Magic Leap is Selling Its First AR Headset for Just $550

Road to VR

It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550. Image courtesy Magic Leapgic leap. AR Headset News magic leap magic leap 1 magic leap one

Report: AR Startup Magic Leap is Looking for a Buyer

Road to VR

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. In the company’s defense, Magic Leap has been spinning its fair share of plates.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The XR Week Peek (2021.10.19): HTC launches Vive Flow, Magic Leap 2 announced, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap 2 has been teased. Magic Leap is back: CEO Peggy Johnson has just unveiled in a post on the company blog the Magic Leap 2 , the new version of the AR glasses from the company in Florida.

Magic Leap Reportedly Exploring The Possibility Of $10 Billion Sale


Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. Feature Image Credit: Magic Leap.

Magic Leap Founder Rony Abovitz to Step Down as CEO

Road to VR

Magic Leap pivoted to the enterprise space recently after an extended lukewarm reception by consumers for its $2,300 AR headset. I have been leading Magic Leap since 2011 (starting in my garage). Image courtesy Magic Leap.

Microsoft Exec Peggy Johnson to Take Over as CEO of Magic Leap

Road to VR

Peggy Johnson, Microsoft’s Executive VP of Business Development, is slated to take the reins as the new CEO of Magic Leap, effective August 1st. The post Microsoft Exec Peggy Johnson to Take Over as CEO of Magic Leap appeared first on Road to VR.

The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. Also because the brand “Magic Leap” is not as shiny as before , when we were all expecting great things from it.

Reality Bytes: Amazon, Magic Leap & Google

AR Insider

What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider. Commentary Reality Bytes

Report: Magical Leap Sees Sluggish Sales Numbers Amidst Latest Funding Round

Road to VR

Magic Leap is one of the most well-funded startups in history, boasting $2.6 Image courtesy AT&T, Magic Leap. Furthermore, The Information maintains both Alphabet CEO Sundar Pichai and former Qualcomm exec Paul Jacobs stepped down in 2018 from the board at Magic Leap.

AR Glasses For Diabetics: Magic Leap Considers ?Glucose Monitoring? Eyewear


According to a patent released last week by the US Patent and Trademark Office, AR startup Magic Leap has begun exploring the concept of smart glasses that can “monitor glucose levels over time” along with other vitals. The patent was first filed by Magic Leap in November of last year. Since its initial foundation back in 2010, Magic Leap has developed a reputation as one of the most secretive startups within the XR industry.

Magic Leap Raises Another $502 Million, Now Totalling Nearly $2 Billion in Funding

Road to VR

Rumors from back in September of Magic Leap raising a Series D investment were confirmed today as the company revealed an additional $502 million in venture funding, led by a Singaporean investment firm Temasek, with participation from strategic and financial investors. In a recently granted patent (filed in 2015), the Magic Leap showed a small form-factor headset, that while not entirely fashionable, looks to fit the description provided to Bloomberg.

The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more!

The Ghost Howls

Image by Magic Leap). First previews show Magic Leap 2 qualities. This week some selected journalists from popular online magazines like CNET and The Verge have been able to have a preview of the upcoming Magic Leap 2 glasses.

Magic Leap CEO Teases Secret New AR Virtual Meetings App Called 'C3' Being Used Internally

Next Reality AR

Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.

Magic Leap’s AI ‘Mica’ Won’t Turn Off Your Lights, Play Your Music, or Give Directions

Road to VR

Magic Leap today released a blogpost detailing more motivation behind building Mica, the company’s upcoming AI announced at Leap Con last year. And Magic Leap doesn’t want Mica to be a run-of-the-mill AI assistant that carries out commands like “turn off the lights,” or “play something funky on Spotify,” either. SEE ALSO Magic Leap Shows off Upcoming Enterprise Apps Focused on Professional 3D Design.

First-person ‘Angry Birds’ AR Game is Coming to Magic Leap This Fall

Road to VR

Angry Birds, the mobile breakout hit, is coming to Magic Leap in a brand new game called Angry Birds FPS: First Person Slingshot. The original game of the same name has more than 100 million installs on Android, according to the Google Play store. Now, in partnership with Resolution Games, Rovio is bringing Angry Birds FPS: First Person Slingshot to augmented reality on Magic Leap this fall.

Magic Leap And Shaq Announce NBA AR App Partnership


The Florida-based Magic Leap has raised $1.9 billion from heavy hitters like Google Ventures and the Alibaba Research group. Magic Leap CEO Rony Abovitz revealed in an interview last night at the Code Media conference that the recently unveiled Magic Leap One headset will be have an application for watching basketball. The app is being produced through a partnership with Magic Leap, Turner and the NBA. News AR Magic Leap NBA Sports

Report: Magic Leap Acquires Dacuda 3D Tech

UploadVR Between Realities podcast

A recent report from Tom’s Hardware indicates Magic Leap is acquiring the 3D scanning assets of Dacuda — a company known historically for creating pocket scanners and recently for its 3D SLAM technologies. The report cites a cryptic blog post announcing Dacuda’s divestment of its 3D scanning properties and LinkedIn profiles for many Dacuda staff members that now show them as employees of Magic Leap.

Magic Leap CEO Suggests Development Milestones Met, Patent Shows Sleeker Form Factor

UploadVR Between Realities podcast

In an industry populated with giants such as Google, Facebook and Microsoft it is astounding that one of the most important names in the game is a startup known as Magic Leap. Earlier this year, Magic Leap raised an enormous round of fundraising when it pulled in $793.5 million dollars from the likes of Google, Qualcomm and China’s Alibaba group. billion valuation, Magic Leap could be one of the most valuable startups on the planet.

