Expert insights. Personalized for you.
I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” ” and he answered with “ You are going to tell me in a while “ And then, as a magician, he took out a Magic Leap One and let me try it. The three component of the Magic Leap One. MORE
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences. MORE
AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. AT&T and Magic Leap are pitching a similar marketing message involving Magic Leap One and 5G, and have begun exclusively selling the headset in select AT&T stores… but the whole thing falls flat upon the realization that the headset doesn’t actually have any 5G hardware. MORE
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. The deal harkens back to the introduction of Apple's iPhone, the device that defined an entire product category. For a new product in an emerging category, Magic Leap is essentially putting all its consumer eggs into one basket. MORE
Madefire has been committed to making “motion comics,” or digital versions of comic books that leap off the page with animated visuals. Now, the company is announcing that it is showing off its first Motion Book experiences on Magic Leap ‘s augmented reality glasses. The Madefire platform isn’t a mere app that runs on the Magic Leap One Creator Edition, the development version of Florida-based Magic Leap’s AR glasses that sells for $2,300. MORE
A lot of digital ink has been spilled heaping scorn on Magic Leap. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play. MORE
In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. They muse that Magic Leap probably waited too long to launch, so that by the time they did, people were both less awed by the technology, and had unrealistic expectations fueled by the company’s infamous cinematic concept videos. “We MORE
It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Magic Leap was in hot water earlier this year, as reports surfaced that the well-funded startup was searching for a buyer. MORE
Magic Leap today released a blogpost detailing more motivation behind building Mica, the company’s upcoming AI announced at Leap Con last year. And Magic Leap doesn’t want Mica to be a run-of-the-mill AI assistant that carries out commands like “turn off the lights,” or “play something funky on Spotify,” either. SEE ALSO Magic Leap Shows off Upcoming Enterprise Apps Focused on Professional 3D Design. MORE
Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. Display expert Karl Guttag has published at the beginning of this week a report claiming that all (or at least many) of the patents of Magic Leap have been assigned as collateral to bank JP Morgan. Personally I don’t love Magic Leap, but I absolutely hope they won’t fail now. MORE
Today during Magic Leap’s developer livestream the company offered the first details on the compute hardware that’s built into the device, confirming that an NVIDIA CPU/GPU module, and also showed a brief developer sample demonstrating world meshing and gesture input. Kimball said that the Unity and Unreal engine integrations for Magic Leap do much of the core balancing optimizations (between the available A57 cores and Denver 2 core) for developers already. MORE
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device. Residents in over 110 countries can now place an order for a Magic Leap One through a third party, namely, New York City-based Big Apple Buddy. MORE
Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the “exclusive wireless distributor of Magic Leap products for consumers in the U.S.” ” Magic Leap, which is building a highly anticipated AR headset, today announced that it has “completed” its Series D equity funding round with an investment from AT&T. MORE
Following four years of development, Magic Leap announced today that it will begin shipping the Magic Leap One Creator Edition to developers this summer — a window that began on June 21, 2018 and will end on September 22, 2018. Magic Leap’s use of the Tegra X2 means that the spatial computer’s total horsepower will be substantially ahead of the Nintendo Switch console, which uses a Tegra X1. Above: Graeme Devine of Magic Leap. MORE
We discuss Oculus Quest coming back in stock, Half-Life: Alyx getting mods, AI Beat Saber Maps, Quest 2’s possible specs, and the layoffs at Magic Leap. As always you can listen to this episode on Apple, Google, Spotify, TuneIn/Alexa, Stitcher, and more. MORE
I've had a few days to live with the Magic Leap One and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop. Not in terms of sales (the target, for now, is developers), and not in terms of performance and overall experience. This is the best augmented reality I've seen, full stop. MORE
Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. Feature Image Credit: Magic Leap. MORE
iFixit revealed a full teardown of Magic Leap One Creator Edition recently along with some long-awaited clarity about how the system operates. The following illustration from iFixit breaks down the basic way the system functions as content flows from Lightpack to Lightwear: Diving a little deeper, iFixit explains Magic Leap One uses color-specific waveguides to deliver visuals at two distinct focal planes, each composed of red-green-blue. MORE
The tech boom is heating XR, too. Consumer Tech /consumer-tech Innovation /innovation Consumer Tech /consumer-tech Business /business technology MORE
