Trending Articles

Apple iOS 11 Rolls Out Today, Augmented Reality Apps Now Showing Up on App Store

Road to VR

Apple is rolling out iOS 11 today, its mobile operating system that’s compatible with “hundreds of millions of devices” including iPhones going back to the iPhone 5s, and a variety of recent iPads.

Apple 70

Signing Investment Deals In VR Is A Thing Now


I’m weary of calling anything we see with VR a “first-ever” as the technology has been around for decades and people often pop up to point out things have happened in the past that might technically be the “first-ever.”

Trending Sources

MasterpieceVR Lets Four People Paint and Sculpt Together in VR


What’s better than making art with friends? As you might guess from checking out our annual art show or watching Art Attack , our mixed reality series produced with Soul Pancake, we at VRScout are big believers in the possibilities for art and content creation in VR.

Tools 77

This ARKit App Can Help You Park Your Car


We’ve all been there; circling around a busy city center, desperately trying to find a place to park on a busy Saturday afternoon. You might feel like you’re destined to forever drive up and down the same stretch of road, but Apple’s ARKit can put a stop to these trying times.

Apple 77

Thinking of hiring a product manager? Read this first.

Forrester VR

Do you currently have someone in your organization who fits this job description? If not, then it’s time you do.


More Trending

Why The Convergence Of Adtech And Martech Matters

Forrester VR

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale.

OpenSim land area and active users up

Hypergrid Business

OpenSim’s public grids gained 2,546 active users this month, and land area increased as well, by the equivalent of 2,475 standard region.

Google’s Massive Street View Library Now Available in ‘Google Earth VR’

Road to VR

Today Google has launched an update to Google Earth VR which brings the company’s huge library of street-level imagery into the application which lets users immersively explore the entire globe.

Learn a New Language in VR


MondlyVR app leverages the power of VR to help us learn new languages in shorter timeframes. Learning and mastering a new language is no easy task—something I discovered firsthand when I attempted to learn French.

LG Patents VR Display For ‘Alleviating Screen-Door Effect’


Current displays for VR headsets allow us to peer into virtual worlds with ease, but there’s plenty of room for improvement. According to a recently discovered patent, LG is taking aim at one of those areas; the dreaded screen-door effect. The patent, which was published last week , details a display that is “capable of alleviating a screen-door effect,” thus improving image quality inside VR.

Metrics That Matter Still Matter in ABM, Because – Why Wouldn’t They?

Forrester VR

For my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I hear from clients very often, and one we often discuss on the internal team. How will I know my ABM program is working?” I was after the end-all be-all answer, […]. account-based marketing (ABM) B2B marketing marketing & strategy marketing measurement marketing metrics metrics sales

Google Street View joins Earth VR on Oculus Rift and HTC VIVE


Exploring our fine planet in Google Earth VR can already be a awe-inspiring thing, but today Google is making the experience a little more immersive by adding Street View to the app.

China’s Largest Messaging App ‘WeChat’ is Creating its Own AR Platform

Road to VR

WeChat, known in China as the app that offers everything from messaging to a ubiquitous payment service, is getting its own augmented reality framework; at over 963 million active users, the popular Chinese app could put AR in the hands (and minds) in more than just the mobile tech savvy.

Asia 55

Street View Comes To Google Earth VR


The new update brings Street View imagery from 85 countries. Last year Google launched a VR version of Google Earth , letting you visit locations around the world in 3D.

Report: Magic Leap To Cost Between $1,500 And $2,000, Limited Shipping Soon


The mysterious Magic Leap may finally be shipping soon, albeit in an extremely limited and expensive form. Bloomberg cites sources familiar with the matter in saying that the augmented reality company is planning to ship out its first device to a “small group of users” within the next six months, and it will cost between $1,500 and $2,000.

Apple 10th Anniversary Of The iPhone – What’s Next?

Forrester VR

Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]. artificial intelligence (AI) consumer mobile adoption consumer mobile devices mobile moments wearables Apple mobile smartphone

19th Century “VR headset” Expected to be Auctioned for More than $2500


A “virtual reality” headset hand-crafted by Sir David Brewster , a Victorian instrument-maker from Dundee, Scotland – is to be offered for sale at an auction next week , according to The Times.

This Company is Building an AR Version of ‘Minecraft’ for iOS and Android

Road to VR

South African startup Speak Geek? recently teased an update to their project that aims to replicate the official Microsoft version of Minecraft for HoloLens, the company’s $3000 AR headset, and put it on mobile devices capable of running Google’s ARCore and Apple’s ARKit.

Apple 53

This Free Gear VR Experience Lets You Meet Rembrandt


Travel back in time and interact with the famous painter. We already know VR has the stunning ability to teleport you to new locations from the comfort of your home, letting you drop into worlds you can only dream of visiting.

