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Google & Red Bull Launch AR-Enhanced On-Demand Video Experience

VRScout

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Available now via the Red Bull TV app, the 45-minute short film has you joining Gadd and his expedition team as they make their way across the Tanzanian mountain face while recording the dramatic environmental changes.

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Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce

ARPost

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. Naturally, the report specifically mentioned Google Lens. How Retailers Approach AR.

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Google Closes The Door On Its ‘Spotlight Stories’ VR Film Studio

VRScout

Pour one out in remembrance of Google’s Oscar nominated, Emmy award-winning platform. In an official statement released yesterday by Google, the company confirmed the termination of their popular immersive film program, Google Spotlight Stories, after an impressive six years of AAA VR storytelling.

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Rokid’s Latest AR Glasses Promise BIG Entertainment

VRScout

Rokid adds yet another addition to its lineup of portable AR hardware. Rokid, a human-computer interaction technology company, is back with yet another pair of advanced augmented reality (AR) glasses that could replace your current home theater setup.

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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Image by Google). Google performs interesting AR news at I/O conference.

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How is Google Cultivating AR Marketing?

ARVR

AR continues to evolve and take shape. These include industrial AR , consumer VR , and AR shopping. is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. including AR creation tools and ad placement?—?could This field?—?including

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR.

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