Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

Apple Announces First VR-Ready Computers

Road to VR

The company says Metal 2 will also support Unity, Unreal Engine and the Steam VR SDK, making Apple’s new operating system a true VR-native. The post Apple Announces First VR-Ready Computers appeared first on Road to VR.

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Trending Sources

Apple Embraces VR: Every Virtual Reality Announcement From Today’s WWDC Keynote

Road to VR

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality.

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Apple’s Job Listings Seek ‘VR File Format Engineer’, ‘VR Pipeline Engineer’, & More

Road to VR

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Apple Granted Patent for High Field of View AR Display

Road to VR

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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Apple Patented An iPhone Compatible Wireless VR Headset

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Apple VR Industry News apple gear vr HMD mobile patent smartphone vr industry news wireless

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Apple AR/VR Product to Debut in 2017, Predicts Sony’s Head of Worldwide Studios

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To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device.

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The 10 Coolest Things Being Built with Apple’s ARKit Right Now

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Apple’s ARKit has been out for developers since it was announced last month. Apple, with a single flip of the wrist, has however started down the path of farming AR applications for whatever device it has planned next.

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Apple Files Patent For AR Tech That Conceals Virtual Objects Behind Real Ones

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Apple Adds VR Rendering Essentials to MacOS via Metal 2

Road to VR

With Apple’s increasing interest in VR on Mac , the company is adding essential features to its new Metal 2 graphics API to support high performance VR on MacOS. ” SEE ALSO Apple and Valve Have Worked Together for Nearly a Year to Bring VR to MacOS.

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Using Apple’s ARKit, This Company Built Inside-Out Tracking for a VR Headset

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Nexus Interactive Arts, an immersive media division of VFX production studio Nexus Studios , have used Apple’s ARKit working on an iPhone 7 in an experiment that creates basic inside-out positional tracking and pass-through AR for a Google Cardboard headset.

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Apple’s Latest Patents Mark More Territory in AR Headset Hardware and Software

Road to VR

This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.

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Apple CEO on AR Headsets: ‘We don’t want to be first, we want to be the best’

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Apple CEO Tim Cook thinks augmented reality is going to be something big, a fairly simple claim to make thanks to the company’s recent inclusion of its AR tech into every Apple device capable of updating to iOS 11. ” image courtesy Apple.

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Apple’s ARKit is Bringing Augmented Reality to “hundreds of millions of iPhones and iPads”

Road to VR

Apple’s annual Worldwide Developer Conference (WWDC) is here, and today’s keynote saw a number of VR-specific announcements including Apple’s first VR-ready computers to go along with the launch of the company’s newest macOS High Sierra. image courtesy Apple.

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Apple iOS 11 Rolls Out Today, Augmented Reality Apps Now Showing Up on App Store

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Apple is rolling out iOS 11 today, its mobile operating system that’s compatible with “hundreds of millions of devices” including iPhones going back to the iPhone 5s, and a variety of recent iPads. image courtesy Apple.

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Apple’s Tim Cook On Augmented Reality: ‘It Will Be Huge’

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Apple VR Industry News apple apple inc. ar call earnings futre plans tim cook

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ManoMotion Brings Hand Gesture Input to Apple’s ARKit

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With Google and Apple gearing up for the augmented reality revolution with their respective software developer kits, ARCore and ARKit , developers are fervently looking to see just how far smartphone-based AR can really go.

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Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires

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Apple Reportedly Could Have Over 1,000 Engineers Working on AR in Israel

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According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.

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Apple is Bringing AR to “Hundreds of Millions” of iPhones and iPads Starting September 19th

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Apple’s iOS 11 is coming to compatible devices starting September 19th, which means that if you own a recent Apple iPhone or iPad, you may have an augmented reality-capable device in your hands before the new iPhone line even launches. ” image courtesy Apple.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Apple Points to VR as One Reason Why Next Mac Pro Needs to be More Powerful

Road to VR

At present, modern VR is largely unsupported on Apple computers, largely because many of the company’s systems do not meet the recommended hardware specifications. Apple may rarely hint at it, but the company is thinking about VR… and so are its customers.

