INDUSTRY INSIGHTS YOUR PEERS ARE READING
I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” Magic Leap One is cool to wear. MORE
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. MORE
In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: AR Big Ben, 2018 Apple acquisitions and Google Lens sees billions. Funomena launches Luma for Magic Leap ( The Verge ). MORE
Apple VR Industry News apple hires Magic Leap oculus MORE
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. Is AT&T's Magic Leap Exclusivity a Good Idea? MORE
I've had a few days to live with the Magic Leap One and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop. MORE
Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap. MORE
Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. After years of secrecy and hype, Magic Leap finally released its first developer kit in August for $2,295. MORE
Today during Magic Leap’s developer livestream the company offered the first details on the compute hardware that’s built into the device, confirming that an NVIDIA CPU/GPU module, and also showed a brief developer sample demonstrating world meshing and gesture input. MORE
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device. MORE
In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: Magic Leap ships this Summer, Apple’s $8 billion AR opportunity and Facebook testing AR ads. Magic Leap announced a partnership with AT&T which will make AT&T the exclusive wireless distributor of the Magic Leap One. MORE
Magic Leap has confirmed eye-tracking on their upcoming development headset. And even Apple is in the game, having reportedly acquired SMI , one of the former leaders in the eye-tracking space, and has drawn up patents implementing the technology. MORE
2017 brought us the public reveal of Google Glass Enterprise Edition and a jumpstart to consumer AR adoption in the form of Apple’s ARKit and Google’s ARCore. MORE
Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News MORE
Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the “exclusive wireless distributor of Magic Leap products for consumers in the U.S.” MORE
Following four years of development, Magic Leap announced today that it will begin shipping the Magic Leap One Creator Edition to developers this summer — a window that began on June 21, 2018 and will end on September 22, 2018. Magic Leap’s use of the Tegra X2 means that the spatial computer’s total horsepower will be substantially ahead of the Nintendo Switch console, which uses a Tegra X1. Above: Graeme Devine of Magic Leap. MORE
I've had a few days to live with the Magic Leap One and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop. MORE
iFixit revealed a full teardown of Magic Leap One Creator Edition recently along with some long-awaited clarity about how the system operates. This makes Magic Leap One a fixed multifocal display. ” Well the time for Magic Leap hype is over. MORE
Apple’s new ARKit platform might be about to change that, however. any sufficiently advanced doggo technology is indistinguishable from magic. Hopefully it will one day also serve as the basis for the long-rumored AR glasses from the company to compete with the likes of HoloLens and Magic Leap. A very good, 11/10 app may soon be heading to an iPhone or iPad near you. MORE
For as revolutionary as the Magic Leap One headset claims to be, we definitely don’t know enough about it. Even though Magic Leap has given us a few morsels of information about the headset and what it can do, Magic Leap One is still shrouded behind a veil of mystery. MORE
Magic Leap One, the company’s long-awaited AR headset, has been out for a month now. ” At this point, it’s clear multiplayer AR is still in its (very) early infancy, with Apple updating their ARKit software only recently to include multiuser AR at its core. MORE
Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. Devine has been part of the digital games industry for more than 30 years, starting at Virgin Games in the ‘80s with stints at id Software, Ensemble Studios, Microsoft and Apple where he worked on a variety of projects from 7th Guest to Quake to Halo Wars. Tagged with: DICE , Ghost Girl , Graeme Devine , Magic Leap. MORE
Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” Magic Leap availability. Finally Magic Leap will be available in almost all the United States. Magic Leap has unveiled the roadmap for the next months. MORE
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead. MORE
Apple CEO Tim Cook’s interest in augmented reality is well documented , and his confidence in it seems to have only grown over the past few months. Cook thinks AR could appeal to as many people as Apple’s iPhone does. Tagged with: apple , ar , tim cook. MORE
Coincidentally or not, concept images for Apple’s rumored AR glasses actually show round frames, as does Magic Leap’s Magic Leap One glasses. Think Tank Augmented Reality Apple AR Arcore Arkit Hololens Magic Leap Vuzix Blade progressive reality MORE
