AR Insider

APRIL 16, 2024

We break it down in the latest case study. Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. What were the results and takeaways. This post appeared first on AR Insider.

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Case Study Study AR Trends 436

VRScout

DECEMBER 22, 2022

In a new study, 37 children diagnosed with ADHD and 36 children in a control group played EPELI followed by a simple shooting gallery game called Shoot the Target and the results were interesting. “Our partners in Geneva are studying aging-related diseases,” added Project lead Juha Salmitaival.

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AR Insider

JULY 9, 2024

Our latest case study dives in. Biore was able to boost its brand recognition with an AR lens that animated users' beauty routines. What were best practices and tactical takeaways? This post appeared first on AR Insider.

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VRScout

OCTOBER 24, 2022

Researchers at the Indiana University School of Medicine conducted a study recently showing how VR technology could be used to help those suffering from substance abuse. “The current study demonstrates an implementation readily applied in the clinic and shows promise for facilitating SUD recovery. Credit: Shen, Y.I.,

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AR Insider

MARCH 5, 2024

Our latest case study looks at Samsung's AR campaign using TikTok Effects. We keep hearing that AR is an effective brand marketing medium. But where's the proof? This post appeared first on AR Insider.

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Case Study Study Samsung AR 447

AR Insider

SEPTEMBER 13, 2022

Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study. One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. This post appeared first on AR Insider.

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VRScout

NOVEMBER 9, 2020

Italian researchers worked with 400 participants over a three month period as part of this in depth study. The post Study Shows VR Technology Can Have A Positive Psychological Impact During Lockdown appeared first on VRScout. And that’s a pretty good feeling. Feature Image Credit: Facebook.

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AR Insider

SEPTEMBER 22, 2022

Our latest case study dives in. Toyota's Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. This post appeared first on AR Insider.

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AR Insider

AUGUST 16, 2022

We examine the shopper experience and revenue impact in the latest AR marketing case study. MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. This post appeared first on AR Insider.

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AR Insider

AUGUST 23, 2022

We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report. How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? This post appeared first on AR Insider.

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Case Study Study AR Trends 401

AR Insider

AUGUST 9, 2022

Picking up where we left off in last week's report excerpt, we move on to another AR marketing case study. this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in. This post appeared first on AR Insider.

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Case Study Study AR Trends 402

AR Insider

MAY 17, 2022

We dive into the latest case study from NextTech AR solutions, showing the technology's capacity to elevate customer confidence and conversions. Where is AR proving its ability to boost eCommerce performance? This post appeared first on AR Insider.

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Case Study Study AR Technology 388

AR Insider

OCTOBER 11, 2022

After covering AR's role in healthcare and aerospace, our latest case study turns attention to semiconductors. Like those other industries, the chip sector is primed for AR because fabrication involves intricate industrial processes. This post appeared first on AR Insider.

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Case Study Study AR Healthcare 400

AR Insider

MAY 10, 2022

To show rather than tell, we dive into a case study from Home Depot's Web AR execution. Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? This post appeared first on AR Insider.

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AR Insider

OCTOBER 18, 2022

Our latest case study dives in. AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. This post appeared first on AR Insider.

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AR Insider

MAY 14, 2024

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. What were results and, best practices, and strategic takeaways? This post appeared first on AR Insider.

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Case Study Study AR Filming 454

AR Insider

APRIL 23, 2024

Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 19, 2024

They say that necessity is the mother of invention. That phrase applies to Meuy Xaimuangmonh's work in designing a system to address his own motion sickness issues in VR. He tells his story and takeaways. This post appeared first on AR Insider.

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Case Study Study AR 431

AR Insider

JANUARY 30, 2024

Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. So it created an AR try-on experience that showcased this signature design. We break down results and lessons. This post appeared first on AR Insider.

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Case Study Study AR Trends 450

AR Insider

AUGUST 21, 2024

What are best practices for enterprises to implement XR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways. This post appeared first on AR Insider.

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AR Insider

MARCH 4, 2025

AR is often most effective when it's integrated with other systems such as IoT, PLM, and other enterprise acronyms. How did Volvo bring it all together to elevate its quality assurance processes? This post appeared first on AR Insider.

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Case Study Study AR Trends 355

AR Insider

DECEMBER 7, 2023

Consumer brands continue to develop AR marketing playbooks. The latest to land on our radar is Chobani, and its halloween AR campaign that brought the holiday spirit to life. We look at the execution and results. This post appeared first on AR Insider.

