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AR App Lets You Play ‘Space Invaders’ On A Beer Can Because Why Not?

VRScout

The Swigr app promises to boost brand engagement using its new AR gamification feature. Australian-based developer Immertia has released an app that allows alcohol brands to gamify beer cans using AR technology. Using the app Swigr, users can scan custom labels located printed on beverage containers to access various entertainment.

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AR Technology Takes Darts To The Next Level

VRScout

A new AR (augmented reality) experience has opened at Holey Moley Golf Club in Darlinghurst, Australia that allows visitors to compete in a variety of one-of-a-kind games. For those lucky enough to find themselves in the Darlinghurst area, bookings for La Di Darts are available now at ladidarts.com.au. Image Credit: Funlab.

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AR Air Racing Takes Flight Over The Streets Of Shibuya

VRScout

Eight real-life daredevil pilots from different countries will participate in the Air Race X event, which includes hotshot superstar pilots such as Japan’s Yoshihide Muroya , Australia’s Matt Hall , and Canada’s Pete McLeod. Credit: Air Race X How Does it All Work? To learn more about Air Race X visit here.

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The Most Important Upcoming AR/VR Events This Year

ARPost

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content.

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Zakeke Releases Study on VR and AR Retail, Launches New Web Viewer Tool

ARPost

The two great barriers to markets rolling out VR and AR retail are understanding and implementation. The company recently partnered with YouGov to release a study on online retail during the pandemic , and has also expanded its offerings for 3D and AR assets. The International Omni-Channel Retail Report 2021.

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Weyo’s Kid-Friendly AR Apps Offer A Magical Escape While Under Lockdown

VRScout

With the COVID-19 lockdown still in effect across the globe, kids and parents are actively seeking additional ways to stay entertained together (and if you can do it without getting glue and paste on the carpet, even better). Weyo’s apps are COPPA-compliant, 100% safe, and 100% ad-free. The Wiggles – Fun Time with Faces.

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Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality

Next Reality AR

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.