Now the Magic Leap One , the severely hyped upcoming AR headset that no one can talk about, only has a 40 degree horizontal field of view according to uncovered developer documentation. In a world where the upcoming Leap Motion North Star headset reportedly has a 100-degree FOV and Magic Leap’s received over $2 billion in funding by comparison, 40 degrees horizontally isn’t much of a “leap” forward at all. MORE
Apple bought Spektral, a machine learning green screen startup to focus on AR ( The Verge ). Apple inks $600M deal to license IP, acquire assets and talent from Dialog to expand chipmaking in Europe ( TechCrunch ). Wayfair’s New App is made for Magic Leap headsets ( AdWeek ). MORE
It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple MORE
If you’ve had a passing interest in the technology landscape over the past four years, chances are you’ve heard mention of something called Magic Leap. What Is Magic Leap One? Magic Leap One Creator Edition comes with five experiences out of the box. MORE
We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. A girl wearing Magic Leap. MORE
One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR. MORE
Founded early last year by Anjney Midha (CEO) and Ankit Kumar (CTO), who were roommates during their previous undergrad years at Stanford, the company is made up of engineers, designers and advisors with previous experience at Metamind, Twitter, Facebook, Tesla, Magic Leap, Electronic Arts and Zynga. MORE
Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. The former is Yury Petrov, who reportedly came on board at Apple all the way back in June. MORE
Meanwhile, AR systems, such as Apple’s recent ARKit, allow mobile users to view the world through a window, with digital objects superimposed. In new MR hardware, the two big players are Magic Leap , the $4 billion Florida-based behemoth; and Meta, the plucky Y-Combinator alumni with a comparatively teeny $73 million war chest. Mixed reality (MR) is a new computing platform that‘s emerging from the current fields of augmented and virtual reality. MORE
Over the years, Magic Leap's long cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple. MORE
In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: IDC releases new AR and VR headset numbers , Macy rolling out VR to 60 stores and Apple’s 3D sensing lead. MORE
In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: Magic Leap One’s FOV, HTC Vive still most popular with devs, and new Apple AR patents. Some hidden text in Magic Leap’s developer website code revealed that the field of view for the upcoming Magic Leap One will be 40 degrees horizontal by 30 degrees vertical, with a 4:3 aspect ratio. MORE
At this point Apple’s interest in AR is well-documented; the company’s upcoming ARKit platform, due to arrive with iOS 11, is likely a precursor to something much bigger. It’s not the first time we’ve seen an AR headset or something similar mentioned in Apple’s patents, though it is the first time we’ve seen a potential form of input listed. Apple VR Industry News MORE
On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. MORE
Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. Rear view of the Magic Leap One. Leap Motion. You may ask why I’m adding Leap Motion here. Magic Leap. MORE
People who watch technology closely — especially those optimistic about VR and AR — are scratching their heads this week trying to understand how Apple “ undersold ” those features so significantly. Apple demonstrated it by animating poop and other emoji. MORE
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result. MORE
Demystifying Magic Leap: What Is it and How Does it Work? Magic Leap has not been forthcoming with details about how their technology works. You can’t blame Magic Leap for wanting to keep it a secret. magic leap vr virtual reality augmented reality MORE
Road to VR
JULY 11, 2018
Today during Magic Leap’s developer livestream the company offered the first details on the compute hardware that’s built into the device, confirming that an NVIDIA CPU/GPU module, and also showed a brief developer sample demonstrating world meshing and gesture input.
Road to VR
JULY 11, 2018
Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the “exclusive wireless distributor of Magic Leap products for consumers in the U.S.”
UploadVR
SEPTEMBER 16, 2016
Apple VR Industry News apple hires Magic Leap oculus
Road to VR
SEPTEMBER 7, 2018
Magic Leap One, the company’s long-awaited AR headset, has been out for a month now. ” At this point, it’s clear multiplayer AR is still in its (very) early infancy, with Apple updating their ARKit software only recently to include multiuser AR at its core.
Next Reality AR
SEPTEMBER 19, 2018
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead.
