AR - Virtual Reality Pulse

AR Briefs, Episode 75: Enterprise AR Case Studies

AR Insider

AUGUST 21, 2024

What are best practices for enterprises to implement XR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. This post appeared first on AR Insider. We have the video and takeaways.

Case Study

Case Study AR Study Video

Is the AR Industry Getting More Realistic?

AR Insider

SEPTEMBER 4, 2024

After spending a decade obsessed with an overly-ambitious vision that achieves both graphical richness and wearability, AR glasses are beginning to be self-aware that they can’t do both. This post appeared first on AR Insider. We examine the evidence.

Industry

Industry AR Wearables Trends

AR Briefs, Episode 70: AR Marketing Best Practices

AR Insider

MAY 22, 2024

Among AR sub-segments that we track, AR marketing is one of the most revenue-producing today. And what are best practices in the AR marketing playbook? This post appeared first on AR Insider. But What’s driving it? Who's leading the way?

AR

AR Trends

Can AR + AI Elevate eCommerce?

AR Insider

JULY 31, 2024

One of the many ways AI and AR are colliding is in eCommerce. This post appeared first on AR Insider. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.

AR

AR Trends

AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

Simulation

Spatial Beats: Meta & Snap’s Dueling AR Leaks

AR Insider

AUGUST 22, 2024

Rumors and leaks abound regarding Meta and Snap's upcoming AR glasses (deliberate or not.), This post appeared first on AR Insider. and Conde Nast gets in bed with OpenAI. We have these and other items from XR and AI worlds through the eyes of Charlie Fink.

AR

AR Trends

How Do Standardized Frameworks Advance AR?

AR Insider

AUGUST 7, 2024

AR has enough gravitational pull to compel standardization, such as developer kits and frameworks. This post appeared first on AR Insider. What is the lay of the land and how can continued standardization advance the field?

AR

Walmart Invests Big in AR Shopping

AR Insider

JULY 24, 2024

Walmart’s virtual showroom is its sixth AR project in two years. Along with its full blown in-house platform, Retina, this signals a real commitment to AR shopping. This post appeared first on AR Insider. We examine the evidence.

AR

AR Trends

How Many Consumers Have Tried AR?

AR Insider

JULY 10, 2024

adults have tried mobile AR, and 80 percent of those do so at least monthly. This post appeared first on AR Insider. 35 percent of U.S. These results flow from ARtillery Intelligence's latest original survey research with Thrive Analytics.

AR

AR Survey Data Trends

AR Marketing Works for Grocery Stores Too

AR Insider

JUNE 11, 2024

AR continues to evolve and take shape. These include industrial AR, consumer VR, and AR… Continue reading → AR Marketing Works for Grocery Stores Too This post appeared first on AR Insider. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem.

AR

AR Industry Trends

What Sits at the Intersection of AR and AI?

AR Insider

JULY 17, 2024

Along with prolific AR creator Page Piskin, we discussed the fusion of AR and AI. Now we have the panel takeaways and video for AR Insider readers. This post appeared first on AR Insider. We were on stage with Snap CTO Bobby Murphy when he announced GenAI Suite at AWE.

AR

AR Video Trends

What’s the Revenue Outlook for Headworn AR?

AR Insider

JULY 22, 2024

How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence's latest forecast dives into AR glasses and all their revenue subsegments. This post appeared first on AR Insider.

AR

AR Data Trends

5 Ways AR Can Transform Banking Services

AR Insider

JULY 30, 2024

AR is still in its early adoption stages, but it's becoming increasingly common in a range of use cases as people get acclimated. This post appeared first on AR Insider. How can it specifically elevate personal finance and banking services?

AR

Killabears Kills it With AR, Part 2

AR Insider

MAY 16, 2024

Following its lens campaign, Killabears is out with an interactive AR game that fills players' space with attacking bears they can shoot down to stay alive and gain points. This post appeared first on AR Insider. We break down gameplay and strategic implications.

AR

AR Gaming Trends

AR Marketing Platform Profiles, Part IV: Web AR

AR Insider

JANUARY 17, 2024

What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part IV with Web AR. This post appeared first on AR Insider.

AR

AR Trends

How Much Do Consumers Spend on Mobile AR?

AR Insider

JULY 15, 2024

How much do consumers spend on AR games, apps, and experiences? And how much do they spend on physical goods that are influenced through AR visualization and try-ons? This post appeared first on AR Insider. We break down the latest figures from our research arm, ARtillery Intelligence.

AR

AR Gaming Data Trends

Can AR Boost Business Valuations?

AR Insider

MAY 23, 2024

AR has a growing list of benefits for consumers and businesses. But can AR products held by a given company boost its valuation, especially when it matters in the midst of M&A cycles? This post appeared first on AR Insider.

AR

How Much Do Enterprises Spend on Mobile AR?