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Case Study AR Study 445

AR Insider

JULY 12, 2022

To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine results & takeaways in the latest report excerpt. This post appeared first on AR Insider.

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Case Study Study AR Trends 400

XR Today - Virtual Reality

JANUARY 15, 2025

In a hybrid and remote work world, studies have shown that VR can bridge the gaps between employees better than any video conferencing or traditional collaboration tool enabling rapid knowledge sharing and growth. Soft skill training: Studies from PWC show that virtual reality is highly effective for soft skill training.

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Training Virtual Reality Study Industry 273

AR Insider

SEPTEMBER 1, 2023

Educational spaces must fuel the desire to learn and fit practical needs of teachers, students and community. All of this factored into Eastern Colleges Group's XR Lab, which architect Giovanni Patania breaks down for us. This post appeared first on AR Insider.

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Case Study Study Education Groups 386

AR Insider

AUGUST 20, 2024

One of AR's strengths as a marketing medium is to make static packaging come to life. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways? This post appeared first on AR Insider.

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Case Study Study AR Trends 332

AR Insider

OCTOBER 25, 2022

Peterbilt Motors Company developed an AR-guided repair system that overlays 3D models of truck systems for technician guidance. It’s been deployed on iPads across 200+ dealerships. What are the results? we dive in. This post appeared first on AR Insider.

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Case Study Study AR Trends 399

AR Insider

OCTOBER 4, 2022

How is AR being used in the automotive industry? BMW shows us in its line-of-sight guidance for auto design. This not only creates a more effective and intuitive design process but accelerates production cycles and time to market. This post appeared first on AR Insider.

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Case Study Study AR Automotive 362

VRScout

JUNE 15, 2022

Researchers working out of Johns Hopkins University School of Medicine in Baltimore, Maryland recently conducted a study detailing how VR could be a more effective tool for surgical training compared to conventional reading and video methods as well as a practical alternative to physical simulation.

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XR Today - Virtual Reality

JANUARY 14, 2025

Studies have shown that virtual reality can help to foster concentration and focus particularly in open office settings – allowing users to immerse themselves in tasks more effectively. Studies have also shown that VR learners develop skills faster, retain more information, and are more engaged in learning experiences.

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Immersion Virtual Reality Training Study 273

AR Insider

FEBRUARY 5, 2025

ARtillery Intelligence released a new report that projects XR revenue to grow to $41.8 billion by 2028. How will it get there and what's driving it? We examine drivers & dynamics. This post appeared first on AR Insider.

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VRScout

JANUARY 11, 2022

According to a new study, however, the answer may be a lot simpler than we imagined. As part of the study, 77 participants were split up into three groups—a control group with no gum, an experimental group chewing peppermint gum, and a second experimental group chewing ginger gum—and immersed in a 15-minute VR helicopter flight.

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XR Today - Virtual Reality

JANUARY 15, 2025

VR Use Case #1: Training and Onboarding Studies show that a positive onboarding experience can improve new hire retention by more than 82%, and boost productivity by 70%. Plus, enterprise VR case studies show VR is excellent for safe and efficient technical training.

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VRScout

MARCH 2, 2022

The project was detailed in the recently-published study Palaeontologia Electronica. We think paleoart is a crucial part of paleontological research,” said Dr. Davis, lead author of the study. Not only is the appearance of each animal accurate, but their movements and behavior as well. A 3D mastodon. “We

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Technology AR Los Angeles Study 499

ARPost

OCTOBER 31, 2022

A recent peer-reviewed study published in the Annals of Medicine and Surgery details the benefits of applying HapticVR technology to surgical training. In the study, haptic feedback technology was used alongside non-haptic immersive VR training to assess the impact of the former. How HapticVR Technology Helps Improve Surgical Training.

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Training Technology Haptic Study 402

VRScout

MAY 8, 2023

Credit: Romain Nith User studies were performed to test the system’s accuracy using a dozen participants. The results of the study revealed that the algorithm was 94% accurate in identifying all four jump phases. The results of this study revealed an impressive 81% accuracy.

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ARPost

MARCH 19, 2021

Many studies have shown that one of the culprits for your lack of sleep is your smartphone. One study showed that VR helped teens with insomnia symptoms get better sleep. In Korea, another study, which explored the effects of VR on intensive care patients , found that VR meditation positively affects the sleep quality of patients.

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