VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. With the HoloLens 2, Microsoft has made what appears to be a more consumer-friendly device than its original predecessor – although the company themselves dare not utter the “c-word” just yet.

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UploadVR

SEPTEMBER 30, 2017

In terms of the enterprise market, that pie will be smaller, but will lean even more heavily toward AR and MR. Currently, at the forefront of the MR revolution is the Microsoft HoloLens. Microsoft has uncharacteristically been early to market in this sector, with the HoloLens dominating almost all coverage of actual deployments of the technology. Tagged with: microsoft Facebook Twitter Reddit More. AR microsoft

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Digital Trends

AUGUST 6, 2020

Gaming News Apple Google google stadia Microsoft Project xCloud NvidiaThe company argues it needs to review each and every game before users play them.

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AR Insider

JANUARY 25, 2021

How many XR headsets is Apple working on, and when can we get our hands one them? Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. W elcome back to Spatial Beats.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more!

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UploadVR

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . HTC/Microsoft .

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The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. More info (Use Google Translate). Happy Monday everyone!

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GizModo VR

JANUARY 5, 2021

Last October, Microsoft rolled out tab syncing across devices for users in its insider Edge Dev and Canary channels. Tab syncing is not a new thing in browser land; Google Chrome and Apple Safari both offer it. edge microsoft browers chrome

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Road to VR

MAY 9, 2018

Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split. SEE ALSO Microsoft Introduces New AR/VR Apps for Remote Assistance, Layout Visualization. Check out more details on the Microsoft blog post.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now. Up until now, it wasn’t clear which way Microsoft was headed. Microsoft Microsoft VR News Bits OpenXR khronos microsoft microsoft vr microsoft xr openar openvr

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Yet Facebook , Microsoft and others are arguably more important to where the market is today. Apple ARKit, Google ARCore ). Tim Merel. Contributor. Tim Merel is managing director of Digi-Capital. More posts by this contributor. VR/AR startup valuations reach $45 billion (on paper).

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UploadVR

JULY 22, 2019

Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics. In 2016 Microsoft launched HoloLens, the first true 6DoF AR headset available for purchase. Bar-Zeev was also a co-founder of Keyhole, which became Google Earth. The post Analysis: Did Apple Really Cancel Its AR Headset?

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Digital Trends

FEBRUARY 19, 2021

Bitcoin joins publicly traded companies like Apple, Microsoft, Google, and Amazon in breaking the $1 trillion market capitalization barrier.

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TechCrunch VR

OCTOBER 26, 2020

Their approach is different than what Microsoft or Google has built but Facebook highlights a shared central challenge: dealing with Apple. Apple lays out its messy vision for how xCloud and Stadia will work with its App Store rules.

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AllThingsVR

JULY 22, 2017

The smartphone will eventually die, & Apple, Google, Microsoft, & Facebook are racing to kill it @businessinsider [link] [link] — allthingsvr (@allthingsvr) July 22, 2017. virtual reality augmented reality vr ar

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. According to an investigation of LinkedIn profiles by Protocol , many former Magic Leap employees have taken up residence at Silicon Valley’s most prominent tech companies, including Apple, Google, Facebook, Microsoft and Amazon. The flow from Magic Leap to Apple has been a constant one too, Protocol has found.

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Charlie Fink

MAY 10, 2019

Microsoft and Google news from their respective developer conferences this week. Apple's WWDC is just a month away

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Road to VR

FEBRUARY 4, 2019

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts. According to his LinkenIn bio , Bar-Zeev worked on Hololens (first dubbed ‘Screen Zero’, then ‘Fortaleza’) up until 2012 when he left Microsoft to found his own company Syntertainment.

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UploadVR

MARCH 8, 2019

An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Microsoft’s HoloLens 2 has the computing hardware and battery built into the rear padding. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. A major focus from Magic Leap and Microsoft has been building an SDK and enticing developers.

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Digital Trends

SEPTEMBER 11, 2020

Apple changes rules for game streaming services, impacting Microsoft xCloud and Google Stadia. Gaming Apple Epic Games Microsoft xCloud Stadia

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VRCircle

JANUARY 30, 2016

Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Some members are even "borrowed" from the Microsoft's HoloLens group. Apple Rumored to be hiring for VR since 2014 Apple has confirmed their recent acquisition of a company called Flyby Media, a start-up that allows phones to can "see" the world around them. Flyby collaborated with Google to develop software for Project Tango 3D-mapping.

