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AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App

Next Reality AR

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the Chicago Bulls app.

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Amex Brings AR to SMBs

AR Insider

Amex's Small Business Saturday promotion this year will feature AR product try-ons for local merchants in Chicago, New York, and LA. Will this start a trend for AR among SMBs? This post appeared first on AR Insider.

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IKEA Built A Massive 19-Foot Bag With AR Capabilities

VRScout

The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world space. Now IKEA is using AR to promote a new brand platform highlighting affordability.

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AR Technology Invades Electric Daisy Carnival In Vegas

VRScout

Earlier this month we reported on a new partnership between social media app Snapchat and American events promoter Live Nation that will bring AR (augmented reality) Lenses to multiple concerts across the United States. Another brings the iconic EDC “Owl” to life in AR during live performances. Image Credit: Snap Inc.

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Star Trek Day 2022 Will Feature ‘AR Delta Portals’

VRScout

This year’s festivities will also feature a series of augmented reality (AR) Delta Portals available to fans across the United States as well as London, Brazil, and Melbourne. The post Star Trek Day 2022 Will Feature ‘AR Delta Portals’ appeared first on VRScout. Credit: Paramount+. 8 to Friday, Sept.

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Snapchat Is Bringing AR To Live Nation Concerts

VRScout

The first Live Nation concert to use Snap AR Lenses will be the Electric Daisy Carnival later this month. The first Live Nation concerts to debut Snapchat’s interactive AR lenses will be on May 20-22 during the Electric Daisy Carnival in Las Vegas at the Las Vegas Motor Speedway.

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Researchers Use VR/AR Tech To Control The Human Body

VRScout

A recently published paper from the University of Chicago shows how researchers are able to use electronic muscle stimulation (EMS) to manipulate a person’s head and assist them during VR and AR (augmented reality) experiences. The AR or VR headset would allow the other person to see what the person on-site is seeing.