Magic Leap’s LEAP Con 2018 round-up: all the major announcements in only one place

The Ghost Howls

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. Magic Leap availability. Finally Magic Leap will be available in almost all the United States.

GDC 2018 ‘Day 1’ Roundup – Vive Pro Pricing, Magic Leap SDK, Nvidia RTX, and More

Road to VR

Vive Pro date and price, Magic Leap announcements, Nvidia’s real-time ray-tracing, and Budget Cuts resurfaces. The company is still heavily involved with VR development however, and are expected to present some new technology with Google at Display Week 2018 in May. Magic Leap announcements. image courtesy Magic Leap. Magic Leap has launched the SDK for the device’s Lumin OS , with support for Unity and Unreal engines.

Magic Leap Head Of Public Relations Leaves To Join Stealth Startup (Update)

UploadVR Between Realities podcast

Update: We received the following statement from Magic Leap about the departure: “Andy Fouche will no longer serve as VP of Public Relations for Magic Leap, Inc. As we sprint full steam ahead toward the launch of Magic Leap One, we are excited to have Brenda Freeman on board as our Chief Marketing Officer. A LinkedIn profile for Fouché lists him formerly in the Magic Leap position. Mixed Reality andy fouche departure Magic Leap PR

Magic Leap Mobile Companion App Revealed, iOS & Android Supported

Next Reality AR

Among a treasure trove of new developer information on the Lumin OS that Magic Leap recently published on its Creator Portal appears to be the official confirmation of the Magic Leap Mobile Companion App. Coming soon to the App Store and Google Play, minimum requirements include iOS 10.0 (and

The Future of Mixed Reality Is Much Bigger Than Magic Leap

UploadVR Between Realities podcast

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. billion in funding from investors such as Google, Andreessen Horowitz and Alibaba. More recent videos from Magic Leap do clarify that you’re looking at the actual tech, but those videos show holograms that are – perhaps unsurprisingly – fuzzier and less impressive than the earlier one. My Canadian hosts politely declined to comment on the Magic Leap news.

‘XR Casino’ Brings Cross-Platform Gambling To VR & AR


Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.”

Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. The feature, first introduced in iOS13, is designed to provide 3D imagery in major cities, similar to Google’s Street View.

Magic Leap Announces Limited Opportunity for LEAP Developer Days


Magic Leap recently announced that it will be holding LEAP Developer Days next month as part of their Leap Year Celebration. Here we’ll talk a bit about Magic Leap in general, as well as share everything we know about the LEAP Developer Days.

Magic Leap’s Making a New Headset and Someone Thinks It’s Worth Half-a-Billion Dollars

GizModo VR

Just when you thought Magic Leap had disappeared into the graveyard of failed AR headsets, the company announced today that it had raised another $500 million at a $2 billion valuation.

Spatial Beats: Magic Leap 2, Holoride & Leo

AR Insider

This week, we look at new AR and VR funding rounds, Magic Leap 2, and the latest in virtual collaboration. Magic Leap CEO Peggy Johnson says their new AR headset will arrive Q4, 2021. The lighter, slight less bulky Magic Leap 2 will double the size of its field of view.

Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art

Next Reality AR

Two new mobile apps, one from Google and another from an indie developer with ties to Magic Leap, invert the creative conceit by taking the real world and morphing it via augmented reality. First up is Weird Cuts, the latest in a line of augmented reality apps emerging from the Experiments with Google project, such as Big Bang AR, Just a Line, and Notable Women. Don't Miss: Google's ARCore Updates Bring Scene Viewer for AR on Web & Search, Improvements to Image.

Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars

Next Reality AR

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger. The RelayCars app, which is available as a free download, enables Magic Leap One users to examine a 3D model of the car from various angles in their physical space, modify its color, and view the virtual vehicle driving around the room.

Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One

Next Reality AR

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. That is what Across Realities is aiming to do with Spatiate, an app that launched on Thursday through Magic Leap World for $9.99.

Flow Immersive Comes to Magic Leap

AR Insider

It has announced that its Flow Spaces runs on the Magic Leap One, which it believes wiill transform the way that enterprises can conduct in-person meetings. This is similar to “multi-player” functionality like Google’s Cloud Anchors. This approach carries over to the Magic Leap integration by running content through Magic Leap’s Helio browser. The post Flow Immersive Comes to Magic Leap appeared first on AR Insider.

The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated.

Explore Mother Nature’s Micro Kingdoms With Magic Leap and BBC Earth Later This Year

Peter Graham

In 2018 BBC Studios and videogame developer PRELOADED teamed up with Google for a virtual reality (VR) experience called BBC Earth: Life in VR for Google Daydream. For 2019, the pair have now collaborated with Magic Leap on a mixed reality (MR) project called BBC Earth – Micro Kingdoms: Senses. BBC Earth – Micro Kingdoms: Senses has been made possible thanks to funding by the Magic Leap Independent Creator Program.

The Ghost Howls’s VR Week Peek (2019.12.16): Oculus Quest gets hand tracking, Magic Leap pivots towards enterprise and much more!

The Ghost Howls

Magic Leap pivots towards enterprise. After the disappointing sales of the Magic Leap One, finally, Magic Leap has understood that the company can’t survive targeting consumers and “creators”, and it is time to target the only sector that is bringing money: the enterprise.

Google Acquires MicroLED Startup Raxium to Bolster AR Ambitions

Road to VR

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky.

Google 253

Magic Leap abandons consumers, lays off 1,000 employees, misses opportunity go to big during pandemic

Hypergrid Business

(Image courtesy Magic Leap.). Extended reality company Magic Leap announced this week that it is abandoning the consumer market and laying off employees. I’d love to bring Zoom or Skype or Google Meet into an OpenSim environment — does anyone have this working?