Niantic And Sony Are Partnering On Audio AR Technology


Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day. More importantly, what will this merging of technologies do for AR in general?

Snapchat Teaming Up With Sony On New AR Music Lenses


today announced a major partnership with Sony Music Entertainment that will introduce its artists’ music to Snapchat’s Sounds library. As per the partnership agreement, these Lenses will feature music from Sony Music Entertainment artists; no specifics on who just yet.

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Sony Reveals AR Headset Prototype in New Ghostbusters Location-based Attraction

Road to VR

Ginza Sony Park, the Japanese tech giant’s Tokyo-based hub for Sony brand promotion, is now playing host to a new Ghostbusters -themed multiplayer experience using a newly revealed Sony AR headset prototype. In the video’s description, Sony says the AR experience uses the company’s latest visual, tactile, and auditory technologies, although it hasn’t qualified it with any further technical info.

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Sony reveals specifications of PSVR2 at CES 2022

The Ghost Howls

Honestly speaking, I wasn’t expecting interesting news from this CES in AR and VR, while actually we just had one: Sony has revealed almost all the specifications of the upcoming PlayStation VR 2 headset and its controllers! Header image by Sony Interactive Entertainment).

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Reality Bytes: Apple, Instagram & Sony

AR Insider

Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider. What are the biggest insights and observations in immersive tech & media this week?

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Spatial Beats: Sony, Meta & VR Sailing

AR Insider

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta's latest metaverse action, Sony PSVR 2 and VR leisure sports. This post appeared first on AR Insider.

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Battle AR Ghosts In ‘Ghostbusters: Afterlife ScARe’


Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. , The post Battle AR Ghosts In ‘Ghostbusters: Afterlife ScARe’ appeared first on VRScout.

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Location-Based AR Ghostbusters Experience Launching In Japan


Work together with friends to rid Ginza Sony Park of a ghostly threat. Beginning this weekend in Tokyo, Japan, Ginza Sony Park will be hosting Ghostbusters In The Park , a massive live event celebrating the historic 35th anniversary of Ghostbusters. Launching October 12th , Ghostbusters Rookie Training is a multiperson location-based AR experience in which users must work together and communicate effectively in order to rid the real-world venue of a ghostly infestation.

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The XR Week Peek (2021.03.01): Sony confirms PSVR 2, Facebook teases Quest 2 Pro, and more!

The Ghost Howls

March has just started… I hope it will be an amazing day for you and for all the AR/VR ecosystem! Image by Sony). Sony officially states it is going to launch the PSVR 2. Some people started to think that Sony could have abandoned VR. More info (Qualcomm AR Viewer?—?Road

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. Catan is the next big AR game by Niantic.

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The XR Week Peek (2021.03.22): Sony reveals PSVR2 controllers, FRL shows the wristband of the future, and more!

The Ghost Howls

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Header image by Sony Interactive Entertainment).

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Apple AR/VR Product to Debut in 2017, Predicts Sony’s Head of Worldwide Studios

Road to VR

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. Apple does R&D on a wide range of technologies and has been actively researching the fields of VR and AR for years, including submitting and receiving several relevant patents.

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Sony Announces ‘Smurfs’ Mixed Reality HoloLens Game


Sony’s latest edition to the Smurf reboot anthology, Smurfs: The Lost Village hits theaters today once again bringing the iconic 80’s characters back from the dead much to the delight of children and nostalgic adults everywhere. The post Sony Announces ‘Smurfs’ Mixed Reality HoloLens Game appeared first on VRScout. Games News AR Augmented Reality HoloLens Microsoft Mixed Reality Smurfs Sony Unit 9

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Google Gifts 5G Android Smartphones with 'the Mandalorian' AR App

Next Reality AR

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.

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The best AR and VR news from CES 2022

The Ghost Howls

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). TCL Leiniao AR teaser trailer. Thunderbird) AR. AR windshields.

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The Ghost Howls’s VR Week Peek (2019.10.21): Daydream is dead, Varjo VR-2 is out, Sony makes AR glasses and much more!

