VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

Apple 353

Apple AR Eye Tracking Immersion 353

AR Insider

AUGUST 19, 2022

The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we're summarizing and synthesizing the top AR updates for our XR Talks series. starting with Apple. This post appeared first on AR Insider.

AR 326

AR Apple Conference 326

VRScout

MARCH 8, 2021

Trusted analyst Ming-Chi Kuo returns with a supposed timeline for Apple’s rumored XR technology. Respected analyst and Apple research expert Ming-Chi Kuo revealed yesterday that the company will be launching its long-rumored mixed reality headset “mid-2021,” according to a report by MacRumors.

AR 480

AR Apple Immersion Hardware 480

AR Insider

MARCH 24, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

AR 405

AR Apple Google Hardware 405

VRScout

JUNE 1, 2022

WWDC 2022 is just around the corner, much to the excitement of Apple fanatics everywhere. This includes a potential new Macbook Air as well as a slew of major software updates for its ever-growing lineup of iOS devices, from the iPhone to the Apple Watch. There are 9 cards in total. Image Credit: Apple.

AR 512

AR Apple Software Augmented Reality 512

VRScout

APRIL 6, 2021

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030.

AR 492

AR Apple Augmented Reality New York 492

The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. The development packages are usable only by people having Unity Pro or Enterprise, but the documentation is publicly available for everyone to see. And this is very good.

Unity 447

Unity Apple Eye Tracking Simulation 447

The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. I have watched all the event for you, so let me report all the most important moments involving AR/MR that have happened there. AR glasses confirmed!! iPad Mini AR + 5G.

AR 393

AR Apple Video Technology 393

VRScout

FEBRUARY 12, 2021

Apple’s alternate history series receives its own augmented reality tie-in ahead of Season two. Image Credit: Apple. “I Season 2 is expected to arrive on February 19th on Apple TV+. Feature Image Credit: Apple. For All Mankind: Time Capsule is available free via the App Store.

AR 494

AR Apple Augmented Reality Immersion 494

Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. AVP is a development platform also serving an enthusiast demographic.

AR 320

AR Apple Gaming Haptic 320

AR Insider

APRIL 13, 2021

Picking up where we left off in the last installment of this series, Apple could inflect the AR glasses market when it enters. We don’t know for sure, but clues point to a likelihood that Apple will eschew common AR connotations. In other words, Apple won’t launch AR glasses — at least in V1 — that employ “heavy AR.”

AR 305

AR Apple Oculus Retail 305

VRScout

MAY 20, 2020

New leaks may reveal additional information regarding Apple’s long-rumored AR device. According to Powell, who claims to have seen a prototype of the headset, the “Apple Glass” will feature an all-plastic design, though the final product may feature a metal option as well. Image Credit: Front Page Tech.

AR 530

AR Apple Retail Augmented Reality 530

Road to VR

JUNE 22, 2022

Apple has barely mentioned augmented or virtual reality in its big keynotes lately, however at WWDC 2022 earlier this month, the company quietly released probably one of the best 3D room-mapping tools for mobile AR yet. The results are pretty surprising. WWDC22 #AR #ARKit #AI @Scobleizer pic.twitter.com/R4hJbO57Km.

AR 364

AR Apple Tools Real Estate 364

ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? It appears that the long-awaited AR glasses won’t be hitting the shelves any time soon. A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back.

AR 312

AR Apple Augmented Reality Virtual Reality 312

AR Insider

APRIL 5, 2022

The biggest question on everyone's mind in the AR world is what will Apple do? AR proponents eagerly await as clues continue to trickle out of Cupertino. This post appeared first on AR Insider. We examine the latest evidence in this week's report excerpt.

AR 318

AR Apple Trends 318

AR Insider

AUGUST 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. O ne subsector of AR we continue to bet on is 3D navigation. But the latest company to signal possible moves in this direction is Apple. Is Visual Mapping Apple & Google’s Next Battleground?

AR 370

AR Apple Google Data 370

Road to VR

MAY 30, 2022

Recent reports maintain we may be seeing a mixed reality headset from Apple sometime soon, however it appears the Cupertino tech giant has filed a global trademark for realityOS, its alleged XR operating system, which could suggest we’ll learn more about that and its XR device(s) as early as next week.

AR 363

AR Apple Hardware Wearables 363

AR Insider

JUNE 14, 2023

AR news seems to be picking up in the wake of Apple Vision Pro's launch. This is especially true in AR shopping. Is this a sign of Apple's 'halo effect' already kicking in? This post appeared first on AR Insider. We examine the evidence.

AR 299

AR Apple Trends 299

AR Insider

SEPTEMBER 11, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple and Google's AI moves, and Nintendo VR rumors. This post appeared first on AR Insider.

Apple 307

Apple Google AR Trends 307

VRScout

MAY 31, 2023

We’re just a few days away from Apple’s 2023 Worldwide Developers Conference, during which the company is expected to reveal its long-rumored VR/AR headset. If this is a nod to Apple, it’s possible Murray is teasing an upcoming 2D port for Mac platforms. appeared first on VRScout.