The Ghost Howls
NOVEMBER 6, 2018
I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” Magic Leap One is cool to wear.
Next Reality AR
AUGUST 23, 2018
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device.
UploadVR
AUGUST 9, 2018
If you’ve had a passing interest in the technology landscape over the past four years, chances are you’ve heard mention of something called Magic Leap. What Is Magic Leap One? Magic Leap One Creator Edition comes with five experiences out of the box.
Next Reality AR
OCTOBER 15, 2018
Over the years, Magic Leap's long cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple.
Next Reality AR
AUGUST 23, 2018
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
The Ghost Howls
AUGUST 13, 2018
We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. A girl wearing Magic Leap.
UploadVR
JULY 31, 2018
Now the Magic Leap One , the severely hyped upcoming AR headset that no one can talk about, only has a 40 degree horizontal field of view according to uncovered developer documentation. In a world where the upcoming Leap Motion North Star headset reportedly has a 100-degree FOV and Magic Leap’s received over $2 billion in funding by comparison, 40 degrees horizontally isn’t much of a “leap” forward at all.
Road to VR
SEPTEMBER 16, 2016
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.
The Ghost Howls
OCTOBER 15, 2018
Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” Magic Leap availability. Finally Magic Leap will be available in almost all the United States. Magic Leap has unveiled the roadmap for the next months.
UploadVR
JULY 11, 2018
Following four years of development, Magic Leap announced today that it will begin shipping the Magic Leap One Creator Edition to developers this summer — a window that began on June 21, 2018 and will end on September 22, 2018. Magic Leap’s use of the Tegra X2 means that the spatial computer’s total horsepower will be substantially ahead of the Nintendo Switch console, which uses a Tegra X1. Above: Graeme Devine of Magic Leap.
Next Reality AR
JULY 11, 2018
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. Is AT&T's Magic Leap Exclusivity a Good Idea?
UploadVR
AUGUST 27, 2018
iFixit revealed a full teardown of Magic Leap One Creator Edition recently along with some long-awaited clarity about how the system operates. This makes Magic Leap One a fixed multifocal display. ” Well the time for Magic Leap hype is over.
Slashgear
MARCH 30, 2018
For as revolutionary as the Magic Leap One headset claims to be, we definitely don’t know enough about it. Even though Magic Leap has given us a few morsels of information about the headset and what it can do, Magic Leap One is still shrouded behind a veil of mystery.
AllThingsVR
SEPTEMBER 16, 2016
Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. The former is Yury Petrov, who reportedly came on board at Apple all the way back in June.
AllThingsVR
JULY 30, 2016
Demystifying Magic Leap: What Is it and How Does it Work? Magic Leap has not been forthcoming with details about how their technology works. You can’t blame Magic Leap for wanting to keep it a secret. magic leap vr virtual reality augmented reality
UploadVR
FEBRUARY 22, 2017
Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. Devine has been part of the digital games industry for more than 30 years, starting at Virgin Games in the ‘80s with stints at id Software, Ensemble Studios, Microsoft and Apple where he worked on a variety of projects from 7th Guest to Quake to Halo Wars. Tagged with: DICE , Ghost Girl , Graeme Devine , Magic Leap.
The Ghost Howls
JANUARY 2, 2019
Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. Rear view of the Magic Leap One. Leap Motion. You may ask why I’m adding Leap Motion here. Magic Leap.
VRWorld
APRIL 28, 2017
Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap.
AWE Blog
JULY 16, 2018
In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: Magic Leap ships this Summer, Apple’s $8 billion AR opportunity and Facebook testing AR ads. Magic Leap announced a partnership with AT&T which will make AT&T the exclusive wireless distributor of the Magic Leap One.
Road to VR
MAY 9, 2018
Magic Leap has confirmed eye-tracking on their upcoming development headset. And even Apple is in the game, having reportedly acquired SMI , one of the former leaders in the eye-tracking space, and has drawn up patents implementing the technology.
EnterpriseWear
DECEMBER 4, 2018
Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. After years of secrecy and hype, Magic Leap finally released its first developer kit in August for $2,295.
