World Of Warcraft Launches Dragonflight AR Experience


Your very own dragon is just a QR code away… World of Warcraft , the immensely popular massively-multiplayer online (MMO) game, has just received its own original augmented reality (AR) experience that allows you to snap selfies with a stable of virtual dragons in the real world.

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Qualcomm Reveals Snapdragon AR2 Processor for Glasses-sized AR Devices

Road to VR

” Differentiating from the company’s existing Snapdragon XR2 chips, Qualcomm says the AR2 architecture is better suited for creating AR glasses with low power consumption and compact form factors. AR co-processor (for sensor fusion and dedicated computer vision tasks).

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Nreal AR Glasses Now Support PS5, Xbox, Steam Deck


Nreal announces three big updates for its Nreal Air AR hardware. Nreal has also released beta versions of its Nebula app for Mac as well as YouTube AR experiences through its TV app. Once connected, you’re then able to access Xbox Cloud in AR mode and SteamVR using Wi-Fi streaming.

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ConjureKit AR Tool Features ‘Instant Calibration’ Tech


Launch shared AR experiences in seconds. Augmented reality (AR) technology lets you change the world around you by overlaying digital content that can be used to find your friends at a packed music festival, fight crime as a Marvel superhero , and bring conventional tattoos to life.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

Join our amazing panelists, Nik Gowing, Founder at Thinking the Unthinkable and International Broadcaster; Brenda Laurel, PhD, Principal, Neogaian Interactive; Sheridan Tatsuno, Principal, Dreamscape Global; Archie Kasnet, CEO, Regenerative; and Bruce Armstrong Taylor, The Climate 4.0 Project, to discuss how today's AR/VR and related AI-enabled technologies can be effectively applied, using data from such sources as NASA and NOAA, to both improve and accelerate urban sustainability planning and design.

Find Cool Activities By Following These AR Beacons


Drop a geo-anchored augmented reality (AR) beacon to let everyone know where the party is at. A startup company called Skidattl wants to make it easier for you to find new events using geo-anchored augmented reality (AR) technology. News AR AR Games Augmented Reality

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Try On Halloween Costumes In AR Using Snapchat


to launch an augmented reality (AR) shopping experience that allows you to try on and purchase virtual Halloween costumes based on hit franchises such as Harry Potter, Minecraft, Cobra Kai, The Office, Ghostbusters, Chucky, Power Rangers, and Transformers just to name a few.

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AR Mirrors Take Window Shopping To The Next Level


Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. This is where ZERO10’s AR Mirror comes in. The post AR Mirrors Take Window Shopping To The Next Level appeared first on VRScout. News AR Augmented Reality Fashion

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AR Opera Glasses Could Change Broadway Forever


Students from the South Korean Hongik University have developed a pair of reimagined 19th-century opera glasses that utilize AR technology to immerse spectators in Broadway shows in a variety of unique and imaginative ways. ” For more information on these next-gen AR glasses visit here.

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What You Need To Know About Getting An AR Tattoo


There are a few important things to keep in mind when getting your first AR-powered tattoo. We’ve seen a lot of cool ways augmented reality (AR) technology has been used to bring the world around us to life with digital content. Artwork and #AR by @Pixelpuncha.

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AR Experience Introduces Three New Olympic Sports


The Washington Post uses AR and interactive video to showcase three new Olympic sports debuting in Tokyo. The accompanying AR experience has a digital version of Brooke Raboutou climbing a massive fifteen-meter-tall wall in about 10 seconds – the expected Olympic climbing speed.

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AR Tech Could Disrupt The Gambling Industry


A new video featuring a unique AR (augmented reality) filter is turning heads online and kickstarting discussions around the impact of immersive technology on the gambling industry. That said, as AR continues to evolve so too will the design of the devices themselves.

AR-Powered Hotels Have Officially Arrived


Moxy Hotels, a chain of stylish hotels owned by Marriot, today announced the Moxy Universe, Play Beyond , an augmented reality (AR) experience that allows guests to interact with the hotel in a variety of unique ways. News AR Augmented Reality

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Snap & Vogue Launch AR Fashion Exhibit


You can also “try on” clothing in AR using the Snapchat app, anytime, anywhere. The AR exhibit features high-end fashion designs brought to life using custom Snapchat filters. The post Snap & Vogue Launch AR Fashion Exhibit appeared first on VRScout.

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This Unique AR Fashion Show Features ‘No Clothes’


The one-of-a-kind show served as a showcase for Doddz’s new AR fashion line Defy. Created in partnership with Snapchat, the show served as a showcase for Doddz’s new AR fashion line, Defy. News Android AR Augmented Reality Fashion iOS Snapchat

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Can Walmart Popularize AR Shopping?

AR Insider

There are several brands and retailers jumping into AR shopping. Can its latest forays into immersive shopping boost AR adoption? This post appeared first on AR Insider. But perhaps none are as tapped into everyday consumers as Walmart.

