Editorial: Google’s Long-Term Strategy Could Dominate VR/AR


This article is focused on showing why Google might be best positioned to be that company. For some context, Google had acquired the creator of Word Lens more than a year before that comment was made. Last year, Google acquired Owlchemy Labs. Powered By Google.

Google’s AR/VR Chief on Ambient Computing, Conversational Interfaces, & AR/VR Strategy

Road to VR

At Google’s big October 4th press conference, the company announced a new Pixel 2 phone and a range of new ambient computing devices powered by AI-enabled conversational interfaces including new Google Mini and Max speakers, Google Clips camera, and wireless Pixel Buds.

How Google’s Latest VR Moves Are a Major Blow to Oculus’ Mobile Strategy

Road to VR

Last week at Google’s I/O 2017 developer conference the company made a number of new announcements which are very exciting for VR consumers. image courtesy Google. image courtesy Google.

Opposable’s VR Strategy ‘Salvaged’ Launches On Steam With Full Campaign


HTC Vive fans got a nice surprise yesterday when Google Earth launched for free on the headset. Salvaged , a long-in-development strategy game from UK-based Opposable Games, has just launched for the Rift on Steam Early Access at $12.99. Tagged with: Salvaged , sci-fi , strategy.

Report: Leaked Email Reveals Facebook XR Strategy, ‘Our goal is not only to win, but to accelerate its arrival’

Road to VR

We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple.

Facebook’s Leaders: The People Responsible For VR And AR Strategy


Who is determining strategy in VR/AR at Facebook? Before Andrew Bosworth, former Google executive Hugo Barra was put in charge of the VR/AR efforts. Tagged with: Andrew Bosworth , facebook , Leadership , mark zuckerberg , oculus Facebook Twitter Reddit More The post Facebook’s Leaders: The People Responsible For VR And AR Strategy appeared first on UploadVR. We’ve been following the development of VR headsets at Facebook since its acquisition of Oculus VR in 2014.

Samsung’s VR Strategy with Tom Harding, Director of Immersive Products

Road to VR

I had a chance to talk with Samsung’s Tom Harding, who is the Director of Immersive Products in charge of product strategy and bringing VR to the market. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR.

VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Google Bringing Native ‘Tango’ AR Support to Unity Later This Year.

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Google ‘Foveated Compression’ Patent Filing Published


Alphabet’s Google filed for a patent for a compression system specifically designed for frames produced by foveated rendering. The patent is seemingly based on a late 2017 paper from Google Research titled ‘Strategies for Foveated Compression and Transmission’ The project was led by Dr Behnam Bastani, who led Google’s entire VR rendering research effort. Google foveated rendering google

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Facebook F8 strategy tipped with an Oculus GO VR launch


Archive Android F8 2018 facebook google mixed reality oculus oculus rift virtual reality vr headsetA launch of Oculus GO VR may take place at Facebook’s F8 conference this year.

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Microsoft’s Mixed Reality Strategy Driven By Pioneer Who Helped Launch VR’s Renaissance


A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. His title is Director of Program Management, Mixed Reality, and he is responsible for driving the “vision strategy” for Microsoft’s Mixed Reality platform “that blends the physical and the virtual.”

Google Responds to ‘Earth VR’s’ Absence on Oculus Rift


Yesterday, Google shook up the virtual reality scene by both announcing and releasing a brand new immersive experience: Google Earth VR. UploadVR reached out to Google to ask why this strategy was implemented. Google responded by writing that, “”We want to make sure that every platform we release Earth VR for provides a great experience and that takes time. Tagged with: earth , earth vr , exclusives , exclusivity , google , google earth , google vr.

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Google Launches Social Awareness VR Initiative ‘Daydream Impact’


Google Daydream will provide organizations with VR training and equipment rentals. Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues.

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Google, Facebook and Microsoft Line Up For VR Standalone Push


Over the next two weeks we are expecting major announcements related to VR from Microsoft, Google and Facebook. In between these events Microsoft revealed its partner strategy for Windows-based tethered VR headsets. Google. Google’s Daydream View.

