The Ghost Howls

JULY 25, 2022

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. More info (Google testing AR glasses?—?Official

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ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. That in turn makes AR more sustainable and sticky.

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AR Insider

NOVEMBER 20, 2019

“Annotated World” is AR Insider’s series that examines the opportunities, dynamics and construction of the AR Cloud. The AR cloud is the missing piece for the vision we all have for AR that “just works.” Also known as Mirrorworld and Magicverse , it’s AR’s lynchpin.

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AR Insider

APRIL 28, 2021

In AR, Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. Snap has likewise popularized AR lenses by integrating them into the existing and popular activity of social multimedia sharing. Another way monetization will play out is Google Swirl.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. It’s currently the dominant approach in lighter-weight, lower-cost AR devices.

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ARVR

APRIL 13, 2022

The former lets you try on everything from shoes to lipstick to couches using AR lenses. are on a collision course. Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. TikTok enters the AR advertisement field.

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ARVR

SEPTEMBER 29, 2021

The operative term is “smart” versus “AR” as there is no optical system that projects visuals. However there are elements of, and foundations for, audio AR experiences. This aligns to some degree with our pre-launch speculation around Facebook’s lite AR approach, but Facebook went even “lighter” than we predicted.

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ARPost

FEBRUARY 24, 2020

AR glasses have thus far failed to truly catch on for consumers, often conjuring up images of clunky shades that offer little in the way of actually useful features. This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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AR Insider

MARCH 18, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. As AR struggles to get off the ground and find a path to mass-market scale, there are a few confidence signals for the sector’s long term health. The Apple Pay of AR?

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VRScout

JULY 29, 2020

Pair your Garmin or Apple smartwatches for additional GPS functionality. FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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ARVR

JANUARY 6, 2023

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Snap.

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The Ghost Howls

JANUARY 25, 2021

He wants that people start trusting Facebook , following a route similar to the one followed by Microsoft, that went from a company that no one trusted security-wise (Windows Me was a virus disguised as an operating system) to a company that is considered good in making software (Windows 10 and Azure are very good solutions).

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ARPost

SEPTEMBER 18, 2019

Children born after 2010 are expected to be strongly infused by technology. They can’t imagine life without Apple, Google, and apps, so education must adapt to their new perception patterns. As usual, app developers are the first ones who notice these things. Let’s take a look at what AR technology they offer.

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Drilling Down on Ad Revenue.

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The Ghost Howls

AUGUST 21, 2020

Today I host a guest post by Ryan, Senior Writer at AR/VR Tips , an online company that showcases the latest augmented reality apps and virtual reality products. If you know about any other AR glasses for sports, comment down at the bottom of this guide so that we can take a look. What Are AR Glasses? Everysight Raptor.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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XR Today - Big XR News tag

OCTOBER 20, 2023

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. Here are the top stories from this week’s news stories.

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AR Insider

MARCH 19, 2020

Interviewing AR industry innovators and observers, it triangulates AR’s trajectory through a chorus of voices. One of those voices is AR Insider Editor Mike Boland. It represents a series of questions posed by Binstock to uncover signals for where AR is today, and where it’s headed next. The goal is to break out of that.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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The Ghost Howls

JANUARY 16, 2021

And if this CES has been a bit of a disappointment in general, this holds even more for AR and VR, for which we have no crucial announcement. It is a perfect recreation of visual reality, and of course, it solves all the issues that current AR/VR headsets may have (like the vergence-accommodation problem). Senseglove Nova.

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AR Insider

OCTOBER 22, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Charting a Path to Viable Consumer AR Glasses, Part I. W elcome to our series on the path to viable consumer AR. Starting Point: Why Is AR Stuck in Neutral? What’s Holding Wearable Displays Back?

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XR Today - VR Headsets tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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AR Insider

MAY 27, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Urgency Will Change Today’s AR Vision into Tomorrow’s AR Reality. We see this development in technologies such as Augmented Reality (AR), Virtual Reality (VR) and Blockchain. by Dirk Schart.

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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Road to VR

FEBRUARY 19, 2019

In the past, users popped into vTime using a number of devices, including Cardboard, Go, Gear VR, Rift, Vive, Windows VR, and smartphones using what the company calls a ‘magic window’ Now smartphone-clad users can also engage in chats using handheld AR thanks to Apple’s ARKit and Google’s ARCore integration released today.

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AR Insider

JANUARY 24, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. McDowall’s insights are prefaced by a few burning questions: Why are AR glasses inevitable? Who are the top players?

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ARVR

MAY 4, 2021

In AR , Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. Snap has likewise popularized AR lenses by integrating them into the existing and popular activity of social multimedia sharing. Another way monetization will play out is Google Swirl.

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The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. TCL Leiniao AR teaser trailer.

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ARPost

APRIL 29, 2021

AR remote collaboration solutions are those that superimpose virtual elements over a user’s view of the world around them, while allowing them to communicate with coworkers, experts, or even devices. These solutions employ either a dedicated AR headset or a compatible mobile device like a smartphone or tablet.

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AR Insider

SEPTEMBER 6, 2019

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. And those among us who are fortunate enough to have quality mentors can benefit from good lessons during those impressionable stages.

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AR Insider

DECEMBER 31, 2019

At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. I love the internet.

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