Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022

Tech Trends VR

Walmart’s recent acquisition of VR software company Spatialand is another indicator of VR deployment as a retail solution in the future, as is their use of HoloLens for helping better manage their warehouse logistics. VR is the next innovation in retail and marketing sector.

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Magic Leap Job Posting Reveals the Company is Preparing to Enter the Retail Space

Road to VR

According to a recent update to Magic Leap’s massive list of job postings , the company revealed it definitely has plans to enter the retail space, which could include everything from special in-store installations to its own bespoke retail locations.

Williams-Sonoma Acquires Outward for $112 Million to Expand 3D, AR, and VR Retail Visualization

Road to VR

Williams-Sonoma Inc is a US-based high-end retailer of home furnishings and kitchenware, associated with stores such as Williams Sonoma, Pottery Barn, PBteen, West Elm, Rejuvenation, and Mark and Graham.

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Walmart Acquires VR Startup to Develop ‘Immersive Retail Environments’


8 — Walmart’s hush-hush technology incubator for bleeding edge startups with the potential to advance or disrupt the traditional retail experience. Together, we will continue to evolve this technology and develop new product exploration through immersive retail environments.

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Oculus Go to Hit UK & European Retailers This Month, Pre-orders Now Available

Road to VR

Oculus today announced that Oculus Go, the company’s standalone 3DOF headset released last month, is finally available for pre-order through Oculus retail partners in the EU and the UK.

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Oculus is Now Offering Free Demos of ‘MARVEL Powers United VR’ at Select Retail Locations

Road to VR

Oculus is now giving free demos of MARVEL Powers United VR, the upcoming super hero adventure for Rift, across its many partner retail locations. The post Oculus is Now Offering Free Demos of ‘MARVEL Powers United VR’ at Select Retail Locations appeared first on Road to VR.

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Oculus Rift Arrives at UK Retail Stores; Touch Price Revealed


But up until now, the Oculus Rift hasn’t seen the same retail distribution internationally. Now the Oculus rift is finally available at select retail stores in the UK, where you can find a headset at John Lewis, Curry’s PC World, Game, and Harrods for £550.

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Oculus Rift Coming To European And Canadian Retailers Next Month


hardware oculus VR Headsets VR Industry News oculus rift oculus touch retail

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Magic Leap Job Listing Suggests Big Retail Presence Incoming


In the listing, the company explains that the successful individual will be in charge of “store design and fixturing”, suggesting Magic Leap is planning for a big retail push with its upcoming AR headset, Magic Leap One. Rather than its very own stores, though, the listing suggests Magic Leap is set to focus on events, pop-up stores and taking up space inside existing stores for its retail presence.

The HoloLens Application that Wants to Save eCommerce Retailers Millions


Much has been made of the use of robots to increase efficiency in warehouses —with web retailers such as Amazon announcing significant investment in that area. The post The HoloLens Application that Wants to Save eCommerce Retailers Millions appeared first on VRScout.

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VR Heat Map Analytics Could Be Next Big Thing For Designers & Retailers


From architecture and retail, to interior design and construction, the potential use-case scenarios for this detailed heat map information is virtually limitless. Imagine a retail store using VR to see which displays are best at garnering the most customer attention. The post VR Heat Map Analytics Could Be Next Big Thing For Designers & Retailers appeared first on VRScout. Yulio’s “gaze-tracking” technology shows businesses exactly where a user’s attention lies.

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Walmart Acquires Content Studio Spatialand To Drive VR At Retail


In a prepared statement, Finnegan explained that the team will “develop and explore new products and uses of VR through immersive retail environments that can be incorporated by all facets of Walmart, online and offline.” Last year we reported that the US retailing giant had started to incorporate VR training into its recruitment programme to help staff better deal with customers.

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HTC Vive Now in Stock at UK’s Biggest Game Retailer


hardware VR Headsets game htc vive VR retail

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Oculus Retail Partner Potentially Leaks Touch Price And.


Oculus Retail Partner Potentially Leaks Touch Price And Date German retailer MediaMarkt has listed the anticipated position tracked controllers on its website.

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2017 was the year of store closings–Can the Internet of Things solve retail’s woes?


The post 2017 was the year of store closings–Can the Internet of Things solve retail’s woes? Uncategorized Augmented Reality enterprise wearables Internet of Things iot retail industry Retail Technology supply chain wearablesThe Internet of Things (IoT) is a network of Internet-connected objects that have been made “smart” with embedded sensors.

PlayStation VR Demos Coming to Hundreds of US Retailers

Road to VR

When it comes to virtual reality, you really do have to ‘see it to believe it’, so Sony is joining the ranks of HTC and Oculus in opening demo spaces for their VR headset to retailers nationwide.

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The UK’s Biggest Games Retailer Is Charging For PlayStation VR Demos (UPDATE)


At the same time, the country’s biggest videogame retailer, GAME, is offering its own demonstrations, but for a price. “Retailers run in-store activity at their own discretion,” Sony told UploadVR. UPDATE: Comment from Sony and additional information added below.