The Ghost Howls

Sony creates an AR headset for LBVR. Sony is offering a Ghostbuster AR experience in Ginza, Japan, and for this it has manufactured an AR headset. That’s a sad news, but the good story is that actually BBC is continuing investing in AR and VR in other ways. I found a very interesting article on Medium that talks about all the different pieces required to make the AR metaverse to work (the AR Cloud), and what companies are working on them.

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech


According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Recent market data indicates that the VR/AR market is set to skyrocket over the next several years.

Sony Gives Spider-Man a New Augmented Reality Home via iPhone & Android Apps

Next Reality AR

To promote the pending release of Spider-Man: Far From Home on July 4, Sony Pictures has published a mobile app for iOS and Android that brings Spider-Man into fans' homes via augmented reality. Don't Miss: 8th Wall Spins Up New Spider-Man: Into the Spider-Verse Augmented Reality Experience for Blu-Ray & DVD Release Leveraging the surface detection capabilities of ARKit and ARCore, the AR Suit Explorer section of the app presents Spider-Man in his new red and black suit that.

Moon VR Player returns with passthrough AR mode

The Ghost Howls

I almost forgot about it, when a few days ago I got contacted by the company, because it is now back to business, and it has even just released a new version of its player, with interesting features, like passthrough AR support. Who else remembers Moon VR Player?

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Google, Sony And Oculus Unite To Establish VR Industry Standards


Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand. Hopefully as VR and AR continue to invade the mainstream, more companies and studios begin to follow suite and join in to help these budding technologies continue to expand. The post Google, Sony And Oculus Unite To Establish VR Industry Standards appeared first on VRScout.

‘Astro Bot’ Director Nicolas Doucet Takes Over as Head of Sony’s JAPAN Studio

Road to VR

Nicolas Doucet, the Creative Director and Producer behind PSVR exclusive ASTRO BOT Rescue Mission (2018), has been promoted to Director of Sony Interactive Entertainment’s JAPAN Studio. Doucet previously worked for Sony’s London Studio and Saffire Corporation.

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Sony AR Patent Hints at Stereoscopic Headset Capabilities

Peter Graham

Recently a Sony patent appeared indicating plans for upgrades to PlayStation VR, adding features like inside-out tracking and wireless capabilities. The company is also investing in augmented reality (AR) technology, especially when it comes to head-mounted displays (HMD), with a patent describing a feature that’s more common on 180-degree cameras, stereoscopic lenses. Of course, what’s a Sony patent without a hint of PlayStation somewhere in there.

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Could Sony’s Next Headset Finally Crack the VR Gaming Market?

Tech Trends VR

If anybody can do it, it’s probably Sony. Ever since the Playstation was first launched – if, like myself, you’re old enough to remember it, you may pause a moment here to consider your own age and mortality – Sony has been in the business of reinventing gaming. Ever since the Playstation was first launched, Sony has been in the business of reinventing gaming. Sony seems to think so too, if a newly uncovered patent is anything to go by.

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Sony Pictures & Snapchat Serve Up Creepy Augmented Reality Lens to Promote 'Brightburn' Movie

Next Reality AR

Sony Pictures opted for the Shoppable AR Lens for the camera effect, giving users the option to jump immediately to the film's website to buy. The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales. Available via Snapcode, the augmented reality experience uses the front-facing camera on your smartphone.

Web AR Scares Up an Augmented Halloween

AR Insider

“Vantage” is AR Insider’s editorial contributor program. W hat’s the latest in web AR? Ferrara collaborated with Sony Pictures’ Ghostbusters to create a fun WebAR experience that lets families hunt for ghosts (and candy!)

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Data Dive: Web AR Ratchets Up

AR Insider

W eb AR continues to elevate its value proposition to AR developers in search of the optimal vessel. billion devices globally — the greatest of any mobile AR platform. This applies to AR, as each mobile platform has varying installed bases and active user bases.

