XR Today - Augmented Reality tag

DECEMBER 4, 2023

Automotive AR: Safety First For the latest patented system, Ford will feed drivers information from their road conditions when driving, which could include avoiding obstacles, animals, and other road hazards that could cause issues for drivers.

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XR Today - Augmented Reality tag

JULY 31, 2023

Magic Leap has integrated its second-generation device, the Magic Leap 2, into the futuristic Mercedes-Benz Vision One-Eleven Concept Car (C111). As reported in recent months, the new electric vehicle (EV) combines augmented reality (AR) digital overlays from the Magic Leap 2 for an unrivalled driving experience.

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XR Today - Mixed Reality tag

AUGUST 4, 2023

Magic Leap 2 Powers New Mercedes Vision 111 Big automotive news this week. The Stuttgart, Germany-based carmaker Mercedes-Benz is collaborating with Magic Leap to augment dashboards with its immersive goggles.

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XR Today - Mixed Reality tag

SEPTEMBER 14, 2023

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VRScout

MAY 16, 2023

According to the team, the headset features a field-of-view four times the size of the Magic Leap 2. This includes industries ranging from aerospace and medicine to automotive, apparel, and retail. Credit: Campfire Each team member appeared in the virtual workspace as a holographic avatar.

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Road to VR

NOVEMBER 18, 2021

Though Ultraleap hand-tracking can be found on a few headsets like those from Varjo and Pimax, leading devices implementing hand-tracking—like Quest 2, HoloLens, and Magic Leap—are using their own solutions, as far as we know. Ultraleap is also looking to find a home for its tech outside of the XR realm.

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XR Today - Augmented Reality tag

SEPTEMBER 1, 2023

Apple #AR #automotive pic.twitter.com/9kCgK9K7So — Interesting Patents (@PatentPulse) August 25, 2023 The development comes as Apple builds upon its CarPlay ecosystem , which has been driving user adoption rates for years, media reports have shown. For automotive AR, user interfaces are crucial to the perfect user experience.

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Tech Trends VR

SEPTEMBER 19, 2019

Neither Microsoft, Magic Leap nor others have announced when their consumer versions will be available. Enterprise Continues Growth Trajectory: For software, the main growth is in enterprise solutions and content creation tools across multiple sectors, including automotive, pharmaceutical, and healthcare, among others.

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ARPost

JULY 13, 2020

AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare. Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap.

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The Ghost Howls

APRIL 26, 2021

Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap. Magic Leap won’t pursue anything that isn’t aimed at getting more enterprise deals. Top news of the week.

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ARPost

APRIL 17, 2023

See Also: AWE 2023 Is Right Around the Corner They will be able to test various gadgets, discover content trends, and attend insightful keynote presentations. From C-suite leaders, to department leaders and professionals, Industrial IMMERSIVE Week brings together seasoned specialists and decision-makers.

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Tech Trends VR

AUGUST 12, 2019

We will be joined by Michael Haddad (Augmented Beauty US Director, L’Oréal), Jasper Krog (Senior Global Digital Innovation Manager, NIVEA), Max Andaker (Digital Innovation Manager, Nestlé Silicon Valley Innovation Outpost), Cathy Hackl (Enterprise Director, Magic Leap) and Terry Schussler, Director, Immersive Technology, Deutsche Telekom).

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AR Insider

SEPTEMBER 4, 2019

If that name sounds familiar, it’s because EVOX Images isn’t a newcomer in the automotive space. The company has been working in automotive photography, by capturing HD car images for commercial use, for two decades. On the dealer side, the biggest barrier to adoption for RelayCars has been a lack of actual inventory on dealer lots.

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XR Today - Mixed Reality tag

MARCH 17, 2023

Automotive companies use VR environments to build new vehicles while embedding AR technology into their navigation systems. Magic Leap Like Microsoft, Magic Leap is making significant progress in the MR and AR worlds with its innovative, business-focused technology. Predicted to grow to a value of around $98.74

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Tech Trends VR

AUGUST 30, 2019

With NIVEA, L’Oreal, Deutsche Telekom, Nestlé and Magic Leap. With Charlie Fink, HP, Black Box VR and VRstudios. AR for Consumer Engagement & Retail – From Fun Feature to Daily Essential. Get access to the webinar recordings page here to listen back to any of the above discussions surrounding how VR is changing the future.

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ARPost

MARCH 24, 2020

Amazon has a system, Microsoft has a system, Magic Leap has a system. See Also: Augmented Reality’s Surprising First Frontier: The Automotive Industry. “ Spatial Computing and AR as an Operating System. One of the biggest potential problems regarding the AR Cloud has to do with compatibility.

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AR Insider

FEBRUARY 20, 2020

David Golembiewski: Director of Enterprise Sales – Automotive & Manufacturing Magic Leap . It’s projected that by 2020 “there will be more than a billion people who could have an AR experience with their own devices.”6

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XR Today - Mixed Reality tag

OCTOBER 12, 2022

Shen Ye, Global Head of Products at HTC, Lisa Watts, Vice President of Product Marketing and Developer Programmes at Magic Leap , and Fraser Bowie, Chief Product Officer for NuEyes Technologies spoke at a panel discussion on the adoption of such technologies. Knowledge Capturing.

