AR Insider

JULY 22, 2024

How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence's latest forecast dives into AR glasses and all their revenue subsegments. This post appeared first on AR Insider.

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AR Insider

JULY 23, 2024

Consumer AR experiences can be categorized as ice cubes or oceans. The former are meant for one user while the latter can be experienced synchronously by large geofenced audiences. This post appeared first on AR Insider. Spatial cinema artist Stephen Black breaks it down.

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AR Insider

JULY 1, 2024

AR continues to transform the way we consume media and get work done This creates career opportunities, which in turn compel continuous learning and development. What are the best ways to sharpen that axe? This post appeared first on AR Insider.

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AR 379

AR Insider

MAY 16, 2024

Following its lens campaign, Killabears is out with an interactive AR game that fills players' space with attacking bears they can shoot down to stay alive and gain points. This post appeared first on AR Insider. We break down gameplay and strategic implications.

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AR Gaming Trends 474

AR Insider

JUNE 20, 2024

Can AR increase their resiliency? This post appeared first on AR Insider. Many supply chains can’t withstand unplanned delays, disruptions, and downtime — the ripple effects extend from production to delivery.

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AR Insider

JUNE 18, 2024

With the help of AR, Unilever launched an interactive virtual event whose goal was to match or exceed the recruitment levels of its physical career fairs. We examine the results and strategic takeaways in the latest AR marketing case study. This post appeared first on AR Insider.

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AR Insider

JUNE 25, 2024

Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and… Continue reading → Mixed Reality and Mobile AR Dominate AWE This post appeared first on AR Insider. The 15th Augmented World Expo (AWE) took place in Long Beach last week.

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AR Insider

MAY 23, 2024

AR has a growing list of benefits for consumers and businesses. But can AR products held by a given company boost its valuation, especially when it matters in the midst of M&A cycles? This post appeared first on AR Insider.

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AR Insider

JANUARY 17, 2024

What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part IV with Web AR. This post appeared first on AR Insider.

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AR Insider

JULY 4, 2024

This post appeared first on AR Insider. The latest generation of smart glasses continues to accessorize. Before the recent Xreal Beam Pro, RayNeo launched its Pocket TV as a media streaming companion to RayNeo's Air 2. We take a closer look.

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AR 357

AR Insider

MAY 14, 2024

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. This post appeared first on AR Insider. What were results and, best practices, and strategic takeaways?

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AR Insider

MAY 2, 2024

AR's transformative potential brings with it legal intricacies. This post appeared first on AR Insider. For example, how does augmenting the world square with property laws? We get the latest from legal experts.

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AR Insider

APRIL 30, 2024

AR continues to validate its impact on consumer shopping. This post appeared first on AR Insider. But that's often discussed in an eCommerce context. what about brick & mortar retail? We examine the evidence.

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Retail AR 385

AR Insider

APRIL 23, 2024

So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider. Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans.

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AR Insider

MAY 30, 2024

This week on Reality Bytes, we're exploring Google's AI blunders, Elon Musk's $6 billion xAI startup, and Warner Bros AR campaign for the NHL Playoffs. This post appeared first on AR Insider.

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AR Insider

MAY 27, 2024

AR's strengths include more immersive data visualization. This post appeared first on AR Insider. This use case has barely been unlocked, but has broad applicability from research to fintech. How will it elevate personal finance?

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AR Insider

APRIL 25, 2024

AR continues to change the ways college students learn, making curriculum more interactive. Yet, as higher ed increasingly leverages this technology, there are ethical and privacy pitfalls. This post appeared first on AR Insider.

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AR Insider

MARCH 19, 2024

AR brand marketing works across a range products, and we can add oat milk to the list. We examine in the latest AR marketing case study. This post appeared first on AR Insider. How did Silk boost sales with an interactive campaign?

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Case Study Study AR Trends 423

AR Insider

APRIL 16, 2024

Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. This post appeared first on AR Insider. What were the results and takeaways. We break it down in the latest case study.

