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Case Study: Samsung Boosts Awareness with TikTok Effects

AR Insider

Our latest case study looks at Samsung's AR campaign using TikTok Effects. We keep hearing that AR is an effective brand marketing medium. But where's the proof? This post appeared first on AR Insider.

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Case Study: How Can AR Transform Surgery?

AR Insider

We examine its innovations in AR-guided surgery in the latest case study. The worlds of medical imaging and emerging digital tech come together with AR. And one practitioner operating at that intersection is Medivis. This post appeared first on AR Insider.

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Case Study: Building Spaceships with AR

AR Insider

Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study. One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. This post appeared first on AR Insider.

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Case Study: AR Gets Big Rigs Back on the Road

ARVR

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies, Vol 2. Culture & Comfort Many case studies we’ve examined in this series focus on AR’s ability to offer line-of-site guidance. We’ve excerpted it below, featuring Peterbilt’s AR deployment.

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Case Study: AR Helps Toyota Customers Accessorize

AR Insider

Our latest case study dives in. Toyota's Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. This post appeared first on AR Insider.

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Case Study: Boeing Streamlines Aircraft Assembly with AR

AR Insider

We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report. How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? This post appeared first on AR Insider.

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Case Study: MAC Cosmetics Augments Makeup Try-Ons

AR Insider

We examine the shopper experience and revenue impact in the latest AR marketing case study. MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. This post appeared first on AR Insider.