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UploadVR

JULY 5, 2017

You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.

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UploadVR

MARCH 30, 2020

Facebook signed a deal to buy several years of the entire output of a key AR microLED display supplier Apple looked at acquiring, The Information reports. Microsoft is focusing first on the enterprise market and Google appears to be taking things slow after early efforts in “smart” eyewear failed to take off. Why has Facebook signed this deal, and why was Apple interested in acquisition?

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UploadVR

JUNE 2, 2019

Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away. It might even come at next week’s WWDC, and I’ve heard whispers that Apple was considering that possibility. Apple Watch was revealed on September 9, 2014 and released on April 24, 2015.

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Road to VR

JUNE 9, 2017

Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. Microsoft is the only company to start with head-mounted AR with the HoloLens while the other three companies are starting with phone-based AR. I also compare and contrast the recent AR announcements from Apple, Google, Microsoft, and Facebook in my wrap-up.

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UploadVR

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Now at Apple, Norris is reportedly working as a member of a team run by Mike Rockwell, formerly of Dolby Labs. Apple is currently something of a sleeping giant in the immersive tech industry. Apple VR Industry News nasa

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UploadVR

SEPTEMBER 2, 2018

It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. With two-thirds of 2018 now in the rearview mirror, it’s clear that AR needs an Apple-caliber shot in the arm. Apple AR Development Akona Holographics apple

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Road to VR

SEPTEMBER 10, 2016

Microsoft has announced plans to bring support for WebVR to Edge, which succeeds Internet Explorer as the default web browser in Windows 10. See Also: Microsoft ‘Holographic Shell’ Aims to Immerse You in Windows by 2017. WebVR, which is currently a draft web specification in development by Mozilla, Google, and others, aims to allow seamless hosting and viewing of VR content directly from the web. See Also: Google Shows HTC Vive Running at 90 FPS in Chrome with WebVR.

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Upload VR

SEPTEMBER 9, 2020

Apple is expected to announce new iPhones on September 15th. Is it unreasonable to expect Apple to announce its intention to make a Quest competitor then, too? ” So yes, it could be too early and unusual for Apple to commit to those sorts of plans now.

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UploadVR

JULY 24, 2017

SketchAR has just hit Microsoft’s HoloLens headset for free. We can see SketchAR having a long life on plenty of other platforms like Google Tango and Apple’s ARKit too. When we first saw SketchAR, the app let us use our iPhones to trace over AR images, providing a quick and easy way to get us drawing like professional artists. But we see far more use for the app on a headset, freeing up one hand and letting us trace far more intuitively. Now we can do just that.

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Road to VR

FEBRUARY 2, 2017

While Apple has certainly changed in the years since Job’s passing, the company has undoubtedly continued to aggressively pursue patents, sometimes racking up hundreds of filings in a single month with inventions spanning everything from touch-sensitive smartwatch bands to 3D environmental mapping. Both patents, spotted by Apple Insider , were first filed by Metaio GmbH in 2014, a German AR firm later acquired by Apple just a year later. Apple v.

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UploadVR

OCTOBER 14, 2016

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR. It’s been a big few years for Apple and AR.

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GizModo VR

FEBRUARY 28, 2021

A 4-pack of Nutale Findthing trackers and a 50-pack of 3-ply colorful face masks lead Sunday’s best deals. Read more.

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AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office. Microsoft had a similar fate in smartphone era. So how do wireless earbuds better position Microsoft? Next up: Google.

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Road to VR

MARCH 2, 2017

According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone. Apple has no official AR or VR device, likely taking a typically reserved approach and refining the technology in secret. an Apple patent displaying a phone-based head mounted display.

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UploadVR

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. Apple Art VR Industry News apple ar industry news patent

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Mashable

SEPTEMBER 19, 2018

I first tried out Microsoft HoloLens a few years ago , a few months before its launch as a developer tool, and came away with similar impressions that many tech journalists had at the time: the tech was intriguing and impressive in some ways, but its limited field of view diminished the experience considerably. SEE ALSO: Apple takes a step towards its own version of Google Glass. More about Microsoft , Virtual Reality , Vr , Hololens , and Augmented Reality.

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