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IKEA Teams With Meta To Launch An In-Store AR Game


The experience is available for a limited time in 21 IKEA stores throughout Sweden. Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. The experience is accessed by scanning a QR code in the store and visiting different stations.

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IKEA Launches Interactive AR Game to Teach Children About Marine Life


The game is based on our collection BLÅVINGAD, as well as children’s interests and curiosity, but also on their concerns related to our oceans,” said IKEA Retail Sweden Marketing Manager Helena Gouiveia. Thanks to the game, children can learn more about marine life and what happens under the surface while they are in our stores. ”

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More Web AR Action Emerges

AR Insider

A Week in WebAR: Nike, LEGO and McDonald’s Sweden. Nike unveils virtual try-on, LEGO Harry Potter lets you open portals; And McDonald’s Sweden replaces real balloons with AR. McDonald’s Sweden Replaces Real Balloons with AR to Reduce Waste. Find out more or contact us to participate here. by Jennifer DeFalco.

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Fast Travel Games Partners with MoonHood on Claymation-based VR Game

Road to VR

Based in Gothenburg, Sweden, MoonHood aims to “immerse players in strange worlds handcrafted in actual clay, cardboard and what have you,” studio says on its new website. MoonHood is creating a VR-supported game that aims to replicate the look and feel of claymation.

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Celebrate The Women’s World Cup With New Snapchat AR Lenses


Official team kits are available in the Adidas Fan Gear section for Colombia, Costa Rica, Italy, Jamaica, Philippines, Sweden, Argentina, Germany, Japan, and Spain. Stickers & Filters : Liven up your Snaps with Women’s National Team Stickers and Filters for Australia, France, Norway, USA, Sweden, Nigeria, New Zealand, and Spain.

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Meta Quest 2 & Quest Pro VR Headsets Get Price Cuts


Beginning March 5th, 2023, the 256GB Quest 2 will be available for $429.99 (previously $499.99) in the US, Canada, Australia, Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Italy, Japan, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, and the UK.

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Social VR Research Alert: Participate in a Research Study on Identity Construction in Virtual Environments, at Lund University in Sweden

Ryan Schultz

Filippa and Lina are two Master’s students in the International Marketing and Brand Management program at Lund University in Lund, Sweden. They are researching how social VR users express identity in virtual environments, and they wish to conduct interviews.