Road to VR

MARCH 12, 2020

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. billion since its initial Series A financing in 2014, garnering cash from the likes of Google, Alibaba, Qualcomm, and Andreessen Horowitz over the years. The company’s deep pockets funded the release of Magic Leap 1, an AR headset targeted at developers, enterprise, and anyone with $2,300 to spare.

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VRScout

MARCH 13, 2020

Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. billion in 2015; companies such as Google and Alibaba Group were among those that backed the startup, making their post-money valuation around roughly $3.7 This did little to discourage Magic Leap, however.

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Next Reality AR

JANUARY 8, 2021

Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.

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Road to VR

MAY 29, 2020

Magic Leap pivoted to the enterprise space recently after an extended lukewarm reception by consumers for its $2,300 AR headset. Abovitz released a statement on the Magic Leap blog explaining the move, saying that a change in his role was “a natural next step” to bringing about the next phase of the company. I have been leading Magic Leap since 2011 (starting in my garage). Image courtesy Magic Leap.

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Road to VR

JULY 7, 2020

Peggy Johnson, Microsoft’s Executive VP of Business Development, is slated to take the reins as the new CEO of Magic Leap, effective August 1st. This comes nearly a month after co-founder Rony Abovitz announced he would be stepping down as CEO , citing the company’s need for leadership to further commercialize Magic Leap tech for enterprise. The post Microsoft Exec Peggy Johnson to Take Over as CEO of Magic Leap appeared first on Road to VR.

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VRScout

JUNE 20, 2018

According to a patent released last week by the US Patent and Trademark Office, AR startup Magic Leap has begun exploring the concept of smart glasses that can “monitor glucose levels over time” along with other vitals. The patent was first filed by Magic Leap in November of last year. Since its initial foundation back in 2010, Magic Leap has developed a reputation as one of the most secretive startups within the XR industry.

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MARCH 11, 2020

The BBC’s latest AR experiment brings exotic ants and spiders into your living room, provided you have a Magic Leap. BBC Earth – Micro Kingdoms: Senses is a collaboration between the British organization, developer Preloaded and Magic Leap itself. For the BBC, this is a continuation of the work it started with the Life in VR experience on Google Daydream a few years ago. ” Micro Kingdoms: Senses is available on Magic Leap from today.

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AUGUST 1, 2019

BBC’s next immersive experience won’t be appearing on the Oculus Rift or HTC Vive; it’s coming to Magic Leap One. Preloaded also worked with the BBC on the excellent Life in VR app for Google Daydream. This latest experience is being developed under Magic Leaps’ Independent Creator Program. Micro Kingdoms will be hitting Magic Leap later this year.

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MAY 14, 2019

Since late 2017 the company has launched a Windows VR headset , standalone Google Daydream device , its own phone-powered AR gaming platform and, in a few weeks, will help Oculus bring the Rift S to market. From the looks of it, it’s the company’s answer to both HoloLens and Magic Leap. You interact with this content using a three degrees of freedom (3DOF) motion controller similar to Magic Leap One.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch. Image courtesy AT&T, Magic Leap. Some of this talk of sales numbers undoubtedly comes down to how Magic Leap positions their technology.

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VRScout

FEBRUARY 15, 2018

The Florida-based Magic Leap has raised $1.9 billion from heavy hitters like Google Ventures and the Alibaba Research group. Magic Leap CEO Rony Abovitz revealed in an interview last night at the Code Media conference that the recently unveiled Magic Leap One headset will be have an application for watching basketball. The app is being produced through a partnership with Magic Leap, Turner and the NBA. News AR Magic Leap NBA Sports

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FEBRUARY 18, 2017

A recent report from Tom’s Hardware indicates Magic Leap is acquiring the 3D scanning assets of Dacuda — a company known historically for creating pocket scanners and recently for its 3D SLAM technologies. The report cites a cryptic blog post announcing Dacuda’s divestment of its 3D scanning properties and LinkedIn profiles for many Dacuda staff members that now show them as employees of Magic Leap.

