Zakeke Releases Study on VR and AR Retail, Launches New Web Viewer Tool
ARPost
NOVEMBER 25, 2021
VR and AR retail are increasingly being utilized to “provide more of an ‘in-store’ experience,” but “no technology will be able to fully replicate the act of touching and smelling fresh produce or trying on a new pair of jeans.” The report’s authors did attribute this to a lack of awareness of the technology itself. Looking Forward.
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