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AR Briefs, Episode 70: AR Marketing Best Practices

AR Insider

Among AR sub-segments that we track, AR marketing is one of the most revenue-producing today. But What’s driving it? Who's leading the way? And what are best practices in the AR marketing playbook? This post appeared first on AR Insider.

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Meta Would “love” Discord to Support Quest: Another Reason Why It Actually Just Needs Google Play

Road to VR

Meta CTO Andrew ‘Boz’ Bosworth says the company would “love” to have some sort of Discord integration on Quest in the future, pending interest from Discord, that is—once again highlighting the fact that Quest really just needs Google Play. Meta isn’t exactly throwing its weight around to tempt Discord into supporting the Quest platform, although that’s probably equally true for a ton of services currently missing from Meta’s XR app store.

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Killabears Kills it With AR, Part 2

AR Insider

Following its lens campaign, Killabears is out with an interactive AR game that fills players' space with attacking bears they can shoot down to stay alive and gain points. We break down gameplay and strategic implications. This post appeared first on AR Insider.

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How to make mixed reality demos that merge real and virtual worlds

The Ghost Howls

Recently I had fun doing some experiments in mixed reality, showing a door to another world, or my balcony having a view to a virtual reality place. Some people asked me how I did that and in this post, I’m sharing my knowledge giving you some hints about how to replicate the same experience in Unity. It won’t be a step-by-step tutorial, but if you have some Unity skills, it will be enough for you to deliver a mixed reality experience.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Stanford Designs ‘Breakthrough’ Lightweight VR Headset

XR Today - Virtual Reality

Stanford University has designed a lightweight virtual reality (VR) headset that could mark the end of users complaining about comfort levels. Will these High-End VR Headsets Shift the Market? First Look at Meta’s New Smart Glasses Design VR/AR Headsets and Smart Glasses: What’s the Difference? The latest VR headset design uses both metasurface waveguides and AI-powered holography to create immersive experiences right in front of our eyes.

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How Many Consumers Have Tried VR?

AR Insider

25 percent of U.S. adults have tried VR according to ARtillery Intelligence's latest original survey research with Thrive Analytics. We break down the findings in this week's Behind-the-Numbers installment. This post appeared first on AR Insider.

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All OpenSim stats drop on grid outages

Hypergrid Business

The total land area in OpenSim fell this month by over 3,000 standard region equivalents, the total number of registered users fell by just over 1,000, and the number of active monthly users dropped by 425 compared to this time last month. The region loss was due to the fact that Discovery Grid did not report its region totals this month. In April, the grid reported 5,178 standard region equivalents.

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Quest 3 Finally Replaced Index as My Main PC VR Headset, and I Have Valve to Thank

Road to VR

After nearly five years, I’ve finally moved on from Index as my main PC VR headset, and Valve is the one that made me do it. Index is a great headset. Between it’s tracking, ergonomics, field-of-view, crisp display, and still industry-leading audio, it’s been hard to give it up—even if it’s resolution is, by this point, very much ‘last-gen’ Image courtesy Valve Even with Quest 3’s upsides of higher resolution, better lenses, no-tether, more compact form-

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Has LG Shut Down its Meta Partnership?

XR Today - Virtual Reality

Recently, reports from South Korea have cast doubt on the current technology partnership between Meta and LG Electronics. Following a fruitful start, the publication Korea JoongAng Daily reports that the alliance is slowing down, putting the development of Meta and LG’s new competitive XR headset on hold. According to the report, the duo is struggling to gain momentum due to the lack of available XR content and a slow maturation pace of related XR technology developments.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Windows Volumetric Apps: Microsoft Will Stream Windows Apps With 3D Popouts To Quest Headsets

Upload VR

Microsoft announced Windows Volumetric Apps, a new API for extending 3D elements of PC applications streamed to Meta Quest into 3D space. "We're deepening our partnership with Meta to make Windows a first-class experience on Quest devices. And Windows can take advantage of Quest's unique capabilities to extend Windows apps into 3D space." The new API will act as an extension to Windows applications when streamed to Meta Quest via Microsoft's upcoming Windows app for Quest, which will let you acc

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Cannes Film Festival Gets Spatial

AR Insider

The prestigious Cannes Film Festival is featuring extended reality, XR (VR, AR and other variations of spatial computing), as an official category and competition. We take a look at all the finalists. This post appeared first on AR Insider.

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TSMC to Expand Specialty Capacity by 50%, Introduce 4nm N4e Low-Power Node

Anand Tech

With all the new fabs being built in Germany and Japan, as well as the expansion of production capacity in China, TSMC is planning to extend its production capacity for specialty technologies by 50% by 2027. As disclosed by the company during its European Technology Symposium this week, TSMC expects to need to not only convert existing capacity to meet demands for specialty processes, but even build new (greenfield) fab space just for this purpose.

