AR Insider

JULY 25, 2022

This week, we look at Apple's latest AR rumors, Google Glass' second coming and Meta's legal challenge. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider.

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Road to VR

FEBRUARY 4, 2025

According to a Bloomberg report, Apple has shuttered an AR glasses project aimed at mainstream consumers. Apple Vision Pro | Image courtesy Apple Still, the Mac-connected version of the device allegedly underperformed during executive reviews.

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AR Insider

SEPTEMBER 11, 2023

This week, we look at Apple and Google's AI moves, and Nintendo VR rumors. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider.

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AR Insider

JANUARY 24, 2022

This week, we look at Microoft's big deal, Apple's Metaverse shun and Google jumps back into AR. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider.

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AR Insider

MARCH 20, 2023

This week, we look at SXSW takeaways, Google's AR fall and Apple's AR rise. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider.

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The Ghost Howls

FEBRUARY 6, 2025

Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. Meta, Pico, HTC, then Apple… all of them prevented the developers from accessing the camera frames. Keep reading to discover more!

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AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

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AR Insider

JUNE 13, 2024

This week on Reality Bytes, we dive into Apple’s new AI Intelligence, Netflix’s reality TV games, and Google’s upcoming antitrust trial. This post appeared first on AR Insider.

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AR Insider

MARCH 24, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part II: Apple . Look Around.

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AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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VRScout

MAY 26, 2022

It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. For more information on Apple Maps’ AR navigation visit here. Image Credit: Alta Distance.

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

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The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. As you may have understood from my sarcasm, in 80 minutes of keynote for this Apple Event there has been no emphasis at all on AR, or on related technologies. Header image by Apple).

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The Ghost Howls

FEBRUARY 5, 2025

In his latest report, Gurman says Apple canceled some tethered AR glasses that should have been connected to the iPhone to show a large screen in front of the user. This does not mean that Apple has given up on AR glasses, though. But they got bad feedback from early testing so they were canceled altogether.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. Other relevant news. Image by North). Become a supporter!

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Road to VR

DECEMBER 12, 2024

Vision Pro, on the other hand, doesn’t support motion controllers, which means the vast majority of the most popular VR content to date doesn’t have a straightforward path to working on Apple’s XR platform. While this is confirmed, details here are slim too. It looks to be leaning toward the latter.

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Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Upload VR

FEBRUARY 11, 2025

Android XR will let apps access the passthrough camera view, Google confirmed. While headsets like Quest 3 and Apple Vision Pro use cameras to let you see the real world, today only the system software gets raw access to these cameras. UploadVR has also reached out to Google for independent confirmation.

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The Ghost Howls

DECEMBER 10, 2024

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

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Road to VR

DECEMBER 12, 2024

Meta Quest developers looking to port their Unity-based apps to Google’s newly unveiled Android XR operating system shouldn’t have a tough time of it, Unity says, as the game engine creator today released all of the tools devs need to get cracking. “This is as simple a port as youre ever going to encounter.

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Road to VR

FEBRUARY 27, 2025

Meta hopes to launch such AR glasses before 2030 , with other major companies hoping to do the same, including Apple, Samsung, and Google. The post Meta Reveals Next Generation Aria Smart Glasses for Research and Experimentation appeared first on Road to VR.

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Road to VR

MARCH 16, 2023

Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.

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The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. Google launches “Immersive Stream for AR”. Chinese giant Baidu (The Google of China) has announced its XiRang platform aimed at building the metaverse.

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AR Insider

JULY 24, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the latest points of convergence between AI & XR. This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 12, 2024

This week on Reality Bytes, we dive into Google’s courtroom showdown, Amazon’s Just Walk Out technology in stadiums, and Apple’s Visual Intelligence. This post appeared first on AR Insider.

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Road to VR

MARCH 1, 2024

According to a report from The Information , Google and Meta held a meeting late last year wherein the two companies discussed the possibility of bringing Android XR to Meta headsets. The post Meta Reportedly Rejected Google Partnership to Bring Android XR to Quest appeared first on Road to VR.

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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Road to VR

APRIL 24, 2024

Independent tech analyst Ming-Chi Kuo maintains Apple may be reducing Vision Pro shipments for its international debut by a wide margin due to demand falling “sharply beyond expectations” in the US market. Apple hasn’t intimated yet when we can expect international availability of Vision Pro however.

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Road to VR

JULY 12, 2024

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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