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Sony’s New 3D Display Doesn’t Require Any Glasses

VRScout

Sony announced a new addition to its growing lineup of Spatial Reality Displays. Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset.

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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Mike Boland, AR Insider.

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The XR Week Peek (2023.06.26): Quest 3 page appears on Best Buy, Vision Pro SDK released, and more!

The Ghost Howls

In the beginning, we thought it was an early leak, but actually, it is not: the retail store has already published the official page about the headset. But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 It is clear that Apple working diligently to become a big player in the AR/VR space.

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How Inworld AI Is Populating the Metaverse

ARPost

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background.

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VR + AR = XR??? The Future of the Metaverse from AR to VR! Guest - JASON YIM

Full Dive Gaming

AR + VR = XR??? We sit down and discuss the future of the metaverse with Jason Yim, CEO of Trigger XR, a company pushing innovation in the VR and AR field, pioneering XR Trigger is the world’s most experienced XR developer studio and creative agency. 1:45 VR and AR 2:30 What’s the Future AR or VR? 0:39 What is XR???

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR. The console is now available for purchase at the most popular online and offline retailers. Some people sustained that sales have not been great because the console wasn’t available from retailers, yet.

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