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Google Discontinues Glass Enterprise Edition Smartglasses

Road to VR

Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Launched in 2017, Google Glass for enterprise was a revival of sorts, as the company had ceased production of the storied device in 2015.

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Google Adds 50 New AR Animals To Google App & Chrome

VRScout

Google has expanded its lineup of 3D animals available via Google Search with 50 new creatures. In a video released on Twitter, the company showcases just a handful of the augmented reality animals now accessible via the Google app and compatible Chrome browsers.

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Google Poly Is Shutting Down

VRScout

Google has instructed users to download their personal libraries before June 30, 2021. VR content creators woke up today with a shocking email from Google stating that the company would be shutting down their 3D model sharing platform Google Poly. Google Poly is shutting down!!

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Can Google Mainstream Visual Search?

AR Insider

Google has taken the latest step in its campaign to introduce Google Lens to the world: its homepage. You can now find the Google Lens logo on Google's homepage, right next to voice search.

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Spatial Beats: Meta, Google & Sony

AR Insider

This week, we look at big moves from Meta, Google, Samsung, Qualcomm and several others. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink.

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Spatial Beats: Meta, Google & Apple

AR Insider

This week, we look at SXSW takeaways, Google's AR fall and Apple's AR rise. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider. Trend Analysis Spatial Beats

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Google Wants To Deliver World-Scale AR Using Google Maps

VRScout

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. .

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Google Acquires MicroLED Startup Raxium to Bolster AR Ambitions

Road to VR

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky.

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Reality Bytes: Meta, Disney & Google

AR Insider

This week on Reality Bytes, we discuss Meta's accelerator program in partnership with L’Oreal, Disney’s Web3 immersive music emporium, and Google allows users to control their ad experience.

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Is Google Stadia Working On VR Support?

VRScout

New job listings recently posted by Google point towards potential VR streaming for the cloud gaming service. It’s been a rough year or so for Google Stadia. Despite these setbacks, however, Google has expressed zero interest in shuttering its cloud gaming platform.

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Samsung Partners with Google & Qualcomm to Release Android-powered XR Device

Road to VR

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device.

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Google Reportedly Working On Its Own Mixed Reality Glasses

VRScout

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography.

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Can Google Merge AR and AI?

AR Insider

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. But it may be better positioned for AI than anyone, including merging it with some of its key AR initiatives. We examine the evidence. This post appeared first on AR Insider.

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Spatial Beats: Google, Apple & Meta

AR Insider

This week, we look at Apple's latest AR rumors, Google Glass' second coming and Meta's legal challenge. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink.

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Google Lens Reaches 10 Billion Monthly Searches

AR Insider

Google Lens is now used for 10 billion visual searches per month. This follows the 8 billion mark that it reached in May, and the 3 billion that it announced in June of the previous year. We examine strategic implications. This post appeared first on AR Insider.

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Can Google Jumpstart AR Shopping?

ARVR

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. As background, Google is separately evolving SERPs for more functionality and shoppability.

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Reality Bytes: Google, TikTok & DALL-E

AR Insider

This week on Reality Bytes, we sing along with Google’s new music-based generative AI, experience data overload with TikTok’s “Video Insights,” and discuss the AI battle between Microsoft's Bing and Google’s Bard.

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Google Lens Reaches 8 Billion Monthly Searches

AR Insider

At Google I/O, there was a notable nugget buried in all the keynote action: Google Lens is now used for 8 billion visual searches per month - 2.5x

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Google to Publicly Test AR Prototypes Starting in August

Road to VR

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. ” Some of the key areas Google is emphasizing are things like real-time translation and AR turn-by-turn navigation.

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Google Advances its Geo-local AR Play

AR Insider

Google's latest geo-local AR play lets users hold up their phones to a given streetscape to search and discover nearby businesses. Think of it as a visual intelligence layer for your urban adventures. This post appeared first on AR Insider. Features Trend Analysis trendline

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Spatial Beats: Google, Meta & Snap

AR Insider

This week, we look at Google's latest AR announcements, Meta's Cambria reveal, and Snap's live events play. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink.