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AR Content is Coming to Google Maps, But It Won’t Matter Until There’s a Headset to See it Through

Road to VR

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. While it seems like an important step for Google on the way to owning a piece of the ‘all-day AR glasses’ future, it’s unclear just where it’s all headed for the company in the near term.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Liverpool City uses VR in £100m Baltic Merseyrail Construction Project

XR Today - Virtual Reality

The Liverpool City Region Combined Authority recently outlined a plan to introduce the new Liverpool Baltic Merseyrail station, ready for use in 2027. The Metro Mayor Steve Rotheram introduced the project in 2022, aiming to boost public transportation accessibility in the area. The project marks a huge investment in the region. Currently, forecasts estimate the project to cost roughly £100 million.

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Everything We've Heard About The Upcoming Cheaper Version Of Quest 3

Upload VR

There's strong evidence that Meta is preparing to release a cheaper alternative to Quest 3 to replace Quest 2 in its lineup. Here's why we're almost certain this is happening, and everything we've heard so far about the upcoming headset, rumored to be called Quest 3 Lite or Quest 3S. Quest 2 Is On The Way Out, And Meta Needs A Direct Replacement Quest 2 launched at $100 lower than the original Oculus Quest, so Meta discontinued it immediately.

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Will Mobile AR Reach $21 Billion by 2028?

AR Insider

Mobile AR is projected to grow to $21.5 billion in 2027 as it piggybacks on 3.6 billion global smartphones. Who's spending what and which revenue subsegments are seeing the most action? Our latest Behind-the-Numbers dives in. This post appeared first on AR Insider.

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RayNeo’s TV On Your Face Gets A Controller, Pocket TV

Charlie Fink

A dedicated controller and cable TV box makes new screen explanding AR glasses feel even more natural and easy to use.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Microsoft and Meta to ‘deepen partnership’ with ‘Windows Volumetric Apps’ on Quest

Road to VR

At Microsoft’s Build developer conference the company announced it was bringing Windows Volumetric apps to Quest, which Microsoft calls a way to “extend Windows apps into 3D space.” Pavan Davuluri, head of Windows and Devices at Microsoft, announced on stage at Build the company was “deepening [its] partnership with Meta to make Windows a first class experience on Quest devices.” Microsoft says it’s aiming to transform workflows by bringing Windows 365 and local PC connec

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Wonderland Engine to Enhance WebXR Enterprise Solutions

XR Today - Virtual Reality

This week, Wonderland Engine—a service for powering hardware agnostic web XR solutions—is entering version 1.2.0, a fresh update that improves development cycles for AR/VR/MR experiences across various end devices. The Wonderland Engine powers various notable XR experiences, such as the award-winning game The Escape Artist by Paradowski Creative. On the other hand, the web XR engine is focusing its recent efforts on including the emerging enterprise XR market with considerations to the industr

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LG Unveils 4K Micro-OLED Display For "Next Generation" Headsets That Supports Eliminating Motion Blur

Upload VR

At SID Display Week 2024 LG Display unveiled a micro-OLED display with "4K" resolution and 10,000 nit brightness. Micro-OLED displays are manufactured with a very different process to regular OLED, and offer much higher pixel density than any existing production-ready display technology. This enables ultra high resolution headsets with relatively slim designs - and of course OLED's signature infinite contrast.

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Reality Bytes: Amazon, LinkedIn & GPT 4o

AR Insider

This week on Reality Bytes, we discuss ChatGTP's new flirty 'companion', dive into Amazon's interactive e-commerce ad units, and play games on LinkedIn. This post appeared first on AR Insider.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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XR Leaders Speak on the State of Meta, Apple, and Unity

XR Today - Big XR News tag

Watch on YouTube. In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today , welcomes some of XR’s top analysts to talk about the latest news from across the industry. Our guests include: Kevin ‘O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Jay Latta, Founder and Speaker, The Fusionists Amy Peck, Founder and CEO, EndeavorXR Jennifer Rogers, Executive Officer, Learning Technology Standards Committee at the IEEE Thanks for watching.

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Meta and LG Partnership Reportedly in Question as Korean Tech Giant Now “controlling its pace”

Road to VR

Meta announced in February it was partnering with South Korean tech giant LG to create an XR headset that was reportedly set to compete with Apple Vision Pro. Recent reports from Korean media however maintain that partnership is in danger. A report from the Korean Economic Daily alleges the Meta/LG partnership has been completely terminated, further stating that LG is “now seeking a new partner to provide an operating system and software for XR devices LG plans to unveil next year.”

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AR and VR Modernise US DoE Facility

XR Today - Virtual Reality

Augmented reality (AR) and virtual reality (VR) have been used to enhance operational efficiency and save millions of dollars in procurement fees at a US DoE Facility. Augmented Reality Kits: The Top Picks for Developers in 2024 Is Ford Developing Augmented Reality Products? Nottingham University Opens Virtual Reality Classroom Specifically, these technologies are being deployed to upgrade pit production operations (PPO) at The Savannah River Plutonium Processing Facility (SRPPF), located within

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Marvel's What If.? Apple Vision Pro Experience Launches Next Week, Free For A Limited Time

Upload VR

Starting on May 30, people with access to an Apple Vision Pro can make Doctor Strange's magic portals with a hand gesture and transport across the Marvel cinematic universe. ILM Immersive is releasing its first Apple Vision Pro app "free for a limited time" with What If…? – An Immersive Story promising Marvel fans an hour-long journey that will take them face-to-face with variants from across the Marvel multiverse.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly