AR Insider

AUGUST 26, 2022

The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we're summarizing and synthesizing the top AR updates for our XR Talks series. continuing this week with Google. This post appeared first on AR Insider.

AR 388

AR Google Conference 388

AR Insider

JULY 5, 2022

AR marketing is one segment of the broader AR space that's gaining considerable traction and revenue generation. How is Google – king of the online ad world – cultivating AR marketing? This post appeared first on AR Insider. We dive in.

AR 396

AR Google Trends 396

VRScout

JULY 19, 2022

Keep a look out for Google’s AR glasses next time you’re out for a stroll. This past January, reports began circulating that Google was in the development of its own augmented reality (AR) glasses that enable wearers to blend virtual graphics with the real world. Image Credit: Google.

AR 461

AR Google Augmented Reality United States 461

VRScout

MAY 22, 2023

Who needs a monitor when you have your own pair of tethered AR glasses? Instead of a conventional computer monitor, you view content using tethered augmented reality (AR) glasses. “Meanwhile, augmented reality (AR) is full of potential and promise, but is yet to find its daily use case.

AR 459

AR Augmented Reality Google Technology 459

AR Insider

JULY 1, 2022

In all the excitement around Google's AR glasses concept at the I/O conference, a notable AR update was overshadowed: the Geospatial API. This post appeared first on AR Insider. We dive into the dynamics in this week's XR Talks.

AR 393

AR Google Conference 393

ARVR

JANUARY 2, 2023

Like many emerging technologies, AR is feeling its way around and growing into its own skin. One of those opportunities showing early promise is AR shopping. We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. But how does AR play in? AR now joins that effort.

AR 243

AR Google Real Estate Virtual Reality 243

AR Insider

MAY 13, 2022

What were the AR-based highlights at Google's I/O developer conference? We break down the keynote and pull out all the AR components and their strategic takeaways for this week's XR Talks. This post appeared first on AR Insider.

AR 367

AR Google Conference 367

AR Insider

APRIL 6, 2022

After covering Snap, Pinterest and Shopify in earlier parts of this series, What's Google doing in AR shopping? For one, it's using its gravitational pull to incubate and accelerate AR. This post appeared first on AR Insider. We examine. .

AR 388

AR Google Trends 388

AR Insider

MAY 3, 2023

Apple's App Clips – along with Google's counterpart Instant Apps – lets users launch app-like experiences without the download. This is broader than AR, but could it emerge as a go-to AR delivery system? This post appeared first on AR Insider.

AR 349

AR Apple Google Trends 349

AR Insider

MAY 15, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Google I/O, Niantic's latest, and all the news from the spatial spectrum. This post appeared first on AR Insider.

Google 384

Google AR Trends 384

Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

AR 360

AR Google Holography Magic Leap 360

ARVR

DECEMBER 6, 2022

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. Part of that includes its AR navigation feature known as Live View. And its latest update is to make Live View more searchable (it is Google after all). Google has its eye on that prize.

AR 246

AR Google San Francisco Virtual Reality 246

VRScout

MARCH 28, 2023

Rokid adds yet another addition to its lineup of portable AR hardware. Rokid, a human-computer interaction technology company, is back with yet another pair of advanced augmented reality (AR) glasses that could replace your current home theater setup. For more information about the company’s lineup of AR glasses visit Rokid.com.

AR 405

AR Entertainment Augmented Reality Hardware 405

VRScout

MAY 11, 2023

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? For more information visit playperidot.com.

AR 443

AR Gaming Augmented Reality Simulation 443

VRScout

DECEMBER 14, 2020

Google has expanded its lineup of 3D animals available via Google Search with 50 new creatures. In a video released on Twitter, the company showcases just a handful of the augmented reality animals now accessible via the Google app and compatible Chrome browsers. There are 50 new AR animals to discover on Search.

AR 542

AR Google Augmented Reality Australia 542

Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

AR 343

AR Google Magic Leap Microsoft 343

Road to VR

JULY 20, 2022

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. The company says in a blog post that it plans to to test AR prototypes in the real world as a way to “better understand how these devices can help people in their everyday lives.”

AR 308

AR Google Augmented Reality Apple 308

VRScout

DECEMBER 10, 2020

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone.

AR 488

AR Google Video Filming 488

AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

AR 406

AR Google Real Estate Apple 406

VRScout

DECEMBER 14, 2022

2-D, Russel, Murdoc, and Noodle are back and bigger than ever. Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars.

