Community Download: Are Oculus and HTC The Apple and Microsoft of VR?


For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple .

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Report: Facebook Agrees To Buy Every AR Display From Key Supplier Apple Looked At Acquiring


Facebook signed a deal to buy several years of the entire output of a key AR microLED display supplier Apple looked at acquiring, The Information reports. Why has Facebook signed this deal, and why was Apple interested in acquisition?

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Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed.

For Once, Microsoft Got The Jump On Google and Apple with HoloLens — Will It Last?


In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft

The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. It is weird that Apple wants to create a new standard even there. Apple is doing a great job of masking what it is actually doing.

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Apple Files Augmented Reality Patent for a ‘Wearable Information System’


Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.

These Are The Stocks You Could Buy To Invest In The VR Industry


Sony – NYSE: SNE – VR Console, VR Games & VR Headset. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Apple – NASDAQ: AAPL – AR/VR headset.

The XR Week Peek (2020.04.13): iPhone 12 adds depth camera, StarVR One is back to the market and much more!

The Ghost Howls

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering.

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Apple’s Memoji Are A Decade Late And Just In Time


Apple’s iOS 12 addition of Memoji — personalized “me” versions of its Animoji animated emoji — isn’t exactly novel. Video game makers realized the potential of avatars over a decade ago: Nintendo debuted Mii characters for the Wii back in 2006, and both Microsoft and Sony followed suit with avatars in 2008. So after Apple showed animal-focused Animoji last year, Samsung naturally responded with human AR Emoji. Apple’s eventual human response was inevitable.

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AR+VR Weekly: HoloLens 2, Sony 3D sensors & Waking up Photos with AR

AWE Blog

In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: HoloLens 2, Sony 3D sensors and waking up photos with AR.

Microsoft has just what VR needsIn a move we should have seen.


Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. vr virtual reality microsoft ar hololens augmented reality

Microsoft Windows VR Headset Devices Coming in April 2017


Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. “These headsets will be the first and only to ship with inside-out, six degrees of freedom sensors,” said Terry Myerson, Executive VP of the Windows and Devices Group at Microsoft.

The Ghost Howls’s VR Week Peek (2019.10.14): Asgard’s Wrath redefines VR gaming, Apple glasses may launch in Q2 2020 and much more!

The Ghost Howls

Apple AR glasses may come in early 2020. It can’t pass a week without us having a new rumor about the upcoming Apple AR glasses. Finally, we know the name of the new upcoming PlayStation: after years of brainstorming, Sony has finally come up with the original name of “PlayStation 5”.

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Top 10 AR/VR Stories of 2017


8 – Sony dominates VR gaming. Demonstrating that console-based gaming is still going strong, Sony managed a spectacular run with throughout 2017 with the PlayStation VR, bringing an impressive number of AAA titles, including Batman Arkham VR and Resident Evil 7 to the platform. #7 1 – Apple Lays Groundwork for AR. Although 2017 has come and gone, its impact on the augmented/virtual reality industry will undoubtedly be felt for decades to come.

Jaunt to Liquidate Tons of VR Stuff in Online Auction Soon

Road to VR

Key Items Include: Large Quantities of 27” Apple Thunderbolt Displays. Assorted Microsoft Systems/ Accessories/ Controllers. Apple TV. Sony PS4 Systems/ Accessories/ Controllers.

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Intel to Buy Imagination Technologies or AMD’s RTG?


First Intel – Nvidia deal happened in 2000, when Intel gave the best offer to Microsoft and won the deal for the first Xbox console. Imagination Technologies tried to sell themselves to Apple, who owns 8.5%

The XR Week Peek (2020.02.10): Lynx launches MR standalone headset, Facebook acquires Scape and much more!

The Ghost Howls

Let’s see how Apple and Google will answer. Sony closes its game studio in Manchester. According to, Sony is closing its Manchester-based game studio, that it opened in 2015 to produce ‘AAA’ PSVR exclusives.

The Current State Of The VR/AR Patent Landscape


Microsoft HoloLens 2 patent. Image Credit: Sony. Regarding inclusivity, on April 4, 2019, the USPTO published a new patent for Sony that was filed in December 2017. Image Credit: Sony/USPTO. A comprehensive breakdown of the VR/AR patent process.

The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Image by Microsoft).

Report: Global VR Gaming Market to Jump 84% in 4 Years


” The report predicts America will be the major source of revenue for the VR gaming market, citing increased awareness and growth brought on by companies such as Google, Samsung and Sony. Some analysts are now predicting the worldwide virtual reality gaming market will grow by 84.4

Nintendo is Currently ‘Interested in’ and ‘Researching’ AR Possibilities

Peter Graham

Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space. Predictions abound that a more powerful Switch Pro could arrive after Microsoft and Sony Interactive Entertainment (SIE) launch their next consoles, an ideal time to add some lenses. Plenty of companies are interested in the possible use cases of augmented reality (AR), from entertainment to education and retail.

