VRScout

MARCH 13, 2020

Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. billion in 2015; companies such as Google and Alibaba Group were among those that backed the startup, making their post-money valuation around roughly $3.7 This did little to discourage Magic Leap, however.

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Magic Leap was in hot water earlier this year, as reports surfaced that the well-funded startup was searching for a buyer. The flow from Magic Leap to Apple has been a constant one too, Protocol has found. Like with all things Apple, hardly nothing is clear about its upcoming AR headset.

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AR Insider

FEBRUARY 8, 2021

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Apple Maps ‘Look Around’ Feature expands to more cities.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch. Image courtesy AT&T, Magic Leap. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.

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UploadVR

AUGUST 9, 2018

If you’ve had a passing interest in the technology landscape over the past four years, chances are you’ve heard mention of something called Magic Leap. With over $2 billion raised in investment and names like Google attached to it, there’s been a lot of hype about the mysterious reality-altering hardware. But there’s one question that we’ve constantly had on our minds over the past few years: what actually is Magic Leap?

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Road to VR

JANUARY 28, 2019

Magic Leap today released a blogpost detailing more motivation behind building Mica, the company’s upcoming AI announced at Leap Con last year. And Magic Leap doesn’t want Mica to be a run-of-the-mill AI assistant that carries out commands like “turn off the lights,” or “play something funky on Spotify,” either. SEE ALSO Magic Leap Shows off Upcoming Enterprise Apps Focused on Professional 3D Design.

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UploadVR

FEBRUARY 20, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. They muse that Magic Leap probably waited too long to launch, so that by the time they did, people were both less awed by the technology, and had unrealistic expectations fueled by the company’s infamous cinematic concept videos. “We

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UploadVR

JULY 11, 2018

Following four years of development, Magic Leap announced today that it will begin shipping the Magic Leap One Creator Edition to developers this summer — a window that began on June 21, 2018 and will end on September 22, 2018. Magic Leap’s use of the Tegra X2 means that the spatial computer’s total horsepower will be substantially ahead of the Nintendo Switch console, which uses a Tegra X1. Above: Graeme Devine of Magic Leap.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. Magic Leap availability. Finally Magic Leap will be available in almost all the United States.

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UploadVR

MAY 1, 2020

We discuss Oculus Quest coming back in stock, Half-Life: Alyx getting mods, AI Beat Saber Maps, Quest 2’s possible specs, and the layoffs at Magic Leap. As always you can listen to this episode on Apple, Google, Spotify, TuneIn/Alexa, Stitcher, and more. The post The VR Download: Quest Coming Back, Alyx Gets Mods, AI Beat Saber Maps, Magic Leap Layoffs appeared first on UploadVR.

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Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. Apple CEO Tim Cook [Image courtesy Mashable] On the subject of virtual and augmented reality Apple is still largely ‘mum’ on it’s intended direction, even in the wake of its latest hardware launch, the iPhone 7.

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Mashable

SEPTEMBER 19, 2018

SEE ALSO: Apple takes a step towards its own version of Google Glass. Magic Leap , which launched its developer hardware in August , provoked similar reactions.

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The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. A girl wearing Magic Leap. The picture is very beautiful and this shows the attention of the company towards beauty (Image by Magic Leap). Magic Leap, on its side, has just launched the device in the wild.

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AllThingsVR

JULY 30, 2016

Demystifying Magic Leap: What Is it and How Does it Work? Magic Leap has not been forthcoming with details about how their technology works. You can’t blame Magic Leap for wanting to keep it a secret. It sounds like the exact technology that Apple wishes it had. It takes inspiration from Google Glass but is clearly gone generations beyond it. magic leap vr virtual reality augmented reality

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The Ghost Howls

JANUARY 2, 2019

Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One. You may hate or love Magic Leap, but the fact that it has released a product is for sure a great news for all the ecosystem : if after all those investments, that startup failed, it would have had a ripple effect on all the ecosystem, making investors lose trust in augmented reality. Rear view of the Magic Leap One.

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VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. However over the last 6 years, Magic Leap has continually run into issues with its product pipeline causing critics to swarm on the perceived failure of the company. Enter Magic Leap.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! Apple is (maybe) already testing Apple Glasses in the wild. How will Apple Glasses be?

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Augmented Reality Column Hardware Venture Capital Apple Facebook Google head-mounted displays Magic Leap Microsoft mixed reality Samsung smartglasses smartphone smartphones Snap Snapchat Virtual realityTim Merel. Contributor.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. They muse that Magic Leap probably waited too long to launch, so that by the time they did, people were both less awed by the technology, and had unrealistic expectations fuelled by the company’s infamous cinematic concept videos. “We

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products.

