AR Insider

FEBRUARY 1, 2024

Just days after the Mac's 40th anniversary. Apple Vision Pro is available in stores and shipped pre-orders. Away from the hot takes and haters, where does it fit in Apple's master plan? We take a long view. This post appeared first on AR Insider.

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Apple AR Trends 386

AR Insider

JANUARY 29, 2024

Mobile AR is projected to grow to $39.8 billion in 2027 as it piggybacks on 3.6 billion global smartphones. Who's spending what and which revenue subsegments are seeing the most action? Our latest Behind-the-Numbers dives in. This post appeared first on AR Insider.

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AR Insider

JANUARY 15, 2024

A question continues to be asked in AR circles: what are the points of intersection between AR and AI? One answer to that question is brain science. Jason Marsh break it down. This post appeared first on AR Insider.

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AR 369

AR Insider

JANUARY 10, 2024

In an era where technology transcends imagination, Omnia stands as a beacon of innovation in the augmented reality (AR) space. Its latest venture, the Generative… Continue reading → AI and AR: Driving the Future of Content Creation This post appeared first on AR Insider.

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AR Insider

JANUARY 10, 2024

ARtillery Intelligence released a new report that projects XR revenue to grow to $70.1 billion by 2027. How will it get there? We examine strategic takeaways in the latest "Behind the Numbers." This post appeared first on AR Insider.

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AR Data Trends 359

AR Insider

DECEMBER 27, 2023

In an era where technology transcends imagination, Omnia stands as a beacon of innovation in the augmented reality (AR) space. Its latest venture, the Generative… Continue reading → AI and AR: Driving the Future of Content Creation This post appeared first on AR Insider.

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AR Augmented Reality Technology 203

AR Insider

DECEMBER 27, 2023

What were the biggest XR trends and events in 2023? A barometer of the year’s activity can be seen in the top AR Insider posts. So as the door closes on another year, we’re spotlighting the year’s 23 most popular posts. This post appeared first on AR Insider.

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AR Insider

DECEMBER 6, 2023

As we enter 2024, signs point to a potential turning point for smart glasses. These include XReal Air 2 and Ray Ban Meta Smartglasses. We examine the evidence in our 2024 predictions This post appeared first on AR Insider.

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AR Trends 402

AR Insider

DECEMBER 5, 2023

AR marketing gets lots of attention including things like virtual product try-ons. But what are the moving parts that bring it all together. We examine the AR marketing stack in our latest report excerpt. This post appeared first on AR Insider.

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AR Trends 387

AR Insider

NOVEMBER 21, 2023

Snap is intent on AR as a core part of its feature mix, and its revenue model. But how does visual search – a flavor of AR – manifest in Snap Scan? And how does it all fit into Snap's AR master plan? This post appeared first on AR Insider.

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AR Trends 412

AR Insider

NOVEMBER 20, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Humane's AI Pin and other XR & AI intersections This post appeared first on AR Insider.

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Microsoft AR Trends 268

AR Insider

NOVEMBER 10, 2023

Snap held its sixth annual Lens Fest where it unveiled Lens Studio 5.0, spotlighted several AI infusions, and amped up the platform's performance. We examine drivers & dynamics. This post appeared first on AR Insider.

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AR Trends 368

AR Insider

NOVEMBER 8, 2023

Visual search requires immense levels of AI training for object recognition. Given Google's unique capabilities (think: Google Images), we're predicting that it releases a visual search API. What are the telling signs? This post appeared first on AR Insider.

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Google Training AR Trends 362

AR Insider

NOVEMBER 9, 2023

Online mapping continues to see a barrage of new features. This is driven by Google’s lead as well as Apple’s escalating challenges to that lead. How does AR and other immersive tech fit into this feature arms race? This post appeared first on AR Insider.

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AR Immersion Trends 360

AR Insider

NOVEMBER 9, 2023

This week on Reality Bytes, we unleash a custom ChatGPT, relive The Beatles’ glory, and examine a digital gifting trend. This post appeared first on AR Insider.

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Trends AR 309

AR Insider

OCTOBER 9, 2023

How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence. This post appeared first on AR Insider.

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AR Insider

OCTOBER 9, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at AI's growing role in wearables and other spatial computing news. This post appeared first on AR Insider.

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Wearables AR Trends 355

AR Insider

OCTOBER 6, 2023

There’s a popular new heavy-metal band on social media, the Frostbite Orckings, whose animated videos rack up millions of views. There's one catch. the music is created by AI. Is this the future of music? This post appeared first on AR Insider.