For as revolutionary as the Magic Leap One headset claims to be, we definitely don’t know enough about it. Even though Magic Leap has given us a few morsels of information about the headset and what it can do, Magic Leap One is still shrouded behind a veil of mystery. Archive ar augmented reality Magic Leap rumor virtual reality vr vr headset MORE
Magic Leap’s next-gen AR headset, Magic Leap 2, is officially slated to launch sometime in 2021. That same report maintains that Magic Leap Two will include 5G connectivity, a wider field of view, a smaller and lighter form factor, and different color options. MORE
Magic Leap One, the company’s long-awaited AR headset, has been out for a month now. ” At this point, it’s clear multiplayer AR is still in its (very) early infancy, with Apple updating their ARKit software only recently to include multiuser AR at its core. The post This Magic Leap One Demo Offers a Peek into the Future of Multiplayer AR appeared first on Road to VR. MORE
Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. Devine has been part of the digital games industry for more than 30 years, starting at Virgin Games in the ‘80s with stints at id Software, Ensemble Studios, Microsoft and Apple where he worked on a variety of projects from 7th Guest to Quake to Halo Wars. Tagged with: DICE , Ghost Girl , Graeme Devine , Magic Leap. MORE
Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. Magic Leap availability. Finally Magic Leap will be available in almost all the United States. MORE
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead. Developed in partnership with AR/VR game studio Resolution Games, Angry Birds FPS: First Person Slingshot will arrive for Magic Leap One Creator Edition this fall. MORE
Now the Magic Leap One , the severely hyped upcoming AR headset that no one can talk about, only has a 40 degree horizontal field of view according to uncovered developer documentation. In a world where the upcoming Leap Motion North Star headset reportedly has a 100-degree FOV and Magic Leap’s received over $2 billion in funding by comparison, 40 degrees horizontally isn’t much of a “leap” forward at all. MORE
If you’ve had a passing interest in the technology landscape over the past four years, chances are you’ve heard mention of something called Magic Leap. But there’s one question that we’ve constantly had on our minds over the past few years: what actually is Magic Leap? With long-awaited launch of the Magic Leap One Creator Edition now upon us, we’re finally able to answer that question. What Is Magic Leap One? MORE
At Unreal Engine Build: Detroit 2019, Magic Leap today announced that the company will be giving away 500 Magic Leap One Creator Edition AR headsets as part of the recently unveiled Epic MegaGrants. Magic Leap says that developers building AR apps with Unreal Engine dealing in entertainment, architecture, automotive, healthcare “and many other industries” can apply now for a free Magic Leap One. MORE
Magic Leap One sold just 6,000 units in the first six months, and technology issues mean a true successor product is still “years away”, according to a report from The Information. In 2018, Magic Leap was apparently losing tens of millions of dollars per month. MORE
This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Apple Maps ‘Look Around’ Feature expands to more cities. MORE
Over the years, Magic Leap's long cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple. Now, months after the Magic Leap One's release, the company has finally had its first public outing with developers, early adopters, and the media via the L.E.A.P. MORE
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device. MORE
Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Magic Leap says in their blogpost the list below isn’t comprehensive, as some grant recipients are still in stealth mode and will announce themselves and their projects at a later date. MORE
Magic Leap is one of the most well-funded startups in history, boasting $2.6 Image courtesy AT&T, Magic Leap. Furthermore, The Information maintains both Alphabet CEO Sundar Pichai and former Qualcomm exec Paul Jacobs stepped down in 2018 from the board at Magic Leap. MORE
SEE ALSO: Apple takes a step towards its own version of Google Glass. Magic Leap , which launched its developer hardware in August , provoked similar reactions. I first tried out Microsoft HoloLens a few years ago , a few months before its launch as a developer tool, and came away with similar impressions that many tech journalists had at the time: the tech was intriguing and impressive in some ways, but its limited field of view diminished the experience considerably. MORE
Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. MORE
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. Apple CEO Tim Cook [Image courtesy Mashable] On the subject of virtual and augmented reality Apple is still largely ‘mum’ on it’s intended direction, even in the wake of its latest hardware launch, the iPhone 7. MORE
VRScout
MARCH 13, 2020
Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. Feature Image Credit: Magic Leap.
Road to VR
JUNE 24, 2020
It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Magic Leap was in hot water earlier this year, as reports surfaced that the well-funded startup was searching for a buyer.
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Road to VR
DECEMBER 13, 2019
Magic Leap’s next-gen AR headset, Magic Leap 2, is officially slated to launch sometime in 2021. That same report maintains that Magic Leap Two will include 5G connectivity, a wider field of view, a smaller and lighter form factor, and different color options.
