Tue.May 14, 2024

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Case Study: Movie Marketing with AR

AR Insider

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. What were results and, best practices, and strategic takeaways? This post appeared first on AR Insider.

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Meta Just Made It Easier for Small Developers to Get Apps Into the Main Quest Store

Road to VR

Quest users searching the Store will now be able to more easily find games published through its early access distribution channel, App Lab, which previously weren’t visible, effectively giving smaller studios a more level playing field. Meta is making its operating system and app store available on third-party VR headsets sometime soon , and one of the bigger changes coming to the platform is the blurring of the barrier between the Main Store and App Lab.

Software 286
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You’re Invited: Join Us to Celebrate Excellence at XR Awards 2024

XR Today - Virtual Reality

XR Today invites the extensive immersive industry to join XR Awards 2024 for its yearly online showcase event, which will broadcast live on Thursday, May 23 2024, at 4 PM BST/11 AM EST. The XR Awards are a great way to get ahead and learn about the firms leading in transforming business with immersive technology. Finalists include roughly 36 unique finalists, showcasing the very best in the enterprise XR industry covering a wide breadth of categories including but not limited to Best Virtual Rea

Industry 158
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Official Vision Pro Schematics Will Accelerate Development of Headstraps & Third-party Accessories

Road to VR

Apple has released detailed schematics of Vision Pro and its various parts, which will likely lead to an acceleration of third-party accessories like headstraps and protective cases for the device. Vision Pro was announced nearly a year ago and started shipping three and a half months ago. Until now, third parties building accessories for the headset needed to work from their own (or someone else’s) unofficial measurements of Vision Pro to build accessories that fit the headset correctly.

Zeiss 262
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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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1 In 4 US Teens Say They Play Games On A VR Headset

Upload VR

1 in 4 US teens told Pew Research Center they play games on a VR headset. The survey was conducted on 1453 US teens aged 13 to 17. Pew claims the participants were "recruited primarily through national, random sampling of residential addresses" and "weighted to be representative of U.S. teens ages 13 to 17 who live with their parents by age, gender, race and ethnicity, household income, and other categories".

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Google Teases Multimodal AI Smart Glasses With A HUD At I/O 2024

Upload VR

Google showed a brief demo of AI smart glasses with a HUD I/O 2024. The pre-recorded demo was shown as part of Google's announcement of Project Astra, an in-development real time natively multimodal AI assistant that can remember and reason about everything it sees and hears, as opposed to current multimodal AI systems which capture a image on-demand when asked about what they see.

Google 143
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3rd Rock Grid residents find new homes on ZetaWorlds

Hypergrid Business

Today was the last day of 3rd Rock Grid, one of the oldest grids in OpenSim. Empty welcome region on 3rd Rock Grid. (Snapshot by Maria Korolov.) The grid announced that it was closing back in March , and, since then, many of the former residents have found their way to other grids, with ZetaWorlds being a popular destination. Start at Sirocco, which is slated to by the administrative hub of the new 3rd Rock Grid expat community once its done.

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App Lab Games Are Now Publicly Viewable On The Main Quest Store

Upload VR

Meta has begun opening up Quest App Lab, making previously unlisted games and apps viewable on the main store. Introduced in 2021 as a secondary distribution method for on-platform app sales, Quest App Lab is being retired soon to make the Quest Store more open. Taking place in two stages, today's first step sees Meta's introduce an App Lab tab to the store.

Gaming 139
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Google, HP Launches XR Video Conferencing Solution for 2025

XR Today - Augmented Reality tag

Yesterday, HP partnered with Google to revive the latter’s immersive video conferencing solution from its development stages, Project Starline, just in time for I/O 2024. The device was initially announced at 2021’s I/O conference and underwent several years of development. Now, HP is helping Google to commercialize the product fully so that it is ready for a 2025 market debut.

