Rumor: Apple Reportedly Suspends Work on Consumer AR Headset

Road to VR

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. Apple continuously advertises a number of job positions dealing with AR software and hardware.

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Analysis: Did Apple Really Cancel Its AR Headset?

UploadVR

Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics.

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Report: Apple Moves Top Software Exec To AR Glasses Team ‘To Bring Some Order’

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Apple has moved top-level software exec Kim Vorrath to the team developing AR glasses, according to a report from The Information. Vorrath is one of Apple’s longest-serving executives. She joined the company as an intern in 1987, and over the last three decades worked her way up to lead program management for Apple software. Apple AR apple AR glasses

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Hololens Co-inventor & AR/VR Pioneer Avi Bar-Zeev Has Left Apple

Road to VR

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts.

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Here’s How Apple’s AR Headset Will Likely Be Introduced — And When

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Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away.

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Community Download: Are Oculus and HTC The Apple and Microsoft of VR?

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For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft .

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Apple’s Job Listings Seek ‘VR File Format Engineer’, ‘VR Pipeline Engineer’, & More

Road to VR

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Apple’s AR Glasses Will Probably Be Powered And Controlled By Your iPhone

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An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Microsoft’s HoloLens 2 has the computing hardware and battery built into the rear padding. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. A major focus from Magic Leap and Microsoft has been building an SDK and enticing developers.

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Apple’s Latest Patents Mark More Territory in AR Headset Hardware and Software

Road to VR

This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.

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The Apple Privacy Wall

Robert Scoble

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Apple isn’t.

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Apple Granted Patent for High Field of View AR Display

Road to VR

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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Microsoft Store to Lead Industry in Revenue Share to non-Game VR App Devs

Road to VR

Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split.

Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Up until now, it wasn’t clear which way Microsoft was headed.

Apple Hires NASA Expert To Help Build Augmented Reality Glasses

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According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa

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Report: Apple Using VR to Test Self-Driving System

VRScout

Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. News Apple Automotive

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For Once, Microsoft Got The Jump On Google and Apple with HoloLens — Will It Last?

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In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft

How Apple’s Acquisition Of Akonia Holographics Will Redefine AR

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It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple

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Apple Developers Join The WebVR Community Group

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You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.

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Apple Reportedly Could Have Over 1,000 Engineers Working on AR in Israel

Road to VR

According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.

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Microsoft Pulls an Apple with the New Surface Products

VRWorld

At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. Microsoft Pulls an Apple: Surface 4 Pro and Surface Book.

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Is Apple Working On A VR headset?

VRCircle

Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Granted VR Headset Patent Prototypes VR Headsets Being Tested?

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Apple Developers Join WebVR Community Group Shaping the Future of VR on the Web

Road to VR

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

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Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. A recently filed Apple patent for a potential VR headset. “VR

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Apple Files Augmented Reality Patent for a ‘Wearable Information System’

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Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent.

Microsoft Research Demonstrates VR Controller Prototypes With Unique Haptic Technology

Road to VR

Microsoft Research has devised two novel methods for more realistic haptic feedback on virtual reality controllers. Microsoft Research’s new experimental controllers bring kinesthetics into the VR space, offering two types of force-feedback applied to fully-tracked motion controllers.

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Microsoft’s Minecraft Earth AR Experience Is Straight-Up Black Magic

VRScout

Last month, Microsoft celebrated the 10th anniversary of Minecraft with the reveal of Minecraft Earth , an upcoming Pokemon Go-like AR mobile game that brings all the crafting, exploration, and adventure of the original PC game to the real world. Image Credit: Apple.

Apple Preview: New iPhone Expected To Improve ARKit, OLED Screen Good For VR

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Reports indicate the new iPhones on tap to be revealed next week by Apple could function as a best-in-class augmented reality device. Apple earlier this year revealed its ARKit platform for developing augmented reality apps on hundreds of millions of its existing handheld devices.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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See Times Square Underwater in Microsoft’s AR Art Exhibit

VRScout

The Big Apple takes a dip in this location-based augmented experience from Microsoft. Accessible via your smartphone or a Microsoft Hololens headset, Unmoored is a new mixed reality experience that transports you to a surreal, post-apocalyptic viewpoint of a sunken New York City.

The Ghost Howls’s VR Week Peek (2019.07.15): Apple kills its AR glasses, Oculus full-steam ahead on 2nd gen VR and much more!

The Ghost Howls

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams.

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Report: Apple AR Headset Coming In 2020 With Brand New OS

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Apple’s ARKit marks the start of a long journey for the company’s work with augmented reality technology, but the long-rumored AR headset the company may be working on may still be years away from release. A new report from Bloomberg claims that Apple is aiming to have its AR headset ready in 2019 and possibly start shipping it in 2020. If true, Apple’s timeline seems to fall in line with the current state of other AR headsets. Apple VR Industry News

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Report: Apple Buys AR Headset Company Vrvana For $30 Million

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A new report this week adds fuel to the rumors that Apple is building its own augmented reality headset. Neither Apple nor Vrvana itself would confirm the news, but the site cited sources close to the deal and notes Vrvana ceased public communications in August of this year. It’s not clear if Apple has any interest in Totem itself, should its acquisition prove true. A recent report also suggested a full Apple AR headset could be shipping in 2020.

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Will Mixed Reality as a Service be a Game Changer for Microsoft?

Tech Trends VR

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. Microsoft introduces mixed reality as a service [link].

Microsoft is Bringing WebVR Support to Edge, Windows 10’s Default Browser

Road to VR

Microsoft has announced plans to bring support for WebVR to Edge, which succeeds Internet Explorer as the default web browser in Windows 10. See Also: Microsoft ‘Holographic Shell’ Aims to Immerse You in Windows by 2017.

Hands On with Apple’s AR[t] Walk

AR Insider

Apple took us on a surreal walk through San Francisco, looking at digital art on an iPhone . — Apple is investing in augmented reality, a technology its CEO has called “big and profound.”. Apple has developed software for iPhones called ARKit. Header image credit: Apple.