INDUSTRY INSIGHTS YOUR PEERS ARE READING
This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v. MORE
The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Apple isn’t. MORE
We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. Another week, another roundup of amazing AR/VR news! MORE
Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away. MORE
An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Microsoft’s HoloLens 2 has the computing hardware and battery built into the rear padding. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. A major focus from Magic Leap and Microsoft has been building an SDK and enticing developers. MORE
A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. It’s not clear if Apple has any interest in Totem itself, should its acquisition prove true. A recent report also suggested a full Apple AR headset could be shipping in 2020. MORE
Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. MORE
With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2. MORE
Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. News Apple Automotive MORE
According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone. MORE
Apple has moved top-level software exec Kim Vorrath to the team developing AR glasses, according to a report from The Information. Vorrath is one of Apple’s longest-serving executives. She joined the company as an intern in 1987, and over the last three decades worked her way up to lead program management for Apple software. Apple AR apple AR glasses MORE
Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. MORE
Apple AR glasses may come in early 2020. It can’t pass a week without us having a new rumor about the upcoming Apple AR glasses. The post The Ghost Howls’s VR Week Peek (2019.10.14): Asgard’s Wrath redefines VR gaming, Apple glasses may launch in Q2 2020 and much more! MORE
Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. MORE
Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. MORE
Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split. MORE
The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City. MORE
At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. Microsoft Pulls an Apple: Surface 4 Pro and Surface Book. MORE
Apple’s ARKit already has many of the fundamentals in place to help developers create augmented reality experiences — this year’s release of ARKit 3 added RealityKit and Reality Composer tools focused on easing the process of adding virtual objects and environments to real world spaces. MORE
It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple MORE
Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed. MORE
The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. Apple continuously advertises a number of job positions dealing with AR software and hardware. MORE
Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. A recently filed Apple patent for a potential VR headset. “VR MORE
Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Granted VR Headset Patent Prototypes VR Headsets Being Tested? MORE
Microsoft Research has devised two novel methods for more realistic haptic feedback on virtual reality controllers. Microsoft Research’s new experimental controllers bring kinesthetics into the VR space, offering two types of force-feedback applied to fully-tracked motion controllers. MORE
In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft MORE
For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft . MORE
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa MORE
Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices. MORE
Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics. MORE
You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development. MORE
Thankfully, our wishes were finally granted yesterday as Microsoft revealed that early access would begin rolling out to various countries beginning next month , with plans for global compatibility by the end of the year. . Image Credit: Apple. Image Credit: Microsoft, Mojang. MORE
Last month, Microsoft celebrated the 10th anniversary of Minecraft with the reveal of Minecraft Earth , an upcoming Pokemon Go-like AR mobile game that brings all the crafting, exploration, and adventure of the original PC game to the real world. Image Credit: Apple. MORE
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts. MORE
beta 3 reveals the field of view of three Apple AR devices, according to a Twitter user who posted a video of the device simulation testing mode. Reports that Apple is working on AR glasses first emerged in late 2017. Apple apple AR glasses augmented reality field of view MORE
Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day. MORE
Road to VR
JULY 12, 2019
The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. Apple continuously advertises a number of job positions dealing with AR software and hardware.
UploadVR
SEPTEMBER 20, 2019
beta 3 reveals the field of view of three Apple AR devices, according to a Twitter user who posted a video of the device simulation testing mode. Reports that Apple is working on AR glasses first emerged in late 2017. Apple apple AR glasses augmented reality field of view
UploadVR
JULY 22, 2019
Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics.
UploadVR
OCTOBER 8, 2019
Apple’s ARKit already has many of the fundamentals in place to help developers create augmented reality experiences — this year’s release of ARKit 3 added RealityKit and Reality Composer tools focused on easing the process of adding virtual objects and environments to real world spaces.
Road to VR
FEBRUARY 4, 2019
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts.
UploadVR
JANUARY 29, 2017
For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft .
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UploadVR
JUNE 2, 2019
Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away.
VRScout
FEBRUARY 25, 2019
Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage.
Road to VR
FEBRUARY 2, 2017
This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.
Road to VR
JULY 3, 2017
Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.
Road to VR
MAY 9, 2018
Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split.
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The Ghost Howls
OCTOBER 13, 2019
Apple AR glasses may come in early 2020. It can’t pass a week without us having a new rumor about the upcoming Apple AR glasses. The post The Ghost Howls’s VR Week Peek (2019.10.14): Asgard’s Wrath redefines VR gaming, Apple glasses may launch in Q2 2020 and much more!
UploadVR
MARCH 8, 2019
An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Microsoft’s HoloLens 2 has the computing hardware and battery built into the rear padding. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. A major focus from Magic Leap and Microsoft has been building an SDK and enticing developers.
Road to VR
JULY 6, 2016
Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.
The Ghost Howls
SEPTEMBER 22, 2019
We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. Another week, another roundup of amazing AR/VR news!
VRScout
SEPTEMBER 29, 2019
Thankfully, our wishes were finally granted yesterday as Microsoft revealed that early access would begin rolling out to various countries beginning next month , with plans for global compatibility by the end of the year. . Image Credit: Apple. Image Credit: Microsoft, Mojang.
Road to VR
NOVEMBER 2, 2017
Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed.
Robert Scoble
JUNE 4, 2019
The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Apple isn’t.
UploadVR
APRIL 26, 2017
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa
Road to VR
JULY 5, 2017
With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2.
VRScout
OCTOBER 25, 2016
Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. News Apple Automotive
UploadVR
SEPTEMBER 30, 2017
In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft
UploadVR
JULY 5, 2017
You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.
UploadVR
SEPTEMBER 2, 2018
It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple
UploadVR
FEBRUARY 2, 2017
Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.
Road to VR
MARCH 2, 2017
According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.
VRCircle
JANUARY 30, 2016
Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Granted VR Headset Patent Prototypes VR Headsets Being Tested?
UploadVR
OCTOBER 14, 2016
Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. A recently filed Apple patent for a potential VR headset. “VR
Road to VR
OCTOBER 19, 2016
Microsoft Research has devised two novel methods for more realistic haptic feedback on virtual reality controllers. Microsoft Research’s new experimental controllers bring kinesthetics into the VR space, offering two types of force-feedback applied to fully-tracked motion controllers.
Road to VR
SEPTEMBER 8, 2016
Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.
UploadVR
SEPTEMBER 8, 2017
Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices.
VRScout
JUNE 4, 2019
Last month, Microsoft celebrated the 10th anniversary of Minecraft with the reveal of Minecraft Earth , an upcoming Pokemon Go-like AR mobile game that brings all the crafting, exploration, and adventure of the original PC game to the real world. Image Credit: Apple.
VRScout
JULY 17, 2018
The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City.
VRWorld
OCTOBER 26, 2016
At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. Microsoft Pulls an Apple: Surface 4 Pro and Surface Book.
UploadVR
NOVEMBER 22, 2017
A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. It’s not clear if Apple has any interest in Totem itself, should its acquisition prove true. A recent report also suggested a full Apple AR headset could be shipping in 2020.
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