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AUGUST 9, 2018

If you’ve had a passing interest in the technology landscape over the past four years, chances are you’ve heard mention of something called Magic Leap. With over $2 billion raised in investment and names like Google attached to it, there’s been a lot of hype about the mysterious reality-altering hardware. But there’s one question that we’ve constantly had on our minds over the past few years: what actually is Magic Leap?

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The Ghost Howls

MARCH 16, 2020

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank. Also because the brand “Magic Leap” is not as shiny as before , when we were all expecting great things from it.

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Road to VR

OCTOBER 17, 2017

Rumors from back in September of Magic Leap raising a Series D investment were confirmed today as the company revealed an additional $502 million in venture funding, led by a Singaporean investment firm Temasek, with participation from strategic and financial investors. In a recently granted patent (filed in 2015), the Magic Leap showed a small form-factor headset, that while not entirely fashionable, looks to fit the description provided to Bloomberg.

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AUGUST 8, 2018

Nearly four years after it was first teased to the world, the first Magic Leap augmented reality headset is now on sale to developers. Magic Leap One, as the device is called, can be purchased through the company’s website as a Creator Edition for $2,295. Developers have had access to Magic Leap’s software development kit (SDK) since it launched at GDC back in March. billion in funding since 2014 from the likes of Google and many more.

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JULY 31, 2018

Now the Magic Leap One , the severely hyped upcoming AR headset that no one can talk about, only has a 40 degree horizontal field of view according to uncovered developer documentation. In a world where the upcoming Leap Motion North Star headset reportedly has a 100-degree FOV and Magic Leap’s received over $2 billion in funding by comparison, 40 degrees horizontally isn’t much of a “leap” forward at all.

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FEBRUARY 12, 2018

Magic Leap is adding Axel Springer to its expansive list of investors. ” Magic Leap is currently working on a pair of AR glasses that project virtual images into real-world environments, which could have plenty of potential applications in journalism, though we’re yet to see much of anything from the content side of the company so far. Late last year the company unveiled its first headset, the Magic Leap One, which will be shipping to developers this year.

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FEBRUARY 20, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. They muse that Magic Leap probably waited too long to launch, so that by the time they did, people were both less awed by the technology, and had unrealistic expectations fueled by the company’s infamous cinematic concept videos. “We

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Road to VR

JANUARY 28, 2019

Magic Leap today released a blogpost detailing more motivation behind building Mica, the company’s upcoming AI announced at Leap Con last year. And Magic Leap doesn’t want Mica to be a run-of-the-mill AI assistant that carries out commands like “turn off the lights,” or “play something funky on Spotify,” either. SEE ALSO Magic Leap Shows off Upcoming Enterprise Apps Focused on Professional 3D Design.

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OCTOBER 18, 2017

Magic Leap remains shrouded in mystery but continues to impress investors; the company’s just raised another $502 million in a Series D round of funding. They join several other high-profile investors including Google, which helped put the company on the map in the first place. While far from confirmation, this does add weight to the rumor that we’ll see the device — named Magic Leap One — by March 2018. Magic Leap VR Industry News

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Next Reality AR

JULY 27, 2018

Among a treasure trove of new developer information on the Lumin OS that Magic Leap recently published on its Creator Portal appears to be the official confirmation of the Magic Leap Mobile Companion App. Coming soon to the App Store and Google Play, minimum requirements include iOS 10.0 (and

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Road to VR

SEPTEMBER 19, 2018

Angry Birds, the mobile breakout hit, is coming to Magic Leap in a brand new game called Angry Birds FPS: First Person Slingshot. The original game of the same name has more than 100 million installs on Android, according to the Google Play store. Now, in partnership with Resolution Games, Rovio is bringing Angry Birds FPS: First Person Slingshot to augmented reality on Magic Leap this fall.

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OCTOBER 24, 2016

In an industry populated with giants such as Google, Facebook and Microsoft it is astounding that one of the most important names in the game is a startup known as Magic Leap. Earlier this year, Magic Leap raised an enormous round of fundraising when it pulled in $793.5 million dollars from the likes of Google, Qualcomm and China’s Alibaba group. billion valuation, Magic Leap could be one of the most valuable startups on the planet.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. Magic Leap availability. Finally Magic Leap will be available in almost all the United States.

