ARPost

JUNE 13, 2023

Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Virtual try-ons and mesmerizing augmented reality simulations have long held the attention of shoppers, but the path to these enchanting encounters was often reserved for big brands with substantial resources.

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ARPost

JUNE 6, 2023

The Augmented World Expo has its own awards ceremony – the Auggie Awards. Watchers of the XR space submit nominations and vote for their favorites. A panel of distinguished judges then selects the winners from among the finalists. Or, at least, that’s how it works for the first 16 categories. The Best in Show awards, the XR Startup to Watch, and a few other Auggie Awards are determined differently.

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ARPost

MAY 22, 2023

Virtual events are getting more exciting with the latest technological developments in virtual reality. One such product is Dreamwave, a web-based metaverse platform that provides companies, brands, and creators with a unique way to host online events. Dreamwave boasts ready-made and custom 3D environments called “microverses” to make brand experiences stand out.

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ARPost

MAY 17, 2023

Fabric aims to change how in-person events are held, through geospatial web. Starting with sports , the geospatial web and augmented reality platform Fabric can transform live events into an immersive, augmented reality-assisted experience to thrill sports fans. Better Experiences With the Geospatial Web The geospatial web is simply the use of geolocation technology within the greater realm of the Internet.

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ARPost

MAY 10, 2023

It’s already been a year since Niantic acquired 8th Wall. While acquisitions can be a scary thing in the tech world, both companies are growing and strengthening through their partnership. Pillars of the Earth Niantic and 8th Wall are both AR companies that might be bigger and more important than some realize. However, they both come at AR architecture and accessibility from different perspectives.

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ARPost

APRIL 27, 2023

It is generally assumed that the VR and XR industry managed to weather the pandemic quite well. However, not all virtual reality endeavors benefited equally. For location-based entertainment (also LBE or LBVR for short), the pandemic had devastating effects. Even with the social distancing measures and disinfection protocols, the idea of sharing headsets inside a busy venue did not seem very appealing, and just like cinemas, most had no choice but to shut down.

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ARPost

APRIL 26, 2023

Is VR training going to be a necessity for businesses today? With the job boom early this year, it appears to be so. 2023 started off well for the job market. Based on the job market report in January 2023, the total nonfarm payroll employment skyrocketed to 517,000 , way above the Dow Jones estimate of 187,000 and December’s 260,000 gain. As of March 2023, the US Bureau of Labor Statistics also reports that the unemployment rate still remains stable at 3.5% with widespread job growth, especiall

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ARPost

APRIL 14, 2023

The problem with today’s AR content creation platforms is that their output is usually suitable for powerful phones. But many consumers use older or budget smartphones. And they deserve to enjoy AR experiences as well. With this idea in mind, DEVAR prepares to launch the first neural network for AR content creation for augmented reality projects adapted to all devices.

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ARPost

MARCH 23, 2023

The South by Southwest® (SXSW®) Conference and Festivals has once again taken the world by storm, delivering a jam-packed 10-day event featuring a variety of activities for audiences to explore. Hosted in Austin, TX, SXSW 2023 ran from March 10–19, 2023. Attendees from around the globe also got the chance to immerse themselves for a couple of days in the fantastical world of the SXSW XR Experience.

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ARPost

MARCH 22, 2023

AR smart glasses company Rokid has just launched its next consumer product, “Rokid Max.” Shipping isn’t scheduled to start until the end of April, but here’s everything that we know about the glasses so far from a shared press release and user manual. The Specs Like most consumer AR glasses on the market today, Rokid Max is presented exclusively as a virtual screen for mirroring a smartphone.

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ARPost

MARCH 21, 2023

Last year, Valo Motion launched ValoArena, a mixed reality playground , in the US. Now, the company is back with an exciting MR game release – Astro Blade. The Finnish game company, known for designing and developing cutting-edge interactive mixed reality games, has recently released a new space-themed game which can now be played in ValoArenas across the country.

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ARPost

MARCH 17, 2023

Immersive spaces can be very immersive visually. But they can still sound pretty flat. This can disrupt immersion in games and social applications but in automotive, engineering, and construction (AEC) , understanding how a space sounds can be crucial to the design process. That’s why Treble is working on realistic sound reproduction for virtual spaces.

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ARPost

MARCH 9, 2023

Virtual reality company Flipside XR has launched a new app designed for creators called Flipside Studio. Launched on March 2 with support from Meta, the VR app enables users to build animated content in real time, using advanced virtual production tools. Finished projects can be uploaded and shared on YouTube, TikTok, Twitch, and other social media platforms.

