HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

Google 263

Google Wants To Deliver World-Scale AR Using Google Maps

VRScout

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. .

Google 360
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Google Adds 50 New AR Animals To Google App & Chrome

VRScout

Google has expanded its lineup of 3D animals available via Google Search with 50 new creatures. In a video released on Twitter, the company showcases just a handful of the augmented reality animals now accessible via the Google app and compatible Chrome browsers.

Google 380

Google to Publicly Test AR Prototypes Starting in August

Road to VR

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. ” Some of the key areas Google is emphasizing are things like real-time translation and AR turn-by-turn navigation.

Google 195

Google Acquires MicroLED Startup Raxium to Bolster AR Ambitions

Road to VR

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky.

Google 224

Google Will Soon Begin Testing Its AR Prototypes In Public

VRScout

Keep a look out for Google’s AR glasses next time you’re out for a stroll. This past January, reports began circulating that Google was in the development of its own augmented reality (AR) glasses that enable wearers to blend virtual graphics with the real world.

AR 318

Google & Red Bull Launch AR-Enhanced On-Demand Video Experience

VRScout

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone.

Google 326

How is Google Cultivating AR Marketing?

AR Insider

AR marketing is one segment of the broader AR space that's gaining considerable traction and revenue generation. How is Google – king of the online ad world – cultivating AR marketing? This post appeared first on AR Insider.

Google 122

Google Adds Sports Athletes to AR Search, Includes Virtual Street Signs in Live View AR in Google Maps

Next Reality AR

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps.

Google 272

XR Talks: Google Scales Up Geospatial AR

AR Insider

In all the excitement around Google's AR glasses concept at the I/O conference, a notable AR update was overshadowed: the Geospatial API. This post appeared first on AR Insider.

Google 121

Google’s New ‘Labs’ Team Brings AR/VR, Project Starline & Area 120 Under a Single Roof

Road to VR

Before taking the reigns of Google Labs, Bavor led the company’s AR/VR team where he oversaw the 2016 launch of its Android-based Daydream VR platform. News clay bavor google google ar google starline google vr

Google 243

Google Poly Is Shutting Down

VRScout

Google has instructed users to download their personal libraries before June 30, 2021. VR content creators woke up today with a shocking email from Google stating that the company would be shutting down their 3D model sharing platform Google Poly. Google Poly is shutting down!!

Google 346

Google Reportedly Working On Its Own Mixed Reality Glasses

VRScout

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography.

Google 393

Apple Maps Update Introduces AR Navigation

VRScout

This latest update also introduces AR walking directions to the navigation app. AR navigation is expected to arrive this September alongside a slew of other updates as part of iOS 15. As previously mentioned, Apple Maps’ AR navigation works similar to Google Maps Live View.

Apple 427

Google Gifts 5G Android Smartphones with 'the Mandalorian' AR App

Next Reality AR

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.

Google 292

Google I/O: The AR Angle

AR Insider

What were the AR-based highlights at Google's I/O developer conference? We break down the keynote and pull out all the AR components and their strategic takeaways for this week's XR Talks. This post appeared first on AR Insider.

Google Rolls Out New AR Features For Its Lens App

VRScout

While VR technology may have been absent at this year’s I/O Developer Conference in Mountain View, California, Google did reveal several AR and machine learning-based updates coming soon to Google Lens. For example, by activating Google Lens and aiming the camera at a written foreign language (Lens can detect 100 different dialects), the app will instantly detect the language presented and layer a translation directly on top of the original. Image Credit: Google.

Google 259

AR and Shopping Collide, Part IV: Google

AR Insider

After covering Snap, Pinterest and Shopify in earlier parts of this series, What's Google doing in AR shopping? For one, it's using its gravitational pull to incubate and accelerate AR. This post appeared first on AR Insider.

Google 120

Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15

Next Reality AR

Mobile augmented reality for iOS via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

Google 220

Google's AR Glasses Could Finally Put Glass To Rest

Slashgear

Google doesn't have the best history with augmented reality glasses, but a new prototype revealed at Google I/O 2022 may finally right the AR ship.

