Road to VR

FEBRUARY 4, 2025

According to a Bloomberg report, Apple has shuttered an AR glasses project aimed at mainstream consumers. Originally planned for release in 2027, the device, codenamed N107, was a Mac-connected pair of AR glasses which the company was positioning as a more accessible alternative to the $3,500 Vision Pro mixed reality headset.

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AR Insider

MAY 16, 2024

Following its lens campaign, Killabears is out with an interactive AR game that fills players' space with attacking bears they can shoot down to stay alive and gain points. This post appeared first on AR Insider. We break down gameplay and strategic implications.

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AR Insider

JUNE 11, 2024

AR continues to evolve and take shape. These include industrial AR, consumer VR, and AR… Continue reading → AR Marketing Works for Grocery Stores Too This post appeared first on AR Insider. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem.

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AR Insider

OCTOBER 1, 2024

This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers. This post appeared first on AR Insider. Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while.

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The Ghost Howls

MARCH 13, 2025

Lightweight glasses The first lightweight (AI) smartglasses that I tried there have been Rokid Glasses , the latest device by Rokid, one of the leading companies in AR. These are very lightweight smartglasses that have speakers, a monochrome green waveguide display for notifications and small texts, and a camera to shoot photos and videos.

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Road to VR

MARCH 12, 2025

Furthermore, the company now says it’s focusing on advancing its AI-powered geospatial technology and AR tech. Released in 2022, the company’s Visual Positioning System is a geospatial AI system that enables precise real-world location tracking and AR navigation, touted for its centimeter-level accuracy.

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AR Insider

JULY 10, 2024

adults have tried mobile AR, and 80 percent of those do so at least monthly. This post appeared first on AR Insider. 35 percent of U.S. These results flow from ARtillery Intelligence's latest original survey research with Thrive Analytics.

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AR Insider

JULY 31, 2024

One of the many ways AI and AR are colliding is in eCommerce. This post appeared first on AR Insider. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.

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AR Insider

OCTOBER 24, 2024

Known as Adaptive Retail, it includes several parts AR and several parts AI. This post appeared first on AR Insider. Walmart recently crystalized its immersive tech integrations in a formal program. We break down drivers & dynamics.

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AR Insider

JULY 17, 2024

Along with prolific AR creator Page Piskin, we discussed the fusion of AR and AI. Now we have the panel takeaways and video for AR Insider readers. This post appeared first on AR Insider. We were on stage with Snap CTO Bobby Murphy when he announced GenAI Suite at AWE.

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AR Insider

DECEMBER 29, 2024

Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the years activity can also be seen in the most popular AR Insider posts. This post appeared first on AR Insider. We spotlight the top 24 of 2024.

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AR Insider

OCTOBER 8, 2024

What are Apple's motivations for investing so heavily in AR? This post appeared first on AR Insider. Answering the question of why can help answer questions like what, when, and what's next?

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AR Insider

JANUARY 6, 2025

How are consumers finding and consuming AR? This post appeared first on AR Insider. Do they turn to apps? mobile web? In-app features? We unpack original survey research in the latest Behind-the-Numbers installment.

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AR Insider

SEPTEMBER 30, 2024

Who's spending what on headworn AR, considering both consumer and enterprise adoption? And what revenue categories are seeing the most action? This post appeared first on AR Insider. our latest Behind the Numbers dives in.

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AR Insider

DECEMBER 3, 2024

We examine its AR implementation in the latest case study. This post appeared first on AR Insider. How did Toyota reduce training time for novice workers while letting senior experts more scalable?

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AR Insider

NOVEMBER 20, 2024

2024 saw AR form factors that deviated from traditional approaches – everything from lite AR glasses to non-display AI smartglasses. This post appeared first on AR Insider. Will this divergence and diversification keep its momentum into 2025?

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AR Insider

DECEMBER 5, 2024

Even though it's just a working prototype, Meta Orion showed the world that it's possible to build AR glasses that are both UX-rich and relatively stylish. This post appeared first on AR Insider. Will this inspire others (ahem, Apple) to move in the same direction?

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AR Insider

OCTOBER 28, 2024

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

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AR Insider

JANUARY 14, 2025

In all the excitement around mixed reality and AI smart glasses, we often forget about XR's most scalable format today: Mobile AR. This post appeared first on AR Insider. How does the sub-sector fare as we enter 2025?

