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AR Technology Invades The Legendary Cannes Film Festival

VRScout

Locate one of Niantic’s AR viewfinders to unlock fun experiences using the company’s Lightship VPS technology. This year, organizers plan on augmenting the festival with a slew of interactive AR experiences that attendees can discover throughout the festival area and unlock thanks to a new partnership with Niantic.

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Legoland Resort Launches New 4D Film & AR Scavenger Hunt

VRScout

Visitors can hunt for augmented reality creatures featured in the all-new 4D film. Everyone’s favorite chain of LEGO-themed amusement parks, LEGOLAND, has revealed plans for an upcoming 4D film experience complete with its own AR-powered scavenger hunt that will have visitors combing real-world locations in search of virtual creatures.

Filming 393
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Balenciaga Launches Educational AR Farming Game

VRScout

High fashion, sustainable farming, and immersive technology collide. First spotted by Adweek , the Balenciaga Regenerative Agricultural Experience uses AR technology to educate users on the proper techniques for improving soil health, including intercropping, crop rotation, agricultural waste, and composting.

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Tribeca Film Festival Announces 2019 AR/VR Program Schedule

VRScout

Tribeca Immersive returns with an incredible lineup of AR and VR experiences. Tribeca Film Festival, NYC’s annual independent film festival held in Lower Manhattan, has announced their Tribeca Immersive programming for 2019, revealing a stellar lineup of content that delves into all possibilities of storytelling through technology.

Filming 397
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Rokid’s Latest AR Glasses Promise BIG Entertainment

VRScout

Rokid adds yet another addition to its lineup of portable AR hardware. Rokid, a human-computer interaction technology company, is back with yet another pair of advanced augmented reality (AR) glasses that could replace your current home theater setup.

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CREAL Lightfield display will be available in 2024 to make AR more realistic

The Ghost Howls

CREAL’s Light Field “display” CREAL showcasing its technology (and the news of the day) CREAL is one of the most interesting startups for what concerns XR display solutions. Lightfields are usually generated with the virtual elements rendered in a special way to a display. Why is it cool and why should we matter?

AR 411
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“PRIVACY LOST”: New Short Film Shows Metaverse Concerns

ARPost

Experts have been warning that, as exciting as AI and the metaverse are, these emerging technologies may have negative effects if used improperly. However, it seems like the promise of these technologies may be easier to convey than some of the concerns. The parents are wearing slim AR glasses while the child plays on a tablet.

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