AR Insider

FEBRUARY 18, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Will 3D Cities Unlock Immersive Experiences? But its advantage is also its drawback: VR.

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AR Insider

NOVEMBER 16, 2020

B uried deep in Google’s recent Search On 2020 event was a notable nugget. The company’s visual search tool, Google Lens, now recognizes 15 billion products. In this sense, it’s telling that Google phrased this announcement as recognizing 15 billion products , rather than objects. Who Makes that Dress?

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ARVR

JUNE 29, 2022

VR AR Assicuation Global summit 2020 Between 1st and 3rd of June 2020, we had the annual summit of the VR AR Association. Worldwide Point Cloud to be Used by Users” Immersal : collaboratively turning the world into a point cloud, which is ready for location-based AR content. This is something Google doesn`t yet have.

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ARVR

SEPTEMBER 29, 2021

The operative term is “smart” versus “AR” as there is no optical system that projects visuals. However there are elements of, and foundations for, audio AR experiences. This aligns to some degree with our pre-launch speculation around Facebook’s lite AR approach, but Facebook went even “lighter” than we predicted.

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ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. That in turn makes AR more sustainable and sticky.

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Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

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ARVR

MAY 24, 2022

Last week, Google held its annual I/O developer conference?—?and Buried in all the keynote action, there was also a notable nugget for AR: Google Lens is now used for 8 billion visual searches per month. To put that in perspective, it’s still miles from the 2 trillion+ total annual Google search queries. That’s 2.5x

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VRScout

DECEMBER 26, 2018

Immersive technology continues its push towards mainstream appeal. If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. With a new year full of exciting possibilities ahead of us, let’s hang back a second and take a look back at 2018’s most pivotal moments. FILMMAKING IN VR.

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AR Insider

MAY 3, 2021

This week we look at Zoom’s new immersive view, Looking Glass’ latest milestone, the latest AR funding rounds and the return to physical events. Let’s dive in… Tribeca Immersive will offer a combination of real and virtual events this June. AR images are as flawless as a QLED. 92 degree FOV.

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ARPost

SEPTEMBER 18, 2019

Children born after 2010 are expected to be strongly infused by technology. They can’t imagine life without Apple, Google, and apps, so education must adapt to their new perception patterns. As usual, app developers are the first ones who notice these things. Let’s take a look at what AR technology they offer.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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VRScout

MAY 16, 2023

Collaborating with teammates in a virtual space is as easy as opening a Google Doc. We’ve seen our fair share of remote collaboration tools powered by immersive technology over the past few years, from Horizon Workrooms , Meta’s virtual coworking platform for Quest headsets, to Spatial’s augmented reality (AR) holograms.

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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Tech Trends VR

MAY 8, 2018

One area which is evolving rapidly in the country is the immersive technologies industry, with virtual reality (VR) in particular, forecast to grow at a faster rate than any other entertainment and media industry from 2016 – 2021 in the UK, making it the fastest growing, and largest, virtual reality industry in EMEA.

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XR Today - Big XR News tag

OCTOBER 20, 2023

With the Immerse Global Summit 2023 Orlando underway, the immersive sector has rallied for another round of discussions, panel talks, and other surprises. This has led Google to slash jobs across its operations in recent months. This has led Google to slash jobs across its operations in recent months.

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ARVR

FEBRUARY 25, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Trending AR VR Articles: 1. How Augmented and Virtual Reality (AR/VR) can transform Education 3.

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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Tech Trends VR

DECEMBER 17, 2018

The ability to create engaging avatars is of course crucial if Social Immersive experiences and platforms are ever to catch on with consumers, and that’s arguably also the trickiest piece of the puzzle, as creators have to balance the desire for realistic representation and interaction with avoiding the dreaded Uncanny Valley.

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ARPost

OCTOBER 9, 2021

If you want to build a career in immersive technologies , you can start by getting your degree in this field. Throughout the program, students will learn how to use modern immersive technology primarily for communication purposes, with a focus on the aspects of ethical and social improvements.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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AR Insider

JULY 28, 2021

S nap continues to solidify its leading position in consumer AR. After announcing several milestones at its partner summit , including new AR glasses , its Q2 earnings last week signaled continued momentum. In fact, AR was a bright spot in a record-breaking quarter. XR Talks: Snap Doubles Down on AR… Again.