AWE Blog
AUGUST 6, 2018
In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: Magic Leap One’s FOV, HTC Vive still most popular with devs, and new Apple AR patents. Some hidden text in Magic Leap’s developer website code revealed that the field of view for the upcoming Magic Leap One will be 40 degrees horizontal by 30 degrees vertical, with a 4:3 aspect ratio.
Next Reality AR
AUGUST 13, 2018
I've had a few days to live with the Magic Leap One and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop.
UploadVR
SEPTEMBER 2, 2018
It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple
UploadVR
SEPTEMBER 14, 2017
People who watch technology closely — especially those optimistic about VR and AR — are scratching their heads this week trying to understand how Apple “ undersold ” those features so significantly. Apple demonstrated it by animating poop and other emoji.
RealVision VR
OCTOBER 21, 2018
Coincidentally or not, concept images for Apple’s rumored AR glasses actually show round frames, as does Magic Leap’s Magic Leap One glasses. Think Tank Augmented Reality Apple AR Arcore Arkit Hololens Magic Leap Vuzix Blade progressive reality
UploadVR
OCTOBER 14, 2016
One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR.
AWE Blog
DECEMBER 24, 2018
In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: AR Big Ben, 2018 Apple acquisitions and Google Lens sees billions. Funomena launches Luma for Magic Leap ( The Verge ).
UploadVR
FEBRUARY 13, 2017
Apple CEO Tim Cook’s interest in augmented reality is well documented , and his confidence in it seems to have only grown over the past few months. Cook thinks AR could appeal to as many people as Apple’s iPhone does. Tagged with: apple , ar , tim cook.
UploadVR
JULY 31, 2017
At this point Apple’s interest in AR is well-documented; the company’s upcoming ARKit platform, due to arrive with iOS 11, is likely a precursor to something much bigger. It’s not the first time we’ve seen an AR headset or something similar mentioned in Apple’s patents, though it is the first time we’ve seen a potential form of input listed. Apple VR Industry News
UploadVR
NOVEMBER 8, 2017
Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News
UploadVR
JUNE 29, 2017
Apple’s new ARKit platform might be about to change that, however. any sufficiently advanced doggo technology is indistinguishable from magic. Hopefully it will one day also serve as the basis for the long-rumored AR glasses from the company to compete with the likes of HoloLens and Magic Leap. A very good, 11/10 app may soon be heading to an iPhone or iPad near you.
The Ghost Howls
MAY 1, 2018
On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics.
EnterpriseWear
DECEMBER 18, 2017
2017 brought us the public reveal of Google Glass Enterprise Edition and a jumpstart to consumer AR adoption in the form of Apple’s ARKit and Google’s ARCore.
UploadVR
SEPTEMBER 30, 2017
Meanwhile, AR systems, such as Apple’s recent ARKit, allow mobile users to view the world through a window, with digital objects superimposed. In new MR hardware, the two big players are Magic Leap , the $4 billion Florida-based behemoth; and Meta, the plucky Y-Combinator alumni with a comparatively teeny $73 million war chest. Mixed reality (MR) is a new computing platform that‘s emerging from the current fields of augmented and virtual reality.
Road to VR
MARCH 29, 2018
Founded early last year by Anjney Midha (CEO) and Ankit Kumar (CTO), who were roommates during their previous undergrad years at Stanford, the company is made up of engineers, designers and advisors with previous experience at Metamind, Twitter, Facebook, Tesla, Magic Leap, Electronic Arts and Zynga.
AWE Blog
MARCH 26, 2018
In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: IDC releases new AR and VR headset numbers , Macy rolling out VR to 60 stores and Apple’s 3D sensing lead.
AWE Blog
OCTOBER 16, 2018
Apple bought Spektral, a machine learning green screen startup to focus on AR ( The Verge ). Apple inks $600M deal to license IP, acquire assets and talent from Dialog to expand chipmaking in Europe ( TechCrunch ). Wayfair’s New App is made for Magic Leap headsets ( AdWeek ).
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