Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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XR Today - Virtual Reality

NOVEMBER 7, 2023

Tencent Technology News added, “In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Further issues have surfaced due to ongoing competition with the Meta Quest 3 and upcoming Apple Vision Pro headsets. News of layoff plans also came out, but this was denied by [ByteDance].”

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AR Insider

MAY 31, 2021

This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. The Apple Worldwide Developer’s Conference begins June 7th. Apple always buries an easter egg or two in the invitation. W elcome back to Spatial Beats. XR pundits swear the glasses mean something.

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Road to VR

JANUARY 21, 2021

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .

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GizModo VR

AUGUST 14, 2020

It’s been a tough time for for Apple. Just a few weeks ago CEO Tim Cook testified under oath that his company’s app store policies—including the sky high tax that gives Apple 30% of any in-app purchases—were fair game, only to be slammed with an antitrust suit from EU authorities less than a day later. Yesterday the… Read more.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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Upload VR

JANUARY 31, 2024

Apple Vision Pro's battery has an enormous energy capacity. Thee Apple Vision Pro unboxing and review embargo was yesterday. Apple Vision Pro has a 35.9Wh (watt-hour) external tethered battery. But Quest 3's nominal voltage is 3.87V, while Apple Vision Pro's is 13V. But it didn't.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

The funding will assist Magic Leap in developing its headset portfolio to rival Apple’s upcoming Vision Pro headset and The Meta Quest 3, namely for enterprise clients. The XR headset market is poised to gain significant attention when Apple drops its product next month. Pre-orders will be open from January 19.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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XR Today - Mixed Reality tag

MARCH 27, 2024

Tencent is reportedly providing the Apple Vision Pro a much-needed bridge to the Chinese market by making some of its most popular apps available on the device. We already know that Apple is planning to release the Apple Vision Pro later this year, as Tim Cook, Apple’s CEO , confirmed to state media at the China Development Forum in Beijing.

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. (Image from the web). Bloomberg).

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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Upload VR

JANUARY 31, 2024

Resolution Games is the developer behind Game Room, a spatial board & card game collection launching on Apple Vision Pro this week. Initially spotted during the Apple Vision Pro reveal, we've known for sometime that Game Room would be a launch game but until now, very little was known about it. It's also coming to iPhone and iPad.

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Upload VR

MARCH 20, 2024

While Apple Vision Pro validated much of what Meta (formerly Facebook) did in VR over the last decade, the headset also echoes work under Google's umbrella at Job Simulator development studio Owlchemy Labs. When we first tried the Apple Vision Pro, we were like, 'yes!' With Apple, you can use Swift UI.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

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AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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AR Insider

JUNE 23, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Upload VR

DECEMBER 13, 2023

ByteDance's main hardware focus now is the development of a high-end Apple Vision Pro competitor incorporating "cutting-edge technologies", a project which Osawa reports is codenamed Swan. Pico does plan to release a refreshed version of Pico 4 however, Osawa writes, but he doesn't give any detail of what changes this new model will bring.

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Upload VR

AUGUST 30, 2022

An Apple-linked company filed to trademark ‘Reality One’, ‘Reality Pro’, and ‘Reality Processor’, Bloomberg reports. The filings come from a company called ‘Immersive Health Solutions LLC’, a company with no public presence which Bloomberg reports is linked to Apple.

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Road to VR

JANUARY 16, 2020

Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc. Huawei Technologies Co Ltd. The post Facebook Surges in U.S.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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Road to VR

FEBRUARY 14, 2019

We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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Voices of VR

FEBRUARY 21, 2024

Last Wednesday, Meta CEO Mark Zuckerberg posted a review of the Apple Vision Pro on his Instagram page where at the end he made the claim that Meta intends on being a much more open platform and ecosystem than Apple. According to my informal count, Meta has only launched around 620 official Quest apps in 4.7

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Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

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VRScout

SEPTEMBER 12, 2017

While many were pumped to see a new iPhone, Watch, and Apple TV announced at Apple’s special event from the brand-new Steve Jobs Theater in Cupertino, California, we’ve all been waiting to hear more about the company’s augmented and virtual reality efforts.

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Road to VR

NOVEMBER 21, 2017

It could be that Facebook is planning a walled-garden hardware ecosystem similar to Apple, and will be focusing their energy on the control that comes with building their standalone headsets. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. Support Voices of VR.

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Upload VR

JULY 15, 2022

Apple plans to release a “more affordable” headset in 2025, Ming-Chi Kuo claims. Ming-Chi Kuo is a TF International Securities analyst mostly known for predicting Apple products & moves over a year in advance using his supply chain sources. Kuo predicts this strategy will let Apple reach 10 million units by 2026.

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Upload VR

JUNE 10, 2022

A prominent supply chain analyst predicts Apple’s headset will launch in mid 2023. Ming-Chi Kuo is a TF International Securities analyst mostly known for predicting Apple products & moves over a year in advance using his supply chain sources. WWDC is Apple’s yearly software conference, almost always held in June.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Anand Tech

JUNE 5, 2023

As we round the corner after Computex and transition into June, it's time once more for Apple's annual World Wide Developers Conference. As always, Apple kicks off WWDC with their big keynote event, which though aimed first and foremost at developers, is also used as a venue to announce new products and ecosystem strategies.

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AR Insider

DECEMBER 8, 2020

But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye. Apple’s track record in mainstreaming emerging tech – also known as its “halo effect” – is the reason why you likely hear so much chatter about its rumored smart-glasses.

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Slashgear

MAY 18, 2022

Apple is one of the top tech companies in the world, but does that make it a good investment? It seems that depends on your investment strategy.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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