AR Insider

APRIL 25, 2024

AR continues to change the ways college students learn, making curriculum more interactive. Yet, as higher ed increasingly leverages this technology, there are ethical and privacy pitfalls. This post appeared first on AR Insider.

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AR Insider

MARCH 11, 2024

How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? This post appeared first on AR Insider. Our latest Behind-the-Numbers installment dives in.

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AR Insider

JANUARY 24, 2024

This post appeared first on AR Insider. Killabears was one of the first brands to try out Snap's In-Lens Digital Goods program. As a digital collectible, it was a natural fit. and the results show. We talk to the company to break down the campaign lessons & learnings.

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Road to VR

APRIL 26, 2024

Meta is full steam ahead on its mixed reality platform, however Head of AR Glasses hardware Caitlin Kalinowski says in a new interview with Android Central that its first augmented reality glasses will offer a real “wow” moment to users thanks to its “high field of view immersion.” I can’t believe this!’

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AR Insider

JANUARY 22, 2024

The discussion around AR is often dominated by its consumer and commercial endpoints. This was a theme at CES, under the broader umbrella of AR's showing at the show. This post appeared first on AR Insider. But what about its ability to help handicapped individuals?

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AR Insider

FEBRUARY 19, 2024

AR has transformed several aspects of consumer tech. But the barriers to entry are sometimes onerous and the path to market isn't always easy. This post appeared first on AR Insider. How much should businesses expect to spend?

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AR 387

AR Insider

APRIL 11, 2024

ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $21.5 This post appeared first on AR Insider. billion by 2028. How will it get there and what subsectors will fuel it? We break down the findings.

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AR Data Trends 332

AR Insider

MARCH 4, 2024

How much do consumers spend on mobile AR games, apps, and experiences? And how much do they spend on physical-goods shopping through AR product try-ons? This post appeared first on AR Insider. Our latest behind-the-numbers dives in.

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AR Gaming Data Trends 357

AR Insider

JANUARY 1, 2024

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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AR Insider

FEBRUARY 14, 2024

We hear a lot about the benefits of AR product try-ons. But what are the options for brands to get into the game. This post appeared first on AR Insider. We break down flavors & formats. and pros & cons of each.

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AR Gaming 393

AR Insider

FEBRUARY 26, 2024

How much is spent on mobile AR software that enables line-of-sight guidance in use cases ranging from IT field support to industrial maintenance? This post appeared first on AR Insider. Our latest Behind the Numbers installment dives in.

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AR Insider

JANUARY 30, 2024

So it created an AR try-on experience that showcased this signature design. This post appeared first on AR Insider. Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. We break down results and lessons.

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Case Study Study AR Trends 382

AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. This post appeared first on AR Insider. Its latest move involves collecting 3D mapping data while people use Apple Maps.

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Apple AR Data Google 365

AR Insider

JANUARY 2, 2024

What companies make up the AR marketing competitive landscape? This post appeared first on AR Insider. Our new series profiles the top providers and what differentiates them, starting here in Part II with Meta.

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AR Insider

MARCH 13, 2024

Businesses continue to discover ways AR can help them boost efficiency. This post appeared first on AR Insider. Inventory management is just one of these developing areas. We examine the why and the how.

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AR 296

AR Insider

NOVEMBER 30, 2023

AR is often used by brands to demonstrate their products in 3D. But beyond customer service and eCommerce, how does the presence of AR impact search engine rankings? This post appeared first on AR Insider. And how can brands run with it?

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AR 366

AR Insider

NOVEMBER 29, 2023

Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. This post appeared first on AR Insider. We break it down in the first of five big predictions for 2024.

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AR Trends 387

AR Insider

JANUARY 9, 2024

What companies make up the AR marketing competitive landscape? This post appeared first on AR Insider. Our new series profiles the top providers and what differentiates them, continuing here in Part III with TikTok.

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AR Trends 386

AR Insider

DECEMBER 25, 2023

How many devices are ready to handle AR experiences? This post appeared first on AR Insider. And among those, how many do so regularly? We examine in the latest behind the numbers installment.

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AR Data Trends 395

AR Insider

FEBRUARY 5, 2024

Can AR's singnature dimensional visuals help send the message.? This post appeared first on AR Insider. Theres growing urgency to address climate change, but also challenges in exposing complex climate data.

