ARPost

APRIL 7, 2021

VR Reshaping the Automotive Industry (Self-Driving Cars are the Future). The automotive industry has undergone a seismic shift in the past few years, and most of that is due to the innovation of technology. VR and AI Applications (AI With Vision).

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VRScout

APRIL 20, 2023

Immersive technology could play a major role in the future of automotive manufacturing. This week the German automotive manufacturer revealed that the next-gen car was actually developed using AR technology as well.

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VRScout

JULY 10, 2019

Automotive technology manufacturer Continental has announced a partnership with Silicon Valley-based display technology start-up Leia Inc. For now, third-party developers can create their own “holographic” applications for the LeiaLoft content platform using the Automotive Software Development Kit (SDK).

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VRScout

MAY 17, 2022

It was back in 2014 that Apple first began the development of its own automotive vehicle. Who needs windows when you have VR? After years of radio silence from the company, reports began circulating that the company had switched gears and was now working on a self-driving vehicle that requires no input on behalf of the passengers.

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Anand Tech

JANUARY 4, 2024

With CES 2024 fast approaching, AMD has announced two new products designed to enhance user's experience in the automotive sphere. At the core of the AMD XA Versal AI Edge series lies AMD's first 7 nm device to achieve automotive qualification.

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Anand Tech

JANUARY 9, 2024

Further to Intel's AI-related announcements surrounding their Meteor Lake SoC and its integrated NPU, the automotive market is another market where Intel expects that AI can make a big difference. Zeekr, a brand of Geely, has been announced as the first OEM to adopt these new Intel SoCs for automotive.

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ARVR

MAY 20, 2021

Modern technological progress has been continuously changing the landscape of the world. This statement is especially true to industries… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine ».

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AR Insider

OCTOBER 18, 2022

AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. Our latest case study dives in. This post appeared first on AR Insider.

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VRScout

JULY 9, 2020

German automotive manufacturer Mercedes-Benz has never been shy about its love for immersive technology. AR-enhanced navigation and 3D stereoscopic displays arriving later this year.

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VRScout

MAY 9, 2022

Microsoft has partnered with German automotive manufacturer Volkswagon to develop an AR (augmented reality) GPS navigation system powered by Microsoft’s HoloLens 2 mixed reality headset.

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XR Today - Virtual Reality

FEBRUARY 29, 2024

Next month, at the South by Southwest Festival (SXSW) 2024, which has a history of showcasing XR customer and enterprise innovations, automotive leader Honda plans to showcase its unique VR experience platform. Honda is ready to wow SXSW auidences with its innovative automotive and XR technology unification.

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XR Today - Augmented Reality tag

APRIL 10, 2024

This week, a provider of in-car AR software solutions, Basemark, announced the successful acquisition of roughly €22 to boost the firm’s service, enabling original equipment manufacturers (OEMs) to create custom automotive XR applications. According to data provided by the firm, the automotive heads-up display is worth roughly USD 1.43

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ARPost

MARCH 4, 2021

Those were the cases of film franchises using AR to increase engagement while movie theaters are closed, and automotive retailers moving toward “virtual showrooms” while dealerships see reduced traffic. The number was slightly higher for automotive brands. The Future of “Visual Search”.

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XR Today - Mixed Reality tag

JANUARY 10, 2024

NVIDIA notes that a growing market for its Omniverse tool is the automotive industry, where RT3D content can bring value to multiple levels of a business’s operation. At CES 2023 this week, NVIDIA unveiled several new project partners to launch the Omniverse platform to new levels of usability for automotive clients.

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AR Insider

OCTOBER 4, 2022

How is AR being used in the automotive industry? BMW shows us in its line-of-sight guidance for auto design. This not only creates a more effective and intuitive design process but accelerates production cycles and time to market. This post appeared first on AR Insider.

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VRScout

OCTOBER 3, 2018

In addition to the whimsical demo I tried of the farm house, HaptX has also created hands-on demos for training firefighters and a glimpse into how automotive companies could use the gloves to showcase design in a more immersive environment. Still no word yet on pricing.

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VRScout

JULY 7, 2021

The program, which officially launches today, already boasts over 40 partners and will feature a large range of creatives from around the world, all of whom have successfully launched commercial WebAR experiences for top brands across multiple industries, including packaging, fast food, automotive, entertainment, fashion, beauty, and banking.

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VRScout

JANUARY 31, 2023

German automotive manufacturer Audi recently unveiled a new concept SUV that can turn into a pickup truck on-demand. The futuristic SUV features a digital console that can only be seen using AR technology. The “Actisphere” vehicle features a range of over 600 km, 800-volt charging technology, and no local emissions.

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ARPost

SEPTEMBER 12, 2019

Everyone in the automotive industry is racing to advance autonomous driving technologies and deploy driverless cars. See Also: Augmented Reality’s Surprising First Frontier: The Automotive Industry. This year, we’ve seen massive strides thanks to emerging technologies such as augmented reality and artificial intelligence.