AR Insider

JULY 29, 2024

How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? This post appeared first on AR Insider. We examine recent figures from our research arm, ARtillery Intelligence.

AR

AR Software Industry Data

Are Free and Open Platforms the Keys to a Healthy AR Ecosystem?

AR Insider

AUGUST 22, 2024

The AR market has been propelled by the presence of free and open developer platforms. What are these platforms and how do they stimulate a flywheel effect for AR development and usage? This post appeared first on AR Insider.

AR

Ice Cubes and Oceans as AR Art Forms

AR Insider

JULY 23, 2024

Consumer AR experiences can be categorized as ice cubes or oceans. The former are meant for one user while the latter can be experienced synchronously by large geofenced audiences. This post appeared first on AR Insider. Spatial cinema artist Stephen Black breaks it down.

AR

Can AR Strengthen Supply Chains?

AR Insider

JUNE 20, 2024

Can AR increase their resiliency? This post appeared first on AR Insider. Many supply chains can’t withstand unplanned delays, disruptions, and downtime — the ripple effects extend from production to delivery.

AR

Case Study: Recruiting New Hires with AR

AR Insider

JUNE 18, 2024

With the help of AR, Unilever launched an interactive virtual event whose goal was to match or exceed the recruitment levels of its physical career fairs. We examine the results and strategic takeaways in the latest AR marketing case study. This post appeared first on AR Insider.

Case Study

Case Study Study AR Trends

7 Ways To Advance Careers in AR

AR Insider

JULY 1, 2024

AR continues to transform the way we consume media and get work done This creates career opportunities, which in turn compel continuous learning and development. What are the best ways to sharpen that axe? This post appeared first on AR Insider.

AR

Mixed Reality and Mobile AR Dominate AWE

AR Insider

JUNE 25, 2024

Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and… Continue reading → Mixed Reality and Mobile AR Dominate AWE This post appeared first on AR Insider. The 15th Augmented World Expo (AWE) took place in Long Beach last week.

Long Beach

Long Beach AR Apple Oculus

Case Study: Movie Marketing with AR

AR Insider

MAY 14, 2024

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. This post appeared first on AR Insider. What were results and, best practices, and strategic takeaways?

Case Study

Case Study Study AR Filming

Case Study: Boozing and Branding with AR

AR Insider

AUGUST 20, 2024

One of AR's strengths as a marketing medium is to make static packaging come to life. This post appeared first on AR Insider. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways?

Case Study

Case Study Study AR Trends

How Much is Spent on AR Marketing & Commerce

AR Insider

SEPTEMBER 2, 2024

How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons and sponsored lenses? This post appeared first on AR Insider. Our latest Behind-the-Numbers installment dives in.

AR

AR Technology Data Trends

How is AR Navigating Legal Frontiers?

AR Insider

MAY 2, 2024

AR's transformative potential brings with it legal intricacies. This post appeared first on AR Insider. For example, how does augmenting the world square with property laws? We get the latest from legal experts.

AR

AR Examples

Case Study: Can AR Boost New Product Awareness?

AR Insider

APRIL 23, 2024

So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider. Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans.

Case Study

Case Study Study AR Data

How Does AR Elevate Retail Shopping?

AR Insider

APRIL 30, 2024

AR continues to validate its impact on consumer shopping. This post appeared first on AR Insider. But that's often discussed in an eCommerce context. what about brick & mortar retail? We examine the evidence.

Retail

Retail AR

Accessorizing AR with RayNeo’s Pocket TV

AR Insider

JULY 4, 2024

This post appeared first on AR Insider. The latest generation of smart glasses continues to accessorize. Before the recent Xreal Beam Pro, RayNeo launched its Pocket TV as a media streaming companion to RayNeo's Air 2. We take a closer look.

AR

Killabears Kills It With AR

AR Insider

JANUARY 24, 2024

This post appeared first on AR Insider. Killabears was one of the first brands to try out Snap's In-Lens Digital Goods program. As a digital collectible, it was a natural fit. and the results show. We talk to the company to break down the campaign lessons & learnings.

AR

AR Trends

AR for Good: Helping the Handicapped

AR Insider

JANUARY 22, 2024

The discussion around AR is often dominated by its consumer and commercial endpoints. This was a theme at CES, under the broader umbrella of AR's showing at the show. This post appeared first on AR Insider. But what about its ability to help handicapped individuals?

AR

Case Study: Selling Oat Milk with Social AR

AR Insider

MARCH 19, 2024

AR brand marketing works across a range products, and we can add oat milk to the list. We examine in the latest AR marketing case study. This post appeared first on AR Insider. How did Silk boost sales with an interactive campaign?

Case Study

Case Study Study AR Trends

8 Ways AR Reduces eCommerce Hidden Obstacles

AR Insider

MARCH 20, 2024

How can AR elevate the art and science of eCommerce experience design? This post appeared first on AR Insider. In eCommerce, the name of the game is reducing points of friction along the path to purchase.

