AR Insider

SEPTEMBER 20, 2023

RealWear's ruggedized assisted reality devices are purpose built for the rigors of industrial environments. But what are they like up close? This post appeared first on AR Insider. Our Editor-at-Large Emily Olman goes hands on and we have the footage.

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AR Insider

AUGUST 30, 2023

There are several approaches for AR glasses' optical and display systems. Waveguides are among them, but how do they work and what are the advantages? This post appeared first on AR Insider. Guest author David Goldman examines.

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VRScout

JUNE 7, 2023

Could this immersive AR experience revolutionize the culinary arts? Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American technology company Qualcomm to create hands-free cooking experiences accessible via AR glasses. For more information visit here.

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AR Insider

JANUARY 25, 2023

Mobile AR scales today but the true endgame is headworn. So where are we in that progression, and what’s the outlook for AR glasses? This post appeared first on AR Insider. This is the topic of the latest episode of ARtillery Briefs.

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VRScout

JULY 7, 2023

New shared AR games have also been announced. The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release.

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AR Insider

JUNE 26, 2023

AR is a technology that requires native thinking. This post appeared first on AR Insider. Unlike various video channels (mobile, desktop, etc.), you can't port media from one to the other. This applies to ads as well, as Niantic has demonstrated with its latest move.

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VRScout

JUNE 27, 2023

Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games such as Pokémon GO and Pikmin Bloom , announced the launch of Rewarded AR, an immersive ad format that allows players to interact with branded content using their smartphone camera.

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AR Insider

MAY 5, 2023

One of AR's leading revenue categories is immersive brand marketing. What are strategic lessons its AR lead? This post appeared first on AR Insider. And the company leading that charge is Snap. We break it down in the latest ARtillery Briefs episode.

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AR Insider

MARCH 6, 2023

Though mobile AR continues to be challenged in gaining mainstream traction, there are bright spots. We go behind the numbers in the latest AR Briefs episode. This post appeared first on AR Insider. Revenue continues to gain momentum in advertising, commerce, and enterprise productivity.

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VRScout

MAY 9, 2023

The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition. The second experience takes fans on an IRL treasure hunt in search of a unique location-based AR experience.

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VRScout

MAY 1, 2023

Always a champion for innovation, Gorillaz unsurprisingly pushed boundaries at Coachella with a seemingly real-time AR installation that leveled up their live set for at-home viewers. Gorillaz are perfectly positioned to experiment with the canvases that exist between physical and digital.”

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ARPost

AUGUST 7, 2023

When a game studio offered to stage an alien invasion right here in my neck of the woods, I shelved my concerns about violent video games and picked up my mobile phone to see what Alien Invasion AR FPS is all about. In Alien Invasion AR FPS , you play the part of a resistance fighter in this sort of Sci-Fi “Red Dawn” situation.

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AR Insider

MAY 9, 2023

AR's handheld present is a stepping stone to its faceworn future. We're talking of course about AR glasses. Though haven’t arrived en masse, they represent a fully-actualized AR modality that will unlock its true potential. This post appeared first on AR Insider. We examine drivers & dynamics.

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VRScout

APRIL 25, 2023

Meta used the magical event to announce a new partnership that brought Girls Who Code , RCA Records , and Instagram influencer/musician Becky G together for a one-of-a-kind program designed to educate young women of color about the fundamentals of coding and augmented reality (AR) development. To learn more about Girls Who Code, click here.

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AR Insider

JULY 5, 2023

Can AR help them learn essential skills? This post appeared first on AR Insider. Advances in tech often present new learning opportunities for younger generations. And that's currently the case with Generation Z.

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VRScout

MAY 22, 2023

Who needs a monitor when you have your own pair of tethered AR glasses? Instead of a conventional computer monitor, you view content using tethered augmented reality (AR) glasses. “Meanwhile, augmented reality (AR) is full of potential and promise, but is yet to find its daily use case.

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VRScout

JANUARY 5, 2023

These new AR lenses deliver a 2K x 2K resolution experience and address vergence-accommodation conflicts. The Israeli-based augmented reality (AR) company Lumus will be expanding its 2D Maximus platform by unveiling its 2nd generation of Lumus’ Z-Lens waveguide architecture during CES 2023. Its optical engine is also 50% smaller.

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VRScout

JANUARY 31, 2023

The futuristic SUV features a digital console that can only be seen using AR technology. Not only that, but the futuristic crossover features support for augmented reality (AR) technology. According to an official release, the next-gen vehicle works in tandem with AR glasses to display interactive 3D content over the real world.