Beat Saber Studio Beat Games Acquired By Facebook


Buying a game studio like Beat Games, though, may mark a new phase in the company’s efforts to realize a consumer-oriented hardware platfrom that doesn’t rely on others like Apple or Google.

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The Ghost Howls’s VR Week Peek (2019.07.21): Oculus has sold more than 10M units and wants PSVR games, SparkAR shows its marketing potential and much more!

The Ghost Howls

Oculus wants to trade exclusive games with Sony. The bombshell comes directly from Jason Rubin, that interviewed from Kotaku, has clearly said that he wants to trade exclusive games with Sony. Microsoft has showcased a great holographic translating technology.

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack).

An Inflection Point for WebVR and the Open Metaverse

Road to VR

Some the participating companies included Mozilla, Google, Samsung, Oculus, Facebook, Apple, Microsoft, Valve, Sony, Yahoo, Unity, Intel, Qualcomm, NVIDIA, HP, Dolby, High Fidelity, JanusVR, and Sketchfab.

Editorial: Beat Saber Acquisition Begins Facebook’s Push Toward Horizon


All that effort and money was just to buy Facebook a seat at the table alongside some of the biggest western platform-holding companies like Google, Microsoft, and Apple.

Editorial: Oculus Quest Is Winning 2019 And Looks Set For 2020 Too


Perhaps most important is that Facebook continues to show a willingness to constantly update, expand and reinvest in Quest’s capabilities and software library where some competitors — I’m looking at you Google and Microsoft — let their initial VR platforms languish.

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The XR Week Peek (2020.03.02): XR2 shows the future of standalones, F8 and GDC canceled and much more!

The Ghost Howls

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). Microsoft has released more specifications for its upcoming XBOX Series X, and from these data is clearly possible to see that it will be compatible with VR headsets.

Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date.

2018 In Review: The Year Standalones Took VR And AR Everywhere


Also in 2018, the United States Army awarded Microsoft a contract worth nearly half a billion dollars to augment U.S. Microsoft’s HoloLens as seen on the International Space Station. Magic Leap reportedly lost out on the contract won by Microsoft. This meant that in 2018 many innovative VR developers were gagged by non-disclosure agreements, acquisitions (like Microsoft or EA ) and marketing timelines from funding partners like Facebook or Sony.

Who Will Own the Metaverse?

AR Insider

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap.

How Will Covid-19 Impact AR & VR Headset Shipments?

AR Insider

Specifically, Sony announced 5 million cumulative units sold in January. Microsoft committed 100,000 units to the U.S. The latter assumes Apple’s market entrance in 2022 which itself is even a wild card.

Black Cell’s VR Game ‘Wake Up’ Allows Players To Solve Fantastic Riddles


That means, apart from brands like Sony, Microsoft, Google, Apple, HTC, and Facebook etc., The way some of the best tech brands are showing their interest in virtual reality or VR, it looks like the technology has crossed its infancy and is all set to hit the mainstream.

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As UploadVR Turns 2 We Reflect On The First Full Year of Consumer VR


The month closes with Microsoft finally awakening, announcing it will ship the $3,000 self-contained HoloLens augmented reality developer kit to developers at the end of March. Of course, one of the biggest unknowns for 2017 remains the same unknown we had in 2016: What exactly is Apple doing?

Over 20 Use Cases of Smart Glasses, VR Headsets, and Smartwatches at Airports


Let’s look back: Early trials: Virgin Atlantic ’s 2014 trial at London Heathrow Airport – in collaboration with SITA – included both Google Glass and the Sony SmartWatch 2. The following year, Virgin partnered with Sony to equip its Heathrow engineers with the Sony SmartWatch 3 and Sony’s SmartEyeglass to test out real-time job notifications and live video streaming to remote expert technicians.

The VRScout Report – The Week in VR Review


Streaming services Netflix and Hulu have been in the VR space for a while (Netflix announced their app for Gear VR all the way back in the fall of 2015), and Sony-owned Crackle is attempting to catch up. APPLE HIRES AUGMENTED REALITY EXPERT FROM NASA.

10 Prominent Developers Detail Their 2017 Predictions for The VR/AR Industry


2016 provided hints of where Facebook, HTC, Sony, Google, and more will take their headsets in the near future, but where does the industry’s best and brightest think we’ll end up this time next year? 2017 is too early for AR, but I bet Apple will announce something.