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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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Apple CEO Tim Cook is Hyping XR Ahead of WWDC

Road to VR

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. It’s currently the dominant approach in lighter-weight, lower-cost AR devices.

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta. Now Kress is back at Mountain View working on Google’s next AR headset.

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Google to Publicly Test AR Prototypes Starting in August

Road to VR

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. The company says in a blog post that it plans to to test AR prototypes in the real world as a way to “better understand how these devices can help people in their everyday lives.”

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Is 2022 the Year for Consumer AR Glasses?

ARPost

However, some of the most exciting trends are all around AR glasses. It’s been said before, but (probably) not by me: this could be the year that we see consumer AR glasses start to break into the mainstream. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013.

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#1348: The Journey from VRvana to Apple Vision Pro with co-founder Bert Nepveu

Voices of VR

Bert Nepveu is a co-founder of VRvana, which made a enterprise mixed reality headset that was acquired by Apple in 2017 and provided a number of key innovations that have now shipped with the Apple Vision Pro.

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