AR Insider

FEBRUARY 22, 2023

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. But it may be better positioned for AI than anyone, including merging it with some of its key AR initiatives. This post appeared first on AR Insider. We examine the evidence.

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AR Insider

JANUARY 31, 2024

Google's latest AI infusions take Google Lens – a product with AI already at its core – and makes it more intelligent. This post appeared first on AR Insider. How big a part will Lens play in the future of search?

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AR Insider

JULY 5, 2022

AR marketing is one segment of the broader AR space that's gaining considerable traction and revenue generation. How is Google – king of the online ad world – cultivating AR marketing? This post appeared first on AR Insider. We dive in.

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Google AR Trends 342

VRScout

DECEMBER 14, 2020

Google has expanded its lineup of 3D animals available via Google Search with 50 new creatures. In a video released on Twitter, the company showcases just a handful of the augmented reality animals now accessible via the Google app and compatible Chrome browsers. There are 50 new AR animals to discover on Search.

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AR Insider

AUGUST 26, 2022

The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we're summarizing and synthesizing the top AR updates for our XR Talks series. continuing this week with Google. This post appeared first on AR Insider.

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ARVR

JANUARY 2, 2023

Like many emerging technologies, AR is feeling its way around and growing into its own skin. One of those opportunities showing early promise is AR shopping. We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. But how does AR play in? AR now joins that effort.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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AR Insider

NOVEMBER 30, 2022

Google's latest geo-local AR play lets users hold up their phones to a given streetscape to search and discover nearby businesses. This post appeared first on AR Insider. Think of it as a visual intelligence layer for your urban adventures.

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AR Insider

FEBRUARY 22, 2024

This week on Reality Bytes, we get creative with OpenAI’s SORA, pick the (innovation) MVP of the NBA All-Star Weekend, and demo the all-powerful Google Gemini Advanced, kind of. This post appeared first on AR Insider.

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Google AR 360

AR Insider

JULY 1, 2022

In all the excitement around Google's AR glasses concept at the I/O conference, a notable AR update was overshadowed: the Geospatial API. This post appeared first on AR Insider. We dive into the dynamics in this week's XR Talks.

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Google AR Conference 339

Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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AR Insider

MAY 13, 2022

What were the AR-based highlights at Google's I/O developer conference? We break down the keynote and pull out all the AR components and their strategic takeaways for this week's XR Talks. This post appeared first on AR Insider.

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Google AR Conference 314

VRScout

DECEMBER 10, 2020

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone.

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AR Insider

JULY 28, 2023

captions for the real world – represents the convergence of AI and AR. This post appeared first on AR Insider. Visual search – a.k.a. This is the topic of a recent ARtillery Intelligence report and the focus of the latest episode of ARtillery Briefs.

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Road to VR

JULY 20, 2022

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. The company says in a blog post that it plans to to test AR prototypes in the real world as a way to “better understand how these devices can help people in their everyday lives.”

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AR Insider

APRIL 6, 2022

After covering Snap, Pinterest and Shopify in earlier parts of this series, What's Google doing in AR shopping? For one, it's using its gravitational pull to incubate and accelerate AR. This post appeared first on AR Insider. We examine. .

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AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

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Google AR Real Estate Data 376

AR Insider

DECEMBER 8, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at X's Grok, Google Gemini and lots of AI action. This post appeared first on AR Insider.

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Google AR Trends 342

AR Insider

DECEMBER 14, 2023

Google, and look to the future of AI with the EU. This post appeared first on AR Insider. This week on Reality Bytes, we raid Twitch with Mountain Dew, discuss the results of Epic v.

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ARVR

DECEMBER 6, 2022

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. Part of that includes its AR navigation feature known as Live View. And its latest update is to make Live View more searchable (it is Google after all). Google has its eye on that prize.

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AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. This post appeared first on AR Insider. Its latest move involves collecting 3D mapping data while people use Apple Maps.

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Apple AR Data Google 361

ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. Naturally, the report specifically mentioned Google Lens. How Retailers Approach AR.

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Survey Google AR Augmented Reality 421

Next Reality AR

MAY 18, 2021

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps.

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Google AR Augmented Reality Conference 310

AR Insider

SEPTEMBER 11, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple and Google's AI moves, and Nintendo VR rumors. This post appeared first on AR Insider.

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Google Apple AR Trends 316

AR Insider

OCTOBER 3, 2023

After examining Google and Snap's visual search efforts in earlier parts of this series, how does Pinterest compare? This post appeared first on AR Insider. Its visually-oriented discovery engine could be a perfect match for visual search.

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Google AR Trends 372

AR Insider

SEPTEMBER 7, 2023

This week on Reality Bytes, we go to school with ChatGPT, pair Alexa together with Google Assistant, and discuss the resurrection of LimeWire. This post appeared first on AR Insider.

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AR Insider

NOVEMBER 2, 2023

This week on Reality Bytes we discuss AI-infused ads with Google, get into the mix with TikTok, and walk a mile in someone else’s skin. This post appeared first on AR Insider.

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AR Insider

MARCH 18, 2021

W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation. The battle is on. We discuss the implications.

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Next Reality AR

MARCH 11, 2021

Museum curators typically frowned upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality. The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own audio art.

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VRScout

JANUARY 21, 2022

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. Image Credit: Google Inc.

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AR Insider

JULY 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A s AR continues to slog through the trough of disillusionment, one bright spot is advertising. Brand spending on AR ads is on track reach $1.41 Brand spending on AR ads is on track reach $1.41

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AR Insider

JULY 25, 2023

Local search represents a sizable portion of Google’s revenue. This is because local modifiers like "near me" are strong user intent signals. How does this drive Google's geolocal AR ambitions? This post appeared first on AR Insider.

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Google AR Trends 320

The Ghost Howls

MAY 16, 2022

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Image by Google). Google performs interesting AR news at I/O conference.

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Google AR Unity Tips 492

AR Insider

JULY 3, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the latest move from Google, Niantic and others. This post appeared first on AR Insider.

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Google AR Trends 283

AR Insider

MAY 15, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Google I/O, Niantic's latest, and all the news from the spatial spectrum. This post appeared first on AR Insider.

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Google AR Trends 330

AR Insider

NOVEMBER 3, 2023

Google's new Beauty ads embolden its ongoing AR ad ambitions in a fitting category: cosmetics. This post appeared first on AR Insider. What's behind this move, and the search giant's broader play to future proof its core business with immersive marketing?

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Next Reality AR

MARCH 30, 2021

The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.

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