Microsoft Store to Lead Industry in Revenue Share to non-Game VR App Devs

Road to VR

Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split.

Apple’s Latest Patents Mark More Territory in AR Headset Hardware and Software

Road to VR

This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.

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Apple’s Job Listings Seek ‘VR File Format Engineer’, ‘VR Pipeline Engineer’, & More

Road to VR

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed.

Apple Granted Patent for High Field of View AR Display

Road to VR

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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Community Download: Are Oculus and HTC The Apple and Microsoft of VR?

UploadVR

For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft .

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Apple Developers Join WebVR Community Group Shaping the Future of VR on the Web

Road to VR

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Microsoft Pulls an Apple with the New Surface Products

VRWorld

At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. Microsoft Pulls an Apple: Surface 4 Pro and Surface Book.

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Apple Reportedly Could Have Over 1,000 Engineers Working on AR in Israel

Road to VR

According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.

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Microsoft Research Demonstrates VR Controller Prototypes With Unique Haptic Technology

Road to VR

Microsoft Research has devised two novel methods for more realistic haptic feedback on virtual reality controllers. Microsoft Research’s new experimental controllers bring kinesthetics into the VR space, offering two types of force-feedback applied to fully-tracked motion controllers.

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Is Apple Working On A VR headset?

VRCircle

Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Granted VR Headset Patent Prototypes VR Headsets Being Tested?

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How Apple’s Acquisition Of Akonia Holographics Will Redefine AR

UploadVR

It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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See Times Square Underwater in Microsoft’s AR Art Exhibit

VRScout

The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City.

For Once, Microsoft Got The Jump On Google and Apple with HoloLens — Will It Last?

UploadVR

In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft

Apple Hires NASA Expert To Help Build Augmented Reality Glasses

UploadVR

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa

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The smartphone will eventually die, & Apple, Google, Microsoft, & Facebook are racing to.

AllThingsVR

The smartphone will eventually die, & Apple, Google, Microsoft, & Facebook are racing to kill it @businessinsider [link] [link] — allthingsvr (@allthingsvr) July 22, 2017. virtual reality augmented reality vr ar

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Apple Developers Join The WebVR Community Group

UploadVR

You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.

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Apple Files Augmented Reality Patent for a ‘Wearable Information System’

UploadVR

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.

Microsoft is Bringing WebVR Support to Edge, Windows 10’s Default Browser

Road to VR

Microsoft has announced plans to bring support for WebVR to Edge, which succeeds Internet Explorer as the default web browser in Windows 10. See Also: Microsoft ‘Holographic Shell’ Aims to Immerse You in Windows by 2017.

Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. A recently filed Apple patent for a potential VR headset. “VR

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Apple Preview: New iPhone Expected To Improve ARKit, OLED Screen Good For VR

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Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices.

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Will Mixed Reality as a Service be a Game Changer for Microsoft?

Tech Trends VR

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. Microsoft introduces mixed reality as a service [link].

Samsung Reportedly Developing Their Own Wireless AR/VR Headset

VRScout

Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device.

What Apple’s Dual Camera iPhone Means For Augmented Reality

VRScout

Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation.

Report: Apple AR Headset Coming In 2020 With Brand New OS

UploadVR

Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News

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Will “Windows as a Service” Model be successful for Microsoft?

VRWorld

Ever since Microsoft came out with the Windows 10, Redmond has been positioning this Operating System (OS) as the final direct release, with all the future versions being built off this foundation. Microsoft is trying to capture back market share which PCs have lost to mobile computing.

Report: Apple Buys AR Headset Company Vrvana For $30 Million

UploadVR

A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. It’s not clear if Apple has any interest in Totem itself, should its acquisition prove true. A recent report also suggested a full Apple AR headset could be shipping in 2020.

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Did Microsoft Fix its Biggest Mistake?

VRWorld

Microsoft is ending its ‘free Windows 10’ upgrade program. Apple never lost track of the need to update the software in-line with the hardware, and Apple users generally refresh their hardware more quickly and have historically been happier with the result.”

Could DIAMONST be the 1st killer app to showcase Apple's AR Kit? Maybe with funding?

Cats and VR

Could DIAMONST by Zenko Games be the killer app to showcase Apple's AR Kit? A first playable demo of Diamonst is currently in development with Unity and Vuforia for Android and iOS and will be soon available for Google Tango, Microsoft Hololens and for the Bridge Headset form Occipital.