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AR Video 379

AR Insider

SEPTEMBER 27, 2023

Qualcomm announced its next wave of chips, purpose-built for AR and VR devices. Unveiled from the stage at Meta Connect, this one-two punch includes the Snapdragon XR2 Gen 2 and Snapdragon AR1 Gen 1. This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 27, 2023

This week on Reality Bytes, we go to court with Fortnite, generate our AI dreams with YouTube’s new tool, and listen to ChatGPT’s new voice. This post appeared first on AR Insider.

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Gaming Tools AR 249

AR Insider

SEPTEMBER 27, 2023

Amazon's latest visual search play lets users find products using images of visually similar items that they encounter in the physical world. How does this compare to Google's leading visual search efforts? This post appeared first on AR Insider.

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Amazon Google AR Trends 317

AR Insider

SEPTEMBER 26, 2023

After examining Snap's strategy around Lens Studio in the last installment of this series, we pan back to examine supporting efforts to bring AR to brands' in-house development environments. This post appeared first on AR Insider.

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Strategy AR Trends 378

AR Insider

AUGUST 18, 2023

VR continues to find areas of applicability as it evolves and culturally assimilates. How can it be used to advance healthcare, particularly in the emerging field of VR health clinics? This post appeared first on AR Insider.

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Healthcare AR 304

AR Insider

AUGUST 16, 2023

Entertainment aligns with both Apple's expanding subscription business, and is its marketed use case for Vision Pro. How will live sports factor in? We examine the evidence. This post appeared first on AR Insider.

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Entertainment Apple AR Trends 288

AR Insider

AUGUST 16, 2023

This week on Reality Bytes, we test out Amazon’s new AI, go to the MET with Roblox, and help TikTok flag AI-generated content. This post appeared first on AR Insider.

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Amazon AR 285

AR Insider

AUGUST 16, 2023

There's a misperception that AI's excitement and investment replaces that of XR. The reality is that they go together quite nicely. Justin Scott examines the ways. This post appeared first on AR Insider.

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AR 301

AR Insider

JULY 21, 2023

While at AWE this year, Editor at Large Emily Olman had the chance to be one of the first to experience new multiuser haptics developed by HaptX. We have video footage and top takeaways. This post appeared first on AR Insider.

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AR Insider

JULY 19, 2023

This week on Reality Bytes we upgrade our ride with BMW, race into the blockchain with DC, and dive deeper into Threads. This post appeared first on AR Insider.

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AR Insider

JULY 19, 2023

What's motivating Apple's massive AR investments? We follow the money – and Apple's signature product lifecycles – to triangulate Vision Pro's long game. Spoiler: most punditry so far is near-sighted. This post appeared first on AR Insider.

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AR Apple Gaming Trends 265

AR Insider

JULY 12, 2023

This week on Reality Bytes, we head to the virtual ballpark, discuss Google’s medical AI chatbot, and weave ourselves into the story of Threads. This post appeared first on AR Insider.

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Google AR 281

AR Insider

JULY 12, 2023

Apple has positioned Vision Pro as a consumer device. But the specs, capabilities and price tag signal ample opportunity for enterprise endpoints. We examine the evidence. This post appeared first on AR Insider.

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Apple AR 319

AR Insider

JULY 12, 2023

One of the best things about Augmented World Expo is the sheer volume of insights. We spend months disseminating it all. The latest is Magic Leap founder Rony Abovitz' insights on XR's next phase. This post appeared first on AR Insider.

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Magic Leap AR Trends 316

AR Insider

JUNE 16, 2023

Reaction has been mixed in the wake of Apple's Vision pro unveiling. Is it a first step towards a future vision or an overpriced faceworn computer. An XR developer and self-proclaimed Apple fanboy gives his take. This post appeared first on AR Insider.

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Apple AR 275

AR Insider

JUNE 9, 2023

XR is still on the ground floor but not for long. When this mass market adoption happens, it will depend on manufacturers’ ability to scale production without sacrificing user experience. This post appeared first on AR Insider.

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AR 232

AR Insider

MAY 22, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at all the latest converging points of XR and AI. This post appeared first on AR Insider.

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Google AR Trends 297

AR Insider

MAY 15, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Google I/O, Niantic's latest, and all the news from the spatial spectrum. This post appeared first on AR Insider.

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Google AR Trends 331

AR Insider

MAY 15, 2023

Frontdoor uses "see what I see," remote guidance to help homeowners to diagnose and fix issues around the house. Could this represent a new flavor of AR that expands its addressable market? This post appeared first on AR Insider.

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