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Samsung & Google Partner To Develop New XR Tech

VRScout

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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Explore Tokyo Using AR Technology Powered By Apple Maps

VRScout

Tokyo, Japan is just the latest major city to receive official support for AR walking guidance. It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. Image Credit: Alta Distance.

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Samsung Files Trademark for ‘Galaxy Glasses’ AR/VR Headset

Road to VR

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

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Get Ready for This Year’s AR/VR Policy Conference

ARPost

The AR/VR Policy Conference is returning to Washington D.C. Looking at Last Year’s AR/VR Policy Conference. The inaugural AR/VR Policy Conference took place last year and returns as a joint effort of the XR Association and the Information Technology and Innovation Foundation (ITIF). In Other XRA News….

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USA TODAY Builds AR Replica Of Notre Dame In Less Than 8 Hours

VRScout

Earlier this morning, USA TODAY released Notre Dame: After the Fire , an immersive AR experience that provides an explanation of what portions of the 12-century cathedral survived, as well as the current restoration efforts planned for the iconic gothic structure.

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What Are The Biggest Myths About AR Advertising?

AR Insider

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector. The company also launched the multisearch tool last year.

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