Amazon Brings Augmented Reality Product Previews to iOS App

Road to VR

Simply tap the camera in the Amazon app and then tap ‘AR View’ to browse products in AR—containing everything from chairs to teapots. Amazon’s ‘AR View’ is exclusive to iPhones for now. SEE ALSO 8 Cool AR Apps to Try Now That Apple iOS 11 is Here.

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Amazon Launches AR Shopping Feature Within App


Amazon’s AR View lets you see items inside your home. Following in the footsteps of Ikea , Houzz , and Target, Amazon is now the latest retailer to make it easier to buy items from home thanks to AR. The post Amazon Launches AR Shopping Feature Within App appeared first on VRScout.

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AR App Brings Amazon Fashion & Fitness To Life


That’s one of the reasons why Groove Jones teamed up with Amazon Fashion to create a new AR experience that could very well be the future of catalogue shopping. And of course all the products displayed are available for purchase over at Amazon.

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Amazon Explores The Idea of Augmented Reality Furniture Stores


Amazon is a company that prides itself on embracing the unconventional. According to reports from New York Times sources , Amazon is playing with the idea of using augmented and virtual reality to help you see how various furniture and large appliances look inside your own home.

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Amazon Launches Its AR Product Viewer For ARCore


Online retailing giant Amazon is making some big strides in augmented reality this week with the launch of its AR View option in its Android app. It’s a pretty big first step into AR for Amazon; how might the company build on this in the future? VR Industry News Amazon

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Amazon willing to team up with Apple and Google


is willing to team up with competitors Apple Inc. on productivity features for Alexa such as calendar interactions, will put the user first in pursuit of any other partnerships, said Toni Reid, Amazon’s vice president of Alexa and Echo devices, who has been on the team since 2014. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. Inc. and Alphabet Inc.’s

Apple ARKit Apps Surpass 13 Million Downloads In Six Months


Here’s a list of the most popular free and paid Apple ARKit apps. During Apple’s WWDC event, Craig Federighi, Apple’s senior vice president of Software Engineering introduced ARKit , boldly declaring that “Apple will have the largest AR platform in the world.”

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Amazon Wants You to Wake up and Travel with Alexa


Amazon, hoping to replicate the success of its Echo device , is poised to extend its eyes and ears into every part of your life with the launch of new voice-controlled and camera-equipped Alexa devices designed for bedrooms, living rooms and even your car.

Apple Music Can ‘Steal’, Delete Your Music


Apparently, Apple’s Music service decided to take that to the next level and start to actively match your music to the online catalog, and delete local copies. According to James Pinkstone from Vellum Atlanta, that’s exactly what happened to 122 gigabytes of his music collection : “What Amber explained was exactly what I’d feared: through the Apple Music subscription, which I had, Apple now deletes files from its users’ computers.

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Anonymous Sources Say Apple Wants To Evolve With AR


Industry professionals and tech enthusiasts always keep their ears to the pavement for any potential ripples from one of the big companies and even the smallest drop from Apple can send waves across multiple markets and publications. Many wondered if Apple would officially step into the VR or AR markets with something exhibiting their usual simple yet luxurious design and, as Bloomberg reports , it looks like the Apple CEO Tim Cook believes the future of the company will be augmented.

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These Are The Stocks You Could Buy To Invest In The VR Industry


Amazon – NASDAQ: AMZN – VR Content & Game Engine. Amazon – NASDAQ: AMZN – VR content. Apple – NASDAQ: AAPL – AR/VR headset.

‘AR As A Feature’ Is The Best Use Of AR Tech Right Now, And Amazon Gets It


In addition to creating new standalone apps, both Apple’s ARKit and Google’s counterpart, ARCore, offer developers and companies an opportunity to engage users of their existing apps with new AR features. One of the best examples of “AR as a feature” is Amazon’s addition of “ AR View ” into its main mobile shopping app. Again, Amazon has done this well by introducing it through the camera icon on the Home Screen.

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The Best VR Experiences From Raindance Film Festival 2018


The Apple is a Chinese, Japanese and Korean co-production which won Best Multi-Person Experience award at Raindance. News Awake: Episode One Grenfell: Our Home Hotel Zentai Inside Tumucumaque Madrid Noir MY AFRICA Raindance The Apple The Evolution of Testicles Transference

This App Lets You Control Your Smarthome Lights via Augmented Reality

Next Reality AR

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.

Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series

Next Reality AR

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.

Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022

Tech Trends VR

The number one issue we’re hearing from retailers launching AR for eCommerce (Amazon,, Overstock, Wayfair…) is the management of 3D products,” explains the company’s Co-Founder and COO Mickaël Jordan. “It’s

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Top 10 Articles


” Sky is the limit but AR is now here, NASA sightings in Apple. “Apple is currently something of a sleeping giant in the immersive tech industry. While other major tech companies like Google , Facebook and Microsoft have raced into the VR/AR markets, Apple has been biding its time.” Amazon Apple HTC Intel Samsung Tesla VR World

AR+VR Weekly: New iPhones, a $3M VR game and terrifying AR floods

AWE Blog

The biggest news this reporting period was of course the announcements made at the Apple event. Apple launches iPhone XS, iPhone XS Max and iPhone XR ( ZDNET ). Apple debuts new A12 bionic chip to power new immersive AR experiences ( ZDNET ).

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Walmart Adds AR Price Check Tool To iOS App


Using Apple’s ARKit 2.0, Walmart’s AR Scanner is available in the latest version of the Walmart app on the Apple App Store. Walmart looks to simplify the price checking process with augmented reality.

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Magic Leap’s AI ‘Mica’ Won’t Turn Off Your Lights, Play Your Music, or Give Directions

Road to VR

” Needless to say, this is a giant undertaking that companies like Google, Apple, and Amazon have only just recently scratched with their respective AI assistants.

Free Shipping on Oculus Rift Through August 31st

Road to VR

See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook. According to the official Oculus product page, the company is offering free shipping on Rift orders through the end of the month.

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Lifeprint Partners With Warner Bros. For Harry Potter Magic Photos


The device will print video from Snapchat, Facebook, Instagram, Apple Live Photos, as well as animated GIFs. Pre-orders are now open on Amazon. The moving portraits featured throughout the franchise become a reality thanks to this AR printer.

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Vancouver’s VR/AR Global Summit Puts Content First


I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. In 1996, Bill Gates first coined the phrase “content is king”. Today, his statement is truer than ever.

First Look: Oculus Venues and Oculus TV


Available for sale on in 23 countries, online from Amazon , or in Best Buy Stores in the U.S., Don’t be surprised when you start to see network TV channels pop up sometime soon, extending over-the-top (OTT) viewing experiences you may be used to like Apple TV into VR.

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AR+VR Weekly: Facebook launches Oculus Quest, VR’s road to 50M & Abrash’s XR predictions

AWE Blog

Apple completes Shazam acquisition, will make app ad-free for everyone ( The Verge ). Snapchat lets you take a photo of an object to buy it on Amazon ( TechCrunch ). Catch on the latest XR highlights, funding news & launch announcements week of September 30. By Tom Emrich.

Upgrading VR Storytelling

Tech Trends VR

The Apple is a Chinese, Japanese and Korean co-production which won Best Multi-Person Experience award at Raindance Click To Tweet. The Apple is a Chinese, Japanese and Korean co-production which won Best Multi-Person Experience award at Raindance.

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Virtual Assistants Are Expected To Win Over Virtual Reality In Holiday Sales


Amazon Echo, a hands-free speaker which was introduced by Amazon Inc, is likely to grab the market along with Google Home virtual assistants during the holidays. According to Andrew Uerkwitz, who is an analyst at Oppenheimer the sales of Google Home virtual assistants and Amazon Echo are expected to go as high as 10 million to 12 million during the festive season. Apple Inc’s watches are estimated to make a good sale.

AR+VR Weekly: Netflix AR Hack, Vive goes to work & Samsung’s AR Cloud

AWE Blog

The AR Hack, “Eye Nav”, uses Apple’s ARKit and Face ID to track the users eye position and facial expressions to navigate the Netflix app. Amazon adds augmented reality to app for Black Friday ( VR Focus ).

