VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. New Unity Tools Bring Interactivity and Real-time CGI to 360 Video, Now in Beta.

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Report: Leaked Email Reveals Facebook XR Strategy, ‘Our goal is not only to win, but to accelerate its arrival’

Road to VR

We will need a large investment and dedicated strategy to build the best services in these spaces. Further into the email, Zuckerberg says that he was “supportive of acquiring Unity,” one of the leading game engines for both non-VR and VR gaming content.

Unity Hires VRML Co-Creator Tony Parisi In Bid For VR Dominance


Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. Unity Engine VR Industry News tony parisi unity

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On the Hunt for VR’s Killer App with Unity’s Head of VR & AR, Tony Parisi

Road to VR

Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. He is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality.

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Onward Field Guide: Tips and Strategies for New Players


This opens the Unity window. Detailed strategies and meta game elements are always evolving and changing as the game updates — it is still in Early Access after all.

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Apple Sets Stage For VR; Shows Off Star Wars Vive Demo


” SteamVR will also be joined on Mac systems by the Unreal and Unity video game engines, all tying directly into today’s newly announced Metal 2 video-processing API. News Apple HTC Vive Metal 2 Star Wars Unity Unreal WWDC

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OTOY Is Building One of VR’s Most Important Technologies


We talked Unity, open standards, the metaverse, and more, but the general thread pointed to OTOY as one of THE pivotal companies in the VR space. The Big Unity Announcement. At Unity 3D’s conference in L.A. This strategy makes sense since desktop VR is still a small market.

Can Virtually Live Replace Pay Per View Television?


We have a twofold strategy to broaden out our offering within each sport. TH: Front end engine; we worked with both Unity and Unreal Engine on different experiences.

Scaffolding in VR: Interaction Design for Stacking and Assembly


Arranging or assembling virtual objects is a common scenario across a range of experiences, particularly in education, enterprise, and industrial training – not to mention tabletop and real-time strategy gaming. There’s something magical about building in VR.

Could DIAMONST be the 1st killer app to showcase Apple's AR Kit? Maybe with funding?

Cats and VR

The game will put a lot of focus on intra team and same element synergies that will allow the player to create intricate combos and strategies.

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Upload SF Workshop: Design And Prototype With ARKit


We will cover strategy around designing and developing for a new medium with scarce documentation. Basic Unity. Unity ARKit Plugin. PRE-REQUISITES: Basic familiarity with the Unity editor. Please complete the Roll-A-Ball tutorial before class if you have never used Unity. Calling all designers, developers, makers, and entrepreneurs! This workshop will teach you the fundamentals of spacial UX, AR design, and AR development.

Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. Although we use Unity in-house for development, we don’t require it specifically.

Sinespace launches VR beta

Hypergrid Business

Previously, the Unity-based social virtual world was only available for desktop clients. “We’re just finessing the user interface,” said Sean O’Callaghan, the company’s head of strategy and partnerships. Unity 3D user interface for Sinespace.

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What is mediated reality and how I experimented with it on the Vive Focus

The Ghost Howls

It is not the best approach ever, since I am not actually distinguishing the objects to be removed (a black PC mouse and a black shoe are the same for the system, using this strategy), but again, for a fun fast toy project, it can be ok. Less is more.

Developing the Future of Mixed Reality

Tech Trends VR

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella.

Scaling Up Immersive Tech With Blockchain

Tech Trends VR

Render engine OctaneRender was used to create the opening title sequence of HBO’s Westworld at lightning speeds, and is now being integrated with game engine Unity as its cinematic render engine.

Vantage Point looks to eradicate sexual assault and sexual harassment, with the help of virtual reality.

Cats and VR

Morgan Mercer and the team at Vantage Point are looking to eradicate sexual assault and sexual harassment, with the help of virtual reality. The team says that existing educational programs fail in several way to truly help victims of sexual assault and sexual harassment.

Magic Leap’s John Gaeta talks about the future of cinema, storytelling and mixed reality

The Ghost Howls

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. One of the best moments ever at View Conference 2018 , has been when I was able to interview John Gaeta.

AWE Celebrates the Women of AWE USA 2018 with more than 100 Female Speakers from AT&T, HP, Adobe, IEEE, US Navy and more

AWE Blog

Highlights of AWE’s Women Speakers Include: Elizabeth Bieniek, XR Lead, Cisco Collaboration Strategy & Innovation. Stephanie Llamas, VP, Research and Strategy, SuperData Research. Jasmine Roberts, Software Engineer and Creative, Labs, Unity Technologies.

The Ghost’s Spotlight: oVRshot, Microsoft Maquette and The Great C

The Ghost Howls

Of course, some coordination with team members was necessary to not lose immediately , this game requires some strategy.

Meet the 9th Annual Auggie Awards Winners

AWE Blog

Best Developer Tool sponsored by DAQRI – Unity. Tish Shute – Director AR/VR, Corporate Technology Strategy, Huawei. Brad Weiers – Product Manager, Unity.

