AR Insider

NOVEMBER 20, 2019

“Annotated World” is AR Insider’s series that examines the opportunities, dynamics and construction of the AR Cloud. The AR cloud is the missing piece for the vision we all have for AR that “just works.” Also known as Mirrorworld and Magicverse , it’s AR’s lynchpin.

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AR Insider

NOVEMBER 8, 2023

Visual search requires immense levels of AI training for object recognition. Given Google's unique capabilities (think: Google Images), we're predicting that it releases a visual search API. What are the telling signs? This post appeared first on AR Insider.

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ARVR

APRIL 13, 2022

The former lets you try on everything from shoes to lipstick to couches using AR lenses. are on a collision course. Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education.

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VRScout

MAY 11, 2023

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? For more information visit playperidot.com.

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Road to VR

MAY 22, 2023

A report from the Financial Times maintains Meta is currently in talks with AR headset creator Magic Leap to strike a multiyear deal, which could include intellectual property licensing and contract manufacturing of AR headsets in North America.

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AR Insider

NOVEMBER 16, 2020

B uried deep in Google’s recent Search On 2020 event was a notable nugget. The company’s visual search tool, Google Lens, now recognizes 15 billion products. In this sense, it’s telling that Google phrased this announcement as recognizing 15 billion products , rather than objects. Who Makes that Dress?

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VRScout

JULY 25, 2022

The device provides users with key performance data in real-time, allowing them to stay informed while remaining focused on their training. “Instant, intuitive access to real-time performance data is a game changer for endurance athletes – in training and in competition.” Image Credit: MicroOLED.

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AR Insider

MARCH 22, 2021

This week, Facebook Reality Labs goes haptic, VR training and SXSW updates. Let’s dive in… Facebook Reality Lab reveals the direction of AR smart glasses. For AR smart glasses to work as an all-day everyday device, AI and haptics need to be work with advanced optics within a new OS and user interface.

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AR Insider

APRIL 28, 2021

In AR, Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. Snap has likewise popularized AR lenses by integrating them into the existing and popular activity of social multimedia sharing. Another way monetization will play out is Google Swirl.

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ARVR

SEPTEMBER 29, 2021

The operative term is “smart” versus “AR” as there is no optical system that projects visuals. However there are elements of, and foundations for, audio AR experiences. This aligns to some degree with our pre-launch speculation around Facebook’s lite AR approach, but Facebook went even “lighter” than we predicted.

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ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. That in turn makes AR more sustainable and sticky.

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ARVR

JUNE 29, 2022

VR AR Assicuation Global summit 2020 Between 1st and 3rd of June 2020, we had the annual summit of the VR AR Association. Worldwide Point Cloud to be Used by Users” Immersal : collaboratively turning the world into a point cloud, which is ready for location-based AR content. This is something Google doesn`t yet have.

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AR Insider

JUNE 30, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. Some companies are established players moving into AR ( AR converts ). Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ).

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ARVR

MAY 24, 2022

Last week, Google held its annual I/O developer conference?—?and Buried in all the keynote action, there was also a notable nugget for AR: Google Lens is now used for 8 billion visual searches per month. To put that in perspective, it’s still miles from the 2 trillion+ total annual Google search queries. That’s 2.5x

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AR Insider

OCTOBER 16, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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VRScout

JULY 25, 2017

In March 2014 Facebook bought Oculus and the current wave of interest in VR and AR was reborn. While the public largely scoffed at the awkward goggles, industry pundits proclaimed VR/AR would one day replace our 2D screens, and highlighted education as one of the top applications in the years to come.

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ARPost

FEBRUARY 24, 2020

AR glasses have thus far failed to truly catch on for consumers, often conjuring up images of clunky shades that offer little in the way of actually useful features. This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need.

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AR Insider

NOVEMBER 12, 2020

O ne piece of Snap’s AR master plan that’s increasingly evident is to drive local commerce. AR is inherently conducive to local commerce, as geo-anchoring aspects of the technology provide a foundation for utilities like local search and discovery via location-relevant AR content. Shared and Persistent.

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AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Drilling Down on Ad Revenue.

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AR Insider

FEBRUARY 22, 2021

O ne of the attributes that defines AR’s potential is its breadth of applicability. Though use cases like product visualization and social lenses are the early leaders today, we’ll see several others develop in the coming years. Google’s Internet of Places Materializes. The project surveyed 76 U.S.

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Road to VR

SEPTEMBER 18, 2020

Facebook is continuing its push toward delivering AR glasses and it’s showing some of its development out in the open; Project Aria is a sensor-rich pair of glasses which the company will use to train its AR perception systems and asses public perception of the technology. It’s like Google Glass times ten.

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ARPost

SEPTEMBER 18, 2019

Children born after 2010 are expected to be strongly infused by technology. They can’t imagine life without Apple, Google, and apps, so education must adapt to their new perception patterns. As usual, app developers are the first ones who notice these things. Let’s take a look at what AR technology they offer.

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AR Insider

FEBRUARY 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. As AR struggles to get off the ground and find a path to mass-market scale, there are a few confidence signals for the sector’s long term health. The AR LandSCAPE. Full-Stack Approach.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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VRScout

DECEMBER 26, 2018

If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. Major hardware releases, vast improvements to software, and various other integral advancements have quietly solidified VR & AR as viable, long-term technological platforms for years to come. ENTERPRISE & TRAINING.

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AR Insider

MAY 3, 2021

This week we look at Zoom’s new immersive view, Looking Glass’ latest milestone, the latest AR funding rounds and the return to physical events. AR images are as flawless as a QLED. M contract to provide VR training at Holloman Air Force Base in New Mexico. W elcome back to Spatial Beats. 92 degree FOV.

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AR Insider

MAY 24, 2021

I t’s clear that mobile AR is where the scale is today, given 3 billion+ global smartphones. As for the portion that’s AR-compatible, the common industry rally cry is that there are 1 billion+ AR-enabled smartphones. And there’s web AR which has the most potential reach, due to its delivery through the browser.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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AR Insider

JULY 28, 2021

S nap continues to solidify its leading position in consumer AR. After announcing several milestones at its partner summit , including new AR glasses , its Q2 earnings last week signaled continued momentum. In fact, AR was a bright spot in a record-breaking quarter. XR Talks: Snap Doubles Down on AR… Again.

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VRScout

JULY 29, 2020

FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water. You can download the free companion app via the Apple App Store and Google Play.

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ARVR

OCTOBER 8, 2021

AR advertising , this is when AR is used as a tool to visualize and contextualize products to engender more informed consumer purchases. This is a subset of AR that we call camera commerce. In each case, AR brings additional context and confidence to product purchases. It’s an AR shopping format we’re bullish on.

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ARVR

MARCH 4, 2021

© Poly by Google Augmented reality (AR ) technology is a unique tool empowering restaurants, delivery services, and other vendors in the food service industry. AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer experience. © abadllah saad.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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AR Insider

FEBRUARY 3, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. Visual search is our top pick for AR flavor that could birth killer apps. For those unfamiliar, it’s a sort of cousin of AR that taps into computer vision and machine learning to identify items you point your phone at. Knowledge Graph.

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