Amazon’s Great New VR-Centric Show Is Called Upload (Really), Premieres In May


The 10 episode season arrives May 1 on Amazon, and it’s got VR right at its heart. An email about the new show came in from Amazon right at the start of COVID-19 social isolation in March. Reviews VR Amazon instantsocial quick review top stories TV Show Upload

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Amazon Brings Augmented Reality Product Previews to iOS App

Road to VR

Simply tap the camera in the Amazon app and then tap ‘AR View’ to browse products in AR—containing everything from chairs to teapots. Amazon’s ‘AR View’ is exclusive to iPhones for now. SEE ALSO 8 Cool AR Apps to Try Now That Apple iOS 11 is Here.

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Amazon Launches Its AR Product Viewer For ARCore


Online retailing giant Amazon is making some big strides in augmented reality this week with the launch of its AR View option in its Android app. It’s a pretty big first step into AR for Amazon; how might the company build on this in the future? VR Industry News Amazon

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Amazon Launches AR Shopping Feature Within App


Amazon’s AR View lets you see items inside your home. Following in the footsteps of Ikea , Houzz , and Target, Amazon is now the latest retailer to make it easier to buy items from home thanks to AR. The post Amazon Launches AR Shopping Feature Within App appeared first on VRScout.

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AR App Brings Amazon Fashion & Fitness To Life


That’s one of the reasons why Groove Jones teamed up with Amazon Fashion to create a new AR experience that could very well be the future of catalogue shopping. And of course all the products displayed are available for purchase over at Amazon.

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Analysis: Did Apple Really Cancel Its AR Headset?


Taiwanese news outlet DigiTimes recently reported that Apple canceled its long rumored AR hardware project. And if so, what exactly did Apple cancel? What was Apple working on? In the same year, Apple acquired Akonia Holographics.

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Amazon Explores The Idea of Augmented Reality Furniture Stores


Amazon is a company that prides itself on embracing the unconventional. According to reports from New York Times sources , Amazon is playing with the idea of using augmented and virtual reality to help you see how various furniture and large appliances look inside your own home.

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Who’s Waging the Wearables Wars? Part I: Amazon

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. We’ll start this Wearables Wars series by looking at Amazon. One of Amazon’s first hardware moves was the Fire Phone.

Apple ARKit Apps Surpass 13 Million Downloads In Six Months


Here’s a list of the most popular free and paid Apple ARKit apps. During Apple’s WWDC event, Craig Federighi, Apple’s senior vice president of Software Engineering introduced ARKit , boldly declaring that “Apple will have the largest AR platform in the world.”

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Shopify Merchants Now Have The Power Of Apple’s AR Quick Look


Apple is on a roll with augmented reality. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps. On Monday , Apple released iOS 12 out into the wild and with it a slew of much desired updates that iPhone and iPad users have been waiting for.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Amazon willing to team up with Apple and Google


is willing to team up with competitors Apple Inc. on productivity features for Alexa such as calendar interactions, will put the user first in pursuit of any other partnerships, said Toni Reid, Amazon’s vice president of Alexa and Echo devices, who has been on the team since 2014. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. Inc. and Alphabet Inc.’s

Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Header image credit: Apple.

Anonymous Sources Say Apple Wants To Evolve With AR


Industry professionals and tech enthusiasts always keep their ears to the pavement for any potential ripples from one of the big companies and even the smallest drop from Apple can send waves across multiple markets and publications. Many wondered if Apple would officially step into the VR or AR markets with something exhibiting their usual simple yet luxurious design and, as Bloomberg reports , it looks like the Apple CEO Tim Cook believes the future of the company will be augmented.

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Google's Daydream View VR headset is 30% off on Amazon


TL;DR: You can snag the second-generation Google Daydream View VR headset in charcoal gray for just $69 on Amazon. It's normally $99, so you'll save 30%. Fall can feel so bittersweet.

Will Apple’s Wearables Success Accelerate AR?

AR Insider

In Apple earnings last week, he didn’t pass up the opportunity for this perennial AR shout-out — this time zeroing in on the tech’s breadth of applicability. As you may have read, Apple’s fiscal Q1 saw iPhone sales of $55.96 Header image credit: Apple.

These Are The Stocks You Could Buy To Invest In The VR Industry


Amazon – NASDAQ: AMZN – VR Content & Game Engine. Amazon – NASDAQ: AMZN – VR content. Apple – NASDAQ: AAPL – AR/VR headset.

