Apple Maps Update Introduces AR Navigation

VRScout

Apple kicked off its annual World Wide Developer Conference (WWDC) earlier today with a two-hour keynote detailing several updates to its lineup of iOS products. Image Credit: Apple. This latest update also introduces AR walking directions to the navigation app.

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Rumor: Apple Will Debut AR Headset & Tracker In 2021

VRScout

According to TF International Securities analyst and respected Apple researcher Ming-Chi Kuo, Apple is set to debut a wide range of new projects this year, including the long-rumored “Apple Glass” AR headset and AirTag tracking device.

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EXCLUSIVE: Apple AR glasses hands-on preview

The Ghost Howls

Some days ago, all the community got excited because on the invitation to WWDC 2021, Apple has drawn an Animoji with some applications reflected on her glasses. Everyone started wondering if Apple could announce its AR glasses at WWDC or not. augmented reality reviews apple

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There’s An AR Easter Egg Hidden In Apple’s New Event Invite

VRScout

Apple’s latest iPhone event may still be a week away, but you can play with this new AR effect right now. Apple today confirmed the official date for its upcoming September event. Image Credit: Apple Image Credit: Apple. Feature Image Credit: Apple.

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Report: Apple Starts Preliminary Production on “semitransparent” AR Lenses

Road to VR

According to a report by The Information , Apple is gearing up to enter a new phase in production on its fabled AR headset. The Information’s source further says the AR headset itself would also likely arrive around that supposed 2022 timeframe.

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Report: Apple Mixed Reality Headset Coming In 2022, Apple Glass In 2025, AR Contacts in 2030

VRScout

Trusted analyst Ming-Chi Kuo returns with a supposed timeline for Apple’s rumored XR technology. This followed by a dedicated AR headset in 2025 and AR contact lenses as early as 2030. Apple TV+, Apple Arcade, etc.)

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Apple CEO Tim Cook: AR Is “Critically Important” For The Company’s Future

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Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030.

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REPORT: Apple Mixed Reality Glasses Launching Mid-2022

VRScout

This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. For one, Apple’s latest AR tools are just getting into the hands of developers.

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Apple TV+ Launches ‘For All Mankind’ AR Experience On iOS Devices

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Apple’s alternate history series receives its own augmented reality tie-in ahead of Season two. Image Credit: Apple. “I Season 2 is expected to arrive on February 19th on Apple TV+. Feature Image Credit: Apple.

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All AR news and announcements from Apple Event 2021

The Ghost Howls

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. I have watched all the event for you, so let me report all the most important moments involving AR/MR that have happened there.

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Rumor: ‘Apple Glass’ AR Headset Will Retail At $499, Works With iPhone

VRScout

New leaks may reveal additional information regarding Apple’s long-rumored AR device. As for pricing, Powell claims Apple Glass will set users back a solid $499 , the same price as an Apple Watch Series 5 or 128GB Oculus Quest VR headset.

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Report: Apple Could Launch a Standalone VR Headset Sometime Next Year

Road to VR

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device.

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Apple CEO Tim Cook: AR Is One Of ‘Very Few Profound Technologies”

Upload VR

In a recent interview with YouTuber iJustine , Tim Cook called himself “AR fan #1” and said he thinks it’s one of “very few profound technologies” that have the potential to permanently embed themselves in day-to-day life. So I’m AR fan #1.

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Report: Apple’s Rumored VR Headset Could Feature 3,000 PPI MicroOLED

Road to VR

Apple is hosting what promises to be its big iPhone 13 event today. Apple has a tight reign on internal leaks, which typically force tech pundits to look at the greater supply chain to get an idea of where the Cupertino tech giant is headed next.

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Apple Uses AR To Tease Announcements For Sept. 14

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Apple teased its next announcement event for Sept. 14 with an impressive demonstration of AR. We know Apple is working on an advanced VR/AR headset but the company is known for cancelling projects late in development. The Apple announcement event on Sept.

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Report: Apple In Development Of VR/AR Headset & AR Glasses, First Device Launches 2022

VRScout

A new report pushes the rumored launch date of Apple’s AR device by two years; hints at a second, sleeker device. This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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A New Leak May Reveal Information About The First Game For Apple’s Rumored VR/AR Device

VRScout

A new report shows a customized HTC Vive Focus controller and “crosswalk bowling game” Back in 2018, rumors began circulating that Apple was in development of a hybrid VR/AR headset. Weird I guess HTC are assisting Apple with AR tech?

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Apple Stores Will Soon Host AR Art Tours And Developer Sessions

VRScout

AR[T] will include interactive walks, educational lessons, and in-store installations. Yesterday, Apple announced Today at Apple , a new AR-based program designed to expose Apple Store visitors to next-level augmented artwork developed using the companies Swift Playground platform. Launching August 10th at select Apple Store locations, Today at Apple, aka AR[T], is composed of three sessions: AR[T] Walk, AR[T] Lab, and AR[T] in the Apple Store.

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Flurry of New Apple ‘AR/VR’ Job Listings Point to New Products on the Horizon

Road to VR

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. Two of the most intriguing among the new job listings are the roles of ‘AR/VR Demo Evangelist’ and ‘Product Manager, AR/VR’ It’s no secret that Apple has been doing lots of R&D in the AR and VR space for years now.