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AR Could Be The Future Of Bowling


Available now at select Stars and Strikes venues, this one-of-a-kind immersive sports experience features AR-enhanced bowling lanes that react in real-time to your bowling. The post AR Could Be The Future Of Bowling appeared first on VRScout. News AR Augmented Reality

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NuEyes & Samsung Creating An AR Solution For Healthcare


NuEyes’s lightweight AR glasses, when combined with a compatible Samsung device, can be used in a variety of medical situations. The post NuEyes & Samsung Creating An AR Solution For Healthcare appeared first on VRScout. News AR Augmented Reality Healthcare

Scientists Resurrect Extinct Animals Using AR Technology


It’s for this reason, as well as others, that the organizations partnered to create scientifically-accurate 3D models of 13 legendary animals brought to life using AR technology. The post Scientists Resurrect Extinct Animals Using AR Technology appeared first on VRScout.

Disney Released An AR Short Film Starring Brie Larson


Remembering: The AR Experience is available now to Disney+ subscribers. There was also the reveal of Remembering , an AR-powered short film starring and produced by Oscar-winner and Marvel superhero Brie Larson. News AR Augmented Reality

Coca-Cola & Tomorrowland Launch AR Music World


Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. The post Coca-Cola & Tomorrowland Launch AR Music World appeared first on VRScout.

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Could Facebook’s AR Video Calls Solve “Zoom Fatigue”?


Spice up your video calls with AR games and party hats. This new category will let you share interactive AR effects with anyone on a group video call through Messenger. That being said, AR effects aren’t new for Facebook’s messaging apps.

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Facebook Patent Teases AR Fedora, Visor, And Cowboy Hat


Earlier this week, the United States Patent & Trademark Office published a new patent filed by Facebook back in 2019 that showcases a “unique” type of AR headgear. This semitransparent lens could be folded up and down by the user, allowing easy access to AR content.

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ActiveLook Brings “Light AR” To Sports Sunglasses


The post ActiveLook Brings “Light AR” To Sports Sunglasses appeared first on VRScout. News AR Augmented Reality SportsAugmented reality for athletes.

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Nike Partners With RTFKT To Launch AR Hoodies


gm great feature on @voguebusiness today, where @benitopagotto @clegfx and @Zaptio talk about the RTFKT ecosystem, 3D Files and the upcoming RTFKT x Nike AR Hoodie [link] — RTFKT (@RTFKT) July 18, 2022. News AR Augmented Reality NFT

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Explore Tokyo Using AR Technology Powered By Apple Maps


Tokyo, Japan is just the latest major city to receive official support for AR walking guidance. It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays.

‘Paperback Metaverse’ Exhibit Combines Books And AR


Visitors scan paperback novels using their smartphones to unlock AR-powered NFTs. This includes ‘Paper Metaverse,’ a unique augmented reality (AR) exhibit by Nick Philip of the art collective Imaginary Foundation that blends cutting-edge technology with paperback books.

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Dogecoin Millionaire Launches Tamagotchi-Style AR Game


Earn exclusive NFTs and Dogecoin by taking care of an AR-powered ‘Dogeagotchi’ in this location-based mobile game. Cryptocurrency, as well as your Dogeacotchi, can be viewed in AR using your smartphone. “We

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Apple Maps Update Introduces AR Navigation


This latest update also introduces AR walking directions to the navigation app. AR navigation is expected to arrive this September alongside a slew of other updates as part of iOS 15. As previously mentioned, Apple Maps’ AR navigation works similar to Google Maps Live View.

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Snapchat’s New AR Game Let’s You Hunt Ghosts


Ghost Phone is a new in-game app from Snapchat that turns your smartphone into an augmented reality (AR)-powered ghost hunting device. While Snapchat has released numerous interactive experiences in the past, Ghost Phone is the first AR game released on the platform.

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NASA & Google Partner To Create An AR Solar System


Google has been using augmented reality (AR) technology for quite some time to bring everything from wild animals to the planets and moons of our solar system to life in your living room. The post NASA & Google Partner To Create An AR Solar System appeared first on VRScout.

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7 Ways AR Elevates Fashion

AR Insider

AR sits at that intersection including virtual try-ons. This post appeared first on AR Insider. Fashion has been around forever but has only recently converged with digital technologies. What are best practices and results. Guest author George Yashin counts the ways.

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The US Army Is Testing AR Tech For Armored Vehicles


The post The US Army Is Testing AR Tech For Armored Vehicles appeared first on VRScout. News AR Augmented RealityThe IVAS system offers 360-degree situational awareness on the battlefield.

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Google to Publicly Test AR Prototypes Starting in August

Road to VR

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. ” Some of the key areas Google is emphasizing are things like real-time translation and AR turn-by-turn navigation.

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Kid-Friendly Batman App Lets You Battle Villains In AR


has released a new mobile app on iOS & Android devices that lets you partner up with the Dark Knight himself and take on some of Gotham’s greatest villains in immersive AR. The post Kid-Friendly Batman App Lets You Battle Villains In AR appeared first on VRScout.

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This Year’s Tour De France Features AR And Holograms


This year event organizers are offering fans a new way to experience the action using a combination of augmented reality (AR) technology and volumetric holograms. The post This Year’s Tour De France Features AR And Holograms appeared first on VRScout.

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Apple Shows Off AR Trading Cards Ahead Of WWDC 2022


As was the case with past events, Apple has released an interactive AR easter egg to hype up audiences ahead of this year’s event. Tapping the digital booster pack will reveal three unique cards, each of which can be inspected individually in AR. News AR Augmented Reality iOS

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