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Oculus Retail Partner Potentially Leaks Touch Price And Date


controllers Hand Tracking hardware MediaMarkt oculus touch

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Retail faces a new reality as AR and VR adoption swells via @TheDrum [link]


Retail faces a new reality as AR and VR adoption swells via @TheDrum [link] [link] — allthingsvr (@allthingsvr) August 14, 2017. virtual reality augmented reality vr ar

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Digitizing Retail Loyalty Programs & Stores with RFID tags

Immersive Authority

The post Digitizing Retail Loyalty Programs & Stores with RFID tags appeared first on Immersive Authority. Digital Transformation futurology loyalty retail rfid smartshoppingLoyalty cards embedded with RFID tags have been around since at least 2004 and I am surprised that solutions built around this technology haven’t gained wider adoption. [.].

Walmart’s Tech Incubator Store No. 8 Acquires VR Startup Spatialand

Road to VR

Wal-Mart, the big-box retail giant, unveiled its Store No. The team, Finnegan says, will “develop and explore new products and uses of VR through immersive retail environments that can be incorporated by all facets of Walmart, online and offline.”

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Samsung’s Gear 360 Finally Comes To More Retailers This Week


The electronics giant has this week announced that its Gear 360 panoramic camera is now on sale at retailers around the US including AT&T, Best Buy, Sprint, U.S.

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‘Thread Studio’ For HTC Vive Lets You Design Clothes Then Sell Them


Shopping Shopify Thread Store VR retail

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VR Racing games Radial-G and VR Karts are now available for PSVR as downloads as well as retail release.

Cats and VR

Prepare for fast-paced, velocity-driven VR racing experiences with Radial-G and VR Karts , two of the latest immersive virtual reality games to arrive in North American retail stores for PlayStation®VR.

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How to snag Oculus Rift at retail with Amazon, Microsoft and Best Buy


Starting tomorrow, May 6th 9 AM PST you'll be able to purchase a new Oculus Rift headset from Amazon and Microsoft. On Saturday, you'll be able to buy from Best Buy.

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360fly 4K Camera Begins Retail Rollout

VR Game Critic

On Monday the company has announced the first retail rollout of the 360fly 4K camera, heading to various stores across the US At CES 2016 in January, single-lens 360-degree camera manufacturer 360fly revealed an upgraded version of its standard camera, upping the resolution to 4K.

UK Retailer Game Now Offering HTC Vive On Monthly Payment Plans


hardware VR Headsets game htc vive oculus rift uk vr VR price

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Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester VR

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

Walmart expanding immersive retail efforts with VR studio acquisition


And the majority of the technology that has been created in this space has been focused on the development of hardware and content for spaces such as gaming and entertainment, ignoring the range of possibilities available in retail,” Finnegan explained. The post Walmart expanding immersive retail efforts with VR studio acquisition appeared first on VR World.

VR headsets hit retail shelves in Kenya

Hypergrid Business

Virtual reality is now a global phenomena and devices are slowly becoming available to more retail shops — including here, in Nairobi, Kenya, where I am based.

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Zara AR Brings Fashionable Looks to Life in Stores


The uber popular fashion retailer has temporarily ditched traditional mannequins and window displays for an augmented reality fashion show , featuring the fast fashion brand’s best looks on top international models. News AR Augmented Reality Fashion Retail Zara

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Amazon May Look to VR to Enhance Shopping Experience, Job Ad Indicates

Road to VR

A new job opening at a division of the online retail giant Amazon my indicate the firm is looking to immersive technology to enhance its shopping experience.

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Barneys Launches In-Store VR Dance Experience


Luxury retailer Barneys is known for its high end on trend fashion collections from the season’s hottest designers. ” Fashion retailers continue to take an interest in enhancing in-store shopping experiences with VR & AR. News 360 Video Barneys Dance Fashion Gear VR Retail

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Walmart Using Black Friday VR Simulator To Train Staff


Walmart Academies have begun using various VR retail scenarios to educate new employees. Working in retail is anything but easy. Especially if you’re employed at one of the most popular multinational retailing corporations in the world.

Amazon Launches AR Shopping Feature Within App


Following in the footsteps of Ikea , Houzz , and Target, Amazon is now the latest retailer to make it easier to buy items from home thanks to AR. News Amazon AR Augmented Reality iPhone Retail ShoppingAmazon’s AR View lets you see items inside your home.

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‘Tis The Season to VR


November has just started and with it come the Christmas and Hanukkah decorations and displays across retail stores in the U.S. While VR hasn’t gone mainstream yet, we are nearing a tipping point and retail experts agree. News Holidays Retail

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VirZOOM to hit online retailers in July

Hypergrid Business

CAMBRIDGE — Virtual reality technology company VirZOOM Inc. announced early access product shipments globally to pre-order customers starting this month. The system includes the VirZOOM Bike Controller, the VirZOOM Arcade suite of VR exercise... News VirZOOM

Adidas Unveils Boots With In-Store PlayStation VR Experience


For the most part, in-store VR activations have made use of the Gear VR headset — a hardware option powered by a Samsung phone that not only has a small retail footprint but also utilizes a device that most staff already know how to navigate. News Adidas Fashion Playstation VR Retail

Retail 282

AR and Iris Authentication: The Future of Shopping


Consumers and retailers just got a sneak peek into the future of shopping during the Money2020 event in Las Vegas. Retailers want to get to consumers in the most efficient way possible,” Staton said. “If News Mastercard AR ODG Qualcomm Retail AR Shopping AR

Paint maker helps retailers design store layouts in VR

Hypergrid Business

where retailers can can experiment with different store layouts. Amsterdam-based paint company AkzoNobel has opened a virtual reality customer center in Slough, U.K.,