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30 Million Americans Plan To Buy Sony’s PSVR According To Nielsen Report

UploadVR Between Realities podcast

Unsurprisingly, Sony’s PlayStation VR (PSVR) headset is continuing to grow in popularity. The PSVR is manufactured by Sony and is powered by its wildly popular PlayStation 4 video game home console. Sony isn’t the only VR company that should feel encouraged by this year’s Games 360 Report. Both VR and AR were designated as emerging trends by the report overall. Tagged with: data , Nielsen , sony Facebook Twitter Reddit More.

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The best AR and VR news from CES 2021

The Ghost Howls

And if this CES has been a bit of a disappointment in general, this holds even more for AR and VR, for which we have no crucial announcement. The Swiss startup has shown at digital CES both an AR and VR prototype, and they both resemble the currently available headsets.

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Will Web AR Vie for AR Advertising Market Share?

AR Insider

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. Can AR break that cycle?

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Grab Your Proton Pack: Ghostbusters Is Getting A Pokemon GO! Style AR Game


Right on the heels of Google’s recent ARCore update , comes an announcement by 4:33 Creative Labs: Ghostbusters World is a new AR game that will have you answering the call when there’s something strange in your neighborhood. style gameplay that promises to bring the Ghostbusters Universe to life using AR as you explore your city, town or neighborhood. But will an AR Ghostbusters experience yield the same results? “As Style AR Game appeared first on VRScout.

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Enterprise AR Trends for 2020 and Beyond


Thus, the latest enterprise AR trends represent a topic of interest for management teams across various industries. What Is the Impact of Enterprise AR on the Business World? These are just a few core industries where professionals from junior to senior levels are working with AR tools.

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Google Unboxes ARCore for Samsung Galaxy Note 9, Tab S4, & Latest Devices from Sony & Nokia

Next Reality AR

On Monday, Google updated its ARCore Supported Devices page to include the Samsung Galaxy Note 9 and Galaxy Tab S4, the Sony Xperia ZX2 line of handsets, and the Nokia 6.1 As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.

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8th Wall's Web AR Brings Album Art of Pink Floyd to Life

Next Reality AR

All rhetorical questions aside, Sony Records saw the opportunity to promote The Later Years, an 18-disc boxed set of CDs that covers Pink Floyd's output from 1987 forward, including 13 hours of unreleased material, with a web-based augmented reality experience.

What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. Back then, it was largely aspirational: early returns on engagement, customer sentiment and revenues around mobile AR brand experiences were promising, but we hadn’t yet seen signs of a tipping point. Mike Boland, AR Insider. Myth #1: AR is a Fad.

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The Current State Of The VR/AR Patent Landscape


A comprehensive breakdown of the VR/AR patent process. The rise of patent applications for VR/AR technologies signals the number of emerging opportunities for developers, coders, investors, and stakeholders in the 3D and 4D technology markets. Image Credit: Sony. Since VR/AR software is inherently a method, it can be eligible for a utility patent if it meets the aforementioned USPTO requirements. LATEST AND MOST PROMINENT VR/AR PATENT FILINGS.

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Official: Sony Sold Nearly 1 Million PlayStation VR Headsets in 4.5 Months, Despite Limited Stock

Road to VR

Sony is the first of the big three tethered VR headset makers to drop official PSVR sales figures: 915,000 PlayStation VR headsets sold as of February 19. Speaking with the New York Times recently , Andrew House, President of Sony Computer Entertainment, confirmed the PSVR sales data. As the first company to offer such information, it means that Sony is not only happy with the figure, but likely confident that they’re well ahead of the competing Oculus Rift and HTC Vive.

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Has Sony Captured 30% of VR Hardware Revenues?

AR Insider

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. Sony [PSVR] is making the same play… Oculus could tap into that market with something that’s even more convenient.”. For deeper XR data and intelligence, join ARtillery PRO and subscribe to the free AR Insider Weekly newsletter. . Header Image Credit: Sony.