Apple’s AR Glasses Will Probably Be Powered And Controlled By Your iPhone


An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. The phone, which Apple fully controls the hardware and software for, has roughly 45% market share in the US. Apple Engineering.

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Apple Details Latest VR Optimizations Coming to macOS Mojave (10.14)

Road to VR

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple. Image courtesy Apple.

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Apple AR/VR Product to Debut in 2017, Predicts Sony’s Head of Worldwide Studios

Road to VR

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device.

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Report: Leaked Email Reveals Facebook XR Strategy, ‘Our goal is not only to win, but to accelerate its arrival’

Road to VR

We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple.

Editorial: Google’s Long-Term Strategy Could Dominate VR/AR


Google’s Blocks app and Poly service — which is initially focused on free content — is one early example of this strategy. Right now, you could download the Just A Line experimental app on Google Play or Apple’s App Store and create an AR drawing with someone else.

Is Apple Working On A VR headset?


Apple has been in the news recently and I do not mean because their iPhone sales are slowing. Apple Rumored to be hiring for VR since 2014 Apple has confirmed their recent acquisition of a company called Flyby Media, a start-up that allows phones to can "see" the world around them.

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8 Cool AR Apps to Try Now That Apple iOS 11 is Here

Road to VR

Apple’s newest iteration of the iOS mobile operating system is here, and with it comes the ability to turn your iOS 11 compatible device into an honest-to-goodness augmented reality viewer. The post 8 Cool AR Apps to Try Now That Apple iOS 11 is Here appeared first on Road to VR.

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Apple Sets Stage For VR; Shows Off Star Wars Vive Demo


Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Facebook Hires Apple Hardware Expert To Head Oculus Advancements


We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware. Tagged with: apple , facebook , oculus. VR apple facebook oculus

Apple Shows Off New AR Demos on iPhone 8


While many were pumped to see a new iPhone, Watch, and Apple TV announced at Apple’s special event from the brand-new Steve Jobs Theater in Cupertino, California, we’ve all been waiting to hear more about the company’s augmented and virtual reality efforts.

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Community Download: Are Oculus and HTC The Apple and Microsoft of VR?


For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . The technology world is always a game of rivals.

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4 Ways We Know Apple is Working on AR/VR TechIt’s too early for.


4 Ways We Know Apple is Working on AR/VR Tech It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. apple vr virtual reality

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MLB At Bat, Warhammer and The Machines AR Apps Featured At Apple’s Press Conference


Apple’s press conference today featured three augmented reality apps. While technically AR – the map is being drawn over an actual table – the rest of the game plays out much like any other mobile strategy game might. Apple AR GamingThe first, seen only for a few seconds, was Warhammer 40,000: Freeblade. While already available on the App Store, a new AR mode will allow players to watch Space Marine combat play out right in their home.

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Could DIAMONST be the 1st killer app to showcase Apple's AR Kit? Maybe with funding?

Cats and VR

Could DIAMONST by Zenko Games be the killer app to showcase Apple's AR Kit? The game will put a lot of focus on intra team and same element synergies that will allow the player to create intricate combos and strategies.

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AR+VR Weekly: 3 million PSVRs, $5 billion in XR investments & Apple smartglasses 2020?

AWE Blog

In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: 3 million PSVRs, $5 billion in XR investments and Apple smartglasses 2020?

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Apple iPhone 8, 8 Plus and iPhone X will Boost AR Market


At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. According to Bloomberg, the iPhone X, Apple’s most expensive phone ever , was one of three new models Chief Executive Officer Tim Cook showed off during an event at the company’s new $5 billion headquarters in Cupertino, California, on Tuesday. Few months ago, Apple released a development tool called ARKit that enabled developers to add AR capabilities to their apps.

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Report: VR and AR Device Market to hit $1.8 billion in 2018

Tech Trends VR

It only takes a big company like Apple to jump into the market and we could be looking at market of millions of smart glasses in no time at all,” Jijiashvili concludes. Latest forecast by analyst firm CCS Insight paints an optimistic picture of Immersive Tech adoption.

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What You Wear Matters In ‘Reign Of Cthulhu,’ A Lovecraftian AR Adventure


Clothes maketh the man and woman in Warerplai’s turn-based AR strategy game. Available for free soon on iOS & Android, Reign of Cthulhu is a mythical turn-based strategy game set within a fictional universe heavily inspired by the work of 1920’s American sci-fi/horror writer H.P.

These Are The Stocks You Could Buy To Invest In The VR Industry


Apple – NASDAQ: AAPL – AR/VR headset. AR How-to VR Amazon amd AMZN apple ar Discovery facebook FB GOOG google htc IMAX INTC Intel KRX lg MAT Mattel microsoft MSFT NASDAQ NOK nokia NVDA nvidia NYSE QCOM qualcomm samsung SNE sony starbreeze Time Warner Inc.

Did Microsoft Fix its Biggest Mistake?


To him, the whole backwards compatibility strategy was wrong. Apple never lost track of the need to update the software in-line with the hardware, and Apple users generally refresh their hardware more quickly and have historically been happier with the result.”

Disney Brings Star Wars AR Holochess to iOS Devices


The hottest strategy game from a galaxy far, far away is available on iPhone & iPad now thanks to Apple’s ARKit. Powered by Apple’s ARKit platform, the Holochess for iOS experience is identical to that found in the Jedi Challenges collection for the Mirage.

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Developing the Future of Mixed Reality

Tech Trends VR

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella.

