Next Reality AR

JUNE 7, 2021

Mobile augmented reality for iOS via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15. Don't Miss: Apple's AR Spaces in Updated Clips App Uses iPhone & iPad LiDAR to Give You New AR Video Powers Live Text will enable iPhone users to point their capture.

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VRScout

MAY 26, 2022

It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. For more information on Apple Maps’ AR navigation visit here. Image Credit: Alta Distance.

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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AR Insider

JANUARY 25, 2021

How many XR headsets is Apple working on, and when can we get our hands one them? Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. Tilt Brush co-creator Patrick Hackett just left Google, too. Not a good sign.

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AR Insider

MARCH 24, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part II: Apple . Look Around.

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Next Reality AR

JUNE 11, 2021

This week, Apple unveiled its own version of Google Lens in the form of Live Text. Don't Miss: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging Places for Google Lens, which is available now worldwide, uses image recognition and Google Earth's 3D map assets to identify locations.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Road to VR

MARCH 16, 2023

Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.

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AR Insider

AUGUST 12, 2020

Going back further, Google has long revealed its intentions to use the smartphone as a visual search tool for local discovery. Google Lens lets users hold up their phones at various objects to contextualize them, while Live View lets them navigate urban areas in the ways described above. Internet of Places. Where GPS Fails.

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Road to VR

APRIL 14, 2022

The fee structure seemed at odds with prior comments from Meta which have criticized app store fees from the likes of Apple and Google. Now Apple is accusing the company of hypocrisy. The post Apple Says Steep ‘Horizon Worlds’ Creator Fees Show Meta’s “Hypocrisy” appeared first on Road to VR.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. As you may have understood from my sarcasm, in 80 minutes of keynote for this Apple Event there has been no emphasis at all on AR, or on related technologies. Header image by Apple).

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VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

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Slashgear

JUNE 14, 2022

Years ago, Google debuted a pair of glasses with a built-in camera. The public didn't react to it well, but Apple's mixed-reality headset may avoid that fate.

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Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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GizModo VR

JANUARY 10, 2022

Once again, people are talking about how Apple won’t play nice with Android devices. This time Google Senior Vice President Hiroshi Lockheimer, who oversees Android, is taking Apple to task over the green bubble struggle and urging the company to embrace a new text messaging standard that will make cross-platform… Read more.

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The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. Google launches “Immersive Stream for AR”. Chinese giant Baidu (The Google of China) has announced its XiRang platform aimed at building the metaverse.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

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AR Insider

JUNE 21, 2021

A s you may have heard, Apple recently launched 3D urban navigation — its answer to Google Live view. Not to be outdone, Google fired back with an update of its own: better landmark detection in Google Lens. But buried in that announcement was a notable nugget: Google Lens is used 3 billion times per month.

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Road to VR

JULY 20, 2022

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. ” Some of the key areas Google is emphasizing are things like real-time translation and AR turn-by-turn navigation. ” Critically, Google says the research prototypes look like “normal glasses.”

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. The flow from Magic Leap to Apple has been a constant one too, Protocol has found. Like with all things Apple, hardly nothing is clear about its upcoming AR headset. Image courtesy Protocol.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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The Ghost Howls

JANUARY 30, 2023

I’ve read a lot of articles and XR news this week, but actually, at the end of the day, nothing relevant has happened, except for the usual rumor about Apple… so you can close this roundup now… no ok, I’m kidding! This doesn’t sound to me very “Apple”. And by the way, on the personal side, things are going well for me!

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Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above.

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The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.

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AR Insider

OCTOBER 14, 2020

Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. Triangulating Clues in Apple’s AR Roadmap. Image Credit: Apple. The second future-proofing move is lidar. Seeing in the Dark . The Long Game.

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GizModo VR

MAY 23, 2022

While it’s not slated to work with the iPhone or iOS devices, this next bit of Google Pixel Watch news is interesting if you’re hoping for a quality build akin to the Apple Watch. Read more.

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Next Reality AR

FEBRUARY 12, 2021

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

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Next Reality AR

MARCH 2, 2021

In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.

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Road to VR

JUNE 30, 2020

Google today confirmed in a blog post that it’s acquired North, the Canada-based smartglasses maker behind Focals. “Over the last while, it became clear that aligning with Google would significantly advance our shared vision,” North said in a news brief. as a Google device targeted at fashion-conscious consumers.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Several Google moves over the past decade had that same underlying goal.

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Digital Trends

JANUARY 10, 2022

Google has accused Apple of weaponizing social pressure to market iMessage to keep users locked into its ecosystem. There's some history to the whole saga.

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GizModo VR

MARCH 21, 2022

The Apple TV app on both Google TV and Android TV no longer has an option to purchase or rent movies or TV shows, fueling speculation that Apple has intentionally removed the function to avoid Google’s 30% commission fees. Read more.

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