AR Insider

APRIL 18, 2024

Among all of the things that Apple Vision Pro is doing and demonstrating, a seldom-discussed matter of its customer support was revealed by AR Insider Editor-at-Large, Emily Olman. She unravels the tale. This post appeared first on AR Insider.

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Road to VR

JULY 19, 2024

Apple is launching a new slate of immersive video content for Vision Pro using Apple Immersive Video, a 180-degree video format combining 8K 3D video and spatial audio for immersive experiences. All of these immersive videos will be accessible for free via the Apple TV app in several countries.

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VRScout

JUNE 6, 2023

Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year.

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VRScout

JUNE 6, 2023

Yesterday, Apple revealed Apple Vision Pro , the company’s first spatial computing device. This includes everything from 3D “Personas” powered by machine learning technology to spatial video capture, all of which are powered by a one-of-a-kind Apple Silicon two-chip design.

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Road to VR

FEBRUARY 29, 2024

We may soon be nearing global release for Apple Vision Pro. According to Kuo, who has been one of the key figures in Apple supply chain analysis, US shipments of Vision Pro are projected to account for 200,000–250,000 units this year, which is better than Apple’s alleged estimate of 150,000–200,000 units in the US.

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VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

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Road to VR

JANUARY 8, 2024

Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES. As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most talked about story of the year. And now we’ve learned that Apple is sticking true to its word of the headsets release in “early 2024.”

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VRScout

JUNE 7, 2021

Apple kicked off its annual World Wide Developer Conference (WWDC) earlier today with a two-hour keynote detailing several updates to its lineup of iOS products. This includes numerous improvements to Apple Maps, from additional details like elevation and custom-designed landmarks to new road details and a variety of other upgrades.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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Road to VR

MARCH 20, 2024

Apple is adding support for Vision Pro’s unique input system to WebXR, the web standard which allows XR experiences to run right from a web browser. But Apple is working to fix that. The post Apple is Adding Support for Vision Pro’s Input System to WebXR appeared first on Road to VR.

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Road to VR

MARCH 27, 2024

Apple finally revealed when its Worldwide Developer Conference (WWDC) is happening this summer, and the company says it’s also slated to highlight some “advancements” on Vision Pro’s operating system, visionOS. The timing on international rollout still isn’t clear however, making a WWDC announcement possible.

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Road to VR

JANUARY 12, 2024

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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Road to VR

APRIL 24, 2024

Independent tech analyst Ming-Chi Kuo maintains Apple may be reducing Vision Pro shipments for its international debut by a wide margin due to demand falling “sharply beyond expectations” in the US market. Apple hasn’t intimated yet when we can expect international availability of Vision Pro however.

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Road to VR

JANUARY 10, 2024

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders and release of Vision Pro , Apple noted in a marketing email that it plans to host demos in US stores so customers can try Vision Pro themselves.

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Road to VR

APRIL 2, 2024

Apple today released ‘Spatial Personas’ in public beta on Vision Pro. Much has been said about Apple’s Persona avatar system for Vision Pro. Take Freeform for instance, Apple’s collaborative digital whiteboard app. The newly upgraded avatar system can now bring people right into your room.

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Road to VR

JUNE 21, 2023

Apple has released new and updated tools for developers to begin building XR apps on Apple Vision Pro. Apple Vision Pro isn’t due out until early 2024, but the company wants developers to get a jump-start on building apps for the new headset.

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Road to VR

JUNE 5, 2023

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Apple Vision Pro’s input is based on optical hand tracking, eye-tracking, and voice input, and doesn’t feature controllers like headsets decidedly more dedicated to gaming.

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Road to VR

JANUARY 8, 2024

Alongside the release date announcement of Vision Pro, Apple revealed a new headstrap that will ship with Vision Pro, alongside the originally revealed one. ” Solo Knit Band | Image courtesy Apple As far as we know, it should be possible to combine the headset’s top strap with the Solo Knit Band if one desires.