Next Reality AR
MARCH 11, 2020
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
Road to VR
JULY 11, 2018
Today during Magic Leap’s developer livestream the company offered the first details on the compute hardware that’s built into the device, confirming that an NVIDIA CPU/GPU module, and also showed a brief developer sample demonstrating world meshing and gesture input. Kimball said that the Unity and Unreal engine integrations for Magic Leap do much of the core balancing optimizations (between the available A57 cores and Denver 2 core) for developers already.
UploadVR
SEPTEMBER 16, 2016
Apple VR Industry News apple hires Magic Leap oculus
Road to VR
APRIL 25, 2019
At Unreal Engine Build: Detroit 2019, Magic Leap today announced that the company will be giving away 500 Magic Leap One Creator Edition AR headsets as part of the recently unveiled Epic MegaGrants. Magic Leap says that developers building AR apps with Unreal Engine dealing in entertainment, architecture, automotive, healthcare “and many other industries” can apply now for a free Magic Leap One.
Road to VR
APRIL 8, 2019
AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. AT&T and Magic Leap are pitching a similar marketing message involving Magic Leap One and 5G, and have begun exclusively selling the headset in select AT&T stores… but the whole thing falls flat upon the realization that the headset doesn’t actually have any 5G hardware.
Road to VR
JULY 11, 2018
Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the “exclusive wireless distributor of Magic Leap products for consumers in the U.S.” ” Magic Leap, which is building a highly anticipated AR headset, today announced that it has “completed” its Series D equity funding round with an investment from AT&T.
Road to VR
MARCH 1, 2019
Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Magic Leap says in their blogpost the list below isn’t comprehensive, as some grant recipients are still in stealth mode and will announce themselves and their projects at a later date.
The Ghost Howls
NOVEMBER 6, 2018
I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” ” and he answered with “ You are going to tell me in a while “ And then, as a magician, he took out a Magic Leap One and let me try it. The three component of the Magic Leap One.
|
AR Insider
FEBRUARY 8, 2021
This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Apple Maps ‘Look Around’ Feature expands to more cities.
Next Reality AR
DECEMBER 29, 2020
A lot of digital ink has been spilled heaping scorn on Magic Leap. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
UploadVR
FEBRUARY 9, 2019
Madefire has been committed to making “motion comics,” or digital versions of comic books that leap off the page with animated visuals. Now, the company is announcing that it is showing off its first Motion Book experiences on Magic Leap ‘s augmented reality glasses. The Madefire platform isn’t a mere app that runs on the Magic Leap One Creator Edition, the development version of Florida-based Magic Leap’s AR glasses that sells for $2,300.
Road to VR
JANUARY 28, 2019
Magic Leap today released a blogpost detailing more motivation behind building Mica, the company’s upcoming AI announced at Leap Con last year. And Magic Leap doesn’t want Mica to be a run-of-the-mill AI assistant that carries out commands like “turn off the lights,” or “play something funky on Spotify,” either. SEE ALSO Magic Leap Shows off Upcoming Enterprise Apps Focused on Professional 3D Design.
Road to VR
SEPTEMBER 7, 2018
Magic Leap One, the company’s long-awaited AR headset, has been out for a month now. ” At this point, it’s clear multiplayer AR is still in its (very) early infancy, with Apple updating their ARKit software only recently to include multiuser AR at its core. The post This Magic Leap One Demo Offers a Peek into the Future of Multiplayer AR appeared first on Road to VR.
UploadVR
DECEMBER 7, 2019
Magic Leap One sold just 6,000 units in the first six months, and technology issues mean a true successor product is still “years away”, according to a report from The Information. In 2018, Magic Leap was apparently losing tens of millions of dollars per month.
UploadVR
AUGUST 9, 2018
If you’ve had a passing interest in the technology landscape over the past four years, chances are you’ve heard mention of something called Magic Leap. But there’s one question that we’ve constantly had on our minds over the past few years: what actually is Magic Leap? With long-awaited launch of the Magic Leap One Creator Edition now upon us, we’re finally able to answer that question. What Is Magic Leap One?
UploadVR
JULY 31, 2018
Now the Magic Leap One , the severely hyped upcoming AR headset that no one can talk about, only has a 40 degree horizontal field of view according to uncovered developer documentation. In a world where the upcoming Leap Motion North Star headset reportedly has a 100-degree FOV and Magic Leap’s received over $2 billion in funding by comparison, 40 degrees horizontally isn’t much of a “leap” forward at all.
UploadVR
FEBRUARY 20, 2019
In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. They muse that Magic Leap probably waited too long to launch, so that by the time they did, people were both less awed by the technology, and had unrealistic expectations fueled by the company’s infamous cinematic concept videos. “We
Next Reality AR
SEPTEMBER 19, 2018
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead. Developed in partnership with AR/VR game studio Resolution Games, Angry Birds FPS: First Person Slingshot will arrive for Magic Leap One Creator Edition this fall.