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ARPost

FEBRUARY 13, 2023

To bring the metaverse to life, Mayor Buddy Dyer announced the opening of 2,500 new jobs in Orlando. Over the years, Orlando has become a leading hub for tech companies that want to innovate and explore the capabilities of emerging technologies. Orlando as a Growing Hub for Tech Talent “The density of talent, investment, industry, and creativity in Orlando has made the city ground zero for metaverse development, making Orlando the MetaCenter,” shared David Adelson, Orlando Economic Partnership C

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ARPost

JANUARY 31, 2023

The social VR community was shocked and devastated to learn that AltspaceVR is shutting its doors. While it’s in the nature of emerging technology applications to come and go, many with few tears shed by fewer remaining users, this platform seems to have been taken from us in the prime of its life leaving many wondering where to go next. The Sun Goin’ Down on AltspaceVR On January 20, a blog post titled “ AltspaceVR to Sunset the Platform on March 10, 2023 ” appeared at the top of the company’s

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ARPost

JANUARY 30, 2023

Games are the largest use case for consumer VR and AR. While VR and AR remain a comparatively small segment of the games industry, the industry is taking notice as VR hardware in particular improves. This presents possibilities for new kinds of games but also promises to breathe new life into established franchises. The GDC ’s State of the Game Industry Report for this year is by no means dedicated to VR and AR.

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ARPost

JANUARY 27, 2023

“AR” stands for “augmented reality,” right? Almost always. However, there is another “AR” – assisted reality. The term is almost exclusively used in industry applications, and it isn’t necessarily mutually exclusive of augmented reality. There are usually some subtle differences. Isn’t Augmented Reality Tricky Enough? “AR” can already be confusing, particularly given its proximity to “ mixed reality.

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ARPost

DECEMBER 29, 2022

We first met homeAR in March. The solution for homebuilders and their clients creates virtual models of homes that are visible on-site or in a “dollhouse mode” from anywhere. So, what’s next? Entire AR communities? Actually, yes. Other recent updates to the platform include an “Always-On” feature and more compatibility with other applications. Welcome homeAR.

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ARPost

DECEMBER 28, 2022

EDGE Sound Research is pioneering “embodied audio,” a new technology that changes the way we experience virtual reality. When we think of “virtual reality,” the focus only seems to be on engaging our sense of sight. EDGE Sound Research’s embodied audio will revolutionize how we experience audio in VR worlds through its use of audible and tactile frequencies.

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ARPost

DECEMBER 27, 2022

Among Us has been a hit game for a while now. Among Us VR is a more recent phenomenon. Get your tasklist ready, memorize the map, warm up your button-smacking hand, and trust no one as we pilot the Skeld II through a trial run. A Brief History of Among US VR. Game studio Innersloth released the original Among Us in 2018 as a free app game with some optional paid customization features.

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ARPost

DECEMBER 12, 2022

VR is a lot of fun and it can be a good way to keep moving. That’s true at any age. However, virtual reality can be a little … intense. Here, we’ll recommend some games and apps that might be the perfect introduction – or long-time favorite – for players coming to the medium a little later on. We’ll be focusing on games and apps that move a little slower – after all, “ VR sickness ” can be a problem for newcomers at any age.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. But, software is important too. The bigger your XR needs are, the larger your software needs are. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. But, what is the cloud anyway? Generally, “the cloud” refers to remote servers that do work off of a device. This allows devices to become smaller while running more robust software.

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ARPost

NOVEMBER 9, 2022

The widespread adoption of the so-called “phygital experiences” in consumer markets shows that they have now become the standard. By delivering highly personalized and seamless experiences, they ensure consumers’ unique needs are met and their expectations are exceeded. For brands, phygital is no longer just a trend. It’s also now integral to business sustainability and future growth.

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ARPost

NOVEMBER 8, 2022

Video games have been blamed for sedentary lifestyles and social problems since early arcade games hit the streets in the 1970s. Throughout my career, from post-doctoral research to the company boardroom, I have made it my mission to change that perception and truly bring physical activity into the gaming industry. The recipe is simple: By fully utilizing the capabilities of mixed reality technologies, we can make active, social, and fun gaming experiences that reward exercise.

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ARPost

NOVEMBER 7, 2022

Usually, when people talk about haptics we’re talking about making interactions more realistic or immersive. Of course, this is huge for VR. However, as VR develops as a fitness tool, haptics can take on a whole new dimension. Take a recently announced product from Valkyrie Industries as an example. Understanding EMS. I used to write for health and wellness blogs, so entertain a little physiology rundown.