Google Earth Integrates With Street View In New Update


Google Earth remains one of VR’s most impressive apps, allowing anyone with an HTC Vive or Oculus Rift to travel around the world and immerse themselves in iconic cities and other environments. This week, Earth is pairing up with another piece of vital Google software: Street View. The most recent update to Google Earth allows you to zoom into a location and then transition from a 3D model into a 360 degree image of the street in question.

The Allure of Small

Forrester VR

I’ve always been drawn to small. I suspect it’s because I started out small. Not in the “all-babies-start-out-small-duh-forrester-analyst” way, but in the “this-kid-is-undersized-for-his-age-what’s-wrong-with-him” way. A late growth spurt made all that go away, but it left me with a lingering fondness for smallness. Small can be good. But is small, good, in marketing? The activist […


Google Daydream View 2 colors and price leak out


Google has just launched ARCore, its not so subtle answer to Apple’s ARKit, but if you thought Google was done with virtual reality, then you don’t know Google at all.


Multiuser VR Sculpting & Paint Tool ‘MasterpieceVR’ Now Available on Vive & Rift

Road to VR

MasterpieceVR is a 3D creation tool that’s looking to get an edge on the competition by offering something no other volumetric art program has so far; a multi-user, spectator-friendly, sculpting and painting tool that promises to house everything you need in a single place.

Tools 55

‘Greenland Melting’ Uses VR To Shine A Light On Global Warming


Journalism meets VR in this PBS funded film highlighting the gradual melting of Arctic ice. I’m not sure if you’ve heard, but the environment isn’t doing so well.

Unity CEO: VR Price Problems Will ‘Solve Themselves’ In 2018/19


We might have seen big price drops on the Oculus Rift and HTC Vive recently, and Microsoft’s new headsets are the cheapest yet, but VR remains an expensive proposition. The head of Unity says that problem will solve itself very soon. Speaking to TechCrunch , Unity CEO John Riccitiello looked towards the future of VR, referencing the tech’s “slow start” with consumers.

Unity 53

Forrester’s B2B Marketing Forum Reinforces The Concept Of “Customer As Compass” (And Covers What To Do About It)

Forrester VR

I hope that nobody in your organization needs convincing that you should join us at the B2B Marketing Forum in Austin, Texas, this year (October 5 and 6, 2017). We have an incredible agenda with a fantastic lineup of inspirational speakers.

FOX Sports will offer the Michigan State vs Notre Dame game in social VR


FOX Sports has announced plans to broadcast the Michigan State vs Notre Dame football game in virtual reality, giving fans a very immersive way to enjoy the upcoming game airing on September 23.


Dell’s VR ‘Visor’ Headset Now Available For Pre-order at $350, Shipping Mid-October

Road to VR

Dell’s virtual reality headset may be only one out of an entire fleet of PC VR devices designed with the auspices of Microsoft, but it appears to be the first consumer headset of the bunch currently up for pre-order.

Become a Digital Vagabond With Atlas Obscura VR Experience


The multiplatform travel brand comes to VR with a new exploratory app. If you’re looking for more information on the world’s most bizarre and off the beat locations, there’s no better source than Atlas Obscura.

HP’s PC Chief Ron Coughlin Talks Expanding To VR


PCs aren’t dead yet. Just ask Ron Coughlin, head of HP ‘s computer business. The Palo Alto, California company’s PC business has growth at about 11 percent in revenues, year to date. It has become the No. 1 PC company again, as of a couple of quarters. Coughlin believes HP is taking share from its Windows PC rivals as well as from Apple. And it is expanding in games with its Omen series of desktops and laptops. The company has also moved into virtual reality.

Amazon And Flipkart Are Expected to Record $1.2-$1.5 Billion In Sales In India’s Coming Festive Sales

Forrester VR

On October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India. Now in its fourth year, Big Billion Day has expanded from a one-day event to five days.

Gear VR PhoneCast app lets you use some 2D apps in virtual reality


Virtual reality is fun and entertaining but hardly useful when it comes to getting real-world things done, it isn’t of much help. At least with the current state of technology.

STXsurreal Partners With Google to Launch Pay-Per-View VR Video, Aiming to Become ‘HBO of VR’

Road to VR

STXsurreal, the immersive media division of STX Entertainment , is partnering up with Google’s VR team to launch a new “pay-per-experience” app on the Daydream VR platform, which will host a selection of curated live-action 360 films.

New Trademark Labels HTC Standalone Headset As Vive Focus


This is likely the name of HTC’s standalone VR headset coming soon. When Oculus first revealed its prototype standalone VR headset, code-named Santa Cruz, back in 2016, we all new a response from HTC was inevitable.