INDUSTRY INSIGHTS YOUR PEERS ARE READING
Apple’s event took place on Thursday, October 27th, 2016. We were on the live stream to see the first new hardware presented and were left wondering is the spirit of Apple, company which sparked a lot of emotions from the second return of Steve Jobs to his untimely departure. MORE
This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v. MORE
Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device. MORE
Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. vr virtual reality microsoft ar hololens augmented reality MORE
is willing to team up with competitors Apple Inc. The online retailer, which is already working with Microsoft Corp. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. The post Amazon willing to team up with Apple and Google appeared first on VR World. Amazon Apple Artificial Intelligence Business Companies Entertainment Google Hardware Microsoft News Smart Home VR World alexa Echo MORE
A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. It’s not clear if Apple has any interest in Totem itself, should its acquisition prove true. A recent report also suggested a full Apple AR headset could be shipping in 2020. MORE
Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. MORE
With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2. MORE
Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. News Apple Automotive MORE
According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone. MORE
Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation. MORE
Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News MORE
Image Credit: Apple Swift Playgrounds. Namely, we’ll be covering two stories that broke over this span of time, most interestingly a new module for Apple’s Swift Playground program. Apple introduces AR module for Swift Playgrounds. Swift is a proprietary programming language from Apple, and Swift Playgrounds is an interactive iPad app that helps users- even children- learn to code with Swift in an easy way. MORE
Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. MORE
This interview was conducted a few weeks before Apple announced ARKit on June 5th and then Google ditched the Tango brand and depth-sensor hardware requirement for their phone-based AR on August 29th when they launched ARCore. MORE
Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. Microsoft introduces mixed reality as a service [link]. MORE
Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. MORE
Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split. MORE
The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City. MORE
Microsoft has announced plans to bring support for WebVR to Edge, which succeeds Internet Explorer as the default web browser in Windows 10. See Also: Microsoft ‘Holographic Shell’ Aims to Immerse You in Windows by 2017. MORE
Apple’s iPhone facial recognition system is based on its 2015 acquisition of startup Faceshift. The tech also made use of PrimeSense, another Apple acquisition that originally built the motion capture system in Microsoft’s Kinect. MORE
Apple’s iOS 12 addition of Memoji — personalized “me” versions of its Animoji animated emoji — isn’t exactly novel. Video game makers realized the potential of avatars over a decade ago: Nintendo debuted Mii characters for the Wii back in 2006, and both Microsoft and Sony followed suit with avatars in 2008. So after Apple showed animal-focused Animoji last year, Samsung naturally responded with human AR Emoji. Apple’s eventual human response was inevitable. MORE
At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. Microsoft Pulls an Apple: Surface 4 Pro and Surface Book. MORE
is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. Quanta will be offering their manufacturing resources for Lumus’ lenses, and in return, they’ll be allowed to reproduce the lenses for the consumer tech companies they work with, like Apple and Microsoft. They could be helping Apple, or any number of other manufacturers, with their augmented reality projects. Quanta Computer Inc. MORE
In a recent tweet, the group shows what at first appears to be another fun video demonstrating the potential of creating apps with Apple’s recently released ARkit. MORE
It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple MORE
Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed. MORE
Ever since Microsoft came out with the Windows 10, Redmond has been positioning this Operating System (OS) as the final direct release, with all the future versions being built off this foundation. Microsoft is trying to capture back market share which PCs have lost to mobile computing. MORE
Microsoft is ending its ‘free Windows 10’ upgrade program. Apple never lost track of the need to update the software in-line with the hardware, and Apple users generally refresh their hardware more quickly and have historically been happier with the result.” MORE
Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. A recently filed Apple patent for a potential VR headset. “VR MORE
Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Granted VR Headset Patent Prototypes VR Headsets Being Tested? MORE
Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. “These headsets will be the first and only to ship with inside-out, six degrees of freedom sensors,” said Terry Myerson, Executive VP of the Windows and Devices Group at Microsoft. MORE
Apple recently purchased Vrvana , a startup company that developed an augmented reality headset called Totem, reports TechCrunch. Two sources with knowledge of the deal confirmed the acquisition, but Apple declined to comment and did not provide its usual acquisition statement. Apple did not deny the story, though, and several employees who were previously with Vrvana are now with Apple. The post Apple Acquires VR Headset Company Vrvana appeared first on VR World. MORE
Microsoft Research has devised two novel methods for more realistic haptic feedback on virtual reality controllers. Microsoft Research’s new experimental controllers bring kinesthetics into the VR space, offering two types of force-feedback applied to fully-tracked motion controllers. MORE
In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft MORE
For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft . MORE
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa MORE
Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices. MORE
You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development. MORE
The smartphone will eventually die, & Apple, Google, Microsoft, & Facebook are racing to kill it @businessinsider [link] [link] — allthingsvr (@allthingsvr) July 22, 2017. virtual reality augmented reality vr ar MORE
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts. MORE
One of the amazing things about Apple’s new ARKit developer platform is that there’s no extra hardware required. All of the amazing AR experiences we’ve seen running on iPhones are just using the kit’s camera, and that’s it. MORE
Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day. MORE
Road to VR
FEBRUARY 4, 2019
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts.
