The Ghost Howls

MARCH 2, 2022

That’s why when I saw a tweet from “Mister President” Alvin Wang Graylin about a study that HTC conducted about XR addiction together with a Chinese University, I was intrigued by the results. You have recently performed an interesting research study about the addiction susceptibility of VR.

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Study Gaming HTC Groups 541

AR Insider

SEPTEMBER 13, 2022

Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study. One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. This post appeared first on AR Insider.

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Case Study Study AR Industry 358

AR Insider

APRIL 23, 2024

Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider.

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ARVR

OCTOBER 31, 2022

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies, Vol 2. Culture & Comfort Many case studies we’ve examined in this series focus on AR’s ability to offer line-of-site guidance. We’ve excerpted it below, featuring Peterbilt’s AR deployment.

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Case Study Study AR Industry 351

AR Insider

SEPTEMBER 22, 2022

Our latest case study dives in. Toyota's Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. This post appeared first on AR Insider.

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AR Insider

AUGUST 16, 2022

We examine the shopper experience and revenue impact in the latest AR marketing case study. MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. This post appeared first on AR Insider.

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Case Study Study New York AR 338

AR Insider

AUGUST 23, 2022

We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report. How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? This post appeared first on AR Insider.

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Case Study Study AR Trends 340

VRScout

SEPTEMBER 11, 2022

Access 35 virtual study decks designed to improve retention and memory for the MCATs. in the next few years for students as a study tool, it makes sense to create more educational experiences that can be accessed by a VR headset. “We The post Librarium Launches VR Study Tool For The Quest 2 appeared first on VRScout.

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Study Tools Education Immersion 325

AR Insider

OCTOBER 11, 2022

After covering AR's role in healthcare and aerospace, our latest case study turns attention to semiconductors. Like those other industries, the chip sector is primed for AR because fabrication involves intricate industrial processes. This post appeared first on AR Insider.

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Case Study Study AR Healthcare 338

AR Insider

OCTOBER 18, 2022

Our latest case study dives in. AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. This post appeared first on AR Insider.

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Case Study Study AR Automotive 334

AR Insider

AUGUST 9, 2022

Picking up where we left off in last week's report excerpt, we move on to another AR marketing case study. this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in. This post appeared first on AR Insider.

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Case Study Study AR Trends 330

AR Insider

MAY 17, 2022

We dive into the latest case study from NextTech AR solutions, showing the technology's capacity to elevate customer confidence and conversions. Where is AR proving its ability to boost eCommerce performance? This post appeared first on AR Insider.

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Case Study Study AR Technology 313

ARVR

NOVEMBER 8, 2022

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies, Vol 2. We’ll pause there and circle back in the next case study with more enterprise AR best practices. link] Case Study: How Can AR Transform Surgery?

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Case Study Study AR Healthcare 264

AR Insider

MAY 10, 2022

To show rather than tell, we dive into a case study from Home Depot's Web AR execution. Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? This post appeared first on AR Insider.

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Case Study Study AR Strategy 328

AR Insider

AUGUST 17, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Porsche and Atheer. Enterprise AR: Best Practices & Case Studies, Volume One. AR Briefs, Episode 48: Enterprise AR Case Studies. Doubling Down.

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Case Study Study AR Training 319

AR Insider

JUNE 29, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, starting with GE’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. Case Study: CareAR Streamlines Enterprise Service Management.

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Case Study Study AR Examples 366

ARPost

DECEMBER 30, 2020

A recent study sheds light on one way that some people might be trying to adapt: virtual travel. About the Study. That month saw many countries implement stay-at-home advice and restrictions and by the end of March most of the world was under some form of stay-at-home order,” Eliza Buglar wrote in her article on the study.

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Study Tourism Virtual Reality Trends 366

AR Insider

JANUARY 30, 2024

Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. So it created an AR try-on experience that showcased this signature design. We break down results and lessons. This post appeared first on AR Insider.

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Case Study Study AR Trends 382

ARVR

MAY 23, 2022

To continue the narrative and “show rather than tell,” the report features case studies that map to various stages of the consumer purchase funnel. Detailed Visualization After case studies that focused on the upper and mid-funnel, we now continue to the lower funnel. What do AR ads look like today? What’s the concrete ROI?