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Google’s The Mandalorian AR Experience Lets You Kick It With Virtual Mando

VRScout

” Earlier today, Google and Lucasfilm launched a brand new AR experience that “puts you in the shoes of a bounty hunter following the trail of Mando himself, Din Djarin and the Child.” Image Credit: Google/Lucasfilm.

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Google Inches Closer to the Metavearth

AR Insider

Google's annual Search On event featured several moves that advance the search giant's ambitions to build an Internet of places. Also what we call the metavearth, this is all about adding digital depth and dimension to the physical world. This post appeared first on AR Insider.

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AR Platforms Speak, Part 2: Google

AR Insider

continuing this week with Google. The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we're summarizing and synthesizing the top AR updates for our XR Talks series. This post appeared first on AR Insider. XR Talks

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Google Advances its Geo-local AR Play

ARVR

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. And its latest update is to make Live View more searchable (it is Google after all). Google has its eye on that prize.

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New Google Stadia Job Listings Suggest VR Cloud-gaming Ambitions

Road to VR

Stadia, Google’s cloud-gaming company, is looking for new hires with a preference for virtual reality development experience. Stadia is Google’s cloud-gaming service which runs games on powerful computers in the cloud and then streams them to your PC, laptop, or even smartphone.

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Google & Red Bull Launch AR-Enhanced On-Demand Video Experience

VRScout

Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone. Computer vision and AR technology bring Mount Kilimanjaro to life in your living room.

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NASA & Google Partner To Create An AR Solar System

VRScout

Google has been using augmented reality (AR) technology for quite some time to bring everything from wild animals to the planets and moons of our solar system to life in your living room. The aforementioned 3D models are accessible now using Google Search in the web browser.

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How is Google Cultivating AR Marketing?

AR Insider

How is Google – king of the online ad world – cultivating AR marketing? AR marketing is one segment of the broader AR space that's gaining considerable traction and revenue generation. We dive in. This post appeared first on AR Insider. ARtillery Intelligence Trend Analysis

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Samsung & Google Partner To Develop New XR Tech

VRScout

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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Google Ends Support Of ‘Tilt Brush,’ Software Now Open Source

VRScout

Google this week announced that it will be ending its support for its genre-defining VR painting app, Tilt Brush by Google , marking the end of a historic era for the immersive art & design scene. News GitHub Google Open-Source Tilt Brush Tilt Brush VR Art VR Painting

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XR Talks: Google Scales Up Geospatial AR

AR Insider

In all the excitement around Google's AR glasses concept at the I/O conference, a notable AR update was overshadowed: the Geospatial API. We dive into the dynamics in this week's XR Talks. This post appeared first on AR Insider. XR Talks

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Spatial Beats: Microsoft, Apple & Google

AR Insider

This week, we look at Microoft's big deal, Apple's Metaverse shun and Google jumps back into AR. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink.

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Reality Bytes: Google, Niantic & Amazon

AR Insider

This week on Reality Bytes, we discuss Google’s latest antitrust lawsuit that may have teeth, Niantic’s new ‘NBA All-World’ AR game, and Amazon steps into a Web3 world.

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Back To The Moon Is The First Google Doodle Available In All Realities

VRScout

Back to the Moon was first released in 2018 as a first-of-its-kind collaboration between Nexus Studios , Google Spotlight Stories , Google Arts & Culture , Cinématèque Française , and Google Doodles. Image Credit: Google.

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Google I/O 2020 Has Been Cancelled Due To Coronavirus

VRScout

Fears over a potential outbreak of COVID-19 has forced Google to postpone its annual I/O developer conference, normally held in May at the Shoreline Amphitheater just across the street from Googleplex headquarters in Mountain View, California. We’ll continue to update the Google I/O website.”.

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