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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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XR Talks: Unpacking Apple’s Latest AR Updates

AR Insider

As far as AR is concerned, this event in the past has hosted announcements ranging from Quick Look to GeoAnchors to ARkit. Though this year won’t see the revolutionary smartglasses unveiling that the AR world is waiting for, Apple continues to make evolutionary moves. Is AR Evolving from Novelty to Utility? AR Guidance.

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Ed Games Expo Returns With A Full Day Dedicated To VR And AR Education

VRScout

The annual conference brings together industry voices who are leading the way for playful, educational tech. The Educational Games Expo kicked-off this week in Washington, DC. EdGamesExpo is a 1day expo + panels recognizing #GamesforChange #SeriousGames #gamification #educational games, #VR #AR #MR.

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XR an ‘Invaluable’ Tool for Healthcare Training, HTC VIVE Survey Finds

XR Today - Mixed Reality tag

A recent HTC VIVE study has found that extended reality (XR) technologies have become an “invaluable” tool for training healthcare staff in key skills and capabilities. With immersive tools, medical teams can train staff in competencies like conducting procedures and communicating more effectively with patients.

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How Augmented Reality (AR) is Reshaping the Food Service Industry

ARVR

© Poly by Google Augmented reality (AR ) technology is a unique tool empowering restaurants, delivery services, and other vendors in the food service industry. AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer experience. Enter The Monarchy 3.

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Ways to Participate in Black History Month Through XR

ARPost

AR and VR Experiences From VictoryXR. VictoryXR creates augmented and virtual reality education tools. However, they still found time to create one VR and one AR Black History Month experience. In addition to being inspiring pieces in their own right, these posters launch the AR experience through a free mobile app.

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Dell AR Assistant Opens Self-Service Repairs

XR Today - Augmented Reality tag

Dell Technologies, a major US computer manufacturer, recently introduced a new app to repair Dell systems using augmented reality (AR) technologies. The tech firm expedited the release of the new tool as technicians could not travel onsite due to national lockdown restrictions. The Rise of AR Remote Guidance.

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