The Ghost Howls
OCTOBER 15, 2018
Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. Magic Leap availability. Finally Magic Leap will be available in almost all the United States.
UploadVR
JULY 11, 2018
Following four years of development, Magic Leap announced today that it will begin shipping the Magic Leap One Creator Edition to developers this summer — a window that began on June 21, 2018 and will end on September 22, 2018. Magic Leap’s use of the Tegra X2 means that the spatial computer’s total horsepower will be substantially ahead of the Nintendo Switch console, which uses a Tegra X1. Above: Graeme Devine of Magic Leap.
Next Reality AR
AUGUST 23, 2018
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences.
The Ghost Howls
APRIL 27, 2020
Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2.
Next Reality AR
AUGUST 13, 2018
I've had a few days to live with the Magic Leap One and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop. Not in terms of sales (the target, for now, is developers), and not in terms of performance and overall experience. This is the best augmented reality I've seen, full stop.
UploadVR
MAY 1, 2020
We discuss Oculus Quest coming back in stock, Half-Life: Alyx getting mods, AI Beat Saber Maps, Quest 2’s possible specs, and the layoffs at Magic Leap. As always you can listen to this episode on Apple, Google, Spotify, TuneIn/Alexa, Stitcher, and more.
Next Reality AR
AUGUST 23, 2018
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device. Residents in over 110 countries can now place an order for a Magic Leap One through a third party, namely, New York City-based Big Apple Buddy.
Next Reality AR
OCTOBER 15, 2018
Over the years, Magic Leap's long cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple. Now, months after the Magic Leap One's release, the company has finally had its first public outing with developers, early adopters, and the media via the L.E.A.P.
UploadVR
AUGUST 27, 2018
iFixit revealed a full teardown of Magic Leap One Creator Edition recently along with some long-awaited clarity about how the system operates. The following illustration from iFixit breaks down the basic way the system functions as content flows from Lightpack to Lightwear: Diving a little deeper, iFixit explains Magic Leap One uses color-specific waveguides to deliver visuals at two distinct focal planes, each composed of red-green-blue.
UploadVR
FEBRUARY 22, 2017
Graeme Devine, Chief Game Wizard at Magic Leap, took the stage today at the DICE Summit 2017 in Las Vegas to talk about the future of mixed reality. Devine has been part of the digital games industry for more than 30 years, starting at Virgin Games in the ‘80s with stints at id Software, Ensemble Studios, Microsoft and Apple where he worked on a variety of projects from 7th Guest to Quake to Halo Wars. Tagged with: DICE , Ghost Girl , Graeme Devine , Magic Leap.
The Ghost Howls
NOVEMBER 17, 2019
Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. Display expert Karl Guttag has published at the beginning of this week a report claiming that all (or at least many) of the patents of Magic Leap have been assigned as collateral to bank JP Morgan. Personally I don’t love Magic Leap, but I absolutely hope they won’t fail now.
Charlie Fink
FEBRUARY 5, 2021
The tech boom is heating XR, too. Consumer Tech /consumer-tech Innovation /innovation Consumer Tech /consumer-tech Business /business technology
Next Reality AR
JULY 11, 2018
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. The deal harkens back to the introduction of Apple's iPhone, the device that defined an entire product category. For a new product in an emerging category, Magic Leap is essentially putting all its consumer eggs into one basket.
Slashgear
MARCH 30, 2018
For as revolutionary as the Magic Leap One headset claims to be, we definitely don’t know enough about it. Even though Magic Leap has given us a few morsels of information about the headset and what it can do, Magic Leap One is still shrouded behind a veil of mystery. Archive ar augmented reality Magic Leap rumor virtual reality vr vr headset
Road to VR
SEPTEMBER 16, 2016
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. Apple CEO Tim Cook [Image courtesy Mashable] On the subject of virtual and augmented reality Apple is still largely ‘mum’ on it’s intended direction, even in the wake of its latest hardware launch, the iPhone 7.
Mashable
SEPTEMBER 19, 2018
SEE ALSO: Apple takes a step towards its own version of Google Glass. Magic Leap , which launched its developer hardware in August , provoked similar reactions. I first tried out Microsoft HoloLens a few years ago , a few months before its launch as a developer tool, and came away with similar impressions that many tech journalists had at the time: the tech was intriguing and impressive in some ways, but its limited field of view diminished the experience considerably.
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