AR 413

AR Apple Gaming Conference 413

VRScout

OCTOBER 9, 2019

Will Apple be the first to kick-start the AR headset market? According to research conducted by TF International Securities analyst Ming-Chi Kuo, Apple will begin mass production of its long-rumored AR headset before the end of the year and will launch the device as early as the second quarter of 2020. .

AR 402

AR Apple Technology Augmented Reality 402

VRScout

FEBRUARY 9, 2023

Finally, a functional AR device that’s perfect for the opera. The augmented reality (AR) market is poised to explode over the next decade with companies such as Apple and Meta supposedly working on their own respective AR glasses for consumers.

AR 468

AR Augmented Reality Hardware Apple 468

Road to VR

JULY 13, 2020

According to a report by The Information , Apple is gearing up to enter a new phase in production on its fabled AR headset. Together with Foxconn Technology, the Taiwan-based contract manufacturer behind many of Apple’s mobile devices, the company is said to have entered the trial production on the AR lens portion of the device.

AR 363

AR Apple Taiwan Course 363

AR Insider

JULY 19, 2023

What's motivating Apple's massive AR investments? We follow the money – and Apple's signature product lifecycles – to triangulate Vision Pro's long game. This post appeared first on AR Insider. Spoiler: most punditry so far is near-sighted.

AR 261

AR Apple Gaming Trends 261

VRScout

SEPTEMBER 7, 2021

Apple’s latest iPhone event may still be a week away, but you can play with this new AR effect right now. Apple today confirmed the official date for its upcoming September event. Image Credit: Apple Image Credit: Apple. Tune in on September 14th at 10AM to learn more about Apple’s latest happenings.

AR 510

AR Apple Immersion Technology 510

AR Insider

MAY 3, 2023

Apple's App Clips – along with Google's counterpart Instant Apps – lets users launch app-like experiences without the download. This is broader than AR, but could it emerge as a go-to AR delivery system? This post appeared first on AR Insider.

AR 315

AR Apple Google Trends 315

AR Insider

JANUARY 18, 2023

All eyes seem to be on Apple for its rumored AR hardware plans. But another bit of Apple AR news was overshadowed by all that excitement: the incorporation of AR shopping in Apple stores. This post appeared first on AR Insider.

Apple 330

Apple AR Hardware Trends 330

VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

Apple 424

Apple Augmented Reality AR Technology 424

VRScout

JUNE 9, 2021

This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. It’s obvious that Apple is working hard to build an AR ecosystem of amazing tools powered by products such as the iPhone or iPad.

Apple 545

Apple AR Head Mounted Display Augmented Reality 545

AR Insider

JUNE 12, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the aftermath of Apple's big announcement and other news from the spatial spectrum. This post appeared first on AR Insider.

Apple 302

Apple AR Trends 302

AR Insider

JUNE 21, 2023

Much ink has been spilled over Apple Vision Pro. its potential 'halo effect' on AR. One angle less discussed is what it could do for education, which is an Apple tradition. This post appeared first on AR Insider. its price tag. it's superior specs. We examine the evidence.

Apple 303

Apple Education AR 303

AR Insider

DECEMBER 8, 2020

Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. We’re talking mobile AR engagement & monetization; AR cloud development; enterprise AR and the gradual march of VR. Prediction 1: AR Glasses Inch Forward.

AR 539

AR Wearables Apple Hardware 539

VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

Apple 502

Apple AR Unreal Gaming 502

VRScout

NOVEMBER 11, 2019

A new report pushes the rumored launch date of Apple’s AR device by two years; hints at a second, sleeker device. Not only that, but the AR headset will be followed by the release of AR glasses the following year, establishing Apple’s official augmented reality ecosystem in the process. Image Credit: Apple.

AR 318

AR Apple Augmented Reality Oculus 318

VRScout

NOVEMBER 17, 2022

Nreal announces three big updates for its Nreal Air AR hardware. Nreal, a leading provider of consumer-ready augmented reality (AR) glasses, has announced that the chic-looking Nreal Air glasses now support major video games consoles such as the Xbox Series X/S, PS5, and Steam Deck thanks to a new firmware update. Image Credit: Nreal.

AR 444

AR Augmented Reality Gaming Entertainment 444

AR Insider

JUNE 7, 2023

Interweb punditry on Apple Vision Pro is abundant this week. But thoughtful takes from XR experts are a bit more scarce. This post appeared first on AR Insider. Charlie Fink leads the latter camp and offers first reactions and key questions.

Apple 286

Apple AR 286

VRScout

JANUARY 10, 2022

Last year rumors began circulating that Apple is in development of its own combination VR/AR headset. As for when we can expect to get our hands on this long-rumored mixed reality device, some sources are reporting a potential 2022 release date, though the company has yet to comment. Image Credit: The Information.

Apple 522

Apple AR Virtual World Immersion 522