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AR Marketing Platform Profiles, Part IV: Web AR

AR Insider

What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part IV with Web AR. This post appeared first on AR Insider.

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5 AR Cost Considerations for Enterprises

AR Insider

AR has transformed several aspects of consumer tech. But the barriers to entry are sometimes onerous and the path to market isn't always easy. This post appeared first on AR Insider. How much should businesses expect to spend?

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Killabears Kills It With AR

AR Insider

This post appeared first on AR Insider. Killabears was one of the first brands to try out Snap's In-Lens Digital Goods program. As a digital collectible, it was a natural fit. and the results show. We talk to the company to break down the campaign lessons & learnings.

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AR for Good: Helping the Handicapped

AR Insider

The discussion around AR is often dominated by its consumer and commercial endpoints. This was a theme at CES, under the broader umbrella of AR's showing at the show. This post appeared first on AR Insider. But what about its ability to help handicapped individuals?

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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The Formats & Flavors of AR Virtual Try-Ons

AR Insider

We hear a lot about the benefits of AR product try-ons. But what are the options for brands to get into the game. This post appeared first on AR Insider. We break down flavors & formats. and pros & cons of each.

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Case Study: Polaroid Draws Smiles with AR

AR Insider

So it created an AR try-on experience that showcased this signature design. This post appeared first on AR Insider. Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. We break down results and lessons.