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AR Insider

NOVEMBER 27, 2024

How will the convergence of AR and AI unlock this vision? This post appeared first on AR Insider. The vision of a cognitive city places the human at the center of the cognitive experience. Such a city must have the capability to understand individual’s needs and adapt.

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AR Insider

NOVEMBER 21, 2024

To deepen digital tourism and cultural engagement, Google's new AR landmarks let users explore iconic destinations. This post appeared first on AR Insider. Charlie Fink goes behind the scenes with Google and creative partner Rock Paper Reality.

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AR Insider

MARCH 10, 2025

This post appeared first on AR Insider. In the Infinite Retina (Second Edition), Scoble and Cronin's combined expertise maps an enormous and ever-evolving landscape Spatial Computing, AI, the Metaverse, self-driving cars, and virtual beings. We give an honest review.

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AR Insider

JANUARY 1, 2025

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

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AR Insider

DECEMBER 19, 2024

When it comes to Meta Orion, What are the implications? This post appeared first on AR Insider. Why did Meta show its cards? Who is going to win? and will anyone even care? Guest author Evan Helda tackles big questions.

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AR Insider

NOVEMBER 7, 2024

Many believe passthrough AR is attractive today. but a stepping stone to ubiquitous seethrough AR. This post appeared first on AR Insider. We see them evolving within their own evolutionary lanes and applied where they respectively outperform. Parallel, not sequential.

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AR Insider

OCTOBER 16, 2024

As shown by AR partnerships between Meta with EssilorLuxottica and Apple with Zeiss, the worlds of AR and vision care are intertwined. This post appeared first on AR Insider. Where can display tech advance both? CREAL's Tomas Sluka tells us how.

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AR Insider

NOVEMBER 29, 2024

One of the many ways AI and AR are colliding is in eCommerce. This post appeared first on AR Insider. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.

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AR Insider

OCTOBER 21, 2024

Sunski was able to achieve this through AR tryons and we have the results and takeaways. This post appeared first on AR Insider. In today's attention economy, true connections with consumers can be the difference between a bounce and a sale.

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AR Insider

SEPTEMBER 17, 2024

This post appeared first on AR Insider. Snap has unveiled the fifth generation of Spectacles. We were on site during the keynote festivities, and demo'd the new glasses in a recent pre-briefing. We have opinions and observations.

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AR Insider

JANUARY 9, 2025

This post appeared first on AR Insider. Along comes AI to help it get over the hump. What does the latest batch of hardware tell us about the near future? Guest author Evan Helda weighs in.

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AR Insider

NOVEMBER 14, 2024

To break down the latest AR hardware and how it relates to all the orbiting events and realities in the XR world, a heavy hitter roundtable of technically proficient XR thought leaders recently got together. This post appeared first on AR Insider. We highlight strategic takeaways in the latest XR Talks.

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AR Insider

FEBRUARY 27, 2025

A new report from Snap positions AR as a modern flavor of word-of-mouth marketing. This post appeared first on AR Insider. It carries that torch because it's inherently shareable and can enliven connections between friends and family.We examine the results.

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AR Insider

MARCH 4, 2025

AR is often most effective when it's integrated with other systems such as IoT, PLM, and other enterprise acronyms. This post appeared first on AR Insider. How did Volvo bring it all together to elevate its quality assurance processes?

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AR Insider

DECEMBER 26, 2024

This post appeared first on AR Insider. In an age when AI headlines dominate every corner of the tech world, Rikard Steibers Supercharge Your Life with AI arrives as an unexpected gift for the holidays. Charlie Fink reviews.

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AR Insider

NOVEMBER 18, 2024

survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down for AR Insider readers This post appeared first on AR Insider. The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers.er

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Road to VR

FEBRUARY 27, 2025

This comes as Meta continues its push to release its first commercial AR device, which not only needs all of those systems highlighted in Aria, but also the ability to display stereo-correct information in a slim, all-day wearable package.

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AR Insider

FEBRUARY 4, 2025

As we roll into 2025, its time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for… Continue reading → Where Does Headworn AR Sit in 2025? This post appeared first on AR Insider.

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