Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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XR Today - Mixed Reality tag

OCTOBER 26, 2023

Microsoft has reportedly filed a new patent to develop a microLED display solution to enhance virtual, augmented, and mixed reality (VR/AR/MR) experiences. An Apple-Microsoft-Meta micro-OLED Melee? ” The initial patent continues, “The display substrate includes an array of micro-LEDs forming individual pixels.

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The Ghost Howls

JULY 13, 2020

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. Anton Hand told me on X that “it’s already a dead platform”.

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GizModo VR

SEPTEMBER 6, 2022

He might not have as recognizable a name as corporate executives from companies like Apple and Microsoft, but next month, Sony will be saying goodbye to Masayasu Ito , who led the hardware development on the PS4 , the PS5, and some of the company’s other notable gaming devices. Read more.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Image by Microsoft). Top news of the week. It will so have inside-out tracking.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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The Ghost Howls

NOVEMBER 7, 2022

(Image by Sony Interactive Entertainment). Sony announces price and release date for PSVR 2. Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. The collaboration between Microsoft and Samsung is now over. Apple AR glasses may have been pushed back to 2025–26.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

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The Ghost Howls

MAY 7, 2022

Hero view of PSVR 2 (Image by Sony Interactive Entertainment). I said that the winner of the 2016 match has been HTC, but actually, the real winner of the tethered headset market at that time has been Sony , with the PSVR headset exploiting the existing Playstation 4 userbase to sell more devices than the others.

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GizModo VR

DECEMBER 17, 2020

Apple products weren’t exactly allowed in my house growing up. My school had a lab filled with Apple computers, so I got exposed to the basic ins and outs of macOS. But inside my home it was Microsoft-Microsoft-Microsoft. My dad was a computer hardware engineer, and he worked with Windows, so it’s not surprising.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft .

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market. And luckily for you, I have one. Such great news!

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XR Today - Big XR News tag

JANUARY 27, 2023

Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients. Recently, Microsoft and Amazon cut back roughly 10,000 employees, and Meta dismissed approximately 11,000 people. Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc.

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XR Today - Big XR News tag

APRIL 28, 2023

The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022. Microsoft first announced its acquisition in 2022.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

MAY 1, 2023

According to the CMA: “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors.” So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. What about Meta, Google and Apple?

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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GizModo VR

JUNE 27, 2022

Apple is one of the most globally respected technology companies, having built its reputation on creating reliable, high-end products with innovative features. The Cupertino tech giant has such an impressive track record that its next project—whether that be an AR headset or something else entirely —is already assumed… Read more.

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AR Insider

JULY 22, 2021

Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. They make it up on the games. See Part I here.

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XR Today - Mixed Reality tag

JUNE 30, 2023

This week, Apple dropped VisionOS, a set of XR design tools to entice immersive content creators to start designing for its upcoming headset before its release. Users can also port across mobile phones, PCs, and gaming consoles such as the Sony PlayStation, Microsoft XBOX, and Nintendo Switch.

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AllThingsVR

JUNE 6, 2016

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. And Windows Holographic is … well, Windows.

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Upload VR

JUNE 19, 2023

Between PSVR 2 and recent announcements for both Meta Quest 3 and Apple Vision Pro , it was perhaps inevitable that the Xbox VR question would appear once again. Calling himself a fan of Sony, Valve, and Meta's efforts, he reaffirmed Xbox's focus on staying "in the software side of that enablement."

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ARPost

JULY 13, 2020

Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. These new models will be more affordable, lightweight and easy to use, as well as more powerful, with improved performance.

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UploadVR Between Realities podcast

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. Every company except one.

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VRScout

APRIL 18, 2019

Microsoft HoloLens 2 patent. Image Credit: Sony. Regarding inclusivity, on April 4, 2019, the USPTO published a new patent for Sony that was filed in December 2017. Image Credit: Sony/USPTO. Microsoft, Intel, and Sony are the three strongest VR and AR-related patent owners. WHAT IS A PATENT?

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. According to the creators of Hubris, Sony is working on solving the issue , but he said nothing about when this update will be released.

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The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

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GizModo VR

OCTOBER 27, 2021

Apple Music subscribers who also own a PlayStation 5 can now stream to their heart’s content after the gaming console quietly rolled out a new integration for the subscription music service this week. Read more.

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Road to VR

DECEMBER 7, 2018

Key Items Include: Large Quantities of 27” Apple Thunderbolt Displays. Assorted Microsoft Systems/ Accessories/ Controllers. Sony PS4 Systems/ Accessories/ Controllers. Large Quantities of Dell Monitors. Samsung Odyssey Systems/ Headsets. Oculus Systems/ Headsets. Wacom 21” Tablets. Google Daydream Systems/ Headsets.

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