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VRScout

JANUARY 23, 2019

Lyft drivers would access this information through an AR headset, such as a Microsoft HoloLens, Google Glass, or Magic Leap, which would place the digital content directly in the view of the Lyft driver, or through an AR enabled smartphone. You could also use your own smartphone or any type of wearable AR device to find them yourself.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

On the other hand, firms like Magic Leap and XREAL are receiving millions in funding to potentially leapfrog the forecasted success of Apple’s Vision Pro. He explained that MR displays from vendors such as Magic Leap and HoloLens may not replace classic AR in the short term “because of some regulations and safety aspects.”

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XR Today - Mixed Reality tag

DECEMBER 16, 2022

Trainees could use Microsoft HoloLens 2 and Magic Leap headsets, as well as tablets and smartphones for the platform. Similar solutions have surfaced in the automotive industry, with Audi-backed VR entertainment firm holoride debuting its latest system. The 10-week course instructed aviation staff on using its Manifest platform.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Companies like Varjo, Magic Leap, Meta Platforms, Pico Interactive, Lenovo, and HTC VIVE have entered the industrial XR space to create solutions tailored to professionals with complex requirements. Additionally, automotive firms have begun leveraging VR to design and test cutting-edge vehicle models.

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Peter Graham

AUGUST 1, 2019

’ Lenovo will be hosting an important keynote address, Magic Leap will be providing a ‘Getting Started Guide’ for developers; Microsoft will be holding a session called ‘Modeling Reality: How do we build a map and a stateful model of reality? AWE EU 2019 takes place from 17th – 18th October 2019.

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VRScout

SEPTEMBER 19, 2016

One of the world’s largest producers of steel, they also manufacture systems and parts for the automotive industry as well as escalators and elevators. Based in Germany, ThyssenKrupp is a European national conglomerate that just announced a partnership with the Microsoft Hololens. AppleEyes, anyone? MONEY, MOVES, AND FUNDING.

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XR Today - Virtual Reality

MARCH 19, 2024

To empower workers with Omniverse digital twin creation and immersive collaboration, NVIDIA is introducing CloudXR APIs and Graphics Delivery Network (GDN) frameworks to democratise XR content creation for use cases such as warehouse and automotive design and notably allowing headsets such as the Apple Vision Pro to run the service.

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Peter Graham

OCTOBER 9, 2019

Product Manager, Mixed Reality & HoloLens, Microsoft ; Kerim Ispir, COO, RE’FLEKT ; and Juergen Lumera, Automotive Service Solutions, AR Product Management & Innovation, Bosch. Main Stage: An AR/VR Ecosystem: The Triangle of Hardware, Software Platform and Solution | Fireside chat with Michael Zawrel, Sr.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. Today’s AR devices no longer resemble something in an automotive shop, but rather a device on a bedside desk. AR’s Humble Origins.

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XR Today - Mixed Reality tag

MAY 18, 2023

BMW Group USA has teamed up with Meta Platform’s Reality Labs division to develop an automotive virtual and mixed reality (VR/MR) solution. Meta-BMW Automotive XR Use Case The proof-of-concept (PoC) prototyping aimed to solve several major technical challenges with camera and motion sensors.

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EnterpriseWear

JANUARY 10, 2019

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. I can see Magic Leap finding a niche in B2C use cases, which would increase consumer exposure to wearable AR beyond in-store retail apps and social media.

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The Ghost Howls

AUGUST 1, 2020

Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on. He says that one company doing well in this sense is Tesla, which is making bold moves in the automotive space, disappointing many existing car owners.

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ARVR

MARCH 25, 2021

The Exciting Applications of AR and VR in Automotive 4. The Last Light © Magic Leap Studios “In this richly imagined spatial story, a young woman travels home to deal with a difficult family situation, reliving childhood memories throughout her journey. Runtime : ~40 Minutes Supported Platforms : Magic Leap Price : FREE!

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XR for Business Podcast

JUNE 29, 2019

It wasn’t quite like the demand Magic Leap or HoloLens, where the holograms were in a positional space; it was more this heads-up display to give you almost, like, superpowers. Vuzix and Magic Leap. On the mixed reality side, you have HoloLens and Magic Leap, and those can give you full spatial computing.

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XR for Business Podcast

JUNE 29, 2019

It wasn’t quite like the demand Magic Leap or HoloLens, where the holograms were in a positional space; it was more this heads-up display to give you almost, like, superpowers. Vuzix and Magic Leap. On the mixed reality side, you have HoloLens and Magic Leap, and those can give you full spatial computing.

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The Ghost Howls

FEBRUARY 18, 2021

The expected initial selling price is about $1,500, and we are expecting it will drop to under $1,000 once the quantity goes higher , this is quite low compared with Magic Leap or Hololens ‘ $3,000 price given the performance comparison. What is the expected price? What is the feedback your customers are giving you?

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XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s really interesting; in the automotive world, you have very discerning clients. Alan: Yeah?

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XR for Business Podcast

JULY 12, 2019

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s really interesting; in the automotive world, you have very discerning clients. Alan: Yeah?

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XR for Business Podcast

AUGUST 7, 2019

Bob: I know that’s one of the main reasons why the automotive industry is one of the very early, big adopters and investors in the hardware and software. And when you hit on automotive, I was like, “wow. Personally, I have some concerns about the cost of the Hololens and the Magic Leap devices at this time.

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