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AR Insider

MAY 15, 2023

Could this represent a new flavor of AR that expands its addressable market? This post appeared first on AR Insider. Frontdoor uses "see what I see," remote guidance to help homeowners to diagnose and fix issues around the house.

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VRScout

AUGUST 18, 2023

This week the ground-breaking artist released a new augmented reality (AR) app that’s almost as trippy as his music. YXBoZXh0d2lu is an interactive experience for smartphones that immerses you in “AR landscapes” featuring the music from his latest EP, Blackbox Life Recorder 21f / in a room7 F760.

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AR Insider

MAY 23, 2023

How did Snap reach its industry-leading position in AR? Focusing on simple fun, Snap gained early consumer traction, leading into its next phase of AR growth: a platform. This post appeared first on AR Insider. We examine in the latest report excerpt.

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VRScout

JULY 6, 2023

Yesterday, Apple revealed Deep Field , an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. In order to accomplish their goals, the team utilized Apple’s ARKit framework to create 3D plant structures in AR. Create your own unique plants and share them with artists across the world.

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AR Insider

AUGUST 11, 2023

As AR enthusiasts know, the AR cloud is a geo-anchored data mesh that covers the earth and lets AR devices activate relevant content. This post appeared first on AR Insider. How does this framework unlock practical value and business opportunity?

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AR Insider

NOVEMBER 15, 2021

But buried in these updates was a data nugget that signals its mobile AR growth: 700 million mobile AR users. The post Meta’s Spark AR Reaches 700M AR Users appeared first on AR Insider. Last month at Meta's annual Connect conference, it made a big splash by detailing its metaverse plans.

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VRScout

APRIL 1, 2023

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. Credit: NuEyes NuEyes’s NuLoupes are designed to provide users with a smooth and easy-to-use continuous magnification solution from 1x – 10x allowing for up close detailed imagery of what the user is looking at.

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VRScout

MAY 13, 2023

WayRay, a deep-tech company specializing in holographic augmented reality (AR) displays for vehicles, is bringing its technology to Tesla cars for the first time, according to an official release. In addition to navigation and safety, the Deep Reality Display also offers various entertainment options for passengers, including AR gaming.

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AR Insider

JANUARY 5, 2023

Among AR’s use cases and endpoints, shopping has emerged as a front-runner for killer-app status. This post appeared first on AR Insider. Who's doing what to lead the way and where is the rubber meeting the road? The latest episode of ARtillery Briefs breaks it down.

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AR Insider

JULY 26, 2023

How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence's latest forecast dives into AR glasses and all their revenue subsegments. This post appeared first on AR Insider.

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AR Insider

AUGUST 1, 2023

For AR platforms, most activity happens within their walled gardens. This post appeared first on AR Insider. And for good reason. But where do they go for the next engagement inflection? The answer is beyond their own walls. And that’s what Snap has done with Camera Kit.

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AR Insider

JANUARY 25, 2023

There are two related trends we’re tracking: the rise of the creator economy and growth in AR marketing. These high-momentum forces are on a collision course and will fuel each other in 2023. This post appeared first on AR Insider.

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VRScout

JUNE 14, 2023

AR-powered fashion invades the live music scene. the company behind the uber-popular social media app Snapchat, is partnering with Verizon to bring its immersive augmented reality (AR) mirrors to music festivals later this summer. The post Snap’s AR Mirror Could Be At Your Next Music Festival appeared first on VRScout.

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AR Insider

JUNE 14, 2023

AR news seems to be picking up in the wake of Apple Vision Pro's launch. This is especially true in AR shopping. This post appeared first on AR Insider. Is this a sign of Apple's 'halo effect' already kicking in? We examine the evidence.

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VRScout

APRIL 10, 2023

Augmented reality (AR) technology is poised to change the way we drive, whether it be next-gen windshields that project turn-by-turn directions and safety hazards over the real world or virtual dashboards only visible using AR glasses. Today we learned of yet another interesting use case: AR-assisted parking.

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AR Insider

MAY 26, 2023

But how does AR play in? This post appeared first on AR Insider. Google has spent 20+ years as the internet’s launch point, including high-intent commercial searches. That has caused it to own a growing piece of consumer shopping. We dive into drivers & dynamics.

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VRScout

JANUARY 18, 2023

AR technology makes its way into the mountains. This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder.

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AR Insider

DECEMBER 2, 2022

What are best practices for enterprises to implement AR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. This post appeared first on AR Insider. We have the video and takeaways. .

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VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. Moving forward, the company plans on implementing support for future AR glasses as well as popular VR headsets.

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