous R&D and innovation capabilities, complete product matrix layout, and mature overseas market strategy,”Pimax founder Robin Weng told 36Kr. “It is also due to the general trend of the global high-end VR market entering a stable and rapid growth track.”

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ARPost

JANUARY 4, 2022

However, some strategies that use AR are limited by traditional and non-AI approaches. By incorporating AI components, such as deep learning and ontology, into AR, these strategies can be greatly improved. It’s already used in manufacturing applications and navigation to assist human users.

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Road to VR

FEBRUARY 25, 2025

Moreover, Meta’s strategy signals it’s not only doubling down on Horizon Worlds by tossing out more money to developers and giving them tools they’re mostly already familiar with, but it’s also looking to seize a rapidly growing cohort of younger Quest users.

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AR Insider

OCTOBER 17, 2024

Infinite Reality’s $45 million acquisition of Zappar offers a revealing look at both the growing consolidation in the XR industry and the shifting strategies of… Continue reading → What’s Behind Infinite Reality’s $45 Million Zappar Acquisition? This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 26, 2023

After examining Snap's strategy around Lens Studio in the last installment of this series, we pan back to examine supporting efforts to bring AR to brands' in-house development environments. This post appeared first on AR Insider.

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XR Today - Virtual Reality

MARCH 13, 2025

The strategy reduces dependence on expensive physical simulators, reduces operational costs, and improves the scalability of training initiatives. Additionally, the overall efficiency of the training process was improved because teams could receive real-time feedback on tone, posture, and decision-making strategies.

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Road to VR

FEBRUARY 26, 2025

The conference kicked off with a fireside chat between two well known names in the industry: Tim Bajarin, founding analyst and Chairman of Creative Strategies and Anshel Sag, principal analyst at Moor Insights & Strategy, who expounded over the course of an hour on the state of the XR industry, as moderated by AR pioneer Dan Cui.

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VRScout

FEBRUARY 7, 2021

Originally released back in March of 2018 on the Oculus Go, Rift, and Samsung Gear VR, Catan VR on the Oculus Quest offers the same addictive board game experience you know and love, immersing you in a captivating virtual rendition of Klaus Teuber’s award-winning multiplayer strategy game.

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Road to VR

FEBRUARY 7, 2025

“We expect free-to-play (F2P) to become a broadly viable strategy for developers, who up until now have relied almost exclusively on premium apps. But we dont think F2P will replace premium apps both models are likely to coexist,” Ryan says.

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VRScout

OCTOBER 30, 2022

Genre: Casual, Social, Strategy Price: Free. Genre: Action, Shooter, Strategy Price: $19.99. Think of a Halo -style first-person shooter (FPS) mixed with a real-time strategy (RTS) game like Starcraft and you’ll have some idea of what to expect from Guardians. Genre: Action, Space/Universe, Strategy Price: $24.99.

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Road to VR

APRIL 11, 2025

We expect free-to-play (F2P) to become a broadly viable strategy for developers, who up until now have relied almost exclusively on premium apps. But we dont think F2P will replace premium apps both models are likely to coexist, Samantha Ryan, Meta VP of Metaverse Content,said in February.

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Road to VR

FEBRUARY 26, 2025

That said, HTC ultimately hasn’t tipped its hand on its overarching monetization strategy. Notably, one of the biggest analogues, Mozilla’s now-defunct WebXR-based Hubs platform , summarily shut down in 2024 following financial issues.

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VRScout

MARCH 9, 2022

BNE made the announcement when the company shared its mid-term plans (April 2022 to March 2025) with shareholders detailing the three core goals of its “ IP Axis Strategy.” You can check out Bandai Namco’s IP Axis Strategy and more details regarding their Gundam Metaverse by visiting here. . Enhancing Bandai Namco’s IP value.

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Road to VR

JANUARY 29, 2025

The studios saythe investment aligns with VRAL Games strategy to expand its presence in immersive gaming, leaving PolarityOne to operate independently with publishing support from VRAL.

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Road to VR

NOVEMBER 4, 2024

Fortunately, there’s enough people who are in that camp that it’s exciting.”

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The Ghost Howls

OCTOBER 11, 2022

Productivity means especially companies and professionals, and the new expensive Quest Pro headset fits completely this strategy. Meta Quest Pro and the strategy pivot. I think that this device is relevant because it flags the beginning of a new strategy from Meta. Image by Meta). I wonder if this pivot is going to pay off.

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AR Insider

JUNE 14, 2023

We break down the strategy. One of our favorite under-the-radar AR apps is Brickit. It recently reemerged on our radar when it launched a Snap Lens – breathing new life, and and a new distribution channel, into the experience. This post appeared first on AR Insider.

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AR Insider

JULY 25, 2024

This week on Reality Bytes, we explore AI's Olympic debut with Google, Instagram's ephemeral engagement play, and Starbucks' electric pit-stop strategy. This post appeared first on AR Insider.

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Road to VR

APRIL 23, 2024

So that brings us to this week’s Horizon OS news ; the biggest move that Meta has made with its XR strategy in years. ” Gear VR was the first Oculus headset made by a third-party And the company did in fact pursue that strategy. Hopefully it isn’t too late.”

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Road to VR

APRIL 17, 2025

Developed by PlaySide Studios in partnership with original developer Firaxis Games, Civilization VII – VR brought the sprawling real-time strategy game to VR for the first time,including both solo and online multiplayer matches with other Quest 3 and 3S players.

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VRScout

JANUARY 6, 2022

Being victorious will require you to think fast as you coordinate your attack against other players, all while being ready to switch over to a defensive strategy in case you find yourself in a tough situation. In addition to cosmetics, you’ll need to choose a loadout that fits you or your team’s strategy and playstyle.

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VRScout

JULY 11, 2022

Once you’ve decided on a strategy, execute your plan and escape with the loot. Scout ahead for any potential obstacles ahead of time and plan accordingly. Each house presents different challenges and a variety of options for overcoming them. Thief Simulator VR – Greenview Street is available now for $19.99 on the Meta Quest.

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Road to VR

FEBRUARY 14, 2025

We’ll post an update once we know more, and whether this represents a delayed launch of the VR mode, or some other release strategy. We’ve reached out to Steel Wool Studios, but haven’t received confirmation back.

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ARPost

MAY 25, 2021

Brands are recognizing the need to add “eyes” to their customer service offerings – visual strategies are the hottest trend right now. Organizations embedding visual technologies within their digital strategy are embarking on a multi-phase journey. Because Seeing Is Better Than Telling.

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