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Apple CEO Continues to Set the Stage for Rumored AR Play: ‘AR is for everyone, like the smartphone’

Road to VR

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Having hired top VR/AR researcher Doug Bowman a year ago, many suspect it’s only a matter of time before Apple shows their AR/VR hand. Apple CEO Tim Cook | Photo courtesy Apple.

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Apple Job Listing Seeks Game Technologies Engineer That is “comfortable with AR and VR concepts”

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Posted earlier this summer, yet another Apple job listing seeks candidates with AR and VR proficiency. ” Game Technologies Engineers create the tools and capabilities which allow developers to make great games on Apple platforms.

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iPhone 7 Plus Sets The Stage For Apple’s Future AR Plans

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Apple Patent Reveals Gesture Recognition System Using Depth Sensing

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Apple’s new ARKit platform basically looks like HoloLens inside of an iPhone. Patently Apple has revealed a new filing from the company for a new 3D camera system with depth sensing capabilities used for gesture recongition. We’d be eager to see just how expressive you can be with Apple’s solution. Apple VR Industry NewsAll that’s missing is a controller-free interaction system.

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Apple Hires NASA Expert To Help Build Augmented Reality Glasses

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According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa

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Apple Developers Join The WebVR Community Group

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Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development. Tagged with: apple , webvr Facebook Twitter Reddit More. WebVR apple webvr

Here’s the Star Wars VR Demo Apple Showed During Their Keynote

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At yesterday’s keynote at the Worldwide Developers Conference (WWDC) 2017, Apple revealed the new iMac Pro and updated 27” Retina iMac , both of which are VR-ready, along with a slew of other VR related product updates. Apple News Bits apple vr wwdc vive star wars demo wwdc vr wwdc

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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

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Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

Apple Files Augmented Reality Patent for a ‘Wearable Information System’

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Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.

Google Releases ARCore for Android, The Company’s Answer to Apple ARKit

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In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore.

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Apple Developers Join WebVR Community Group Shaping the Future of VR on the Web

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With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Apple Unveils ARKit For Augmented Reality

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Apple is jumping firmly into the world of augmented reality. Apple also showed off what the new development tool would look like with the popular AR game Pokemon Go. Apple also mentioned AR apps from IKEA and Lego. News Apple ARKit Augmented Reality WWDC

Apple Maps Rivals Google Earth VR With ARKit Integration

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Apple revealed a lot of details about its impressive new ARKit platform at its event at WWDC 2017 last month, but it didn’t mention that one of its most popular apps already supports the new feature. The latest version of Apple Maps has ARKit support built in. Apple put an awesome VR mode in Apple Maps (powered by ARKit) and didn’t even talk about it in the Keynote ? Apple VR Industry News

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The 5 Coolest Apple ARKit Projects So Far

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From an interdimensional portal to dancing ballerina robots, the ARkit from Apple is changing AR one killer project at a time. The quality of the animation as well as the rendering itself is absolutely beautiful and an excellent example of Apple’s natural lamp illumination technology.

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Report: Apple Could Release an AR Headset as Early as 2020

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With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

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Apple Sets Stage For VR; Shows Off Star Wars Vive Demo

VRScout

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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5 Awesome iPhone AR Demos Made Using Apple’s ARKit

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On the heels of Apple’s developer-friendly ARKit announcement users have already taken to the toolset to create some amazing proof of concept demos. Tagged with: apple , ARKit , iphone Facebook Twitter Reddit More. Apple AR Experiences apple ARKit iphone

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Apple CEO Tim Cook Thinks AR Could Have As Big An Audience As iPhone

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Apple CEO Tim Cook’s interest in augmented reality is well documented , and his confidence in it seems to have only grown over the past few months. Cook thinks AR could appeal to as many people as Apple’s iPhone does. Tagged with: apple , ar , tim cook.

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