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ARPost

NOVEMBER 2, 2022

Last year, AR content creation platform Zappar held AR Pioneers – a two-day live streaming virtual conference. At the time, we thought it was a one-time thing to celebrate their ten-year anniversary. But, surprise! AR Pioneers is returning and ARPost is a media partner. We talked with Zappar’s Head of Marketing David Mather to learn more. AR Pioneers 2022.

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ARPost

NOVEMBER 1, 2022

Flex NBA is a new basketball-themed trading card game that brings augmented reality to the sport’s biggest names. In addition to checking out the game itself, we talked with Sequoia Games founder and CEO, Daniel Choi, about how the company and the game came to life. What Is Flex? Flex is a lot. It’s collectible trading cards. It’s also augmented reality artwork and cinematics.

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ARPost

OCTOBER 21, 2022

Are you ready for a new VR headset? Then you should pick the newly launched Pico 4. The sleek design and the top performance are just one half of the incentive. The other is a real treat for gamers: they can start playing some of the best VR games published by Vertigo Games. Meta Quest 2 Competitor Gets Some of the Best VR Games . If the excitement around the recently released Pico 4 VR headset wasn’t enough, there’s more to be excited about.

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ARPost

OCTOBER 19, 2022

You might not have heard of Dispelix, but the name is worth noting. The Finnish startup is a components manufacturer. That is to say, they don’t make headsets, they make parts that go into headsets. Specifically, they make optics. More specifically, they make waveguides and proprietary software for those waveguides. So, what has Dispelix been up to?

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ARPost

OCTOBER 18, 2022

Virtual reality is becoming increasingly popular among consumers and businesses. VR creates immersive, simulated experiences for users by placing them in a digital environment. It can power various genres of video games, and people use headsets for fun, fitness , and social interaction. However, virtual reality is still relatively new. As it evolves, more use cases will emerge.

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ARPost

SEPTEMBER 20, 2022

Coca-Cola decided to launch its newest flavor in the metaverse. The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. Exploring Activations, Avatars, and Assets. The first Coca-Cola Creations project was a shirt to commemorate the Starlight flavor.

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ARPost

SEPTEMBER 19, 2022

This year’s WebXR Brand Summit took place last Thursday, September 15, preceded by a more open-format Town Hall event the week before. Hosted by the same organization that puts on the Polys Awards , the event included roundtables and use cases for how brands are exploring WebXR to increase exposure and services on a more spatial and connected internet.

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ARPost

SEPTEMBER 16, 2022

The second annual AR/VR Policy Conference took place this Wednesday, September 14, in Washington D.C., accompanied by a live stream on YouTube. The event, once again hosted by Information Technology Innovation Foundation and the XR Association , followed last year’s all-virtual event. Registration for both events was free, regardless of in-person or virtual attendance.

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ARPost

SEPTEMBER 16, 2022

If you wear eyeglasses, you know the struggle of donning a VR headset. Even with additional spacers and improving cushion comfort, a headset and eyeglasses are a tough match. VR Wave makes prescription lens inserts that fit over the eyepieces of just about any headset out there. So, I gave them a try with my Quest 2. VR Wave Products. VR Wave doesn’t just make lenses.

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ARPost

SEPTEMBER 12, 2022

Wait, wasn’t AWE a few months ago? It was for America, but it’s the Augmented World Expo – there are three live AWE conferences throughout the year. Next, it’s time for AWE EU. We saw what AWE had to offer in Santa Clara this spring. So, what can we expect when it comes to Lisbon next month? What to Expect. If you know the flow of AWE in the States, you’ll spot some similarities and differences.

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SEPTEMBER 1, 2022

Press release. San Diego, California, September 1, 2022 — Hundreds of the world’s most profitable and well-known companies are already using XR to deliver the benefits of digitization to the modern workforce. These organizations are seeing ROI in the form of faster training, shorter design cycles, reduced downtime, lower costs, improved safety, and increased customer satisfaction.

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ARPost

AUGUST 31, 2022

Are you wondering why we don’t all have a VR or AR headset on our heads? I think there are three reasons: technological, economic, and psychological. There is no revolution taking place at the moment. If we look back years ago, spatial computing (AR and VR) made great progress. But its adoption did not go from 0 to 100. It, perhaps, went from 0 to 10.

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