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AR Data 347

AR Insider

JANUARY 15, 2024

A question continues to be asked in AR circles: what are the points of intersection between AR and AI? This post appeared first on AR Insider. One answer to that question is brain science. Jason Marsh break it down.

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AR 373

AR Insider

DECEMBER 12, 2023

What companies make up the AR marketing competitive landscape? This post appeared first on AR Insider. Our new series profiles the top providers and what differentiates them, starting here in Part I with Snap.

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AR Trends 402

AR Insider

NOVEMBER 24, 2023

Amex's Small Business Saturday promotion this year will feature AR product try-ons for local merchants in Chicago, New York, and LA. Will this start a trend for AR among SMBs? This post appeared first on AR Insider.

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AR Insider

FEBRUARY 28, 2024

This post appeared first on AR Insider. Founded by former Niantic exec Ross Finman, Augmodo is using computer vision to map store shelves as a data source for in-store navigation. Can it crack the code for this erstwhile-evasive vision.

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AR Data Trends 379

AR Insider

DECEMBER 27, 2023

A barometer of the year’s activity can be seen in the top AR Insider posts. This post appeared first on AR Insider. What were the biggest XR trends and events in 2023? So as the door closes on another year, we’re spotlighting the year’s 23 most popular posts.

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VRScout

JUNE 22, 2023

According to a recent report by SourceJournal , Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. ’s AR Mirror / Credit: Snap, Inc. appeared first on VRScout.

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AR Augmented Reality Retail Study 470

AR Insider

JULY 28, 2023

captions for the real world – represents the convergence of AI and AR. This post appeared first on AR Insider. Visual search – a.k.a. This is the topic of a recent ARtillery Intelligence report and the focus of the latest episode of ARtillery Briefs.

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AR Insider

JANUARY 25, 2023

Mobile AR scales today but the true endgame is headworn. So where are we in that progression, and what’s the outlook for AR glasses? This post appeared first on AR Insider. This is the topic of the latest episode of ARtillery Briefs.

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AR Trends 340

AR Insider

SEPTEMBER 19, 2023

One of the many fitting use cases for AR that continues to emerge is making soldiers more situationally aware and empowered. This post appeared first on AR Insider. What's the current status and trajectory?

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AR 439

AR Insider

OCTOBER 17, 2023

Geospatial AR is an opportune area, given the relevance of location. This post appeared first on AR Insider. Snap is jumping on this opportunity in several ways including custom Landmarkers and Local Lenses. We examine the drivers & dynamics.

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AR Trends 364

VRScout

JUNE 7, 2023

Could this immersive AR experience revolutionize the culinary arts? Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American technology company Qualcomm to create hands-free cooking experiences accessible via AR glasses. For more information visit here.

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Technology AR Augmented Reality Eye Tracking 450

AR Insider

NOVEMBER 21, 2023

Snap is intent on AR as a core part of its feature mix, and its revenue model. But how does visual search – a flavor of AR – manifest in Snap Scan? And how does it all fit into Snap's AR master plan? This post appeared first on AR Insider.

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AR Insider

NOVEMBER 22, 2023

AR creates opportunities to reengineer customer experiences (CX). This post appeared first on AR Insider. This comes about as there's a parallel shift in customer expectations. We examine 6 ways the technology is transforming CX.

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AR Technology 403

AR Insider

JANUARY 29, 2024

Mobile AR is projected to grow to $39.8 Who's spending what and which revenue subsegments are seeing the most action? This post appeared first on AR Insider. billion in 2027 as it piggybacks on 3.6 billion global smartphones. Our latest Behind-the-Numbers dives in.

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AR Insider

DECEMBER 5, 2023

AR marketing gets lots of attention including things like virtual product try-ons. But what are the moving parts that bring it all together. We examine the AR marketing stack in our latest report excerpt. This post appeared first on AR Insider.

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AR Trends 391

AR Insider

NOVEMBER 23, 2023

AR continues to prove itself as a marketing medium in categories from furniture to footwear and cosmetics to cars. We dive in with food-focused AR innovator QReal given its recent integration with Denny's. This post appeared first on AR Insider. Joining that list more recently is food.

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AR Trends 398

AR Insider

OCTOBER 18, 2023

Rather than holographic dragons and whales, will AR's near term value lie in AI-fueled relevant information delivered through text and audio? We examine AR's current 'Art of the Possible.' This post appeared first on AR Insider.

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