Apple AR/VR Product to Debut in 2017, Predicts Sony’s Head of Worldwide Studios

Road to VR

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device.

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Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

Apple CEO Continues to Set the Stage for Rumored AR Play: ‘AR is for everyone, like the smartphone’

Road to VR

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Having hired top VR/AR researcher Doug Bowman a year ago, many suspect it’s only a matter of time before Apple shows their AR/VR hand. Apple CEO Tim Cook | Photo courtesy Apple.

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Apple Files Augmented Reality Patent for a ‘Wearable Information System’


Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.

Google Unboxes ARCore for Samsung Galaxy Note 9, Tab S4, & Latest Devices from Sony & Nokia

Next Reality AR

On Monday, Google updated its ARCore Supported Devices page to include the Samsung Galaxy Note 9 and Galaxy Tab S4, the Sony Xperia ZX2 line of handsets, and the Nokia 6.1

Sony Pictures & Twitter Dive Into VRSony Interactive.


Sony Pictures & Twitter Dive Into VR Sony Interactive Entertainment (SIE) is neck-deep in virtual reality with its PlayStation VR device, but what about other subsidiaries of the larger Sony Corp? vr virtual reality sony sony pictures twitter

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AR+VR Weekly: HoloLens 2, Sony 3D sensors & Waking up Photos with AR

AWE Blog

In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: HoloLens 2, Sony 3D sensors and waking up photos with AR.

E3 2017: Sony Video Talks Future PSVR Upgrades: A.I., Focus Variation And More


Just like any other VR headset, Sony’s PlayStation VR (PSVR) leaves plenty of room for improvement, and the company’s R&D division has a few ideas on where to take it on both a software and hardware level.

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Why One Of Sony’s Biggest PSVR Advocates Risked It All On Going Indie


Dave Ranyard used to head up one of Sony’s longest-running PlayStation developers, working on its most experimental tech, located in the heart of London. The enthusiasm on display is infectious, but I can’t help wonder if it’s worth the trade-off of that Sony safety net. “I was 48 [when I left Sony],” he explains, “and I thought, if I don’t do it now, I’m not going to do it.

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Apple’s Memoji Are A Decade Late And Just In Time


Apple’s iOS 12 addition of Memoji — personalized “me” versions of its Animoji animated emoji — isn’t exactly novel. Video game makers realized the potential of avatars over a decade ago: Nintendo debuted Mii characters for the Wii back in 2006, and both Microsoft and Sony followed suit with avatars in 2008. So after Apple showed animal-focused Animoji last year, Samsung naturally responded with human AR Emoji. Apple’s eventual human response was inevitable.

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For Once, Microsoft Got The Jump On Google and Apple with HoloLens — Will It Last?


Consumer VR devices costing several hundred dollars from Oculus, HTC, and Sony run on powerful household desktop PCs that likely cost at least $1,000. Meanwhile, AR systems, such as Apple’s recent ARKit, allow mobile users to view the world through a window, with digital objects superimposed. Mixed reality (MR) is a new computing platform that‘s emerging from the current fields of augmented and virtual reality.

AR+VR Weekly: 3 million PSVRs, $5 billion in XR investments & Apple smartglasses 2020?

AWE Blog

In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: 3 million PSVRs, $5 billion in XR investments and Apple smartglasses 2020?

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These Are The Stocks You Could Buy To Invest In The VR Industry


Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Apple – NASDAQ: AAPL – AR/VR headset. The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing.

Apple Macs and Virtual Reality could have a Happy Ending


As is often the case, Apple users have been forced to watch from the outside in recent months. Unless you’ve opted for mobile VR and some unsupported apps, the entire Apple ecosystem is excluded from VR. “A lot of people have Apple hardware, especially in the laptop space.

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Report: VR and AR Device Market to hit $1.8 billion in 2018

Tech Trends VR

The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device.

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ARKit Holo App Puts Your Favorite Personalities in the Palm of Your Hand


Now the New Zealand-based company has officially employed the use of Apple’s powerful ARKit platform to bring a whole new level of realistic digital figures to augmented reality. News 8i Apple AR ARKit Augmented Reality Holo Photogrammetry

Twitter Hires Apple’s Alessandro Sabatelli To Lead Its AR & VR Team


According to reports, Alessandro Sabatelli who was UI designer at Apple earlier is hired by Twitter as Director of augmented reality and virtual reality. Sabatelli was actually a UI designer for iOS, WatchOS, and OS X at Apple.

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The VRScout Report – The Week in VR Review


Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY.

Top 10 AR/VR Stories of 2017


8 – Sony dominates VR gaming. Demonstrating that console-based gaming is still going strong, Sony managed a spectacular run with throughout 2017 with the PlayStation VR, bringing an impressive number of AAA titles, including Batman Arkham VR and Resident Evil 7 to the platform. #7 1 – Apple Lays Groundwork for AR. Although 2017 has come and gone, its impact on the augmented/virtual reality industry will undoubtedly be felt for decades to come.

