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Case Study: Samsung Boosts Awareness with TikTok Effects

AR Insider

Our latest case study looks at Samsung's AR campaign using TikTok Effects. We keep hearing that AR is an effective brand marketing medium. But where's the proof? This post appeared first on AR Insider.

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Samsung Debuts Its New Augmented Reality Playgrounds

VRScout

Samsung today announced Dreamground, a next-gen playground that combines physical structures with AR technology to immerse visitors in a one-of-a-kind digital environment. ” Image Credit: Samsung. . ” Image Credit: Samsung. For more information check out Samsung’s official announcement here.

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Spatial Beats: Samsung, OpenAI & Humane

AR Insider

At its first “developer day,” OpenAI unveiled a range of new features, upgrades, and price reductions that will strongly influence… Continue reading → Spatial Beats: Samsung, OpenAI & Humane This post appeared first on AR Insider.

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NuEyes & Samsung Creating An AR Solution For Healthcare

VRScout

NuEyes’s lightweight AR glasses, when combined with a compatible Samsung device, can be used in a variety of medical situations. NuEyes Technologies and Samsung have announced a partnership that could change patient healthcare forever. Samsung teamed up with NuEyes to help veterans navigate vision loss earlier in 2022.

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Samsung & Google Partner To Develop New XR Tech

VRScout

Last week Samsung held its half-annual Galaxy Unpacked event, during which the company revealed several updates regarding its lineup of Galaxy S23 hardware. Speaking to The Washington Post , Samsung confirmed its interest in the development of “extended reality” devices. Qualcomm is also involved in the partnership.

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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Road to VR

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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Samsung Files Trademark for ‘Galaxy Glasses’ AR/VR Headset

Road to VR

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

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