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UploadVR

MARCH 8, 2019

An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. The Magic Leap One and Nreal glasses optimize for aesthetics by using a separate “puck” computer (including battery), strapped to your waist. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. Apple Engineering.

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TechCrunch VR

APRIL 30, 2019

Imagine a super version of Google Earth, but machines instead of people use it. Apple’s ARKit algorithms wouldn’t work with Google’s ARCore data even if Google gave them access. Same for HoloLens, Magic Leap and all the startups in the space. Google, etc.) Similar social learning took place with Google Glass versus Snap Spectacles. Apple has always done a great job of this. Waze or Google search).

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VR Tech News

APRIL 5, 2020

We’ve known for a while that Apple and Facebook were looking to step into the augmented reality ring, hoping to have more success than the likes of the Magic Leap and Hololens. It turns out that Apple was interested in acquiring Plessy and using their display panels in their future AR headsets. It’ll still take some time, but Plessy is on to something and both Apple and Facebook jumped on it.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Google adds depth APIs to ARCore.

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UploadVR

JUNE 2, 2019

Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away. It might even come at next week’s WWDC, and I’ve heard whispers that Apple was considering that possibility. Apple Watch was revealed on September 9, 2014 and released on April 24, 2015.

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UploadVR

SEPTEMBER 2, 2018

It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple

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UploadVR

SEPTEMBER 30, 2017

HoloLens moves the game on from the previous-generation MR devices — such as Google Glass — which provided little more than the ability to bring up text or simple icons over the user’s view. Meanwhile, AR systems, such as Apple’s recent ARKit, allow mobile users to view the world through a window, with digital objects superimposed. Mixed reality (MR) is a new computing platform that‘s emerging from the current fields of augmented and virtual reality.

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UploadVR

OCTOBER 14, 2016

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR. It’s been a big few years for Apple and AR.

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UploadVR

JUNE 29, 2017

Apple’s new ARKit platform might be about to change that, however. any sufficiently advanced doggo technology is indistinguishable from magic. The platform stands as a rival to Google’s new Tango platform for Android devices. Hopefully it will one day also serve as the basis for the long-rumored AR glasses from the company to compete with the likes of HoloLens and Magic Leap. A very good, 11/10 app may soon be heading to an iPhone or iPad near you.

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UploadVR

SEPTEMBER 14, 2017

People who watch technology closely — especially those optimistic about VR and AR — are scratching their heads this week trying to understand how Apple “ undersold ” those features so significantly. At the Apple September Keynote, there was no mention of VR at all despite the iPhone X being the first device from Apple to use an OLED screen that would likely be ideal for completely immersive virtual worlds. Apple demonstrated it by animating poop and other emoji.

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EnterpriseWear

DECEMBER 18, 2017

2017 brought us the public reveal of Google Glass Enterprise Edition and a jumpstart to consumer AR adoption in the form of Apple’s ARKit and Google’s ARCore. Applications and Use Cases Devices & Applications Market Observations More ARVR Augmented Reality Glass Enterprise Edition HoloLens Magic Leap Upskill wearable technology

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Mashable

AUGUST 30, 2018

There's long been murmurs about Apple making its own augmented reality glasses, like Google Glass, and its latest acquisition is another step towards that. Apple has acquired Denver-based AR lens startup Akonia Holographics , according to a report by Reuters. SEE ALSO: iFixit cracks open the $2,295 Magic Leap One to inspect its guts. More about Tech , Apple , Virtual Reality , Augmented Reality , and Headsets.

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Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. That became obvious to everyone today as Apple announced a ton of new things, including new AR features for its messenger, and new privacy-focused features, at its World Wide Developer’s Conference. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Same with Google. Apple isn’t.

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The Ghost Howls

JUNE 23, 2020

Apple announces ARKit 4, amongst new rumors of XR headsets. This week Bloomberg has published a new report on a possible Apple’s XR headset , telling the story of how the AR/VR division in the company thought about releasing a very powerful VR headset that required a computational box, but Jony Ive blocked the project because he wanted a standalone glass. More info (New rumors about Apple and XR) More info (Apple ARKit4). Google experiments on Lightfields streaming.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. And we are all waiting for Apple to come to the XR universe to see if it can disrupt this ecosystem as it made with smartphones at the good old Jobs’s times. Apple is aiming at 8K per eye in 2020.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. It is weird that Apple wants to create a new standard even there.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud).

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