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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Google to Publicly Test AR Prototypes Starting in August

Road to VR

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. The company says in a blog post that it plans to to test AR prototypes in the real world as a way to “better understand how these devices can help people in their everyday lives.”

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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Apple CEO Tim Cook is Hyping XR Ahead of WWDC

Road to VR

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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Is 2022 the Year for Consumer AR Glasses?

ARPost

However, some of the most exciting trends are all around AR glasses. It’s been said before, but (probably) not by me: this could be the year that we see consumer AR glasses start to break into the mainstream. We’re talking, of course, about Google Glass. This could be a repeat of the Google Glass story.

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A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. It’s currently the dominant approach in lighter-weight, lower-cost AR devices.

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Niantic’s ‘Ingress Prime’ Brings A Sci-fi Twist To Location-Based AR Gaming

VRScout

Join pick a side and join the battle for control of previous Exotic Matter in this modern revival of the 2013 location-based AR game. Thankfully, however, the data Niantic collected from Ingress’s short-lived years wasn’t wasted as it’s now being used for Niantic’s upcoming Harry Potter: Wizards Unite AR game.

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