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Google Partners With Magic Leap to Secure Key Tech for AR Headsets

Road to VR

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Google Teases Next Android XR Device: XREAL’s Upcoming AR Glasses ‘Project Aura’

Road to VR

Now, Google has tapped AR glasses creator XREAL to be the second with its newly unveiled Project Aura. Google announced at its I/O developer event that China-based XREAL will be the second device officially slated to run Android XR, the company’s forthcoming XR operating system currently in developer preview.

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Magic Leap Lays Off Sales & Marketing Amid Report of “last ditch” Pivot to License AR Optics

Road to VR

Storied AR headset unicorn Magic Leap has laid off its entire sales and marketing departments, making for around 75 jobs cut from its rolls. We will continue to actively support Magic Leap’s customers, developers and our large ecosystem through the Developer Support and Care teams.” The company has amassed nearly $4.5

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Magic Leap Reportedly Exploring The Possibility Of $10 Billion Sale

VRScout

Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. This did little to discourage Magic Leap, however.

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Report: AR Startup Magic Leap is Looking for a Buyer

Road to VR

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. billion since its initial Series A financing in 2014, garnering cash from the likes of Google, Alibaba, Qualcomm, and Andreessen Horowitz over the years.

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Saudi Arabia Gains Majority Stake in Magic Leap in $450M Deal

Road to VR

Saudi Arabia has taken majority share of the US-based augmented reality company Magic Leap, The Telegraph reports, widening the stake via its state-owned sovereign wealth fund with a deal amounting to $450 million. The investment puts the country’s ownership of Magic Leap over 50 percent, giving it overall majority control.

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Microsoft Exec Peggy Johnson to Take Over as CEO of Magic Leap

Road to VR

Peggy Johnson, Microsoft’s Executive VP of Business Development, is slated to take the reins as the new CEO of Magic Leap, effective August 1st. Magic Leap recently pivoted to the enterprise space after seeing lackluster success with its $2,300 AR headset, Magic Leap 1 (previously known as Magic Leap One Developer Edition).