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JULY 11, 2018

Following four years of development, Magic Leap announced today that it will begin shipping the Magic Leap One Creator Edition to developers this summer — a window that began on June 21, 2018 and will end on September 22, 2018. Magic Leap’s use of the Tegra X2 means that the spatial computer’s total horsepower will be substantially ahead of the Nintendo Switch console, which uses a Tegra X1. Above: Graeme Devine of Magic Leap.

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Next Reality AR

MAY 14, 2019

Two new mobile apps, one from Google and another from an indie developer with ties to Magic Leap, invert the creative conceit by taking the real world and morphing it via augmented reality. First up is Weird Cuts, the latest in a line of augmented reality apps emerging from the Experiments with Google project, such as Big Bang AR, Just a Line, and Notable Women. Don't Miss: Google's ARCore Updates Bring Scene Viewer for AR on Web & Search, Improvements to Image.

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MARCH 7, 2018

While little is known about Magic Leap’s technology, the startup’s funding story is a little more public. Google helped transform the Florida startup into a giant of the nascent AR industry in Oct. The tech giant was part of a funding round contributing more than $500 million to Magic Leap’s plan to build all parts of a society-changing AR headset. A press release from Magic Leap notes this investment arm is “sovereign.”

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Next Reality AR

MARCH 14, 2019

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. That is what Across Realities is aiming to do with Spatiate, an app that launched on Thursday through Magic Leap World for $9.99.

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Next Reality AR

NOVEMBER 27, 2018

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger. The RelayCars app, which is available as a free download, enables Magic Leap One users to examine a 3D model of the car from various angles in their physical space, modify its color, and view the virtual vehicle driving around the room.

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DECEMBER 14, 2016

Update: We received the following statement from Magic Leap about the departure: “Andy Fouche will no longer serve as VP of Public Relations for Magic Leap, Inc. As we sprint full steam ahead toward the launch of Magic Leap One, we are excited to have Brenda Freeman on board as our Chief Marketing Officer. A LinkedIn profile for Fouché lists him formerly in the Magic Leap position. Mixed Reality andy fouche departure Magic Leap PR

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AUGUST 12, 2018

Magic Leap is taking orders for its first product, the $2,295 Magic Leap One Creator Edition augmented reality glasses. CEO Rony Abovitz has been waiting for this day for a long time — since he started Magic Leap in his garage in Florida back in 2010. He saw an explosion of expectations and hype after Google invested more than $500 million in the company, raising expectations for AR and mixed reality. Above: Magic Leap One Creator Edition.

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Road to VR

MARCH 20, 2018

Vive Pro date and price, Magic Leap announcements, Nvidia’s real-time ray-tracing, and Budget Cuts resurfaces. The company is still heavily involved with VR development however, and are expected to present some new technology with Google at Display Week 2018 in May. Magic Leap announcements. image courtesy Magic Leap. Magic Leap has launched the SDK for the device’s Lumin OS , with support for Unity and Unreal engines.

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OCTOBER 9, 2017

Magic Leaps’ augmented reality technology still remains a mystery but, whatever it ends up being, you’ll be able to read comics on it. Madefire this weekend announced a partnership with Magic Leap to release its digital comic book app on the platform at launch. Magic Leap, meanwhile, still remains shrouded in mystery.

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ARPost

FEBRUARY 28, 2020

Magic Leap recently announced that it will be holding LEAP Developer Days next month as part of their Leap Year Celebration. Here we’ll talk a bit about Magic Leap in general, as well as share everything we know about the LEAP Developer Days. Background on Magic Leap. Magic Leap is currently one of the biggest names in mixed reality. The Road to LEAP Developer Days.

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DECEMBER 16, 2016

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. billion in funding from investors such as Google, Andreessen Horowitz and Alibaba. More recent videos from Magic Leap do clarify that you’re looking at the actual tech, but those videos show holograms that are – perhaps unsurprisingly – fuzzier and less impressive than the earlier one. My Canadian hosts politely declined to comment on the Magic Leap news.

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The Ghost Howls

MAY 11, 2020

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. According to these reports, the company planned to release in 2021 the Magic Leap 2 , a device that should feature incremental improvement over the Magic Leap One , like a bigger FOV, a lighter design, and better battery management.

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