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Zakeke Releases Study on VR and AR Retail, Launches New Web Viewer Tool

ARPost

VR and AR retail are increasingly being utilized to “provide more of an ‘in-store’ experience,” but “no technology will be able to fully replicate the act of touching and smelling fresh produce or trying on a new pair of jeans.” The report’s authors did attribute this to a lack of awareness of the technology itself. Looking Forward.

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Boeing, Microsoft Back Australia’s Air Force with HoloLens M&O Tool

XR Today - Mixed Reality tag

United States aerospace firm Boeing has begun conducting field testing to repair its aircraft with augmented reality (AR) technologies, its Australian branch announced on Thursday last week. The company explained that the exercise is a first for Boeing Australia to provide remote guidance for global C-17 customers in a military setting.

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Metaverse School Teaches Kids How To Code For VR/AR

VRScout

Through Hatch Kids , young learners access a program called HatchXR , a set of awesome tools that will let kids design, code, and play their own games as well as create their own virtual worlds to explore. We built Hatch as a kids coding platform for the age of the Metaverse.”

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Celebrate The Women’s World Cup With New Snapchat AR Lenses

VRScout

The partnership offers fans a variety of new immersive experiences and creative tools created by female artists and developers for what many would argue is the greatest game in the world. USWNT Jersey Try-On Lens: Try on the official 2023 USWNT jersey using Snap’s Live Garment Transfer technology. Credit : Snap Inc. Credit: Snap Inc.

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Vantari VR Expands Training Solution to Middle East, Italy

XR Today - Virtual Reality

With the expansion, the Sydney, Australia-based firm aims to boost access for clinicians seeking remote medical training solutions and democratise the use of emerging technologies. It also coincides with the company’s partnerships with hospitals, universities, and organisations in Australia and the United States.

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Snapchat Is Adding Paid Power-Ups To AR Lenses

VRScout

According to Snap, users can purchase additional content—such as digital goods, effects, and tools—using Snap Tokens, Snapchat’s official in-app currency. Participating Lenses will begin rolling out over the next few weeks throughout select locations in Australia and New Zealand, according to Engadget.

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The XR Week Peek (2023.08.15): Samsung XR prototype leaked, Meta 2024 glasses are only for internal use, and more!

The Ghost Howls

More info At SIGGRAPH there was much attention toward VR and AI SIGGRAPH has always been a very relevant event for all of us in the 3D space, and this year VR and AI were among the most relevant technologies showcased there. Almalence plans to license this technology to headsets manufacturers.

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