AR 477

AR Augmented Reality New York City Immersion 477

Road to VR

MAY 22, 2023

A report from the Financial Times maintains Meta is currently in talks with AR headset creator Magic Leap to strike a multiyear deal, which could include intellectual property licensing and contract manufacturing of AR headsets in North America.

Magic Leap 343

Magic Leap AR Saudi Arabia Augmented Reality 343

ARVR

MARCH 16, 2023

Though AR continues to be challenged in gaining mainstream consumer traction, there are some bright spots as it gradually builds. Specifically, revenue continues to gain momentum in mobile AR categories like marketing & advertising, commerce, and enterprise productivity. Google Lens) operates on 2.8 billion in 2026.

AR 246

AR Virtual Reality Google Software 246

Road to VR

MAY 11, 2023

Google has announced an upcoming AR game, Space Invaders: World Defense , which is built as a showcase of the company’s latest AR tool. Over the last few years Google has been steadily working on its AR developer toolset, ARCore.

AR 276

AR Tools Unity Google 276

VRScout

JUNE 7, 2021

This latest update also introduces AR walking directions to the navigation app. AR navigation is expected to arrive this September alongside a slew of other updates as part of iOS 15. As previously mentioned, Apple Maps’ AR navigation works similar to Google Maps Live View. Image Credit: Apple. Image Credit: Apple.

AR 545

AR Apple Google Conference 545

ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. Naturally, the report specifically mentioned Google Lens. How Retailers Approach AR.

AR 413

AR Augmented Reality Survey Google 413

AR Insider

JULY 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A s AR continues to slog through the trough of disillusionment, one bright spot is advertising. Brand spending on AR ads is on track reach $1.41 Brand spending on AR ads is on track reach $1.41

AR 400

AR Google Immersion Simulation 400

AR Insider

MARCH 18, 2021

W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation. The battle is on. We discuss the implications.

AR 296

AR Google Augmented Reality Video 296

Next Reality AR

MAY 18, 2021

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps.

AR 310

AR Augmented Reality Google Conference 310

ARVR

MARCH 17, 2023

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. The common refrain is that these technologies are Google killers. However, there’s just one issue with that take: Google is better positioned than anyone for AI. In other words, where can I buy it locally?

AR 130

AR Google Machine Learning Virtual Reality 130

AR Insider

MARCH 20, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at SXSW takeaways, Google's AR fall and Apple's AR rise. This post appeared first on AR Insider.

Apple 305

Apple Google AR Trends 305

VRScout

MARCH 1, 2023

It’s been rumored that Samsung is working on a smart ring that can be used in tandem with a pair of custom augmented reality (AR) glasses, and based on a recently uncovered trademark filing by Samsung registering the names “Galaxy Ring” and “Galaxy Glasses,” it appears as though the gossip could be true.

Samsung 313

Samsung AR Augmented Reality Wearables 313

AR Insider

FEBRUARY 6, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at big moves from Meta, Google, Samsung, Qualcomm and several others. This post appeared first on AR Insider.

Sony 369

Sony Google AR Samsung 369

ARPost

APRIL 11, 2023

AR and VR are two of the most promising technologies of the modern era. While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use. They are: 1. billion by 2024.

AR 410

AR Trends Virtual Reality Immersion 410

ARPost

NOVEMBER 14, 2022

Last week saw Zappar’s second annual AR Pioneers event. Everyone is invited as this is all about our continued mission to democratize AR. It’s a chance to give back to the AR community.”. Zappar started developing a Google Cardboard-inspired MR headset in 2016. The Next Generation of AR Creative Tooling.

AR 405

AR Tools Hand tracking Gaming 405

VRScout

DECEMBER 5, 2022

The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California. 70,000 fans can now participate in shared AR experiences during live games using their smartphone devices.

AR 414

AR Los Angeles Augmented Reality Immersion 414

VRScout

MAY 26, 2022

Tokyo, Japan is just the latest major city to receive official support for AR walking guidance. It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. Image Credit: Alta Distance.

AR 491

AR Apple Augmented Reality San Francisco 491

VRScout

MARCH 7, 2023

Almost a year after its initial reveal, Pokémon GO creator Niantic is set to launch its latest location-based augmented reality (AR) game for smartphones, Peridot. Those interested can pre-register now via the App Store and Google Play. Explore the real world to breed new and fantastic creatures.

AR 436

AR Gaming Augmented Reality Google 436