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Road to VR

JANUARY 30, 2024

The first reviews for Vision Pro are live, highlighting a ton of great, good and not-so-great things about Apple’s first mixed reality headset. That, and more.

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Road to VR

MAY 6, 2024

Now Apple has added a nifty new search function to its App Store web portal which makes it a lot easier to browse and download stuff. Apple launched its Vision Pro web portal a while ago, but if you were left scratching your head looking for a search function, scratch no more.

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Road to VR

JANUARY 11, 2024

Apple Vision Pro may not ship with controllers, but a newly published patent application shows that controllers are still being actively investigated by the company. Though it was published today the patent application (identified as US20240012496A1) was first filed by Apple in mid-2023.

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Road to VR

DECEMBER 11, 2023

According to a Bloomberg report , Apple is getting ready to prepare in-store staff on how to sell the company’s upcoming Vision Pro mixed reality headset. Image courtesy Apple The report maintains that Vision Pro’s setup process will be complex, requiring customization for each user.

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Road to VR

MAY 23, 2023

Apple has sent invitations to its upcoming WWDC keynote to select media outlets, including Road to VR. Apple has historically not invited XR media to its events, let alone commented in any way on its XR R&D that has been reportedly happening behind the scenes at the company for years. Our friends at UploadVR confirmed the same.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Road to VR

JUNE 10, 2024

Apple announced at its annual Worldwide Developer Conference (WWDC) today that it’s finally set to release Vision Pro internationally, as it’s now coming to a number of new countries over the next two months.

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Apple’s vision isn’t about creating a server full of a virtual strangers and user-generated experiences, but to make it easy to share the stuff you already like to do with the people you already know.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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Road to VR

JUNE 5, 2023

Ahead of the Apple Vision Pro’s release in ‘early 2024’, the company says it will open several centers in a handful of locations around the world, giving some developers a chance to test the headset before it’s released to the public.

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Road to VR

JUNE 10, 2024

Apple today announced at the Worldwide Developer Conference (WWDC) its big visionOS 2 update, which is set to arrive on Vision Pro sometime later this year. Apple says its visionOS 2 update will include “a powerful way to transform photos into 3D memories,” which is being done via the company’s machine learning.

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Road to VR

APRIL 4, 2023

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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Road to VR

FEBRUARY 19, 2024

Apple’s SVP of Marketing Greg Joswiak posted on X (formerly Twitter) recently that the App Store now has 1,000+ apps designed for Vision Pro, a fair sight more than the 600 apps reported by the company right before the headset’s February 2nd launch.

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Road to VR

SEPTEMBER 4, 2023

Meta is reportedly teaming up with South Korean tech giant LG Electronics to offer up competition to the Apple’s forthcoming Vision Pro mixed reality headset, which is slated to arrive sometime in 2024. Provided the report is true, it seems some very distinct battle lines are being drawn.

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Road to VR

JUNE 9, 2023

With Apple finally making its entrance into the market, Meta won’t be able to go at its own pace. Apple’s new headset might be an absurd $3,500, putting it in a completely different class than Meta’s upcoming Quest 3 at $500, let alone the Quest 2 now at $300.

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Road to VR

OCTOBER 17, 2023

Apple is adding two new locations to its Vision Pro ‘Developer Labs so devs can get their hands on the headset before it launches early next year. It might not feel like it but 2024 will be here before we know it, and Apple has recently said it’s on track to launch Vision Pro “early” next year.

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Road to VR

JANUARY 12, 2024

If you were wondering how Apple plans to mass market its upcoming Vision Pro mixed reality headset, leading Apple supply chain analyst Ming-Chi Kuo reports that the company is actually looking to make the headset a pretty scarce item from the get-go. Kuo has a fairly reliable track record of reporting insider knowledge of Vision Pro.

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Road to VR

JULY 3, 2023

Apple has allegedly slashed production targets for Vision Pro due to manufacturing issues related to the mixed reality headset’s complex design, a Financial Times report maintains. It was previously thought Apple was operating with an internal 12-month sales target of one million units.

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