Road to VR

JUNE 5, 2025

At the time, Meta was pretty sparse with details, however now the companyis gearing up to release the device to third-party researchers sometime next year, and in the process, showing what might come to AR glasses in the future. That said, supplanting smartphones in any meaningful way is probably still years away.

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Road to VR

APRIL 16, 2025

Apple is rumored to be working on two versions of Vision Pro, howevera new report from Bloomberg’s Mark Gurman alleges the Cupertino tech giant is aiming to beat Meta to the punch with a pair of AR glasses. Creating the sort of all-day AR glasses Apple is aiming for is still a multi-year challenge though.

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AR Insider

JUNE 4, 2025

Featuring a new development toolset called Bitmoji Suite and new assets to unlock AR games, we break down the highlights. This post appeared first on AR Insider. Almost one year after Snap announced Lens Studio 5.0 from the AWE conference stage, it has released version 5.10.

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AR Insider

JUNE 5, 2025

This motivated the company to streamline its warehouse logistics with AR and the art of vision picking. This post appeared first on AR Insider. Based on its operational size, efficiency gains achieved by companies like DHL can amplify at scale. We break it down in the latest case study.

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Road to VR

NOVEMBER 18, 2024

Now, Meta revealed it’s released Project Aria to a number of third-party research teams aiming to tackle some of the most complex challenges in creating practical, all-day AR glasses of the future. Announced in 2020, Aria doesn’t include AR displays of any type.

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Road to VR

JANUARY 16, 2025

Meta announced in 2020 it was working with UK-based AR display maker Plessey , which was tapped to provide Meta with AR displays over the course of multiple years. Now the companies have announced they’ve developed what they’re deeming “the worlds brightest” red microLED display for AR glasses.

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AR Insider

SEPTEMBER 11, 2024

This is the topic of a recent report and the latest episode of AR briefs. This post appeared first on AR Insider. But one looming question is how it intersects with the focus of this publication: spatial computing.

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Road to VR

MARCH 17, 2025

Snap, the company behind Snapchat, introduced its fifth-gen Spectacles AR glasses six months ago, and now the company is releasing a number of new features that aim to improve geo-located AR experiences. Geo-location data also helped Niantic bring multiplayer to Peridot Beyond , its AR pet simulator exclusively for Spectacles.

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Road to VR

MAY 2, 2025

Late last year, Sightful announced it was cancelling its unique laptop with built-in AR glasses , instead pivoting to build a version of its AR workspace software for Windows. Sightful however announced in October 2024 it was cancelling and refunding customers for its Spacetop G1 AR workspace device, which was slated to cost $1,900.

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Road to VR

MAY 29, 2025

In a twist that promises to make the inevitable Palmer Luckey documentary even more dramatic, Palmer Luckey’s military tech company Anduril has now officially partnered with Meta to build “the world’s best AR and VR systems for the US military.”

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Road to VR

JANUARY 23, 2025

Snap, the company behind Snapchat, is making its latest Spectacles AR Glasses more affordable to students and teachers with a new educational discount that cuts the $1,200 launch price in half. The post Snap Makes Spectacles AR Glasses More Affordable for Students & Teachers appeared first on Road to VR.

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AR Insider

JUNE 10, 2025

This post appeared first on AR Insider. After a few years of lying in developer-only territory, Spectacles will be available to consumers next year. Known as "Lightweight Immersive Specs," they were announced by Evan Spiegel from the AWE stage, where we watched from the front row.

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The Ghost Howls

MARCH 13, 2025

Lightweight glasses The first lightweight (AI) smartglasses that I tried there have been Rokid Glasses , the latest device by Rokid, one of the leading companies in AR. These are very lightweight smartglasses that have speakers, a monochrome green waveguide display for notifications and small texts, and a camera to shoot photos and videos.

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Road to VR

FEBRUARY 4, 2025

According to a Bloomberg report, Apple has shuttered an AR glasses project aimed at mainstream consumers. Originally planned for release in 2027, the device, codenamed N107, was a Mac-connected pair of AR glasses which the company was positioning as a more accessible alternative to the $3,500 Vision Pro mixed reality headset.

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AR Insider

OCTOBER 1, 2024

This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers. This post appeared first on AR Insider. Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while.

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AR Insider

MAY 16, 2024

Following its lens campaign, Killabears is out with an interactive AR game that fills players' space with attacking bears they can shoot down to stay alive and gain points. This post appeared first on AR Insider. We break down gameplay and strategic implications.

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AR Insider

OCTOBER 24, 2024

Known as Adaptive Retail, it includes several parts AR and several parts AI. This post appeared first on AR Insider. Walmart recently crystalized its immersive tech integrations in a formal program. We break down drivers & dynamics.

