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Apple Invites XR Media Outlets to WWDC Keynote for the First Time

Road to VR

Apple has sent invitations to its upcoming WWDC keynote to select media outlets, including Road to VR. Apple has historically not invited XR media to its events, let alone commented in any way on its XR R&D that has been reportedly happening behind the scenes at the company for years. Our friends at UploadVR confirmed the same.

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Let’s meet at AWE… and “storm” Apple Park together!

The Ghost Howls

It’s a good occasion to meet there or to do something together for the possible launch of the Apple headset. And talking about this, let’s talk also about one more thing… Apple Park storming It’s highly probable that on June, 5th, Apple will announce its first mixed-reality headset.

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Apple CEO Tim Cook is Hyping XR Ahead of WWDC

Road to VR

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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Report: Apple Racing to Build Software & Services for Upcoming Mixed Reality Headset

Road to VR

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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Apple Analyst Ming-Chi Kuo Confident in WWDC Headset Unveiling, 2nd Gen Expected in 2025

Road to VR

Independent tech analyst Ming-Chi Kuo says Apple’s highly anticipated mixed reality headset is very likely set for its reported Worldwide Developers Conference (WWDC) unveiling in June. He says Apple is “well prepared” for the announcement of the headset, which is rumored to cost $3,000.

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AR’s Next Conquest: The Apple Store

AR Insider

All eyes seem to be on Apple for its rumored AR hardware plans. But another bit of Apple AR news was overshadowed by all that excitement: the incorporation of AR shopping in Apple stores. This post appeared first on AR Insider.

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Magic Leap 2 Now Supports OpenXR, Strengthening Industry Against Potential Apple Upheaval

Road to VR

The timing might have something to do with Apple’s looming entrance into the XR space. In doing so, Magic Leap has strengthened itself—and the existing XR industry—against what could be a standards upheaval by Apple. Though delayed from its commitment last year, Magic Leap today announced that ML2 now fully supports OpenXR.