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VRScout

FEBRUARY 15, 2021

How immersive technology is changing education for the better. VR and AR are far from new educational technologie s. However, the process of their adaptation is rather slow, since the clumsy bureaucratic machines of schools and universities are not able to adapt to changes quickly. Image Credit: Google. CONCLUSION.

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ARVR

OCTOBER 8, 2021

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. AR advertising , this is when AR is used as a tool to visualize and contextualize products to engender more informed consumer purchases. This is a subset of AR that we call camera commerce. Trending AR VR Articles: 1.

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The Ghost Howls

JULY 17, 2023

Roblox has 66M users , and the fact that some of them may buy a VR headset to try their worlds in an immersive way can only be positive for the sales of Quest and VR in general. Before you can say “Who the hell is even that” let me tell you that he was tasked to develop Google’s new XR operating system. In the end, he did it.

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ARVR

JUNE 28, 2022

That maps to fully-immersive VR, as well as real-world AR interaction. And the portion of the tech stack where it focuses is AR display technology. Here, there are generally many moving parts and methodologies to get 3D content to render in line-of-sight and world-immersive ways?—?everything

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ARPost

APRIL 29, 2021

AR remote collaboration solutions are those that superimpose virtual elements over a user’s view of the world around them, while allowing them to communicate with coworkers, experts, or even devices. These solutions employ either a dedicated AR headset or a compatible mobile device like a smartphone or tablet.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Interest in AR smart glasses trends is increasing again in 2024. New vendors and existing XR innovators are exploring the growing market. Events and industry professionals are drawing attention to the growing power of AR, and excitement is growing. Products like Google Glass looked “nerdy” and felt uncomfortable to wear.

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AR Insider

MARCH 19, 2020

Interviewing AR industry innovators and observers, it triangulates AR’s trajectory through a chorus of voices. One of those voices is AR Insider Editor Mike Boland. It represents a series of questions posed by Binstock to uncover signals for where AR is today, and where it’s headed next. The goal is to break out of that.

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VRScout

JANUARY 26, 2018

With plans to go where no other large scale sporting event has ever gone before, VR and AR will play a large role in giving fans unique one-of-a-kind viewing experiences. The VR Olympics is being delivered exclusively through the NBC Sports VR app on Samsung Gear VR, Google Daydream, Windows, Android and iOS devices.

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Tech Trends VR

FEBRUARY 17, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Let’s face it, humans are vain and fickle creatures, so the fact that most HMDs look dorky as heck doesn’t really help with the whole mass market adoption issue. Vuzix’ wide-field-of-view waveguide optics is certainly impressive.

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ARPost

MARCH 16, 2023

The report showcases the growing ecosystem of companies involved in immersive technologies and their commitment to innovation, safety, and user experience. “Students in the classroom are using XR to learn everything from Greek mythology to microbiology. . Sony also unveiled its new PlayStation VR headset.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. Here are the top events we recommend: 1. When: September 29 – October 1.

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The Ghost Howls

JANUARY 16, 2024

It became pretty viral the news that Apple does not want developers to define their apps as AR, VR, or MR, but just as “spatial” when writing the store definitions. The most affected by this “restructuring operation” is the “1P AR Hardware” team, the one working on augmented reality devices.

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ARVR

SEPTEMBER 8, 2020

Immersive technologies like VR and AR have shown promising potential, but stayed relatively niche throughout the last years. As a result, the spotlight points to technology, in which VR and AR play big roles. In this article I will explain the increased interest in VR and AR during the Covid-19 pandemic.

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ARVR

OCTOBER 15, 2021

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. AR advertising , this is when AR is used as a tool to visualize and contextualize products to engender more informed consumer purchases. This is a subset of AR that we call camera commerce. Trending AR VR Articles: 1.

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VRScout

JANUARY 23, 2019

Lyft files patents for two ideas that use both AR & VR to create a better overall value of services. Behind the scenes, however, there are six years of accumulated data-rich information that, from Lyft’s perspective, could used to transform the current rideshare experience. Calling a Lyft driver is a pretty simple task.

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