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Sony’s New 3D Display Doesn’t Require Any Glasses

VRScout

Sony announced a new addition to its growing lineup of Spatial Reality Displays. Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset.

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Sony Establishes Virtual Production Collaboration Centre

XR Today - Augmented Reality tag

The technology field leverages immersive hardware and software stacks, enabling on-set professionals to project realistic virtual environments as backdrops with immersive visualizations viewable by a human’s and a camera’s eye. Moreover, Sony has a DMPC in Los Angeles to provide VP knowledge in the US.

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Is Dwell Time AR’s Next Performance Metric? Part II

ARVR

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute?

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“Thinking Ahead About XR” Report by Bipartisan Policy Center and XR Association

ARPost

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. Much of the report was dedicated to identifying issues that potential policies for immerse worlds could touch on. About the “Thinking Ahead About XR” Report. Identifying Policy Issues. Economic Issues. “If

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The XR Week Peek (2023.02.13): Quest 3 confirmed for 2023, 100+ games in the work for PSVR 2, and more!

The Ghost Howls

More info (Quest 3 coming in 2023) More info (New layoffs planned at Meta) Other relevant news (Image by Sony Interactive Entertainment) New information on PSVR 2 is unveiled Sony Interactive Entertainment is keeping growing the hype for the upcoming launch of the PSVR 2.

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A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising

ARPost

About the Study. The authors specifically looked at the use of AR and VR by Sony, Micheal Kors, and the US Army. To promote the film Escape Room , Sony created VR escape room puzzles that users could use in their browser windows. See Also: Macy’s Uses Immersive Technology to Enhance In-Store Shopping Experience.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. It will feature a selection of immersive artworks that will be hosted at an in-person “Games & Immersive Experience” area at the festival hub. Are you ready?

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