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Enterprise AR Trends for 2020 and Beyond

ARPost

Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. What Is the Impact of Enterprise AR on the Business World? AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare.

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Bollé Launches the First AR Try-Out Experience

ARPost

But, have you ever heard of an AR try-out experience? Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Meet Bollé.

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Sony’s New 3D Display Doesn’t Require Any Glasses

VRScout

Sony announced a new addition to its growing lineup of Spatial Reality Displays. Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset.

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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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Will Web AR Vie for AR Advertising Market Share?

AR Insider

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising

ARPost

OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. See Also: 6 Brands That Use AR and VR Advertising Successfully. The analysis, conducted by OmniVirt , looked at thirty companies that used either VR or AR in advertising in 2018 and 2019. About the Study. Use Case: Virtual Try-On.

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Waveguide Maker DigiLens Secures Additional Investment by Samsung Ventures

Road to VR

DigiLens most recently closed its Series C financing back in May 2019 to the tune of $50 million, which saw Samsung Ventures join alongside UDC Ventures, Niantic, Continental AG, Sony Innovation Fund, and Diamond Edge Ventures, the VC arm of Mitsubishi Chemical Holdings Corporation as investors.

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