Google Reveals Glass Enterprise Edition 2 AR Headset

VRScout

Earlier today, Google announced the latest addition to its Google Glass hardware line-up with Google Glass Enterprise Edition 2. The company promises the new AR headset will help businesses increase the efficiency of its employees by offering them hands-free access to a world of information in real-time. Here’s a detailed spec breakdown of the Google Glass Enterprise Edition 2 headset: SoC — Qualcomm Quad Core, 1.7GHz, 10nm. Image Credit: Google.

Google 273

Google Brings Web-based AR to Chrome in Latest Beta

Road to VR

Last week Google released a beta of Chrome 81 for Android, Chrome OS, Linux, macOS, and Windows, which means a stable version is just around the corner. One of the most important updates to arrive in Chrome 81 is the ability to use web-based AR apps. Image courtesy Google.

Google 234

Google Unveils ARCore Depth API to Make AR More Natural & Interactive

Road to VR

Shahram Izadi, Director of Research and Engineering at Google, says in a blog post the new Depth API now enables occlusion for mobile AR applications, and also the chance of creating more realistic physics and surface interactions.

Google 267

Google Arts & Culture Drops AR Synth Exhibit That You Can Play

Next Reality AR

The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own audio art.

Google 296

Google Maps Expands Live View AR Navigation Capabilities to Airports & Shopping Malls

Next Reality AR

The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.

Google 284

The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Image by Google).

Google 346

The XR Week Peek (2022.07.25): Google to test AR glasses in the wild, Pico 4 spotted, and more!

The Ghost Howls

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild.

Google 326

Google Rebrands AR Stickers as Playground; Introduces 3D AR Animation

VRScout

While there wasn’t much news on the VR front from Google at today’s New York hardware event except from learning that the new Pixel 3 and Pixel 3XL are compatible with Daydream View VR headsets, Google did introduce a new slate augmented reality (AR) stickers that will have you taking selfies with Iron Man. Dubbed Playground, the new mode in the Pixel camera is a rebrand of its AR stickers that launched with the Pixel 2 roughly a year ago.

AR 241

Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens

Next Reality AR

This week, Apple unveiled its own version of Google Lens in the form of Live Text.

Google 200

Google Teases New AR Features Coming To Google Maps & Lens

VRScout

Google VR becomes Google AR & VR as the company uses its annual I/O event to tease a new wave of augmented technology. Google wasted no time at this years Google I/O Developer Conference , diving head first into some truly jaw dropping projects that are making their way to our devices. So much so that that the company has officially changed its title of Google VR to Google AR & VR. Image Credit: VRScout / Google AR & VR.

Google 206

Google Adds New AR Galleries & Audio Guided Tour to Arts & Culture App

Next Reality AR

And that's what you get with the Google Arts & Culture app, which adds three new Pocket Galleries with world-famous masterpieces, one of which emulates guided tours in real-world museums.

Google 289

Google Maps AR Navigation Rolls Out On iOS & Android Devices

VRScout

Navigate your way through unfamiliar locations using AR overlays. Live View, a new navigation feature that adds AR overlays to the Google Maps experience, has officially begun rolling out on iOS and a wider variety of Android devices. Originally announced over a year ago during the 2018 Google I/O conference, Live View launched as a closed beta in February before becoming available on Google Pixel phones at Google I/O 2019 this past May.

Google 195

Google Launches TensorFlow 3D Using LiDAR & Depth Sensors for Advanced AR Experiences

Next Reality AR

Radar made a brief cameo via Project Soli in Google Pixel 4.

Google 311

Back To The Moon Is The First Google Doodle Available In All Realities

VRScout

Step into the world of French illusionist and film director Georges Mélíès in AR, VR, or standard video. Back to the Moon is a beautifully animated experience that pushes the boundaries of AR storytelling. Image Credit: Google.

Google 368

Facebook Patent Teases AR Fedora, Visor, And Cowboy Hat

VRScout

Earlier this week, the United States Patent & Trademark Office published a new patent filed by Facebook back in 2019 that showcases a “unique” type of AR headgear. This semitransparent lens could be folded up and down by the user, allowing easy access to AR content.

AR 343

Spatial Beats: Google, Apple & Meta

AR Insider

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple's latest AR rumors, Google Glass' second coming and Meta's legal challenge. This post appeared first on AR Insider.

AR 121

Google Adds Raw Depth API to Improve Spatial Awareness & Depth Data for Android AR Apps

Next Reality AR

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

Data 253