Google: Daydream Has ‘More Than 150 Apps’


At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far. Google unveiled the Daydream platform a year ago at I/O 2016, but the View headset only arrived in November. Like Microsoft , Google is facing an uphill battle in VR.

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Vive’s VP Of Design Claude Zellweger Leaves HTC For Google Daydream


The designer, who worked on both HTC’s smartphones and its Vive VR headset at its San Francisco office, yesterday confirmed that he was leaving the Taiwanese company to join Google, where he’ll work on the company’s new Daydream mobile VR ecosystem.

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Google’s ‘Expeditions’ Initiative is Leading Innovation in the Future of Immersive Education

Road to VR

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

Google’s Web AR Announcement Is A Boon For Advertisers


Google recently announced that it’s bringing AR technology to desktop and mobile browsers to push “augmented reality on the web, for everyone.” What’s behind Google’s announcement. Google hopes to Increase adoption and usage by removing the need to download and install an AR app.

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Google Says Global VR Search Volume Grew 400% in 12 Months

Road to VR

Google, who has now has several major VR initiatives underway, notes major gains in interest in virtual reality and 360 degree video capture and sharing. The company is now prompting brands to consider what role VR will play in their marketing strategies.

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One of the First Games Ever Shown on Vive Launches This Fall on Vive, Rift, and Windows VR

Road to VR

Arizona Sunshine developer Vertigo Games announced today that Skyworld , a top-down strategy game built for VR is coming to the Vive, Rift, and Windows VR headsets. It was an intriguing look at how a strategy game could be developed for a VR system with motion controllers.

5 Questions We Hope Will Be Answered At ‘Made By Google’ Tomorrow


Before Oculus can have its three days of fun later this week, Google will be getting its time in the spotlight at its own Made By Google press conference in San Francisco tomorrow. Namely, it’s time to learn a lot more about Google Daydream.

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10 Industries Using VR in Marketing Strategies


Now that the technology is stable and easily accessible, brands and businesses are increasingly looking to VR technology and incorporating it into their marketing strategies. It is available for free through Google cardboard.

Vive, Google, Microsoft And More To Talk At VRX 2018


The first batch of speakers, revealed this week, include Vinay Narayan; Vice President of Product and Operations at HTC Vive, Steven Kan; Head of Global Strategy for AR and VR at Google and Mike Pell; Envisioneer at Microsoft Garage. Tagged with: VRX Facebook Twitter Reddit More The post Vive, Google, Microsoft And More To Talk At VRX 2018 appeared first on UploadVR. Big speakers are being lined up for December’s VRX conference and expo in San Francisco.

Google Says Global VR Search Volume Grew 400% in 12 MonthsIt.


Google Says Global VR Search Volume Grew 400% in 12 Months It seems as if the company’s early bets are on their way to paying off. With the growing interest in virtual reality, Google is now prompting brands to consider how the new medium can be used to leverage their messages.

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Google hires former Samsung VR exec to work on DaydreamGoogle is.


Google hires former Samsung VR exec to work on Daydream Google is forming a rather hefty team within the company to tackle smartphone-based virtual reality. The latest addition to the team is Matt Apfel, a former VP of content strategy for Samsung’s Milk VR (now Samsung VR).

Google Daydream grabs HTC’s Vive design chief


It’s clearly the week for big moves in virtual reality, with HTC losing its VP of Design to Google, where he will work on Google Daydream. Archive Must Read Daydream google HTC virtual reality vr

Microsoft May Leapfrog Facebook and Google in VR With HoloLens Tracking


The system is already used on the $3,000 HoloLens, an advanced augmented reality system, but with it employed on a low-cost VR headset Microsoft may have leapfrogged efforts by both Facebook and Google, powered by Windows. “The strategy has become clear.

Tech Trends at #io18

Tech Trends VR

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. It will be interesting to contrast the latest strategy from Microsoft and Google, specially around Immersive Tech Click To Tweet.