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XR Today - Augmented Reality tag

DECEMBER 4, 2023

Automotive AR: Safety First For the latest patented system, Ford will feed drivers information from their road conditions when driving, which could include avoiding obstacles, animals, and other road hazards that could cause issues for drivers.

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Road to VR

MAY 3, 2021

Other co-investors include Multi-Dimensional Connectivity (MDC) Limited, Schell Games, Audi, and a group of Chinese financial and automotive technology investors organized by investment professional Jingjing Xu. The round was led by Terranet AB, developers of advanced driver-assistance software (ADAS).

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ARPost

JUNE 26, 2019

See Also: The Rise of Virtual Reality in Automotive Retail. See Also: Augmented Reality’s Surprising First Frontier: The Automotive Industry. They will give the visitors an incredibly realistic experience of sitting at the steering wheel of a Mercedes-Benz van and driving through a city.

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Road to VR

DECEMBER 30, 2022

Founded in 2009, Luxexcel first focused on 3D printing lenses for automotive, industrial optics, and the aerospace industry. “We are delighted that the Luxexcel team has joined Meta. This extends the partnership between the two companies,” Meta says.

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Road to VR

NOVEMBER 2, 2020

Microsoft says both companies will manufacture and sell the products, with Analog Devices taking the depth sensor silicon and a commercial depth camera module and aiming it at “consumer electronics, automotive cabins and industrial logistic use-cases,” the company says in a press statement.

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Slashgear

APRIL 11, 2022

In a sea of huge SUVs and blinged-out luxury sedans, Audi's S8 is almost subtle. Only the naive would overlook its twin-turbo V8 and heaping of tech, though.

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Automotive 139

ARPost

JULY 14, 2022

This May, the Automotive Innovation Forum witnessed multiple attendees collaborating in the same immersive environment through a distinct augmented and mixed demo.

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ARPost

APRIL 6, 2022

Hopefully, in the coming months, we’ll see more automotive partnership announcements from this fast-moving company. holoride is coming to a vehicle near you sooner than you might expect. When it is coming to your vehicle? That’s a harder question.

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ARPost

JULY 29, 2021

Just like automotive isn’t just about design, it’s also about more than sales. The end experience , accessible on mobile devices, lets users explore the insides and outsides of a virtual BMW. Users navigate the experience, take quizzes, and talk to a chatbot through voice commands. Building the BMW i Motorsports Virtual Garage.

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XR Today - Virtual Reality

JULY 20, 2022

Global automotive company Nissan began steering towards the Metaverse in a campaign to promote its latest all-electric vehicle, the Ariya, it announced on Wednesday. The move enables the Yokohama-based firm to push its Intelligent Factory Initiative , which secures the automotive group with crucial smart technologies for an industry 4.0

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VRScout

NOVEMBER 3, 2022

Despite amazing advances in automotive technology over the last few decades, passenger experience and in-car entertainment has remained largely the same,” said Nils Wollny, CEO and co-founder at holoride in an official release.

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VRScout

NOVEMBER 18, 2018

This practice was started by the Japanese and adopted by businesses around the world, most notably it’s a huge part of the automotive giant, Toyota, in what the company refers to as the Toyota Way. It doesn’t matter if you’re in retail, or in automotive. It doesn’t matter if you’re a bank.

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The Ghost Howls

AUGUST 6, 2021

Here, my team and I created a light pair of mixed reality glasses on the market at just 300 grams – the X2 MR Glasses, providing an all-in-one hardware and software solution for all industries, including field services, healthcare, and automotive. Let’s talk about the ThirdEye X2 Glasses… what are they?

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Road to VR

NOVEMBER 18, 2021

The company has long been angling its tech in the automotive space as an in-car interface, as well as the out-of-home space in areas like exhibits, marketing installations, and touchless self-service kiosks. Ultraleap is also looking to find a home for its tech outside of the XR realm.

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Road to VR

DECEMBER 9, 2020

The company also says it’s currently being used by “one of the largest automotive companies in the world and one of the largest professional services firms in the world.” To date, Arthur has been used in closed beta by the United Nations and French investment bank Société Générale.

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XR Today - Virtual Reality

MAY 21, 2024

Last month, XR Today also explored whether spatial computing was the future of automotive safety , following Basemark’s €22 million acquisition announcement enabling original equipment manufacturers (OEMs) to create custom automotive XR applications.

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ARPost

OCTOBER 8, 2020

The sweet spots for today’s augmented shopping capabilities are product sets that are highly standardized with high opportunity for customizing features, such as in automotive, furniture, makeup, home goods, shoes and apparel.

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ARPost

FEBRUARY 10, 2022

The automotive company Nissan has also partnered with Snap on an AR lens inspired by their Super Bowl ad spot. This experience is a game of “Uber Eats and Uber Don’t Eats” that allows fans to sort edibles and non-edibles into “Eats” and “Don’t Eats” bags. Driving and Drafting.

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