You can now customize your new BMW i with ARKit


BMW is first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. Our products are highly emotional vehicles which customers need to experience ,” said Andrea Castronovo, BMW Group Vice President, Customer Centric Sales Strategy, MPM & Process Management. Apple Augmented Reality (AR) Auto Companies News ARKit bmw i3 Snapchat

Mixed Reality Means Business

Tech Trends VR

A survey by the Harvard Business Review and Microsoft shows that most companies are embracing immersive tech as a key part of their strategy. Immersive Technology is Becoming a Popular Business Strategy [link].

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Slowly Going The Way of the Dinosaur in Augmented Reality


In nascent markets where competition is under-developed, it’s easy to mistake modest sales growth for good strategy. Right strategy, wrong time. This is perfectly logical advice and nine out of ten experts would no doubt prescribe this strategy. The enterprise-focused hardware strategy is ultimately wrong for AR glasses because this industry will not be segmented by user types. As it did with phones, do we need Apple to rescue us from mediocre AR?

Virtual Battles on Your Coffee Table

Tech Trends VR

Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5 Mixed Reality adds a new dimension to tabletop gaming, but there’s more to this tank show-down than first meets the eye.

Will Mixed Reality as a Service be a Game Changer for Microsoft?

Tech Trends VR

Yet within Microsoft’s mixed reality strategy, hardware is only one piece of the puzzle. For companies looking to get into Immersive technologies such as VR/AR/MR/XR our Virtual Reality Consultancy services offer guidance and support on how best to incorporate these into your brand strategy.

ARwall Expands with advisory team that includes Raymond Mosco

Cats and VR

ARwall’s cumulative new talent has helped paved the way for companies including Apple, Facebook, Oculus, Microsoft Hololens, Survios, Disney Studios Technology Group, Microsoft TV and more. Mosco has held notable positions at Apple, Facebook, and Oculus.

Creating Two Sides of the Same Reality

Tech Trends VR

Project Aero will deliver a system for both developers and creatives to build simple AR scenes and experiences leveraging Apple’s ARKit. Immersive Technology turns out to be the perfect medium for ARtistic expression and exploring identity.

Magic Leap Announces First Round of Independent Creator Program Grant Recipients

Road to VR

Funkatronic Labs produced the popular VR real-time strategy game Cosmic Trip (2017) as well as the undeniably cute (and difficult) VR game Starbear: Taxi (2018).

Magic Leap Versus HoloLens — Which Is Going To Win Over Developers?


A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella.

Huge’s 2018 Holiday Gift Guide Comes With AR Easter Eggs


When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. The longest part of the entire process, according to Fridman, was getting Apple to approve their app.

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Are Publishers Ready to go Virtual?

Tech Trends VR

While much of the current focus with AR is on Apple’s ARKit and its triggerless AR, we are very keen to explore deeper with AR triggered by the page. Will we see a gold rush in the publishing industry as major players move to invest in Immersive Technologies?

Our First Look At Microsoft HoloLens 2


It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package.

ARKit Messenger App Skrite Now Lets You Teleport Around The World


The most popular free-to-use app using Apple’s ARKit right now is Skrite , according to data from SensorTower, and today Skrite Labs has announced the addition of a new feature that lets its users virtually teleport to locations around the world. Skrite recently integrated Apple’s ARKit framework, and the app has been climbing the App Store charts since its debut in June 2017.

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San Jose Sharks and Zeality Team Up For Cutting Edge VR Fan engagment content.

Cats and VR

The Sharks app is available for download now in the Apple and Google Play app stores by searching San Jose Sharks or visit “We The San Jose Sharks (@SanJoseSharks) and Zeality Inc.

All you need to know about the leaked Valve VR headset: is Half-Life 3/2 coming?

The Ghost Howls

On this sense, Valve may play on the consumers’ side with a strategy similar to the one of Facebook: they could sell the headsets at cost or below cost , hoping to earn money with the sold games.

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Power Rangers VR App Coming This Week


“Power Rangers: Zords Rising” will be available for download March 8 from the Apple App Store, GooglePlay and Gear VR. But eventually, just like having a trailer for social media or an influencer marketing strategy has become mandatory when releasing a movie, so will a VR content plan.

HTC Vive reveals Vive Pro 2.0-bundle price and Vive Enterprise advantage

The Ghost Howls

I’m a bit comparing pears with apples, I know that. But f rom a business side, this is most probably the right price to fulfill its strategy. Do you remember my first impressions review of the Vive Pro ?

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Editorial: Smartphones Won’t Be Replaced By VR And AR Headsets, Yet


Right now companies like ARM, Intel and Qualcomm are supplying the bulk of the low-power AR and VR chipsets and based on the current levels of performance and power I don’t see that changing much other than maybe Apple entering the arena with their own custom designs. Simply put, nobody is going to go out and spend upward of $900 on an Apple AR headset if they cannot get the same or better applications that they had on their smartphone.

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Magic Leap’s LEAP Con 2018 round-up: all the major announcements in only one place

The Ghost Howls

It is very important in my opinion because it shows that Magic Leap has a strategy to make people try AR for the first time in arcades , to start generating interest for the device. Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.”

Shower thoughts on the Magic Leap One

The Ghost Howls

And in the future there will be other big players like Apple , that already plans to revolutionize augmented reality, Google that for sure will want to revenge the Google Glass and Facebook , that is already experimenting with AR inside Facebook Reality Labs (Abrash has confirmed this).