Expert insights. Personalized for you.
According to a recent Reuters report, Apple is set to unveil some new features in its supposed release of ARKit 2.0, Google says it discards raw mapping data after a week. Apple is said to unveil ARKit 2.0 The post Report: Apple to Unveil ARKit 2.0, MORE
With Google and Apple gearing up for the augmented reality revolution with their respective software developer kits, ARCore and ARKit , developers are fervently looking to see just how far smartphone-based AR can really go. MORE
This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v. MORE
for how employees can run Stereo AR apps on an iPhone when you don't have access to Apple's headset pic.twitter.com/SeZEHW8p0S. Reports that Apple is working on AR glasses first emerged in late 2017. In 2018, Apple acquired Akonia Holographics , a startup working on novel optics for AR based on holography. The post iOS 13 Code Confirms Apple AR Glasses & Spatial Interface Launcher appeared first on UploadVR. MORE
The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Same with Google. Apple isn’t. MORE
We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. Another week, another roundup of amazing AR/VR news! MORE
At its annual WWDC conference today Apple announced big new updates to ARKit, including people occlusion and body tracking. With previous versions of ARKit, and with Google’s ARCore, virtual objects would always show up on top. RealityKit is a new high level framework from Apple made specifically for AR. The framework’s rendering engine takes full advantage of hardware acceleration in Apple chips and performant Apple APIs. Apple apple ARKit MORE
Though there wasn’t much groundbreaking in the Daydream news shared at Google I/O this year, the company is growing its AR/VR team at an accelerated rate, suggesting Google has a number of things up its sleeve yet. MORE
Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away. MORE
Apple’s ARKit has been out for developers since it was announced last month. Apple, with a single flip of the wrist, has however started down the path of farming AR applications for whatever device it has planned next. MORE
An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. The phone, which Apple fully controls the hardware and software for, has roughly 45% market share in the US. Apple Engineering. MORE
Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel. Contributor. Tim Merel is managing director of Digi-Capital. MORE
Google first started its venture into virtual reality with Google Cardboard back in 2014. A look at the company’s job listings so far this year reveals Google’s expanding commitment and investment in VR and AR. MORE
Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. SEE ALSO Apple Offers Impressive Web-based AR Previews of New Mac Pro. MORE
With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2. MORE
Apple showed some major updates to its AR platform and revealed that ARKit 2 in iOS 12 includes shared experiences. Demos offered on stage during Apple’s developer conference included one from Lego that promised up to four players who could see the same digital environment. Google recently announced a “ Cloud Anchors ” feature that promises similar functionality and other startups like 6D.AI AR apple MORE
These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Google is releasing Pixel alongside the Daydream View reference VR headset that will offer experiences to compete with Samsung’s Gear VR. ” Not the same with Google Pixel. MORE
Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads. MORE
In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. MORE
Apple’s ARKit already has many of the fundamentals in place to help developers create augmented reality experiences — this year’s release of ARKit 3 added RealityKit and Reality Composer tools focused on easing the process of adding virtual objects and environments to real world spaces. MORE
Earlier this month, when Apple announced at WWDC that iOS 12 would include an augmented reality tape measure called Measure, iPhone watchers seemed impressed by the new addition to the company's AR arsenal. MORE
Today, Google is announcing the debut of ARCore , an initiative to bring mobile-powered AR experiences to the masses like never before. Previously Google’s Tango was the best way to see powerful AR projects in action, but that required extra cameras and sensors on high-end smartphones to work. ” Starting right now, Google is making the ARCore SDK available to owners of the Google Pixel (running Oreo) and Samsung’s Galaxy S8 (running at least 7.0 MORE
Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company’s newly debuted Steve Jobs Theater. Apple Apple AR Apple VR Live Stream News apple ar apple iphone event apple live stream apple livestream apple vr MORE
Apple revealed a lot of details about its impressive new ARKit platform at its event at WWDC 2017 last month, but it didn’t mention that one of its most popular apps already supports the new feature. The latest version of Apple Maps has ARKit support built in. It looks very similar to Google Earth VR, the free HTC Vive and Oculus Rift app that allows you to explore certain locations across the glove. Apple VR Industry News MORE
Apple is jumping firmly into the world of augmented reality. Apple also showed off what the new development tool would look like with the popular AR game Pokemon Go. Apple also mentioned AR apps from IKEA and Lego. News Apple ARKit Augmented Reality WWDC MORE
Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Apple Rumored to be hiring for VR since 2014 Apple has confirmed their recent acquisition of a company called Flyby Media, a start-up that allows phones to can "see" the world around them. MORE
Nexus Interactive Arts, an immersive media division of VFX production studio Nexus Studios , have used Apple’s ARKit working on an iPhone 7 in an experiment that creates basic inside-out positional tracking and pass-through AR for a Google Cardboard headset. MORE
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. MORE
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now. MORE
Apple’s iOS 11 is coming to compatible devices starting September 19th, which means that if you own a recent Apple iPhone or iPad, you may have an augmented reality-capable device in your hands before the new iPhone line even launches. ” image courtesy Apple. MORE
One thing that’s always defined Apple is its ability to shape tech’s future. In the past month, we’ve seen the sector accelerate with a string of events such as OC3, PSVR and Google Daydream. All this action is precisely where Apple’s absence is felt. MORE
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences. MORE
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa MORE
Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics. MORE
People who watch technology closely — especially those optimistic about VR and AR — are scratching their heads this week trying to understand how Apple “ undersold ” those features so significantly. Apple demonstrated it by animating poop and other emoji. MORE
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. SEE ALSO Report: Apple Developing AR/VR Headset with 8K Resolution Per-eye Slated for 2020. I left my full-time position at Apple in January,” Bar-Zeev told Variety. MORE
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. MORE
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result. MORE
Road to VR
SEPTEMBER 21, 2019
Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. SEE ALSO Apple Offers Impressive Web-based AR Previews of New Mac Pro.
Road to VR
AUGUST 29, 2017
In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore.
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UploadVR
JULY 22, 2019
Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics.
Road to VR
JUNE 2, 2018
According to a recent Reuters report, Apple is set to unveil some new features in its supposed release of ARKit 2.0, Google says it discards raw mapping data after a week. Apple is said to unveil ARKit 2.0 The post Report: Apple to Unveil ARKit 2.0,
Road to VR
SEPTEMBER 12, 2017
Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company’s newly debuted Steve Jobs Theater. Apple Apple AR Apple VR Live Stream News apple ar apple iphone event apple live stream apple livestream apple vr
Road to VR
SEPTEMBER 12, 2017
Apple’s iOS 11 is coming to compatible devices starting September 19th, which means that if you own a recent Apple iPhone or iPad, you may have an augmented reality-capable device in your hands before the new iPhone line even launches. ” image courtesy Apple.
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Road to VR
FEBRUARY 4, 2019
Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. SEE ALSO Report: Apple Developing AR/VR Headset with 8K Resolution Per-eye Slated for 2020. I left my full-time position at Apple in January,” Bar-Zeev told Variety.
UploadVR
NOVEMBER 24, 2016
One thing that’s always defined Apple is its ability to shape tech’s future. In the past month, we’ve seen the sector accelerate with a string of events such as OC3, PSVR and Google Daydream. All this action is precisely where Apple’s absence is felt.
Road to VR
FEBRUARY 2, 2017
This week however, the company was granted two patents that establish basic hardware and software solutions not only pointing towards a prospective Apple AR device, but marking out some fundamental territory in the process. Apple v. Samsung, Apple v. Microsoft, Apple v.
Next Reality AR
MAY 8, 2018
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
Road to VR
JUNE 8, 2017
Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads.
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Next Reality AR
JUNE 27, 2018
Earlier this month, when Apple announced at WWDC that iOS 12 would include an augmented reality tape measure called Measure, iPhone watchers seemed impressed by the new addition to the company's AR arsenal.
UploadVR
OCTOBER 4, 2016
These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Google is releasing Pixel alongside the Daydream View reference VR headset that will offer experiences to compete with Samsung’s Gear VR. ” Not the same with Google Pixel.
Next Reality AR
SEPTEMBER 11, 2018
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
Road to VR
JULY 14, 2017
Nexus Interactive Arts, an immersive media division of VFX production studio Nexus Studios , have used Apple’s ARKit working on an iPhone 7 in an experiment that creates basic inside-out positional tracking and pass-through AR for a Google Cardboard headset.
Next Reality AR
JUNE 1, 2018
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week.
Road to VR
SEPTEMBER 7, 2017
With Google and Apple gearing up for the augmented reality revolution with their respective software developer kits, ARCore and ARKit , developers are fervently looking to see just how far smartphone-based AR can really go.