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Case Study Study AR Trends 394

AR Insider

MARCH 20, 2024

How can AR elevate the art and science of eCommerce experience design? This post appeared first on AR Insider. In eCommerce, the name of the game is reducing points of friction along the path to purchase.

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AR Insider

MAY 20, 2024

Mobile AR is projected to grow to $21.5 Who's spending what and which revenue subsegments are seeing the most action? This post appeared first on AR Insider. billion in 2027 as it piggybacks on 3.6 billion global smartphones. Our latest Behind-the-Numbers dives in.

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AR Insider

JANUARY 22, 2024

The discussion around AR is often dominated by its consumer and commercial endpoints. This was a theme at CES, under the broader umbrella of AR's showing at the show. This post appeared first on AR Insider. But what about its ability to help handicapped individuals?

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AR 418

AR Insider

JANUARY 24, 2024

This post appeared first on AR Insider. Killabears was one of the first brands to try out Snap's In-Lens Digital Goods program. As a digital collectible, it was a natural fit. and the results show. We talk to the company to break down the campaign lessons & learnings.

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AR Insider

JUNE 4, 2024

This post appeared first on AR Insider. Google Maps offers immersive animations at specific locations to offer deeper context or history of a given place. The idea is to engage in deeper ways after you get to your destination. We examine drivers & dynamics.

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AR Insider

MARCH 11, 2024

How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? This post appeared first on AR Insider. Our latest Behind-the-Numbers installment dives in.

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AR Insider

APRIL 15, 2024

One of AR's hallmarks is its breadth of applicability across use cases and industries. Which areas are most primed for disruption and transformation? This post appeared first on AR Insider. Guest author Monica Hsueh dives into three.

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AR Insider

FEBRUARY 19, 2024

AR has transformed several aspects of consumer tech. But the barriers to entry are sometimes onerous and the path to market isn't always easy. This post appeared first on AR Insider. How much should businesses expect to spend?

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AR 395

AR Insider

JANUARY 1, 2024

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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AR Insider

NOVEMBER 30, 2023

AR is often used by brands to demonstrate their products in 3D. But beyond customer service and eCommerce, how does the presence of AR impact search engine rankings? This post appeared first on AR Insider. And how can brands run with it?

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AR 373

AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. This post appeared first on AR Insider. Its latest move involves collecting 3D mapping data while people use Apple Maps.

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AR Insider

NOVEMBER 29, 2023

Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. This post appeared first on AR Insider. We break it down in the first of five big predictions for 2024.

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AR Trends 395

AR Insider

JANUARY 2, 2024

What companies make up the AR marketing competitive landscape? This post appeared first on AR Insider. Our new series profiles the top providers and what differentiates them, starting here in Part II with Meta.

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AR Insider

MARCH 4, 2024

How much do consumers spend on mobile AR games, apps, and experiences? And how much do they spend on physical-goods shopping through AR product try-ons? This post appeared first on AR Insider. Our latest behind-the-numbers dives in.

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AR Insider

JANUARY 30, 2024

So it created an AR try-on experience that showcased this signature design. This post appeared first on AR Insider. Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. We break down results and lessons.

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AR Insider

FEBRUARY 14, 2024

We hear a lot about the benefits of AR product try-ons. But what are the options for brands to get into the game. This post appeared first on AR Insider. We break down flavors & formats. and pros & cons of each.

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AR Gaming 402

AR Insider

JANUARY 25, 2023

Mobile AR scales today but the true endgame is headworn. So where are we in that progression, and what’s the outlook for AR glasses? This post appeared first on AR Insider. This is the topic of the latest episode of ARtillery Briefs.

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Road to VR

APRIL 26, 2024

Meta is full steam ahead on its mixed reality platform, however Head of AR Glasses hardware Caitlin Kalinowski says in a new interview with Android Central that its first augmented reality glasses will offer a real “wow” moment to users thanks to its “high field of view immersion.” I can’t believe this!’

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