Road to VR
MAY 9, 2018
Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split.
Road to VR
JULY 3, 2017
Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.
Road to VR
FEBRUARY 2, 2017
This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.
Road to VR
NOVEMBER 2, 2017
Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed.
Road to VR
JULY 6, 2016
Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.
UploadVR
JANUARY 29, 2017
For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft .
VRScout
OCTOBER 25, 2016
Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. News Apple Automotive
VRWorld
OCTOBER 26, 2016
At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. Microsoft Pulls an Apple: Surface 4 Pro and Surface Book.
Road to VR
MARCH 2, 2017
According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.
Road to VR
OCTOBER 19, 2016
Microsoft Research has devised two novel methods for more realistic haptic feedback on virtual reality controllers. Microsoft Research’s new experimental controllers bring kinesthetics into the VR space, offering two types of force-feedback applied to fully-tracked motion controllers.
VRCircle
JANUARY 30, 2016
Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Granted VR Headset Patent Prototypes VR Headsets Being Tested?
VRScout
JULY 17, 2018
The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City.
Road to VR
SEPTEMBER 8, 2016
Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.
UploadVR
SEPTEMBER 2, 2018
It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple
UploadVR
SEPTEMBER 30, 2017
In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft
UploadVR
APRIL 26, 2017
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa
AllThingsVR
JULY 22, 2017
The smartphone will eventually die, & Apple, Google, Microsoft, & Facebook are racing to kill it @businessinsider [link] [link] — allthingsvr (@allthingsvr) July 22, 2017. virtual reality augmented reality vr ar
UploadVR
JULY 5, 2017
You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.
UploadVR
FEBRUARY 2, 2017
Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.
UploadVR
OCTOBER 14, 2016
Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. A recently filed Apple patent for a potential VR headset. “VR
Road to VR
SEPTEMBER 10, 2016
Microsoft has announced plans to bring support for WebVR to Edge, which succeeds Internet Explorer as the default web browser in Windows 10. See Also: Microsoft ‘Holographic Shell’ Aims to Immerse You in Windows by 2017.
UploadVR
SEPTEMBER 8, 2017
Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices.
VRScout
SEPTEMBER 7, 2016
Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation.
VRScout
MAY 11, 2018
Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device.
Tech Trends VR
JUNE 25, 2018
Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. Microsoft introduces mixed reality as a service [link].
UploadVR
NOVEMBER 8, 2017
Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News
UploadVR
NOVEMBER 22, 2017
A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. It’s not clear if Apple has any interest in Totem itself, should its acquisition prove true. A recent report also suggested a full Apple AR headset could be shipping in 2020.
VRWorld
JANUARY 4, 2017
Ever since Microsoft came out with the Windows 10, Redmond has been positioning this Operating System (OS) as the final direct release, with all the future versions being built off this foundation. Microsoft is trying to capture back market share which PCs have lost to mobile computing.