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The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester VR

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

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Creating Immersive Learning Experiences

Tech Trends VR

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. Since 2015, Google Expeditions has brought students to places like the Burj Khalifa, Antarctica, and Machu Picchu with virtual reality (VR) and augmented reality (AR).

A look at Montana 17, a licensed VR Football experience for Google Daydream from small town Florida kid done good Damon Grow.

Cats and VR

Originally a GearVR title, Montana 17 will now be an important title for Google's Daydream VR platform. I am actually hoping Google supports the team as Superstar Games have done some excellent biz dev to get to this point. Me being really bored with the Google Daydream selections.

Pirate Adventure Game Narrows Hits Daydream This February


Described as “a roguelike strategy game that’s a little bit FTL, a little bit Sid Meier’s Pirates,” Narrows will cost $9.99 Gaming Google Daydream Narrows Pirates resolution games

Why Google Blocks is the best tool for VR gamedev ever.


Using Google Blocks and some VR magic to build virtual combat prototype arena1 The best way to design for VR is to use VR. Real world sports are based on team competition, fitness, and strategy. So how do you learn to build a game based on team competition, fitness, and strategy?

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YouTube VR Is Finally Available on Oculus Go


Google’s YouTube has now made their app available on Facebook’s Oculus Go standalone headset. Because it’s difficult to type in VR, the app provides a voice search function using Google’s best-in-class speech recognition technology, the same used in Google Home smart speakers. Go does not have it because Go uses Facebook’s own fork of Android, and does not have Google Play. Oculus Go google Youtube YouTube VR

Power and Responsibility: Highlights from Microsoft Build

Tech Trends VR

Its intelligent cloud and intelligent edge strategy is a much more compelling proposition for developers which will continue to define its corporate strategy for the next several years.”.

100 VR Games That You Should Absolutely Be Playing: Day 1


Platforms: Google Daydream. Leave it to the developers that brought us games like Age of Empires II to deliver probably the best real-time strategy game seen in VR thus far. Brass Tactics delivers on the strategy dreams many of us have had for years now.

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Pots of Gold Along VR’s Long Road: Why you should be building.


Over the last couple months, both Facebook and Google held their respective developer conferences and VR featured prominently in both. VR Facebook Google developer conference immersive tech

Is Apple Working On A VR headset?


Flyby collaborated with Google to develop software for Project Tango 3D-mapping. I t's unclear if Apple intends to complete with the likes of the Oculus Rift, Google Cardboard , Samsung Gear VR or HTC Vive.

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Take Flight in the Red Bull Air Race with Daydream—in Real Time


Red Bull is partnering with Google Daydream to create The Red Bull Air Race LIVE VR app. The app is available now in the Google Play store, but the live VR experience won’t launch until the Red Bull Air Race World Championship in Abu Dhabi in February 2018.

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HTC Vive & Lenovo Standalone Headsets to be Based on Qualcomm Reference Design, Components Detailed

Road to VR

When developing the first prototype standalone Daydream headsets, Google based their work on the Qualcomm VRDK, and, subsequently, both HTC and Lenovo’s standalone Daydream headsets will be built on the same foundation.

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These Are The Stocks You Could Buy To Invest In The VR Industry


billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush.

New Estimate Suggests Samsung Approaching 10 Million Gear VRs Sold By 2018


To our knowledge, Google has released nothing to officially give any indication of Daydream’s performance in the market since it went on sale late last year. Nevertheless, IHS Markit is forecasting sales for both Daydream from Google and Gear VR from Samsung, the latter of which is powered by software from Facebook’s Oculus. ” The estimates also take a stab at Google-built Daydream View sales, estimating 120,000 of the headsets sold in 2016 ballooning to 2.23

The Top 5 Games for Oculus Rift

Road to VR

If you haven’t played the PC or console version of Superhot (2016) before, get ready for a new take on the FPS genre with its strategy-based shooting missions. So, you just bought an Oculus Rift and you want to know what to download first (besides the free stuff).

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