Amazon Wants You to Wake up and Travel with Alexa


Amazon, hoping to replicate the success of its Echo device , is poised to extend its eyes and ears into every part of your life with the launch of new voice-controlled and camera-equipped Alexa devices designed for bedrooms, living rooms and even your car.

Apple Music Can ‘Steal’, Delete Your Music


Apparently, Apple’s Music service decided to take that to the next level and start to actively match your music to the online catalog, and delete local copies. According to James Pinkstone from Vellum Atlanta, that’s exactly what happened to 122 gigabytes of his music collection : “What Amber explained was exactly what I’d feared: through the Apple Music subscription, which I had, Apple now deletes files from its users’ computers.

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‘AR As A Feature’ Is The Best Use Of AR Tech Right Now, And Amazon Gets It


In addition to creating new standalone apps, both Apple’s ARKit and Google’s counterpart, ARCore, offer developers and companies an opportunity to engage users of their existing apps with new AR features. One of the best examples of “AR as a feature” is Amazon’s addition of “ AR View ” into its main mobile shopping app. Again, Amazon has done this well by introducing it through the camera icon on the Home Screen.

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The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. The game would already work in a street close to Apple’s HQ.

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With $15M round and 100K tablets sold, reMarkable CEO wants to make tech ‘more human’

TechCrunch VR

Funding Gadgets Hardware Recent Funding Startups TC Amazon Apple Asia ceo Christmas Co-founder computing Display technology E Ink engineer Europe Facebook hardware startup indiegogo Instagram inventions iPad iPad Pro iPhone Norway remarkable Spark Capital tablet computer technology Technology Addiction United States Virtual reality

Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022

Tech Trends VR

The number one issue we’re hearing from retailers launching AR for eCommerce (Amazon,, Overstock, Wayfair…) is the management of 3D products,” explains the company’s Co-Founder and COO Mickaël Jordan. “It’s

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This App Lets You Control Your Smarthome Lights via Augmented Reality

Next Reality AR

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.

Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series

Next Reality AR

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.

Top 10 Articles


” Sky is the limit but AR is now here, NASA sightings in Apple. “Apple is currently something of a sleeping giant in the immersive tech industry. While other major tech companies like Google , Facebook and Microsoft have raced into the VR/AR markets, Apple has been biding its time.” Amazon Apple HTC Intel Samsung Tesla VR World

Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. ’ It turns out that its motivations are similar to Amazon’s.

The XR Week Peek (2020.02.03): VR adoption is rising, Lynx teases new MR headset and much more!

The Ghost Howls

Amazon promises “single-digit latency” XR streaming. Amazon has announced some weeks ago “Wavelength”, a new offering of its AWS services, that should provide “single-digit latency” over 5G networks.

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Facebook Investing ‘Billions’ Each Year On Hardware, AR Glasses Planned For 2023 With New OS


According to the report, Facebook also recruited executives from other areas of the company to work on VR/AR, as well as executives from Google, HTC, and Amazon. If the company does ship in 2023, this would be the same year Apple reportedly plans to ship its own glasses.

Walmart Adds AR Price Check Tool To iOS App


Using Apple’s ARKit 2.0, Walmart’s AR Scanner is available in the latest version of the Walmart app on the Apple App Store. Walmart looks to simplify the price checking process with augmented reality.

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AR+VR Weekly: New iPhones, a $3M VR game and terrifying AR floods

AWE Blog

The biggest news this reporting period was of course the announcements made at the Apple event. Apple launches iPhone XS, iPhone XS Max and iPhone XR ( ZDNET ). Apple debuts new A12 bionic chip to power new immersive AR experiences ( ZDNET ).

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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. In fact, Apple’s Achilles heel for AirPods is the famously inept Siri.

The Best VR Experiences From Raindance Film Festival 2018


The Apple is a Chinese, Japanese and Korean co-production which won Best Multi-Person Experience award at Raindance. News Awake: Episode One Grenfell: Our Home Hotel Zentai Inside Tumucumaque Madrid Noir MY AFRICA Raindance The Apple The Evolution of Testicles Transference

Free Shipping on Oculus Rift Through August 31st

Road to VR

See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook. According to the official Oculus product page, the company is offering free shipping on Rift orders through the end of the month.

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The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Apple AR glasses may be released in 2022–2023. Apple, that many considered as the saviour of XR, the company that could start the big wave, is probably not releasing an AR glass until 2022. More info (Apple glasses delayed to 2022) More info (Apple glasses delay).

Begun, The Wearables Wars Have

AR Insider

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. The poster child here is Apple.

XR Talks: Follow the Money for AR’s Trajectory

AR Insider

For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff. Apple. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Amazon.