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AR Insider

JULY 17, 2024

Along with prolific AR creator Page Piskin, we discussed the fusion of AR and AI. Now we have the panel takeaways and video for AR Insider readers. This post appeared first on AR Insider. We were on stage with Snap CTO Bobby Murphy when he announced GenAI Suite at AWE.

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AR Insider

DECEMBER 29, 2024

Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the years activity can also be seen in the most popular AR Insider posts. This post appeared first on AR Insider. We spotlight the top 24 of 2024.

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AR Insider

OCTOBER 8, 2024

What are Apple's motivations for investing so heavily in AR? This post appeared first on AR Insider. Answering the question of why can help answer questions like what, when, and what's next?

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AR Insider

JANUARY 6, 2025

How are consumers finding and consuming AR? This post appeared first on AR Insider. Do they turn to apps? mobile web? In-app features? We unpack original survey research in the latest Behind-the-Numbers installment.

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AR Insider

SEPTEMBER 30, 2024

Who's spending what on headworn AR, considering both consumer and enterprise adoption? And what revenue categories are seeing the most action? This post appeared first on AR Insider. our latest Behind the Numbers dives in.

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AR Insider

DECEMBER 3, 2024

We examine its AR implementation in the latest case study. This post appeared first on AR Insider. How did Toyota reduce training time for novice workers while letting senior experts more scalable?

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AR Insider

NOVEMBER 20, 2024

2024 saw AR form factors that deviated from traditional approaches – everything from lite AR glasses to non-display AI smartglasses. This post appeared first on AR Insider. Will this divergence and diversification keep its momentum into 2025?

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AR Insider

DECEMBER 5, 2024

Even though it's just a working prototype, Meta Orion showed the world that it's possible to build AR glasses that are both UX-rich and relatively stylish. This post appeared first on AR Insider. Will this inspire others (ahem, Apple) to move in the same direction?

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AR Insider

OCTOBER 28, 2024

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

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AR Insider

JANUARY 14, 2025

In all the excitement around mixed reality and AI smart glasses, we often forget about XR's most scalable format today: Mobile AR. This post appeared first on AR Insider. How does the sub-sector fare as we enter 2025?

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AR Insider

JANUARY 1, 2025

adults have used AR at least once according to our latest survey. But how often are they using it? This post appeared first on AR Insider. 35 percent of U.S. We drill into survey sentiments in the latest Behind the Numbers installment.

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AR Insider

NOVEMBER 27, 2024

How will the convergence of AR and AI unlock this vision? This post appeared first on AR Insider. The vision of a cognitive city places the human at the center of the cognitive experience. Such a city must have the capability to understand individual’s needs and adapt.

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AR Insider

NOVEMBER 7, 2024

Many believe passthrough AR is attractive today. but a stepping stone to ubiquitous seethrough AR. This post appeared first on AR Insider. We see them evolving within their own evolutionary lanes and applied where they respectively outperform. Parallel, not sequential.

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AR Insider

DECEMBER 19, 2024

When it comes to Meta Orion, What are the implications? This post appeared first on AR Insider. Why did Meta show its cards? Who is going to win? and will anyone even care? Guest author Evan Helda tackles big questions.

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AR Insider

NOVEMBER 21, 2024

To deepen digital tourism and cultural engagement, Google's new AR landmarks let users explore iconic destinations. This post appeared first on AR Insider. Charlie Fink goes behind the scenes with Google and creative partner Rock Paper Reality.

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AR Insider

OCTOBER 16, 2024

As shown by AR partnerships between Meta with EssilorLuxottica and Apple with Zeiss, the worlds of AR and vision care are intertwined. This post appeared first on AR Insider. Where can display tech advance both? CREAL's Tomas Sluka tells us how.

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AR Insider

APRIL 24, 2025

Google's continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings a longstanding promise of AR. This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 17, 2024

This post appeared first on AR Insider. Snap has unveiled the fifth generation of Spectacles. We were on site during the keynote festivities, and demo'd the new glasses in a recent pre-briefing. We have opinions and observations.

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Road to VR

MARCH 12, 2025

Furthermore, the company now says it’s focusing on advancing its AI-powered geospatial technology and AR tech. Released in 2022, the company’s Visual Positioning System is a geospatial AI system that enables precise real-world location tracking and AR navigation, touted for its centimeter-level accuracy.

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AR Insider

JANUARY 9, 2025

This post appeared first on AR Insider. Along comes AI to help it get over the hump. What does the latest batch of hardware tell us about the near future? Guest author Evan Helda weighs in.

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