AR Insider

MAY 15, 2023

Could this represent a new flavor of AR that expands its addressable market? This post appeared first on AR Insider. Frontdoor uses "see what I see," remote guidance to help homeowners to diagnose and fix issues around the house.

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VRScout

MAY 13, 2023

WayRay, a deep-tech company specializing in holographic augmented reality (AR) displays for vehicles, is bringing its technology to Tesla cars for the first time, according to an official release. In addition to navigation and safety, the Deep Reality Display also offers various entertainment options for passengers, including AR gaming.

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VRScout

MAY 1, 2023

Always a champion for innovation, Gorillaz unsurprisingly pushed boundaries at Coachella with a seemingly real-time AR installation that leveled up their live set for at-home viewers. Gorillaz are perfectly positioned to experiment with the canvases that exist between physical and digital.”

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VRScout

APRIL 25, 2023

Meta used the magical event to announce a new partnership that brought Girls Who Code , RCA Records , and Instagram influencer/musician Becky G together for a one-of-a-kind program designed to educate young women of color about the fundamentals of coding and augmented reality (AR) development. To learn more about Girls Who Code, click here.

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AR Insider

JANUARY 25, 2023

Mobile AR scales today but the true endgame is headworn. So where are we in that progression, and what’s the outlook for AR glasses? This post appeared first on AR Insider. This is the topic of the latest episode of ARtillery Briefs.

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AR Insider

MAY 12, 2023

What were the AR and AI highlights at Google I/O, and how do they signal the continued convergence of these technologies? This post appeared first on AR Insider. This is the focus of this week's XR Talks, including out three biggest moments from the show.

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ARPost

MAY 25, 2023

The VR/AR Association held a VR Enterprise and Training Forum yesterday, May 24. The VR/AR Association Gives Enterprise the Mic The VR/AR Association hosted the event, though non-members were welcome to attend. He also presented modern AR as a stepping stone to a largely MR future for enterprise. “We

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AR Insider

MAY 24, 2023

Will AR glasses build on familiar mobile AR experiences? This post appeared first on AR Insider. Or will we see new and native use cases that lean into unique hardware capabilities? The answer could be a bit of both.

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AR Insider

MARCH 6, 2023

Though mobile AR continues to be challenged in gaining mainstream traction, there are bright spots. We go behind the numbers in the latest AR Briefs episode. This post appeared first on AR Insider. Revenue continues to gain momentum in advertising, commerce, and enterprise productivity.

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VRScout

APRIL 1, 2023

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. Credit: NuEyes NuEyes’s NuLoupes are designed to provide users with a smooth and easy-to-use continuous magnification solution from 1x – 10x allowing for up close detailed imagery of what the user is looking at.

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AR Insider

MAY 10, 2023

Mobile AR isn't the technology's endgame nor its fully-mature self. What are the top ways it's materializing today? This post appeared first on AR Insider. But it scales today on the backs of more than 3 billion global smartphones.

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VRScout

MAY 27, 2023

Social media giant Snapchat is back with even more fashion-forward Lenses powered by augmented reality (AR) technology. The first is an AR Try-On Lens developed in collaboration with Supergoop! AR try-on Lens here. The post Try On Nail Polish In AR With Snapchat’s New Lens appeared first on VRScout.

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VRScout

APRIL 28, 2023

Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming.

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VRScout

JANUARY 5, 2023

These new AR lenses deliver a 2K x 2K resolution experience and address vergence-accommodation conflicts. The Israeli-based augmented reality (AR) company Lumus will be expanding its 2D Maximus platform by unveiling its 2nd generation of Lumus’ Z-Lens waveguide architecture during CES 2023. Its optical engine is also 50% smaller.

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ARPost

APRIL 14, 2023

The problem with today’s AR content creation platforms is that their output is usually suitable for powerful phones. And they deserve to enjoy AR experiences as well. With this idea in mind, DEVAR prepares to launch the first neural network for AR content creation for augmented reality projects adapted to all devices.

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VRScout

JANUARY 31, 2023

The futuristic SUV features a digital console that can only be seen using AR technology. Not only that, but the futuristic crossover features support for augmented reality (AR) technology. According to an official release, the next-gen vehicle works in tandem with AR glasses to display interactive 3D content over the real world.

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VRScout

APRIL 27, 2023

Last week, the company held its 2023 Partner Summit in Santa Monica, California, inviting everyone from famous influencers to major corporations to try the latest iterations of its next-gen augmented reality (AR) technology. Heading deeper into the event space I discovered a range of AR mirrors powered by Snap’s AR Try-On technology.

