Wed.May 22, 2024

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AR Briefs, Episode 70: AR Marketing Best Practices

AR Insider

Among AR sub-segments that we track, AR marketing is one of the most revenue-producing today. But What’s driving it? Who's leading the way? And what are best practices in the AR marketing playbook? This post appeared first on AR Insider.

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Meta Would “love” Discord to Support Quest: Another Reason Why It Actually Just Needs Google Play

Road to VR

Meta CTO Andrew ‘Boz’ Bosworth says the company would “love” to have some sort of Discord integration on Quest in the future, pending interest from Discord, that is—once again highlighting the fact that Quest really just needs Google Play. Meta isn’t exactly throwing its weight around to tempt Discord into supporting the Quest platform, although that’s probably equally true for a ton of services currently missing from Meta’s XR app store.

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Liverpool City uses VR in £100m Baltic Merseyrail Construction Project

XR Today - Virtual Reality

The Liverpool City Region Combined Authority recently outlined a plan to introduce the new Liverpool Baltic Merseyrail station, ready for use in 2027. The Metro Mayor Steve Rotheram introduced the project in 2022, aiming to boost public transportation accessibility in the area. The project marks a huge investment in the region. Currently, forecasts estimate the project to cost roughly £100 million.

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Microsoft and Meta to ‘deepen partnership’ with ‘Windows Volumetric Apps’ on Quest

Road to VR

At Microsoft’s Build developer conference the company announced it was bringing Windows Volumetric apps to Quest, which Microsoft calls a way to “extend Windows apps into 3D space.” Pavan Davuluri, head of Windows and Devices at Microsoft, announced on stage at Build the company was “deepening [its] partnership with Meta to make Windows a first class experience on Quest devices.” Microsoft says it’s aiming to transform workflows by bringing Windows 365 and local PC connec

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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VITURE Launches Latest XR Glasses ‘VITURE Pro’

XR Today - Virtual Reality

VITURE has released its latest set of XR glasses ‘VITURE Pro’, which it designed to ‘redefine’ the industry. VITURE’s Steps Behind Debuting an XR Consumer Device VITURE Co-Founder on Consumer XR Device Competition Rokid Debut New Smart Glasses for Productivity According to the immersive mobile entertainment company, the VITURE Pro offers high-end gaming and streaming experiences with a 135-inch virtual screen, one of the biggest displays on the market.

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TSMC's Roadmap at a Glance: N3X, N2P, A16 Coming in 2025/2026

Anand Tech

As announced last week by TSMC, later this year the company is set to start high-volume manufacturing on its N3P fabrication process, and this will be the company's most advanced node for a while. Next year things will get a bit more interesting as TSMC will have two process technologies that could actually compete against each other when they enter high-volume manufacturing (HVM) in the second half of 2025.

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Worlds in a box: Digital Twins, with Lenovo ThinkStation PX and NVIDIA Omniverse Enterprise

XR Today - Mixed Reality tag

Attracting real-world eyeballs at NVIDIA GTC 2024, Lenovo’s new Spatial Computing Appliance incorporates the Lenovo ThinkStation PX and the Lenovo ThinkReality VRX headset. The workstation, Lenovo’s most powerful yet, includes up to 120 CPU cores and four dual-slot GPUs while still leaving a slot available for 25GB networking, offering unprecedented content creation potential.

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Marvel's What If.? Apple Vision Pro Experience Launches Next Week, Free For A Limited Time

Upload VR

Starting on May 30, people with access to an Apple Vision Pro can make Doctor Strange's magic portals with a hand gesture and transport across the Marvel cinematic universe. ILM Immersive is releasing its first Apple Vision Pro app "free for a limited time" with What If…? – An Immersive Story promising Marvel fans an hour-long journey that will take them face-to-face with variants from across the Marvel multiverse.

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TSMC Offers a Peek at 'Global Gigafab' Process Replication Program

Anand Tech

At its European Technology Symposium last week TSMC revealed some of the details about its Global Gigafab Manufacturing program, the company's strategy to replicate its manufacturing processes across its multiple gigafab sites. The need for large-scale multi-national fabs to have a process in place to replicate their facilities is well-documented at this point.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Pet A Capybara In Capy Oasis On Quest Headsets

Upload VR

Capy Oasis gets right to the point in its description making clear you can pet a capybara with your own hands. The description elaborates further: “Capybara Capybara Capybara Capybara, Ca-py-bara!” Also, "you'll learn educational facts about these critters while you interact with them in a rich, immersive environment." Don Hopper checked it out to confirm: 0:00 / 1:02 1× Available now as an early access release on the Quest Store , Capy Oasis is in development from Soaring Roc Studio.

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Paul Travers (Vuzix) on Enhancing Real-World Engagement with Smartglasses

The AR Show

Paul Travers is the Founder and CEO of Vuzix, a pioneer in wearable computing, augmented reality, waveguide optics, and display engines. Prior to Vuzix, Paul was an engineer at Eastman Kodak, innovating the future of digital cameras. He went on to become a serial entrepreneur, having started multiple hardware technology companies, including in sound cards for PCs and USB connectivity products.

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Ultimate Swing Golf Review: Should You Putt This On Your Headset?

Upload VR

It’s the second hole of the Beach course, a Par 4, and I’m on the green in three. One well-placed putt is all I need to get the par and beat my caddy at a round of golf to clear this mission. It’s a decent distance from the hole on a sloping green, but I’m feeling confident. I stand behind the ball and do a few practice shots to gauge the 40% power I need to sink the shot.

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Microsoft and Meta Partner to Take on Apple Vision Pro

XR Today - Mixed Reality tag

This week at Microsoft Build, Pavan Davuluri, the firm’s Corporate Vice President of Windows and Devices , announced a fresh partnership with Meta to debut a volumetric workspace for the Quest portfolio. The move seems to directly position the Quest as a competitor to Apple Vision Pro’s productivity goal. The news comes as Meta is testing Vision Pro-style features and is debuting new XR productivity hardware packages.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.