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Apple Adds LiDAR Scanner to iPhone 12 Pro for “Instant AR” & Depth Mapping

Road to VR

Apple today introduced its latest lineup of smartphones, including the iPhone 12 Pro and iPhone 12 Pro Max, both of which are equipped with a LiDAR scanner which will bolster AR capabilities. Image courtesy Apple. Image courtesy Apple.

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Rumor: Apple AR Glasses Leak Points to Name, Price & Possible Launch Window

Road to VR

We know that Apple has been developing an AR headset since at least 2017, but outside of what we gathered from files hidden in iOS 13.1 SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.

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Rumor: Apple Reportedly Suspends Work on Consumer AR Headset

Road to VR

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold. Apple continuously advertises a number of job positions dealing with AR software and hardware.

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How Epic Games’ Lawsuit Against Apple Could Impact The Future Of VR/AR

VRScout

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store.

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Report: Apple Mixed Reality Headset Could Feature Hand & Eye-Tracking, Swappable Headbands

VRScout

Potential details emerge regarding the companies long-rumored VR/AR device. In addition to visuals, the source states that this VR/AR device will feature support for swappable headbands, allowing you to customize the headset based on your immediate needs. Feature Image Credit: Apple.

iOS 13 Points Towards Existence Of Apple’s Supposedly-Canceled AR Headset

VRScout

Could Apple’s long-speculated AR glasses still be in development? Earlier this year, rumors generated by patents submitted to the United States Patent and Trademark Office suggested that a wearable augmented reality device could potentially be in development at Apple. Apple’s rumored AR-based tracking device / Image Credit: MacRumor. ” iOS 13 / Image Credit: Apple. This same file also hints at an AR headset device codenamed “Garta.” .

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New Apple Patents Cover “Micro-gesture” XR Input, Head-worn Haptics to Guide User Attention

Road to VR

A newly published patent application from Apple highlights the company’s internal exploration of “micro-gestures” for AR input, which involves using the thumb against the index finger as a sort of virtual joystick or selector. Image courtesy Apple.

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Cadillac’s AR Navigation System Looks Pretty Darn Cool

VRScout

A new video offers a closer look at the 2021 Cadillac Escalade’s AR-powered GPS navigation system. With the recent developments in immersive technology over the past few years, AR navigation has been somewhat of a hot-button topic within the automobile industry.

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New Apple Watch Feature Could Form the Basis of the Company’s XR Input Strategy

Road to VR

This week Apple debuted new accessibility-focused features for iOS. Among them, the AssistiveTouch feature for Apple Watch allows for single-handed control of the watch by detecting clenching and pinching of the hand, as well as accelerometer-based control.

Report: Facebook Agrees To Buy Every AR Display From Key Supplier Apple Looked At Acquiring

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Facebook signed a deal to buy several years of the entire output of a key AR microLED display supplier Apple looked at acquiring, The Information reports. Plessey is a UK-based firm manufacturing microLED displays intended for AR headsets and HUDs (heads-up-displays).

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Apple Seeks to “identify new computational display technologies for AR/VR” with New Hires

Road to VR

In its latest hiring bout, over the last month Apple has sought more than a dozen new hires specifically for AR and VR roles. Over the last month Apple has posted at least 14 new job openings directly pertaining to those with AR and VR expertise.

Samsung Beats Apple to the Punch with SmartTags+ & AR Finder

Next Reality AR

Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality. But Samsung has leapfrogged Apple with its own take on the product category.

Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15

Next Reality AR

Mobile augmented reality for iOS via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

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Nreal announces Nreal Air AR glasses

The Ghost Howls

After some days of teasing, Chinese AR company Nreal has finally announced its latest AR glasses: Nreal Air. Nreal Air is basically an AR viewer. Imagine it like a pair of AR glasses, very light and fashionable and that work only in 3DOF. augmented reality AR

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Apple Attacks Snapchat's Shoppable AR with Apple Pay Button & Other Custom Actions for AR Quick Look Content

Next Reality AR

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising. Don't Miss: Shopify Rings up AR Shopping for Web via AR Quick Look Now, in browser-based AR experiences on iPhones and iPads running iOS 13.3

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Nreal’s New AR Sunglasses Look Pretty Gosh Darn Stylish

VRScout

The Nreal Air AR smart glasses are capable of simulating a massive 201-inch with a refresh rate of 90Hz. Hot off the heels of a successful Series C funding round, Nreal—the company behind the Nreal Light AR glasses—has announced a new set of consumer AR sunglasses.

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Apple Reportedly in Development on Combination AR/VR Headset

VRScout

Apple could soon be dominating the immersive market as rumors swirl around their unannounced AR/VR headset. A recent Cnet report has the the immersive industry in a tizzy as rumors regarding Apple’s still yet-to-be-announced combination AR & VR headset have begun circulating once more. According to the report, Apple is currently in development on a new AR/VR headset (a first among major headset manufacturers) featuring dual 8k video displays for each eye.

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Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. The company has in recent years turned its expertise toward AR and VR, where eye-tracking data can be used for a wide range of useful things from foveated rendering to avatar eye-mapping. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.