ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications.

Virtual Reality 234

Virtual Reality Strategy Immersion Industry 234

AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

Wearables 326

Wearables Google AR Amazon 326

Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

Google 108

Google AR Hardware Strategy 108

The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR! Kudos to him.

Google 288

Google Virtual World Strategy Ukraine 288

Road to VR

OCTOBER 29, 2017

At Google’s big October 4th press conference, the company announced a new Pixel 2 phone and a range of new ambient computing devices powered by AI-enabled conversational interfaces including new Google Mini and Max speakers, Google Clips camera, and wireless Pixel Buds. LISTEN TO THE VOICES OF VR PODCAST.

Strategy 209

Strategy AR Google Machine Learning 209

The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Google Microsoft Ukraine Apple 410

Road to VR

MAY 26, 2017

Last week at Google’s I/O 2017 developer conference the company made a number of new announcements which are very exciting for VR consumers. Within the industry though, the announcements represent somewhat of a repositioning of industry players, one that puts Oculus’ mobile strategy in a rough spot. image courtesy Google.

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Strategy Oculus Samsung Google 250

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Samsung Google Magic Leap Microsoft 312

ARVR

APRIL 13, 2022

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

Google 130

Google AR Real Estate Trends 130

Forrester VR

MAY 18, 2023

Google I/O, Google’s annual product showcase, displayed a very strong AI focus this year. We saw little new hardware, and even with Google’s “add AI to all the things” strategy, most improvements were incremental, not groundbreaking.

Google 78

Google Strategy Hardware Virtual Reality 78

ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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Survey Google AR Augmented Reality 195

VRScout

NOVEMBER 30, 2017

Google Daydream will provide organizations with VR training and equipment rentals. Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues.

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Google Congo Case Study Training 275

Upload VR

JUNE 27, 2023

Google reportedly killed its glasses hardware project. Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor.

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Hardware Google AR Samsung 118

Digitalnauts

FEBRUARY 10, 2023

WHY ARE BUSINESSES LOOKING TO USE XR MORE IN THEIR BUSINESS STRATEGIES? Corporations and bigger names are not afraid of XR, are using it and integrating into a bigger business strategy. We see it everywhere, every day on the news there seems to be a big organisation that announces their XR or immersive strategy.

Strategy 84

Strategy Construction Education Training 84

XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

Hardware 95

Hardware Samsung Google AR 95

Road to VR

FEBRUARY 14, 2019

We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple. We need to build both.

Strategy 238

Strategy Unity Google Apple 238

Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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Software Google AR Samsung 88

Road to VR

MAY 2, 2017

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

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Strategy Unity AR Gaming 144

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Unity Google AR Magic Leap 101

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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Google Augmented Reality AR Wearables 68

Road to VR

NOVEMBER 21, 2017

I had a chance to talk with Samsung’s Tom Harding, who is the Director of Immersive Products in charge of product strategy and bringing VR to the market. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. LISTEN TO THE VOICES OF VR PODCAST. Support Voices of VR.

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Strategy Immersion Samsung Controllers 200

Anand Tech

AUGUST 3, 2020

Today Google is announcing its 2020 successor to its budget/mid-range line of phones in the form of the new Pixel 4a. Awaited since several months now, but seemingly delayed into August, the new Pixel 4a brings to the table a few key upgrades whilst offering a Google software experience at a $349 price point.

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Google Strategy Software 108

UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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Google Strategy Conference Samsung 160

UploadVR Between Realities podcast

APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. UploadVR has now confirmed Bolas’ role. .

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Strategy Microsoft Long Beach Conference 167

Anand Tech

JANUARY 22, 2021

The Pixel 5 is a change of tactic for Google, with the company opting to go the route of a lower-cost “premium” or high mid-range component configuration, rather than setting up the Pixel 5 as an all-out flagship phone.

Google 105

Google Strategy 105

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 416

UploadVR Between Realities podcast

NOVEMBER 17, 2016

HTC Vive fans got a nice surprise yesterday when Google Earth launched for free on the headset. Salvaged , a long-in-development strategy game from UK-based Opposable Games, has just launched for the Rift on Steam Early Access at $12.99. Tagged with: Salvaged , sci-fi , strategy. Now its Oculus owner’s turn for a treat.

Strategy 100

Strategy 360 Video Gaming Google 100

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

Google 59

Google Apple Latvia Retail 59

Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

Samsung 128

Samsung Google Apple Hardware 128

Road to VR

AUGUST 31, 2016

Google, who has now has several major VR initiatives underway, notes major gains in interest in virtual reality and 360 degree video capture and sharing. The company is now prompting brands to consider what role VR will play in their marketing strategies. It seems as if the company’s early bets are on their way to paying off.

Google 157

Google Virtual Reality Strategy Retail 157

Mashable VR

APRIL 26, 2022

TL;DR: The 2022 All-In-One Google Ads and Productivity Training Bundle is on sale for £22.96, saving you 98% on list price. The Google suite puts endless organisational tools at your fingertips, but if you work alone or are just starting a business, who's going to teach you how to operate and take advantage of these tools?

Training 72

Training Google Tools Course 72

Mashable VR

APRIL 19, 2022

TL;DR: As of April 19, The 2022 All-In-One Google Ads & Productivity Training Bundle is on sale for $29.99 (and it's worth $1,800). The Google suite puts endless organizational tools at your fingertips, but if you work alone or are just starting a business, who's going to teach you how to operate and take advantage of these tools?

Google 78

Google Training Tools Course 78

AR Insider

JULY 19, 2019

One of the most anticipated and potentially-useful forms of AR has been Google’s VPS walking directions. Google broke this down at its I/O event in May (video below). “Solving this has been one of the most technically-challenging projects that I’ve been a part of during my eight years at Google.”

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Google AR Video Industry 150

UploadVR Between Realities podcast

NOVEMBER 17, 2016

Yesterday, Google shook up the virtual reality scene by both announcing and releasing a brand new immersive experience: Google Earth VR. UploadVR reached out to Google to ask why this strategy was implemented. Tagged with: earth , earth vr , exclusives , exclusivity , google , google earth , google vr.

Google 100

Google Oculus Strategy HTC 100

XR Today - Mixed Reality tag

FEBRUARY 29, 2024

Today at MWC 2024, Samsung unveiled an upcoming XR headset the firm created alongside partners Google and Qualcomm, with a scheduled release window coming in 2025. Moreover, with Google’s involvement, genAI integrations may also be present on the Samsung headset, partly due to the XR2+ Gen 2 Platform that supports AI-ready wearables.

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Samsung Eye Tracking Hand tracking Google 136

UploadVR Between Realities podcast

JANUARY 26, 2017

The designer, who worked on both HTC’s smartphones and its Vive VR headset at its San Francisco office, yesterday confirmed that he was leaving the Taiwanese company to join Google, where he’ll work on the company’s new Daydream mobile VR ecosystem. Tagged with: Claude Zellweger , Daydream , google , htc.

HTC 100

HTC Google San Francisco Strategy 100

AR Insider

NOVEMBER 19, 2020

Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies. Wearables also represent a long-term strategy to future-proof Apple’s multi-device ecosystem approach , consisting of Watch, AirPods and (soon) smart glasses. Trojan Horse.

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Wearables AR Apple Strategy 346