Alex Kipman Nominated for Inventor’s Award

Tech Trends VR

Current industry trends appear to support his statement – such as the shift towards voice search with digital assistants like Cortana from Microsoft, Siri from Apple and Alexa from Amazon.

VR stocking stuffers you still have time to get

Hypergrid Business

Get it for $25 on Amazon. This headset is just $6 on Amazon. Buy it for $14 at Amazon for the older one, or $30 on Amazon for the new one. inch iPhone 6 and 6S Plus you can get a black-and-silver case for $5 on Amazon. Get the white one for $10 on Amazon.

How VR Can Get To A Hundred Million Headsets By 2024


This makes Facebook, Apple, Google, Microsoft and Amazon the companies most likely to hire, acquire or build their way to a platform in VR. I recently outlined the VR headsets which pushed the technology forward over the last six years by giving lots of developers new capabilities.

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E3 2017: Sony Video Talks Future PSVR Upgrades: A.I., Focus Variation And More


Mallinson spoke about ‘natural language understanding’, which he compared to voice operated platforms like Apple’s Siri, Amazon Echo.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training


Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. Read on for a recap of the major developments that took place in 2018: Enterprises that made the news for using wearables: In 2018, major retailers got more serious about XR in hopes of competing with Amazon and improving the shopping experience.

HTC Vive reveals Vive Pro 2.0-bundle price and Vive Enterprise advantage

The Ghost Howls

The HTC Vive Pro page on Amazon US. I’m a bit comparing pears with apples, I know that. Do you remember my first impressions review of the Vive Pro ?

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This App Creates Crazy AR Videos with One Tap


Google, Apple and Amazon all are investing big time in the technology so I think we’re going to see lots of improvement in this field in the upcoming months. From twerking with Trump to tweeting your own fake news, AR lets you have some fun in a crazy world.

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Waveguides vs Laser Displays: What You Need To Know To Understand The Smartglasses Market


Meanwhile, a small startup in Canada named Thalmic Labs whose most notable prior accomplishment was launching crowd-funded muscle tracking gesture control armband, discretely raised $120M from Intel Capital and Amazon’s Alexa Fund to develop laser to holographic combiner based smartglasses. Not much is known about Apple’s acquisition of Akonia Holographics , but it is clear at this point between hires, acquisitions and IP, that Apple is betting on holographic waveguides.

Virtual Reality Headset History 2012 To 2018


The first of these will be dev kits based on the Santa Cruz prototype from Facebook’s Oculus, but it is very likely executives at Google, Microsoft, Amazon and Apple also have teams working on similar systems and we’ll hear about them in the next year or two.

Player One is Ready, When Do We Get The Oasis?


In our real-life future, fueled by a developing 5G wireless network infrastructure, we could buy HMDs from wireless providers or unlocked on Amazon, cheap and subsidized. At Google, Facebook, Apple, Amazon, Tencent, Baidu, and Alibaba teams are trying to figure out if an arrangement with network providers is possible, or whether they will need to drive or acquire their own network. Will Apple need to acquire their own network to keep up and deliver these emerging services?

7Invensun is a Chinese company that wants to disrupt the VR eye tracking sector

The Ghost Howls

As you know, in the west, SMI (M&A by Apple) was an advanced eye-tracking company before. Will it be available also on Western websites like Amazon?

5 Things We’re Likely To See In 2019 VR Headsets


What happens when a company like Facebook, Google, Microsoft, Amazon or Apple starts to put all these things together? Apple bought eye-tracking company SMI last year, effectively validating the technology while forcing others working with SMI to find another solution to use like Tobii. VR headsets powered by its tracking are selling as low as $215 on Amazon as of this writing. At CES in Las Vegas we saw a collection of next-generation technologies.

59% of VR Developers Use Unity, But Devs Make More Money With Unreal


Sadly, we don’t know which company is really in the stronger position because their data comparisons are apples and oranges. More people build an Apple with Unity than anyone else. Overall, Riccitiello said he likes market competition, including Amazon and Cocos2d. Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. And so when you ask which one of them has a bigger or a better business, you get some very different answers.

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The CEO of CGTrader gives us great insights on the 3D models market and VR

The Ghost Howls

Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. Do you know CGTrader ? If you, like me, are a developer only capable of creating cubes in Blender, for sure you have heard this name.