AR

AR Gaming

Case Study: Selling Craft Beer with AR

AR Insider

APRIL 16, 2024

Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. This post appeared first on AR Insider. What were the results and takeaways. We break it down in the latest case study.

Case Study

Case Study Study AR Trends

AR in Higher Ed: Potential & Pitfalls

AR Insider

APRIL 25, 2024

AR continues to change the ways college students learn, making curriculum more interactive. Yet, as higher ed increasingly leverages this technology, there are ethical and privacy pitfalls. This post appeared first on AR Insider.

AR

AR Technology

Augmented Investing: 4 Ways AR Could Elevate Fintech

AR Insider

MAY 27, 2024

AR's strengths include more immersive data visualization. This post appeared first on AR Insider. This use case has barely been unlocked, but has broad applicability from research to fintech. How will it elevate personal finance?

AR

AR Data Immersion

Reality Bytes: Google’s Gaffes, Elon’s AI & NHL’s AR

AR Insider

MAY 30, 2024

This week on Reality Bytes, we're exploring Google's AI blunders, Elon Musk's $6 billion xAI startup, and Warner Bros AR campaign for the NHL Playoffs. This post appeared first on AR Insider.

AR

AR Google

How Much is Spent on AR Commerce Enablement?

AR Insider

MARCH 11, 2024

How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? This post appeared first on AR Insider. Our latest Behind-the-Numbers installment dives in.

AR

AR Technology Data Trends

5 AR Cost Considerations for Enterprises

AR Insider

FEBRUARY 19, 2024

AR has transformed several aspects of consumer tech. But the barriers to entry are sometimes onerous and the path to market isn't always easy. This post appeared first on AR Insider. How much should businesses expect to spend?

AR

Will Mobile AR Reach $21 Billion by 2028?

AR Insider

MAY 20, 2024

Mobile AR is projected to grow to $21.5 Who's spending what and which revenue subsegments are seeing the most action? This post appeared first on AR Insider. billion in 2027 as it piggybacks on 3.6 billion global smartphones. Our latest Behind-the-Numbers dives in.

AR

AR Data Trends

AR in Action: 3 Industries Being Transformed

AR Insider

APRIL 15, 2024

One of AR's hallmarks is its breadth of applicability across use cases and industries. Which areas are most primed for disruption and transformation? This post appeared first on AR Insider. Guest author Monica Hsueh dives into three.

Industry

Industry AR

Will AR Marketing Reach $14.5 Billion by 2027?

AR Insider

JANUARY 1, 2024

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

AR

AR Immersion Data Trends

AR Briefs, Episode 75: Enterprise AR Case Studies

Is the AR Industry Getting More Realistic?

Trending Sources

AR Briefs, Episode 70: AR Marketing Best Practices

Can AR + AI Elevate eCommerce?

AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Spatial Beats: Meta & Snap’s Dueling AR Leaks

How Do Standardized Frameworks Advance AR?

Walmart Invests Big in AR Shopping

How Many Consumers Have Tried AR?

AR Marketing Works for Grocery Stores Too

What Sits at the Intersection of AR and AI?

What’s the Revenue Outlook for Headworn AR?

5 Ways AR Can Transform Banking Services

Killabears Kills it With AR, Part 2

AR Marketing Platform Profiles, Part IV: Web AR

How Much Do Consumers Spend on Mobile AR?

Can AR Boost Business Valuations?

How Much Do Enterprises Spend on Mobile AR?

Are Free and Open Platforms the Keys to a Healthy AR Ecosystem?

Ice Cubes and Oceans as AR Art Forms

Can AR Strengthen Supply Chains?

Case Study: Recruiting New Hires with AR

7 Ways To Advance Careers in AR

Mixed Reality and Mobile AR Dominate AWE

Case Study: Movie Marketing with AR

Case Study: Boozing and Branding with AR

How Much is Spent on AR Marketing & Commerce

How is AR Navigating Legal Frontiers?

Case Study: Can AR Boost New Product Awareness?

How Does AR Elevate Retail Shopping?

Accessorizing AR with RayNeo’s Pocket TV

Killabears Kills It With AR

AR for Good: Helping the Handicapped

Case Study: Selling Oat Milk with Social AR

8 Ways AR Reduces eCommerce Hidden Obstacles

Case Study: Selling Craft Beer with AR

AR in Higher Ed: Potential & Pitfalls

Augmented Investing: 4 Ways AR Could Elevate Fintech

Reality Bytes: Google’s Gaffes, Elon’s AI & NHL’s AR

How Much is Spent on AR Commerce Enablement?

5 AR Cost Considerations for Enterprises

Will Mobile AR Reach $21 Billion by 2028?

AR in Action: 3 Industries Being Transformed

Will AR Marketing Reach $14.5 Billion by 2027?

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