IDC’s Data Shows VR is Not Dying, Not Even Close


Apple’s WWDC 2017 keynote made that abundantly clear with their announcement of support for external Metal graphics, HTC Vive, SteamVR and Metal VR. The VR market is only starting and now that all the biggest players in the tech space are engaged including Apple we can consider it a complete market. Not far behind Samsung is Sony with 429,000 units shipped in Q1 which represents a market share of 18.8%. In 3rd place after Samsung and Sony was HTC with the HTC Vive.

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VR Sales Analysis: Rift and Vive to Sell Under 500,000 in 2016, PS VR to Top 2 Million


In lieu of any official statement from those in the know at Oculus, HTC, Samsung, Google, Sony or Valve, SuperData’s comprehensive approach serves as our most reliable glimpse yet into the state of these fledgeling product lines. The Apple iPhone , for example, sold only 1.39

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Google Pixel Launched – Pixel XL is 30% Slower than iPhone 7


Phones are powered by Qualcomm’s Snapdragon 821, a 64-bit quad-core SoC with 4GB of RAM, 12MP and 8MP cameras (Sony’s IMX378 sensor – basically the 5X/6P’s sensor with OIS), 32GB of storage, and the usual Bluetooth, fingerprint scanner, NFC, and more.

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Intel to Buy Imagination Technologies or AMD’s RTG?


By focusing and bringing new and returning the old talents into the fold, RTG is now a non-incorporated company inside AMD holding that is building new products for AMD, Microsoft, Nintendo, Samsung, Sony and potentially, for Intel.

Hands On: YI M1 Mirrorless Digital 4K Camera


The YI M1 is built around a Sony-designed 20MP “Four Thirds” CMOS sensor that boasts RAW capability in the form of DNG output files and the ability to shoot 4K/30P video. Imitation is the sincerest form of flattery, as Apple’s late co-founder Steve Jobs famously repeated.

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Jaunt to Liquidate Tons of VR Stuff in Online Auction Soon

Road to VR

Key Items Include: Large Quantities of 27” Apple Thunderbolt Displays. Apple TV. Sony PS4 Systems/ Accessories/ Controllers.

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Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.

The Current State Of The VR/AR Patent Landscape


Image Credit: Sony. Regarding inclusivity, on April 4, 2019, the USPTO published a new patent for Sony that was filed in December 2017. Image Credit: Sony/USPTO. Microsoft, Intel, and Sony are the three strongest VR and AR-related patent owners.

Zen-like Adventure ‘Arca’s Path’ to Launch December 4th on All Major VR Platforms

Road to VR

Developers Dream Reality Interactive previously worked on VR experience Hold the World (2017) starring iconic broadcaster Sir David Attenborough, and Orbu , an AR game for iOS using Apple’s ARKit.

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Hotel Transylvania 3 Receives Augmented Playground Experience


Biba partners with Sony Picture Animation to bring Hotel Transylvania 3: Summer Vacation to smart playgrounds across the US.

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Google Brings ARCore 1.0 to Multiple Flagship Smartphones, Google Lens Preview Soon

Road to VR

SEE ALSO 'Pokémon GO' Now Uses Apple's ARKit on iOS 11, Bringing Pokémon Closer to Reality. ” Flagship devices from Samsung, Huawei, LG, Motorola, Sony, and HMD/Nokia will get the camera-based Lens experience within Google Assistant.

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Report: Global VR Gaming Market to Jump 84% in 4 Years


” The report predicts America will be the major source of revenue for the VR gaming market, citing increased awareness and growth brought on by companies such as Google, Samsung and Sony. Some analysts are now predicting the worldwide virtual reality gaming market will grow by 84.4

Microsoft has just what VR needsIn a move we should have seen.


Facebook has Oculus; Valve and HTC are betting on SteamVR for the Vive; Sony has its upcoming PlayStation VR; and Google is focusing on its DayDream platform for Android.

OLED Breakthrough Could Lead To Longer Battery Life Standalone VR


Facebook, Samsung, Sony, Apple and others are investing in microLED research, but none have yet come up with a way to affordably manufacture them. Researchers from the University of Cambridge (UK) and Jilin University (China) published a new paper the journal Nature describing their apparent breakthrough in the efficiency of red OLED subpixels. The technique involves using “radicals” – semiconducting molecules with unpaired electrons.

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Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date.

An Inflection Point for WebVR and the Open Metaverse

Road to VR

Some the participating companies included Mozilla, Google, Samsung, Oculus, Facebook, Apple, Microsoft, Valve, Sony, Yahoo, Unity, Intel, Qualcomm, NVIDIA, HP, Dolby, High Fidelity, JanusVR, and Sketchfab.

Slappy The Ventriloquist Dummy Is Back With A New Christmas AR Experience


Download the Krikey app available on the Apple App Store and Google Play now to join Slappy in some creepy Christmas festivities. Just remember, he’s not your friend… You can expect the final installment of Sony Films and Krikey’s AR trilogy to arrive this December.

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Augmented Reality Big At On The Lot Conference This October


The VR Society has announced details for this year’s On The Lot conference, which will now include an all-new augmented reality track to discuss the latest on Apple’s ARKit and Google’s ARCore. “We Participants in this year’s conference include AMD Studios, Dell, Google, HP, Intel, Legend, NVIDIA, Sony Music, Technicolor, Unity and Unreal Engine, among others.