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VRScout

MARCH 13, 2023

Mighty Coconut’s popular mini golf metaverse, Walkabout Mini Golf , is coming to smartphones in the form of an augmented reality (AR) mobile game. The unique-sounding AR game also features full cross-play with players on Quest, PC VR, PS VR2, and Pico 4 VR headsets. For more information visit mightycoconut.com.

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VRScout

FEBRUARY 27, 2023

Follow virtual footprints toward lost items with the X-AR. Researchers based out of the famous Massachusetts Institute of Technology (MIT) are working on an augmented reality (AR) headset that uses holograms to guide users toward hidden objects. Users then follow a set of virtual footprints guiding them toward the object.

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VRScout

MAY 11, 2023

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? Peridot sets itself apart with its improved use of AR technology.

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AR Insider

MAY 3, 2023

This is broader than AR, but could it emerge as a go-to AR delivery system? This post appeared first on AR Insider. Apple's App Clips – along with Google's counterpart Instant Apps – lets users launch app-like experiences without the download.

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Road to VR

MAY 22, 2023

A report from the Financial Times maintains Meta is currently in talks with AR headset creator Magic Leap to strike a multiyear deal, which could include intellectual property licensing and contract manufacturing of AR headsets in North America.

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VRScout

APRIL 10, 2023

Augmented reality (AR) technology is poised to change the way we drive, whether it be next-gen windshields that project turn-by-turn directions and safety hazards over the real world or virtual dashboards only visible using AR glasses. Today we learned of yet another interesting use case: AR-assisted parking.

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VRScout

MAY 10, 2023

This includes VR experiences as well as augmented reality (AR) mobile apps. Feature Image Credit: Amazon The post Amazon Goes Virtual: Shop For Products In VR & AR appeared first on VRScout. And be sure to keep a look out for our extended coverage of Peridot coming later this week!

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VRScout

JANUARY 18, 2023

AR technology makes its way into the mountains. This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder.

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VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. Moving forward, the company plans on implementing support for future AR glasses as well as popular VR headsets.

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AR Insider

JANUARY 25, 2023

There are two related trends we’re tracking: the rise of the creator economy and growth in AR marketing. These high-momentum forces are on a collision course and will fuel each other in 2023. This post appeared first on AR Insider.

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AR Insider

JANUARY 5, 2023

Among AR’s use cases and endpoints, shopping has emerged as a front-runner for killer-app status. This post appeared first on AR Insider. Who's doing what to lead the way and where is the rubber meeting the road? The latest episode of ARtillery Briefs breaks it down.

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VRScout

MARCH 28, 2023

Rokid adds yet another addition to its lineup of portable AR hardware. Rokid, a human-computer interaction technology company, is back with yet another pair of advanced augmented reality (AR) glasses that could replace your current home theater setup. For more information about the company’s lineup of AR glasses visit Rokid.com.

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AR Insider

APRIL 5, 2023

AR continues to prove itself as a marketing medium in categories from furniture to footwear and cosmetics to cars. We dive in with food-focused AR innovator QReal given its recent integration with Denny's. This post appeared first on AR Insider. Joining that list more recently is food.

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AR Insider

APRIL 4, 2023

Picking up where we left off in the last report excerpt, how do Snap's AR efforts translate to revenue? We quantify it's AR ad revenue lead with projections from our research arm, ARtillery Intelligence. This post appeared first on AR Insider.

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AR Insider

APRIL 21, 2023

One theme at this year's Snap Partner Summit was expanding beyond the walls of Snapchat by bringing AR to other spaces & screens. This post appeared first on AR Insider. We break it down in this week's XR Talks.

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AR Insider

DECEMBER 2, 2022

What are best practices for enterprises to implement AR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. This post appeared first on AR Insider. We have the video and takeaways. .

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AR Insider

APRIL 10, 2023

teeters, but that's not stopping it from rolling out new AR features. Its latest play is an offshoot of its Effect House AR creation platform built for brand marketers. This post appeared first on AR Insider. TikTok's fate in the U.S.

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AR Insider

MARCH 1, 2023

AI, AR, and VR are separately developing and finding applicability across various aspects of life and work. This post appeared first on AR Insider. But they're also converging in several ways. How can they unlock and advance business goals? Guest author Sergey Vart breaks it down.

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AR Insider

NOVEMBER 15, 2021

But buried in these updates was a data nugget that signals its mobile AR growth: 700 million mobile AR users. The post Meta’s Spark AR Reaches 700M AR Users appeared first on AR Insider. Last month at Meta's annual Connect conference, it made a big splash by detailing its metaverse plans.

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VRScout

APRIL 7, 2023

Those responses are then layered over the users’ real-world environment using Brilliant Labs’ Brilliant Monocle , a hackable AR lens that can be clipped onto virtually any pair of consumer glasses. The technology may be coming sooner than you think. The technology may be coming sooner than you think. An improv class?

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