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This Year’s Tour De France Features AR And Holograms

VRScout

The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes. This year event organizers are offering fans a new way to experience the action using a combination of augmented reality (AR) technology and volumetric holograms.

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The 2022 Snap Partner Summit: Heavier Than Ever on AR

ARPost

In addition to being a fit for the AR company, the live venues came in handy for CEO Evan Spiegel’s “one more thing” moment. Snap does have interests outside of AR, and in the interest of timely publication and manageable article length, a lot of non-AR announcements aren’t covered here. More on “the AR Economy”.

AR 391
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Nreal, Orange to Augment Tour de France ’22

XR Today - Mixed Reality tag

For July’s Tour de France 2022 tournament, veteran telecoms partner Orange is teaming with augmented reality (AR) hardware vendor Nreal to enhance the event for modern audiences. AR software developers Immmersive.IO The digital experience is available between July 1 to 24 for the Tour de France event.

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ARway to Capture Growing IPN Market with AR Solution

XR Today - Augmented Reality tag

of its platform’s SDK, which introduces a trove of features to boost the service as a no-code AR content creation platform. ARway is leveraging the latest in AR technology to create value for our users, partners, and investors. we are setting the stage for the next generation of augmented reality navigation and experiences.

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Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1

Road to VR

Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. beta 3 has reportedly unlocked a ‘StarTester’ mode which renders a stereoscopic view suitable for an AR headset. Inside iOS 13.1 A developer sifting through iOS 13.1

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Google's AR/VR Operating System Engineering Director Quits

Upload VR

The engineering director of Google's upcoming AR/VR operating systems has quit. From 2017 Lucovsky led Facebook's effort to build a new operating system for AR glasses. I have decided to step away from my role at Google, where I was Senior Director of Engineering, responsible for OS and Software Platform for AR and XR devices.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Moreover, The emerging AR technology space is rapidly growing. The hardware, software, and user all significantly drive immersive technology success in any use case.

AR 59