AR Insider

FEBRUARY 8, 2021

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.

Magic Leap 251

Magic Leap Apple Oculus San Diego 251

VRScout

MARCH 13, 2020

Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. This did little to discourage Magic Leap, however.

Magic Leap 360

Magic Leap AR Florida Video 360

Next Reality AR

JUNE 25, 2021

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over. Namely, from new Magic Leap CEO Peggy Johnson. But there are still a few more treats to discover from the annual gathering.

Magic Leap 253

Magic Leap Conference AR Apple 253

Road to VR

OCTOBER 14, 2021

Magic Leap just gave us the first glimpse of its Magic Leap 2 AR headset earlier this week. Comments from the CEO suggest there will be no consumer headset from Magic Leap in the near-term, but the company says its open to licensing its tech for the consumer space. Image courtesy Magic Leap.

Magic Leap 331

Magic Leap AR Microsoft Apple 331

Next Reality AR

MARCH 11, 2020

The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.

Magic Leap 327

Magic Leap Augmented Reality Apple 327

XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

Magic Leap 97

Magic Leap Google Augmented Reality AR 97

Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

Magic Leap 107

Magic Leap Apple AR Software 107

Road to VR

DECEMBER 13, 2019

Magic Leap’s next-gen AR headset, Magic Leap 2, is officially slated to launch sometime in 2021. Some of this likely comes as response to a damning report recently released by The Information that alleges the company only sold 6,000 Magic Leap One headsets in the first six months after launch.

Magic Leap 221

Magic Leap AR Apple Microsoft 221

Next Reality AR

DECEMBER 29, 2020

A lot of digital ink has been spilled heaping scorn on Magic Leap. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play. Specifically, the Magic Leap.

Magic Leap 250

Magic Leap Groups Apple 250

Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Magic Leap was in hot water earlier this year, as reports surfaced that the well-funded startup was searching for a buyer. Image courtesy Protocol.

Magic Leap 352

Magic Leap Apple AR Amazon 352

Road to VR

JULY 11, 2018

Today during Magic Leap’s developer livestream the company offered the first details on the compute hardware that’s built into the device, confirming that an NVIDIA CPU/GPU module, and also showed a brief developer sample demonstrating world meshing and gesture input.

Magic Leap 257

Magic Leap Hardware Denver Unreal 257

Road to VR

APRIL 25, 2019

At Unreal Engine Build: Detroit 2019, Magic Leap today announced that the company will be giving away 500 Magic Leap One Creator Edition AR headsets as part of the recently unveiled Epic MegaGrants. SEE ALSO Report: Apple to Announce ARKit Updates at WWDC 2019 Including OS Support for AR Headsets.

Magic Leap 260

Magic Leap Unreal AR Detroit 260

Next Reality AR

SEPTEMBER 19, 2018

Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead.

Magic Leap 215

Magic Leap Apple AR Augmented Reality 215

ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

Apple 268

Apple Magic Leap Hand tracking Controllers 268

The Ghost Howls

NOVEMBER 6, 2018

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” The three component of the Magic Leap One. I was amazed.

Magic Leap 302

Magic Leap Controllers Microsoft AR 302

XROM

JANUARY 16, 2024

Magic Leap, the renowned AR headset vendor, has recently received a staggering $590 million in funding from Saudi Arabia's sovereign wealth fund. This injection of capital has propelled Magic Leap's valuation to over $4.5 With this newfound support, Magic Leap is gearing up to take on tech giants like Apple and Meta.

Magic Leap 59

Magic Leap Saudi Arabia Apple Industry 59

Upload VR

MAY 22, 2023

Meta is in talks with Magic Leap over a potential "multiyear agreement", the Financial Times reports. The original Magic Leap One launched in 2018 as the first AR headset available to consumers, priced at $2300. That IP could include some of the company's augmented reality (AR) waveguide patents.

Magic Leap 139

Magic Leap AR Augmented Reality Technology 139

Road to VR

MARCH 1, 2019

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Productivity. Enterprise.

