The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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AR Insider

JULY 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A s AR continues to slog through the trough of disillusionment, one bright spot is advertising. Brand spending on AR ads is on track reach $1.41 Brand spending on AR ads is on track reach $1.41

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AR Insider

OCTOBER 27, 2022

This week on Reality Bytes, we discuss Meta's accelerator program in partnership with L’Oreal, Disney’s Web3 immersive music emporium, and Google allows users to control their ad experience. This post appeared first on AR Insider.

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Road to VR

FEBRUARY 18, 2020

Last week Google released a beta of Chrome 81 for Android, Chrome OS, Linux, macOS, and Windows, which means a stable version is just around the corner. One of the most important updates to arrive in Chrome 81 is the ability to use web-based AR apps. Image courtesy Google.

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The Ghost Howls

MAY 16, 2022

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Image by Google). Google performs interesting AR news at I/O conference.

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VRScout

AUGUST 18, 2023

Immerse yourself in a variety of trippy visuals accompanied by new music from the latest EP. This week the ground-breaking artist released a new augmented reality (AR) app that’s almost as trippy as his music. YXBoZXh0d2lu is available free to download on iOS and Android devices via the App Store and Google Play respectively.

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VRScout

FEBRUARY 6, 2023

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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ARPost

JULY 26, 2023

As Space Invaders turns 45, TAITO teams up with Google and UNIT9 to give its players an elevated AR gaming experience with Google’s ARCore Geospatial API. TAITO and Google partnered with global production and innovation studio UNIT9 to transform Space Invaders into an immersive AR game in honor of its 45th anniversary.

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XR Today - Virtual Reality

DECEMBER 21, 2023

This week, Avantis, a UK-based immersive learning firm, partnered with the Saint Louis Public Schools (SLPS) district to integrate its ClassVR service into 17 education institutions. Moreover, according to Avantis, this gives the 17 schools “thousands” of AR and VR learning content from its ClassVR service.

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VRScout

AUGUST 8, 2023

The device pairs with Rokid AR glasses to provide a portable entertainment experience. This past week the company shared more information on its latest immersive device, Rokid Station. “Its intuitive controls are the natural complement to the Rokid Max AR glasses that deliver stunning visual fidelity.

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VRScout

MARCH 28, 2023

Rokid adds yet another addition to its lineup of portable AR hardware. Rokid, a human-computer interaction technology company, is back with yet another pair of advanced augmented reality (AR) glasses that could replace your current home theater setup. For more information about the company’s lineup of AR glasses visit Rokid.com.

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VRScout

JULY 19, 2023

One of the most famous video games of all time returns as an immersive AR experience for smart devices. According to Google, enemies will appear from behind nearby buildings and landscapes and react to real-world conditions in real time. Of course, you can always just kick back and capture a few AR selfies.

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Road to VR

MAY 11, 2023

Google has announced an upcoming AR game, Space Invaders: World Defense , which is built as a showcase of the company’s latest AR tool. Over the last few years Google has been steadily working on its AR developer toolset, ARCore.

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Road to VR

JULY 1, 2020

Niantic, the makers of Pokémon GO and Harry Potter: Wizards Unite , today announced what they’re calling a “multifaceted partnership” with Punchdrunk , the company behind the ‘Sleep No More’ immersive theatrical experience. Punchdrunk are pioneers of the immersive theater genre.

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VRScout

AUGUST 27, 2019

Real-time AR text translation in a VR space. This past May during the 2019 I/O Developer Conference, Google unveiled several new features heading to their Google Search and Lens applications. So I got google lens working in VR pic.twitter.com/rFCS7nUgbx — Phasedragon (@Phasedragoon) August 22, 2019.

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ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Users will now be served banner ads that feature 3D models and animations that are interactive and dynamic.

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VRScout

JANUARY 27, 2021

Google this week announced that it will be ending its support for its genre-defining VR painting app, Tilt Brush by Google , marking the end of a historic era for the immersive art & design scene. The post Google Ends Support Of ‘Tilt Brush,’ Software Now Open Source appeared first on VRScout.

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VRScout

MAY 30, 2018

Google announces the full release of Expeditions AR as well as updates to its Expeditions app. In a continued show of confidence towards VR & AR technology as influential tools in the classroom, Google has today made its limited Google Expeditions AR tours program available to the public free of charge.

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VRScout

DECEMBER 5, 2022

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California.

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VRScout

APRIL 7, 2020

Step into the world of French illusionist and film director Georges Mélíès in AR, VR, or standard video. Back to the Moon was first released in 2018 as a first-of-its-kind collaboration between Nexus Studios , Google Spotlight Stories , Google Arts & Culture , Cinématèque Française , and Google Doodles.

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AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features.

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VRScout

FEBRUARY 16, 2022

LinkBuds will immerse you in an incredible audio experience while keeping you connected to the real world. Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day.

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AR Insider

JANUARY 4, 2024

Google recently held its Immersive Geospatial Challenge, letting developers compete for the best AR app built on its Geospatial API. This post appeared first on AR Insider. We preview the best of the bunch.

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ARPost

JANUARY 20, 2022

Augmented reality cloud or AR cloud is posed as the next big thing for augmented reality and the experiences it can deliver. It provides users with a more immersive way of engaging with and searching for information. Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds.

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The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR.

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AR Insider

FEBRUARY 18, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Will 3D Cities Unlock Immersive Experiences? But its advantage is also its drawback: VR.

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VRScout

MAY 17, 2017

Google Expeditions expands services to include educational AR for students. Joining the list of announcements made during the first day of the 2017 Google I/O conference are plans to further expand the company’s Google Expeditions , helping to bring augmented reality experiences into classrooms across the U.S.

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AR Insider

DECEMBER 1, 2020

As explored in AR Advertising Deep Dive, Part I: The Landscape , revenue could reach $8 billion by 2024. Continuing with Part II of the report, we “show rather than tell” with AR ad campaign case studies. More importantly, high-performing AR ad campaigns validate a business case. Incubating AR. Deep Impact.

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Road to VR

FEBRUARY 11, 2021

Google Earth VR , which is available today on PC VR, is a breathtaking way to explore our fascinating planet. With Google unfortunately abandoning many of its VR initiatives, it’s unlikely that we’ll see a version of Google Earth VR with multiplayer, let alone Quest support.

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ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. Naturally, the report specifically mentioned Google Lens. How Retailers Approach AR.

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ARPost

JANUARY 21, 2022

However, some of the most exciting trends are all around AR glasses. It’s been said before, but (probably) not by me: this could be the year that we see consumer AR glasses start to break into the mainstream. We’re talking, of course, about Google Glass. This could be a repeat of the Google Glass story.

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VRScout

MAY 11, 2023

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? For more information visit playperidot.com.

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Road to VR

APRIL 12, 2021

NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. CloudXR is a specialized solution for the unique latency and performance requirements of VR and AR streaming. Nvidia also says it’s working to bring CloudXR to Tencent Cloud.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Road to VR

JANUARY 19, 2022

Google Earth VR is a fun and useful way of seeing the world—it’s easy to lose yourself visiting your home town, or mapping out new adventures thanks to the company’s extensive 3D building scans. Unfortunately Google Earth VR is a PC VR only app, meaning it doesn’t work natively on Quest.

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AR Insider

MARCH 24, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Is Apple Building Its Own AR Cloud?

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