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Case Study Study AR Groups 243

AR Insider

JULY 27, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Elekta Medical and PTC. Enterprise AR: Best Practices & Case Studies, Volume One. Foundational Concept. These are digital replicas of real-life equipment.

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Case Study Study AR Simulation 346

AR Insider

JANUARY 12, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel.

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Case Study Study AR Data 410

ARVR

AUGUST 12, 2022

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Incubation Play Picking up where we left off in last week’s report excerpt, we move on to the next AR marketing case study: Bollé Brands. Bollé achieved 167.6

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Case Study Study AR Augmented Reality 237

ARVR

OCTOBER 5, 2022

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. But beyond mobile AR lens-based modalities in most of these case studies, AR can be delivered in bigger ways.

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Case Study Study AR Retail 211

AR Insider

AUGUST 31, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Streem. Enterprise AR: Best Practices & Case Studies, Volume One. But how is this materializing today and who’s realizing the above enterprise AR benefits?

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Case Study Study Real Estate AR 270

AR Insider

JULY 6, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Toyota’s AR deployment.*. Enterprise AR: Best Practices & Case Studies, Volume One. Driving Continuous Improvement. More from AR Insider….

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Case Study Study AR Machine Learning 356

AR Insider

AUGUST 24, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Boeing and Upskill. Enterprise AR: Best Practices & Case Studies, Volume One. Case Study: GE Streamlines Jet Engine Maintenence. High Stakes.

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Case Study Study AR Google 252

Upload VR

MARCH 17, 2024

A recent study concluded that 120fps is the "important threshold" to avoid VR sickness for most people. A Pimax 5K Super was used for the study because it supports up to 180Hz refresh rate, the highest of any headset on the market. Valve Index even supports a 144Hz mode, and the Pimax 5K Plus used in the study supports 180Hz.

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Study Simulation Oculus Haptic 144

ARPost

NOVEMBER 25, 2021

The company recently partnered with YouGov to release a study on online retail during the pandemic , and has also expanded its offerings for 3D and AR assets. The study found that, generally, brick-and-mortar is the preferred shopping channel for essential items while online shopping is the preferred shopping channel for discretionary items.

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Retail Study Tools AR 379

AR Insider

OCTOBER 27, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Our first case study comes from Ally Bank. We’ll pause there and circle back in the next installment with another case study. Who are the exemplars?

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Case Study Study AR Data 337

AR Insider

NOVEMBER 17, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at Purina’s AR ad campaign, we’ll move on to the next case study: the NFL. And how are they getting those results?

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Case Study Study AR Education 339

Road to VR

NOVEMBER 30, 2021

A new study on VR motion sickness concludes that certain brain activity detectable by EEG strongly correlates with VR motion sickness. The post Study Suggests EEG Could be Used to Predict & Prevent VR Motion Sickness appeared first on Road to VR. 14 subjects were hooked up to an EEG cap and donned a PSVR headset.

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Study Germany Tips Hardware 359

AR Insider

JULY 20, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Medtronic’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. High-Stakes Outcomes. That’s what XR technology offers.”

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Case Study Study Training AR 339

AR Insider

JULY 13, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring KPN’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. Operational Scale. KPN is the leading telecom provider in the Netherlands.

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Case Study Study AR Netherlands 291

AR Insider

AUGUST 31, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Streem. Enterprise AR: Best Practices & Case Studies, Volume One. But how is this materializing today and who’s realizing the above enterprise AR benefits?

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Case Study Study Real Estate AR 231

AR Insider

NOVEMBER 24, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. Figures reflect market factors at the time of creation. Miller Time.

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Case Study Study AR Strategy 353

AR Insider

NOVEMBER 10, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. What are the results they’re achieving?

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Case Study Study AR Video 315

VRScout

NOVEMBER 9, 2020

Italian researchers worked with 400 participants over a three month period as part of this in depth study. The post Study Shows VR Technology Can Have A Positive Psychological Impact During Lockdown appeared first on VRScout. And that’s a pretty good feeling. Feature Image Credit: Facebook.

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Study Technology Virtual Reality Immersion 545