Google 92
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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Meta Is Working On A Quest For Education Offering For Schools & Universities

Upload VR

Meta is working on a platform to allow schools and universities to manage Quest headsets for use in the classroom. The offering will be similar to the Quest for Business platform Meta launched late last year, which allows mass management, updating, and app management of Quest headsets for a per-device subscription fee. 0:00 / 1:00 1× Meta isn't announcing the full details of the education offering yet or the name, but says it will "allow teachers, trainers and administrators to access a range of

Education 125
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‘Riven,’ the Sequel to Myst, is Coming to Meta Quest VR Later This Year

Oculus

Cyan previously announced they were working on remaking Riven in Unreal Engine 5, but today we have some great news: Riven will release on Meta.

Unreal 55
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Riven's VR Remake Brings The Myst Sequel To Quest This Summer

Upload VR

Riven's upcoming VR remake is also coming to Quest this summer. Announced in March for PC VR, Cyan Worlds is remaking 1997’s narrative-driven puzzle game, Riven: The Sequel to Myst. Following 2020's Myst remake, Riven promises "new puzzles, expanded storylines," and updated visuals in Unreal Engine 5. Now confirmed for Quest 2 and Quest 3, Cyan states the Quest 3 version will benefit from "the headset's increased power and higher resolution.

Unreal 114
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‘Silent Slayer: Vault of the Vampire’ is Unleashed Next Month

Oculus

Today, Schell Games cracked open the coffin and revealed that Silent Slayer will be unleashed on Meta Quest 2, 3, and Pro on June 6.

Gaming 44
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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Five things every grid needs on its home page

Hypergrid Business

I have a new OpenSim grid stats report coming out tomorrow, so I’ve been surfing OpenSim grid websites these last couple of days, looking for errant stats pages. And that means that I’ve been looking at a lot of grid home pages. And there are some really pretty ones out there! And some grids truly use their websites to show off what they’ve got to offer.

Italy 144
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Getting Started With Travel Mode on Meta Quest 2 & 3

Oculus

Yesterday, we announced Travel Mode, which lets you use your Meta Quest 2 or 3 headset while on a flight. Today, we’re sharing more details.

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What is Meta Horizon OS? An Open Ecosystem for XR

XR Today - Mixed Reality tag

Meta Horizon OS, the operating system that powers intuitive devices like the Meta Quest 3 , is no longer exclusive to Meta’s devices. In April 2024, Meta announced a new “open ecosystem strategy” This means developers and device manufacturers can leverage the operating system to create virtual, mixed, and augmented reality experiences. The move highlights Meta’s desire to position its technology as the “Windows” of the spatial computing landscape, opening the door to endless innovati

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A Playground For Your Mind: ‘Headspace XR’ Introduces Improvements, Now Available For $19.99

Oculus

Today, we’re excited to share that Headspace XR is now available for $19.99 USD, making its premium mindfulness content available at an even more accessible.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Apple's Ads Point To Fundamental Features Of Life With VR And AR

Upload VR

A lot of people felt crushed by Apple's latest iPad ad. Like a magic trick without the prestige , Apple's much-discussed spot shows an entire stage full of creative tools and instruments smashed down into a thin plate of touch-sensitive glass. On X, former Apple researcher Sterling Crispin joked "crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice.

Apple 111
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Supermicro E102-13R-H Review: A Raptor Lake-P 3.5" SBC System for Embedded Applications

Anand Tech

Single-board computers in the 3.5" form-factor have become extremely popular for embedded applications involving a mix of high performance requirements as well as extended peripherals support. Typical use-case scenarios include digital signage, edge inferencing solutions, retail applications, and IoT gateways. The requirements in these segments call for processors and components that can operate in a wide temperature range.

Retail 94
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EON Reality Announces National Rollout in Mongolia with the Launch of Spatial AI Center and Introduction of 10,000 Tailored Courses

EON Reality

EON Reality Expands its Reach in Mongolia with the Launch of the First Spatial AI Center IRVINE, CA – May 08, 2024 – EON Reality, a global leader in virtual and augmented reality-based knowledge transfer for education and industry, is excited to announce a significant expansion in Mongolia through the opening of the country’s first Spatial AI Center.