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Oculus Quest vs Vive Focus: let the battle begin

The Ghost Howls

To me the situation seems similar to the one of the store: Vive Wave is an interesting project, because it plans to become the SteamVR of standalone headsets (at least all the Chinese ones), but it is still unripe (at the time of writing, it doesn’t even appear in the list of Unity VR SDKs).

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Report: Blizzard Is Making A Warcraft AR Game Inspired By Pokémon GO


A more likely scenario however seems to be that Blizzard would use the “battle pets” system from WoW or some variation of the original Warcraft’s top-down strategy elements. However last year, an unofficial fan project showed us what this would look like using the Unity game engine, and we were highly impressed with the sheer sense of scale and wonder this demonstrated.

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Apple Details Latest VR Optimizations Coming to macOS Mojave (10.14)

Road to VR

These changes will be immediately available to native VR app developers on Mojave, and are likely to eventually see support in development tools like Unity and Unreal Engine.

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Huge’s 2018 Holiday Gift Guide Comes With AR Easter Eggs


When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. Huge, the Brooklyn based ad agency is using AR to breath new life into traditional print media.

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Star Wars HoloChess inspired Augmented Reality Game HOLOGRID: MONSTER BATTLE now has a VR version launching for Gear VR and a tournament to celebrate May the 4th.

Cats and VR

The tactical strategy game, which combines elements of board games, collectible card games, and digital games, has been reimagined for VR and set inside a deep space game arena. Built in Unity , the title has added a new single-player AI mode and supports multiplayer matches.

OTOY Is Building One of VR’s Most Important TechnologiesRight.


This strategy makes sense since desktop VR is still a small market. Combined with their finished Unity integration, we should expect to see a number of amazing photo-realistic VR experiences on both desktop and mobile.

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The Coming Wave of Virtual Reality Creation Tools


Aside from a couple Blender tutorials, I’ve got no experience making 3D models (just pushing them around in Unity) and no real visual arts experience, period. For me, this is where Unity comes in. I’ve always prized creativity. As a developer, writer and musician, it’s what drives me.

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Highlights From New York City’s Upcoming VR In The Sky Event


10:15 am – 10:45 am | Keynote: The World’s Most Compelling New Experiences (Unity). Tony Parisi | Head of VR/AR Strategy, Unity. Julie Shumaker | Vice President, Business Development, Unity. Driving marketing strategy and sales development across Time Inc.

ING Bank Invites Teams to Impact Finance at Global WebVR Hackathon


“ING’s strategy is to unlock innovation for our clients through co-creation.” Last week saw the launch of the Global WebVR Hackathon run by Virtuleap , the online platform that is working to take the concept of the hackathon and scale it out for a mass targeted impact on the VR industry.

VR Rising: 5 Trends to Watch As The Industry Grows In 2017


Featured image from left to right: Rob Goodman (OpenVerse), Han Jin (Lucid VR), Amitt Mahajan (Presence Capital), Timoni West and Tony Parisi (Unity). And the reason, according to Tony Parisi , head of VR and AR strategy at Unity, is simple.

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Disney’s ‘AR Museum’ Brings Interactive Play to Classic Art and Beyond


AR Museum, which was built with the Unity 5.5 Visual artwork is a huge part of Disney’s marketing strategy, and the company is not hiding their embrace of mixed reality. AR Museum lets you create your own masterpiece with augmented reality.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals.

John Carmack’s Epic 2015 Letter To Oculus VR Leaders


Subject: Oculus Strategy (LONG). Subject: Oculus Strategy (LONG). This is still grudging, as noted by the “interactive” bullet point in our official strategy presentation at the town hall, and Brendan’s derisive use of “viewmaster” when talking about Cardboard, but most now agree it has an important place. I won’t argue passionately about platform strategy, because it really isn’t my field, but I have opinions based on general software development with some relevance.

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AltspaceVR to close next week

Hypergrid Business

I’ve used their platform with the Oculus Rift headset, with the Gear VR, and through their desktop viewer, and was impressed with their technology and business strategy. Women in VR. Image courtesy AltspaceVR.

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NVIDIA’s New GeForce GTX 1080 Ti is a VR Beast


In addition to the new GPU, NVIDIA is also announcing support for VR Works inside of Unity including support for VR SLI, Multi-Res Shading, Lens Match Shading and SPS. Also, in addition to announcing support for Unity and VR benchmarks, NVIDIA is introducing their own tool to measure VR quality called FCAT VR. As many of you already know, NVIDIA is one of the leading purveyors of graphics cards which are heavily used for VR.

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Haptic Gloves for Games and Data Visualization


Kate Edwards at Konsoll 2015, where she spoke about strategies for game culturalization. Now, professionals from the game industry, such as Unity and Unreal developers, environmental artists, and 3D modelers are seeing demands for their skills beyond games. “My