UploadVR
JUNE 2, 2019
Apple has been working on an augmented reality headset for years. Apple’s black box approach to development means that the specifics are still mysterious, so its iGlasses (or Apple Glasses, or whatever they’re ultimately called) could be nearly ready for production — or a year away.
The Ghost Howls
SEPTEMBER 22, 2019
We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. Another week, another roundup of amazing AR/VR news!
Road to VR
JULY 17, 2017
Apple’s ARKit has been out for developers since it was announced last month. Apple, with a single flip of the wrist, has however started down the path of farming AR applications for whatever device it has planned next.
UploadVR
JULY 3, 2017
Apple revealed a lot of details about its impressive new ARKit platform at its event at WWDC 2017 last month, but it didn’t mention that one of its most popular apps already supports the new feature. The latest version of Apple Maps has ARKit support built in. It looks very similar to Google Earth VR, the free HTC Vive and Oculus Rift app that allows you to explore certain locations across the glove. Apple VR Industry News
Road to VR
SEPTEMBER 16, 2016
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.
UploadVR
JUNE 3, 2019
At its annual WWDC conference today Apple announced big new updates to ARKit, including people occlusion and body tracking. With previous versions of ARKit, and with Google’s ARCore, virtual objects would always show up on top. RealityKit is a new high level framework from Apple made specifically for AR. The framework’s rendering engine takes full advantage of hardware acceleration in Apple chips and performant Apple APIs. Apple apple ARKit
Road to VR
JULY 5, 2017
With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2.
UploadVR
OCTOBER 8, 2019
Apple’s ARKit already has many of the fundamentals in place to help developers create augmented reality experiences — this year’s release of ARKit 3 added RealityKit and Reality Composer tools focused on easing the process of adding virtual objects and environments to real world spaces.
UploadVR
MARCH 8, 2019
An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. The phone, which Apple fully controls the hardware and software for, has roughly 45% market share in the US. Apple Engineering.
VRCircle
JANUARY 30, 2016
Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Apple Rumored to be hiring for VR since 2014 Apple has confirmed their recent acquisition of a company called Flyby Media, a start-up that allows phones to can "see" the world around them.
UploadVR
AUGUST 29, 2017
Today, Google is announcing the debut of ARCore , an initiative to bring mobile-powered AR experiences to the masses like never before. Previously Google’s Tango was the best way to see powerful AR projects in action, but that required extra cameras and sensors on high-end smartphones to work. ” Starting right now, Google is making the ARCore SDK available to owners of the Google Pixel (running Oreo) and Samsung’s Galaxy S8 (running at least 7.0
VRScout
JUNE 5, 2017
Apple is jumping firmly into the world of augmented reality. Apple also showed off what the new development tool would look like with the popular AR game Pokemon Go. Apple also mentioned AR apps from IKEA and Lego. News Apple ARKit Augmented Reality WWDC
UploadVR
SEPTEMBER 14, 2017
People who watch technology closely — especially those optimistic about VR and AR — are scratching their heads this week trying to understand how Apple “ undersold ” those features so significantly. Apple demonstrated it by animating poop and other emoji.
UploadVR
APRIL 26, 2017
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple VR Industry News nasa
Road to VR
AUGUST 24, 2017
Google first started its venture into virtual reality with Google Cardboard back in 2014. A look at the company’s job listings so far this year reveals Google’s expanding commitment and investment in VR and AR.
Robert Scoble
JUNE 4, 2019
The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Same with Google. Apple isn’t.
Road to VR
SEPTEMBER 14, 2018
Though there wasn’t much groundbreaking in the Daydream news shared at Google I/O this year, the company is growing its AR/VR team at an accelerated rate, suggesting Google has a number of things up its sleeve yet.
Next Reality AR
JUNE 1, 2018
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week.
TechCrunch VR
FEBRUARY 12, 2020
Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel. Contributor. Tim Merel is managing director of Digi-Capital.
UploadVR
JUNE 4, 2018
Apple showed some major updates to its AR platform and revealed that ARKit 2 in iOS 12 includes shared experiences. Demos offered on stage during Apple’s developer conference included one from Lego that promised up to four players who could see the same digital environment. Google recently announced a “ Cloud Anchors ” feature that promises similar functionality and other startups like 6D.AI AR apple
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