Magic Leap 207

Magic Leap Detroit Entertainment AR 207

Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

Magic Leap 151

Magic Leap AR Japan Apple 151

Road to VR

APRIL 8, 2019

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

Magic Leap 221

Magic Leap Samsung Education Entertainment 221

XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

Saudi Arabia 138

Saudi Arabia Magic Leap Apple Strategy 138

XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

Magic Leap 85

Magic Leap Industry Technology Training 85

Road to VR

JUNE 20, 2023

Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. In a somewhat surprising move, Apple confirmed that Safari on Vision Pro will support WebXR. But now Apple has confirmed that Safari on Vision Pro will indeed support WebXR.

Immersion 363

Immersion Apple Magic Leap Hand tracking 363

Road to VR

MAY 15, 2023

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.”

Magic Leap 363

Magic Leap Oculus Apple Augmented Reality 363

Next Reality AR

AUGUST 23, 2018

One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device.

Magic Leap 187

Magic Leap Hardware Augmented Reality Microsoft 187

Road to VR

JULY 11, 2018

Magic Leap today announced that AT&T, one of the leading cellular carriers in the US, has invested in the company and solidified a partnership making AT&T the “exclusive wireless distributor of Magic Leap products for consumers in the U.S.” Cingular merged with AT&T in 2007.

Magic Leap 174

Magic Leap Los Angeles San Francisco Atlanta 174

Next Reality AR

AUGUST 13, 2018

I've had a few days to live with the Magic Leap One and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop.

Magic Leap 202

Magic Leap Augmented Reality Apple 202

XR Today - Mixed Reality tag

AUGUST 4, 2023

Trusted Apple Analyst Ming-Chi Kuo predicted that the AirTag 2 item tracking device will debut in the fourth quarter of 2024. Moreover, Kuo noted that Apple will launch the AirTag 2 with Vision Pro compatibility, which is also due next year. Magic Leap 2 Powers New Mercedes Vision 111 Big automotive news this week.

Magic Leap 59

Magic Leap Apple AR Automotive 59

Next Reality AR

AUGUST 23, 2018

Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.

Magic Leap 159

Magic Leap New York City New York Apple 159

The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

Apple 313

Apple Magic Leap Machine Learning Samsung 313

Next Reality AR

OCTOBER 15, 2018

Over the years, Magic Leap's long cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple. conference. conference. But that scrutiny.

Magic Leap 153

Magic Leap Data Conference Apple 153

The Ghost Howls

NOVEMBER 17, 2019

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap. Top news of the week.

Magic Leap 260

Magic Leap Oculus AR Apple 260

Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. Vision Pro launched exactly three months ago.

Apple 129

Apple Magic Leap Microsoft Unreal 129

XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Metaroom allows teams to collaborate over immersive visualisations of real-world spaces by leveraging room scanning features on Apple iPhone Pro or iPad Pro devices that generate a digital twin, allowing workers to access the data via the cloud ready to add additional information to an object for a chosen use case.

Magic Leap 75

Magic Leap Samsung Construction AR 75

Next Reality AR

JULY 11, 2018

On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. The deal harkens back to the introduction of Apple's iPhone, the device that defined an entire product category.

Magic Leap 151

Magic Leap Apple 151

Road to VR

JUNE 12, 2024

We’ve know that Apple planned to support WebXR for quite some time, but with VisionOS 2, the company is enabling the feature for all users. Vision Pro thus joins headsets like Quest, HoloLens 2, and Magic Leap 2 in supporting WebXR content. WebXR also has no gatekeepers.

Magic Leap 341

Magic Leap Apple AR Immersion 341

XR Today - Big XR News tag

APRIL 28, 2023

The company faces increased competition from other VR and AR companies, such as Sony and Apple. Magic Leap Natively Backs OpenXR This week, Magic Leap announced increased compatibility with OpenXR for its Magic Leap 2 AR headset.

Magic Leap 69

Magic Leap Microsoft Florida Industry 69