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New XR Platform From Samsung and Google Will be Announced, if Not Launched, This Year

Road to VR

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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Case Study: Samsung Boosts Awareness with TikTok Effects

AR Insider

Our latest case study looks at Samsung's AR campaign using TikTok Effects. We keep hearing that AR is an effective brand marketing medium. But where's the proof? This post appeared first on AR Insider.

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Samsung Debuts Its New Augmented Reality Playgrounds

VRScout

Samsung today announced Dreamground, a next-gen playground that combines physical structures with AR technology to immerse visitors in a one-of-a-kind digital environment. ” Image Credit: Samsung. . ” Image Credit: Samsung. For more information check out Samsung’s official announcement here.

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NuEyes & Samsung Creating An AR Solution For Healthcare

VRScout

NuEyes’s lightweight AR glasses, when combined with a compatible Samsung device, can be used in a variety of medical situations. NuEyes Technologies and Samsung have announced a partnership that could change patient healthcare forever. Samsung teamed up with NuEyes to help veterans navigate vision loss earlier in 2022.

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Spatial Beats: Samsung, OpenAI & Humane

AR Insider

At its first “developer day,” OpenAI unveiled a range of new features, upgrades, and price reductions that will strongly influence… Continue reading → Spatial Beats: Samsung, OpenAI & Humane This post appeared first on AR Insider.

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Samsung & Google Partner To Develop New XR Tech

VRScout

Last week Samsung held its half-annual Galaxy Unpacked event, during which the company revealed several updates regarding its lineup of Galaxy S23 hardware. Speaking to The Washington Post , Samsung confirmed its interest in the development of “extended reality” devices. Qualcomm is also involved in the partnership.

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Samsung Files Trademark for ‘Galaxy Glasses’ AR/VR Headset

Road to VR

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

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