INDUSTRY INSIGHTS YOUR PEERS ARE READING
Apple’s event took place on Thursday, October 27th, 2016. We were on the live stream to see the first new hardware presented and were left wondering is the spirit of Apple, company which sparked a lot of emotions from the second return of Steve Jobs to his untimely departure. MORE
This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v. MORE
The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Apple isn’t. MORE
Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device. MORE
Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away. MORE
An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Microsoft’s HoloLens 2 has the computing hardware and battery built into the rear padding. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. A major focus from Magic Leap and Microsoft has been building an SDK and enticing developers. MORE
A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. It’s not clear if Apple has any interest in Totem itself, should its acquisition prove true. A recent report also suggested a full Apple AR headset could be shipping in 2020. MORE
Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. MORE
Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. News Apple Automotive MORE
With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2. MORE
According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone. MORE
Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. MORE
Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation. MORE
Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News MORE
Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. MORE
Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. Microsoft introduces mixed reality as a service [link]. MORE
Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. MORE
Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split. MORE
The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City. MORE
Microsoft has announced plans to bring support for WebVR to Edge, which succeeds Internet Explorer as the default web browser in Windows 10. See Also: Microsoft ‘Holographic Shell’ Aims to Immerse You in Windows by 2017. MORE
At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. Microsoft Pulls an Apple: Surface 4 Pro and Surface Book. MORE
It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple MORE
Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed. MORE
Ever since Microsoft came out with the Windows 10, Redmond has been positioning this Operating System (OS) as the final direct release, with all the future versions being built off this foundation. Microsoft is trying to capture back market share which PCs have lost to mobile computing. MORE
Microsoft is ending its ‘free Windows 10’ upgrade program. Apple never lost track of the need to update the software in-line with the hardware, and Apple users generally refresh their hardware more quickly and have historically been happier with the result.” MORE
Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. A recently filed Apple patent for a potential VR headset. “VR MORE
Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Granted VR Headset Patent Prototypes VR Headsets Being Tested? MORE
Microsoft Research has devised two novel methods for more realistic haptic feedback on virtual reality controllers. Microsoft Research’s new experimental controllers bring kinesthetics into the VR space, offering two types of force-feedback applied to fully-tracked motion controllers. MORE
In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft MORE
For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft . MORE
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa MORE
Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices. MORE
You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development. MORE
The smartphone will eventually die, & Apple, Google, Microsoft, & Facebook are racing to kill it @businessinsider [link] [link] — allthingsvr (@allthingsvr) July 22, 2017. virtual reality augmented reality vr ar MORE
Last month, Microsoft celebrated the 10th anniversary of Minecraft with the reveal of Minecraft Earth , an upcoming Pokemon Go-like AR mobile game that brings all the crafting, exploration, and adventure of the original PC game to the real world. Image Credit: Apple. MORE
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts. MORE
SEE ALSO: Apple takes a step towards its own version of Google Glass. More about Microsoft , Virtual Reality , Vr , Hololens , and Augmented Reality. Microsoft Virtual Reality Vr Hololens Augmented Reality MORE
Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day. MORE
Road to VR
FEBRUARY 4, 2019
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts.
VRScout
FEBRUARY 25, 2019
Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage.
UploadVR
JUNE 2, 2019
Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away.
Road to VR
JULY 3, 2017
Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.
Robert Scoble
JUNE 4, 2019
The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Apple isn’t.
Road to VR
FEBRUARY 2, 2017
This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.
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UploadVR
JANUARY 29, 2017
For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft .
Road to VR
JULY 6, 2016
Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.
Road to VR
NOVEMBER 2, 2017
Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed.
UploadVR
MARCH 8, 2019
An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Microsoft’s HoloLens 2 has the computing hardware and battery built into the rear padding. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. A major focus from Magic Leap and Microsoft has been building an SDK and enticing developers.
VRScout
OCTOBER 25, 2016
Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. News Apple Automotive
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Road to VR
JULY 5, 2017
With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2.
VRScout
JUNE 4, 2019
Last month, Microsoft celebrated the 10th anniversary of Minecraft with the reveal of Minecraft Earth , an upcoming Pokemon Go-like AR mobile game that brings all the crafting, exploration, and adventure of the original PC game to the real world. Image Credit: Apple.
Road to VR
MARCH 2, 2017
According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.
VRCircle
JANUARY 30, 2016
Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Granted VR Headset Patent Prototypes VR Headsets Being Tested?
VRWorld
OCTOBER 26, 2016
At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. Microsoft Pulls an Apple: Surface 4 Pro and Surface Book.
Road to VR
OCTOBER 19, 2016
Microsoft Research has devised two novel methods for more realistic haptic feedback on virtual reality controllers. Microsoft Research’s new experimental controllers bring kinesthetics into the VR space, offering two types of force-feedback applied to fully-tracked motion controllers.
UploadVR
APRIL 26, 2017
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa
UploadVR
SEPTEMBER 30, 2017
In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft
UploadVR
SEPTEMBER 2, 2018
It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple
Road to VR
SEPTEMBER 8, 2016
Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.
UploadVR
JULY 5, 2017
You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.
UploadVR
FEBRUARY 2, 2017
Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.
UploadVR
OCTOBER 14, 2016
Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. A recently filed Apple patent for a potential VR headset. “VR
VRScout
JULY 17, 2018
The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City.
UploadVR
SEPTEMBER 8, 2017
Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices.
Tech Trends VR
JUNE 25, 2018
Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. Microsoft introduces mixed reality as a service [link].
Road to VR
SEPTEMBER 10, 2016
Microsoft has announced plans to bring support for WebVR to Edge, which succeeds Internet Explorer as the default web browser in Windows 10. See Also: Microsoft ‘Holographic Shell’ Aims to Immerse You in Windows by 2017.
AllThingsVR
JULY 22, 2017
The smartphone will eventually die, & Apple, Google, Microsoft, & Facebook are racing to kill it @businessinsider [link] [link] — allthingsvr (@allthingsvr) July 22, 2017. virtual reality augmented reality vr ar
VRScout
SEPTEMBER 7, 2016
Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation.
UploadVR
NOVEMBER 8, 2017
Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News
VRScout
MAY 11, 2018
Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device.
Mashable
SEPTEMBER 19, 2018
SEE ALSO: Apple takes a step towards its own version of Google Glass. More about Microsoft , Virtual Reality , Vr , Hololens , and Augmented Reality. Microsoft Virtual Reality Vr Hololens Augmented Reality
UploadVR
NOVEMBER 22, 2017
A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. It’s not clear if Apple has any interest in Totem itself, should its acquisition prove true. A recent report also suggested a full Apple AR headset could be shipping in 2020.
VRWorld
JANUARY 4, 2017
Ever since Microsoft came out with the Windows 10, Redmond has been positioning this Operating System (OS) as the final direct release, with all the future versions being built off this foundation. Microsoft is trying to capture back market share which PCs have lost to mobile computing.
VRWorld
OCTOBER 31, 2016
Apple’s event took place on Thursday, October 27th, 2016. We were on the live stream to see the first new hardware presented and were left wondering is the spirit of Apple, company which sparked a lot of emotions from the second return of Steve Jobs to his untimely departure.
VRWorld
MAY 13, 2016
Microsoft is ending its ‘free Windows 10’ upgrade program. Apple never lost track of the need to update the software in-line with the hardware, and Apple users generally refresh their hardware more quickly and have historically been happier with the result.”
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