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SketchAR Brings AR Art To Microsoft’s HoloLens

UploadVR

SketchAR has just hit Microsoft’s HoloLens headset for free. We can see SketchAR having a long life on plenty of other platforms like Google Tango and Apple’s ARKit too.

Video Gives Us a Peek Into the Future of How AR and VR Will Work Together

Road to VR

In a recent tweet, the group shows what at first appears to be another fun video demonstrating the potential of creating apps with Apple’s recently released ARkit.

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Five Days Later: A Hard Look at New Apple Macs

VRWorld

Apple’s event took place on Thursday, October 27th, 2016. We were on the live stream to see the first new hardware presented and were left wondering is the spirit of Apple, company which sparked a lot of emotions from the second return of Steve Jobs to his untimely departure.

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Microsoft has just what VR needsIn a move we should have seen.

AllThingsVR

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. vr virtual reality microsoft ar hololens augmented reality

Apple Manufacturer Quanta Partners With Lumus For AR Displays

VRWorld

is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. Quanta will be offering their manufacturing resources for Lumus’ lenses, and in return, they’ll be allowed to reproduce the lenses for the consumer tech companies they work with, like Apple and Microsoft. They could be helping Apple, or any number of other manufacturers, with their augmented reality projects. Quanta Computer Inc.

Apple’s iPhone X Facial Recognition Will Revolutionize VR/AR Development

UploadVR

Apple’s iPhone facial recognition system is based on its 2015 acquisition of startup Faceshift. The tech also made use of PrimeSense, another Apple acquisition that originally built the motion capture system in Microsoft’s Kinect.

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Stories You Might’ve Missed: Apple Swift Playgrounds and how VR is hopping into cars

VRWorld

Image Credit: Apple Swift Playgrounds. Namely, we’ll be covering two stories that broke over this span of time, most interestingly a new module for Apple’s Swift Playground program. Apple introduces AR module for Swift Playgrounds. Swift is a proprietary programming language from Apple, and Swift Playgrounds is an interactive iPad app that helps users- even children- learn to code with Swift in an easy way.

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Gartner’s Brian Blau on the State of the VR & AR Industries

Road to VR

This interview was conducted a few weeks before Apple announced ARKit on June 5th and then Google ditched the Tango brand and depth-sensor hardware requirement for their phone-based AR on August 29th when they launched ARCore.

Microsoft’s HoloLens Mall Demos Bring Early AR Glasses To The Masses

UploadVR

Surprisingly, Microsoft is taking steps to change that, as it recently added HoloLens AR headset demos to its retail stores , letting mall shoppers go hands-on with a potentially transformative technology. I say “potentially” because many companies — Microsoft, Google, and Apple among them — expect that augmented reality is going to be a big deal some day, but the hardware is currently stuck in a rut.

Microsoft Windows VR Headset Devices Coming in April 2017

VRWorld

Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. “These headsets will be the first and only to ship with inside-out, six degrees of freedom sensors,” said Terry Myerson, Executive VP of the Windows and Devices Group at Microsoft.

Apple Acquires VR Headset Company Vrvana

VRWorld

Apple recently purchased Vrvana , a startup company that developed an augmented reality headset called Totem, reports TechCrunch. Two sources with knowledge of the deal confirmed the acquisition, but Apple declined to comment and did not provide its usual acquisition statement. Apple did not deny the story, though, and several employees who were previously with Vrvana are now with Apple. The post Apple Acquires VR Headset Company Vrvana appeared first on VR World.

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Amazon willing to team up with Apple and Google

VRWorld

is willing to team up with competitors Apple Inc. The online retailer, which is already working with Microsoft Corp. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. The post Amazon willing to team up with Apple and Google appeared first on VR World. Amazon Apple Artificial Intelligence Business Companies Entertainment Google Hardware Microsoft News Smart Home VR World alexa Echo

Clay Brings Gesture Tracking To Apple’s ARKit With No Extra Hardware

UploadVR

One of the amazing things about Apple’s new ARKit developer platform is that there’s no extra hardware required. All of the amazing AR experiences we’ve seen running on iPhones are just using the kit’s camera, and that’s it.