VRWorld
MAY 13, 2016
Microsoft is ending its ‘free Windows 10’ upgrade program. Apple never lost track of the need to update the software in-line with the hardware, and Apple users generally refresh their hardware more quickly and have historically been happier with the result.”
UploadVR
JULY 24, 2017
SketchAR has just hit Microsoft’s HoloLens headset for free. We can see SketchAR having a long life on plenty of other platforms like Google Tango and Apple’s ARKit too.
VRWorld
OCTOBER 31, 2016
Apple’s event took place on Thursday, October 27th, 2016. We were on the live stream to see the first new hardware presented and were left wondering is the spirit of Apple, company which sparked a lot of emotions from the second return of Steve Jobs to his untimely departure.
Road to VR
JULY 11, 2017
In a recent tweet, the group shows what at first appears to be another fun video demonstrating the potential of creating apps with Apple’s recently released ARkit.
AllThingsVR
JUNE 6, 2016
Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. vr virtual reality microsoft ar hololens augmented reality
VRWorld
DECEMBER 6, 2017
is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. Quanta will be offering their manufacturing resources for Lumus’ lenses, and in return, they’ll be allowed to reproduce the lenses for the consumer tech companies they work with, like Apple and Microsoft. They could be helping Apple, or any number of other manufacturers, with their augmented reality projects. Quanta Computer Inc.
UploadVR
NOVEMBER 6, 2017
Apple’s iPhone facial recognition system is based on its 2015 acquisition of startup Faceshift. The tech also made use of PrimeSense, another Apple acquisition that originally built the motion capture system in Microsoft’s Kinect.
VRWorld
APRIL 4, 2018
Image Credit: Apple Swift Playgrounds. Namely, we’ll be covering two stories that broke over this span of time, most interestingly a new module for Apple’s Swift Playground program. Apple introduces AR module for Swift Playgrounds. Swift is a proprietary programming language from Apple, and Swift Playgrounds is an interactive iPad app that helps users- even children- learn to code with Swift in an easy way.
VRWorld
OCTOBER 26, 2016
Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. “These headsets will be the first and only to ship with inside-out, six degrees of freedom sensors,” said Terry Myerson, Executive VP of the Windows and Devices Group at Microsoft.
UploadVR
JUNE 16, 2018
Apple’s iOS 12 addition of Memoji — personalized “me” versions of its Animoji animated emoji — isn’t exactly novel. Video game makers realized the potential of avatars over a decade ago: Nintendo debuted Mii characters for the Wii back in 2006, and both Microsoft and Sony followed suit with avatars in 2008. So after Apple showed animal-focused Animoji last year, Samsung naturally responded with human AR Emoji. Apple’s eventual human response was inevitable.
Road to VR
OCTOBER 28, 2017
This interview was conducted a few weeks before Apple announced ARKit on June 5th and then Google ditched the Tango brand and depth-sensor hardware requirement for their phone-based AR on August 29th when they launched ARCore.
VRWorld
NOVEMBER 22, 2017
Apple recently purchased Vrvana , a startup company that developed an augmented reality headset called Totem, reports TechCrunch. Two sources with knowledge of the deal confirmed the acquisition, but Apple declined to comment and did not provide its usual acquisition statement. Apple did not deny the story, though, and several employees who were previously with Vrvana are now with Apple. The post Apple Acquires VR Headset Company Vrvana appeared first on VR World.
VRWorld
OCTOBER 11, 2017
is willing to team up with competitors Apple Inc. The online retailer, which is already working with Microsoft Corp. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. The post Amazon willing to team up with Apple and Google appeared first on VR World. Amazon Apple Artificial Intelligence Business Companies Entertainment Google Hardware Microsoft News Smart Home VR World alexa Echo
UploadVR
JULY 5, 2017
One of the amazing things about Apple’s new ARKit developer platform is that there’s no extra hardware required. All of the amazing AR experiences we’ve seen running on iPhones are just using the kit’s camera, and that’s it.
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